p i t g l S O ht SAUKVALLEY.COM ■ MARCH 30, 2019 ■ PAGE D1 ■ AN ADVERTISING SUPPLEMENT OF SAUK VALLEY MEDIA
SHINING A LIGHT ON THE BUSINESSES AND PEOPLE MAKING A BRIGHTER FUTURE FOR THEIR COMMUNITIES
SPOTLIGHT | WHITESIDE AREA CAREER CENTER CEO STUDENTS | SUSTAINING
A man of their words
To paraphrase a famous quote: Success is 1 percent inspiration and 99 percent perspiration. For a Newman student, success is 50 percent inspiration and 50 percent dedication. He knows that if he wants to sustain a business that capitalizes on inspirational quotes, he needs to dedicate himself to doing what it takes to succeed Brainstorming, building, operating, sustaining — the hallmarks of a successful business. In our Spotlight sections
BY CODY CUTTER ccutter@saukvalley.com 815-625-3600, ext. 5552 @CodyCutter35
STERLING – Like most of his classmates at Newman Central Catholic High School, Kyle Yde of Sterling is involved in several clubs and activities. One spring, the senior decided to go out for tennis instead of running track. When it came time for this coming football season, he noticed that he wasn’t in as good a shape as he thought. “I didn’t realize the effect, and how track is much more strenuous than tennis,” Yde said, “I didn’t take that into account, and football is my main sport.” Foreseeing the future can be difficult, but Yde now knows that it’s important in order to maintain the success he has as a football player. It’s that way in business, too. Sports may not be in Yde’s life forever, but the successful mindset always will remain. Yde wants to start a business creating items with inspirational quotes on them. He grew up with such quotes all around his house, in an effort to inspire success and positivity. They are even on a Newman football membership card he carries with him like a credit card. WORDS CONTINUED ON D2 (running in each SV Weekend edition from March 9 to 30) we’ll profile students in Whiteside Area Career Center’s Creating Entrepreneurial Opportunities class, who share their ideas on how to come up with, build, operate and sustain a business in the 21st century. Inside the sections, we’ll turn our attention to today’s business landscape in the Sauk Valley, the places that have already learned what it takes to earn your business.
Alex T. Paschal/apaschal@saukvalley.com
Newman Central Catholic High School senior Kyle Yde knows what steps to take to help a business succeed and grow. “The most important thing about a business is the customer, because nothing will exist without them,” Yde said. “You have to keep your customers happy.”
At Morningside of Sterling, our residents enjoy spending each day as they please. For Iola, that means greeting her neighbors every day and putting a smile on everyone’s face. Best of all, Iola and our residents receive the personalized care and attention they need, while still making their own schedule. Iola and the Morningside team invite you to stop over and enjoy one of the following: • A complimentary lunch, prepared by our Five Star chefs • Movie night surrounded by friends • Wellness or exercise class • On-site spa services • Any of our upcoming parties or events! Call 815-622-2800 to join us for any of the activities above and enjoy a personalized tour – we’ll even send Iola to greet you!
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Saturday, March 30, 2019
SPOTLIGHT | LIBERTY COURT
Living life to the fullest
Transitioning to assisted living can be a daunting task. That’s why Liberty Court is committed to giving residents the assistance they need for the independence they desire, and giving their families peace of mind
Meridian, with communities in most states and in China, characterizes its approach to DIXON – Everyone deserves a great life. senior care as one that “ensures residents a That’s the core belief that drives Meridian comfortable, worry-free lifestyle 24/7.” Senior Living, national parent company of “Our teams believe that what they do is so Liberty Court. much more than a job, it’s an From empowering seniors opportunity – a passion – to More info to live more independently to serve others,” Meridian says Liberty Court is at providing families with real on its website. 124 Liberty Court in peace of mind to celebrating “Our caregivers embrace the Dixon. its team of dedicated employindividuality of every resident, Find it on and find great pleasure in getees, the company’s website Faceproclaims that Liberty’s staff ting to know the residents and book, spends “every minute of every families they serve.” call day striving to ensure every Liberty Court’s amenities are Execperson who walks through our a part of what makes is such a utive doors truly can enjoy a great special place. The rooms are Director life.” fully furnished; housekeeping, Kelly Shroyer at 815laundry, maintenance, transTransitioning from life on 285-2000 or go to portation, and concierge sertheir own to an assisted living meridiansenior.com to vices are provided; there’s an facility takes a lot of courage, learn more about the on-call physician and on-site from residents and their family its assisted living and beauty salon and barber shop; members alike, which is why Liberty Court strives to help memory care programs and residents all are cared for and services. with their individual abilities its seniors live their best lives and preferences in mind, with every single day. When it comes to memory care services, tailored meals, and step-in showers and Meridian employs a Montessori approach, other handicapped accessibility when needa method of teaching that is grounded in ed. There also is a full slate of fun activities self-direction and hands-on learning. It’s a method that helps Liberty Court res- daily, as well as health and wellness classes idents maintain a sense of independence and educational programs, all designed to and self-sustainability while strengthening ensure its residents are “nurtured, inspired, and loved.” their memory to the best of their ability.
Liberty Court resident Marna Flach celebrates her 100th birthday May 15 with her daughter and son-inlaw, Jackie and Mike Healy, and their daughter at Liberty Court.
BY SHELBY KUEPKER For Sauk Valley Media
Submitted
erty Court family. Kelly Shroyer, Liberty Court’s executive director since 2017, has 10 years’ Liberty Court’s eight core values experience in marketing, hospice, and are integrity, care, passion, joy, loysenior care. alty, respect, accountability, and The Dixon native loves “the great excellence, and staff embrace those community” and the family atmovalues every day. sphere of the area. “We create assisted living commu“I wanted to give back,” Shroyer said. nities that empower residents to live Kelly “I have a passion for connection with well and thrive – mind, body and Shroyer people, especially seniors.” spirit. Her favorite part of her job, in fact, “Our exciting entertainment prois “connecting the [residents] and hearing grams, supportive services, nutrition and about their stories before they came to us.” fitness programs, social opportunities and Her goal: “To make sure they experience a memory care all create a wellness-focused great life” once they become part of the Lib- experience for residents.”
Student keys in on 3 C’s of a successful business: customers, commitment and community
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WORDS
some things won’t. When you identify what’s not going well, you should figure out how to change things. Every t single aspect of your company that you “Your eyes see it, and you’ll always change, it will have some sort of effect remember it,” he said. somewhere else. You don’t want to affect It’s not just as simple as finding a something good when something is quote and placing it on an item, and if going bad.” Yde wants his business to succeed, he’ll Yde doesn’t have to look too far for have to keep an eye on what’s going on help. His father, Steven, is division vice around him. president and director of marketing at “When you get your business going, Wahl Clipper in Sterling. you got to understand how your demoAlong with watching him create graphic could change,” Yde said. “It’s PowerPoint presentations and hearfluid. The market’s always changing.” ing about business trips all over the In any type of a business, there will be world, Kyle also has learned to make a competitors, and people may not always “720-degree” marketing plan: Figuring buy from him. Understanding what out what you want to do, do it, gather competitors do to try to beat him – and feedback, make changes and present the figuring out ways to beat improved product back to them – will be key, he said. “For a local business the customer. To keep his brand on peo“The first purchase is ple’s minds, he must stay around here, it’s very really important,” Yde said. fresh with what’s new, and important to be out “If they have issues with reach out to customers to it, you need to please that in the community, make them remember his customer to where they products and come back because your target is want to buy it again. If they for more, he said. buy twice, then you have your community.” Taking advantage of techan idea of loyalty.” nology – from companies Wahl Clipper turns 100 Kyle Yde such as Apple and Google this year, and it has been Newman student – will help him utilize cusheadquartered in Sterling tomer feedback to create the whole time, something better products. that truly impresses Yde. “The most important thing about Commitment to the community is a business is the customer, because another way to assure success of businothing will exist without them,” Yde ness, be it through support, sponsorsaid. “You have to keep your customers ships or service, and that is something happy. Yde believes there should be more of. “It’s good to have the best products, “For a local business around here, it’s but it’s not always the person with the very important to be out in the commubest products that is the most successnity, because your target is your comful. Whoever has the best perception on munity,” Yde said. people does the best.” “Being out at events and donating to Recognizing trends is important, but charity makes people in this area recogso is knowing the financial and political nize your place as one that wants to help climate within his demographic. benefit the community. I don’t think “Having that unpredictability, not there’s anyone who doesn’t want that.” knowing what happens next – it’s probHe also recommends a company’s ably one of the biggest aspects of how a leaders stay hands-on, and remember company can change,” Yde said. “Legwhere they came from. islation can change anything about a “If you own a company, you should be business, especially with taxes.” dedicated 100 percent,” Yde said. “As the Problems will arise, but the sooner CEO of a company, you oversee everythey can be identified and solved, the better. thing, and you have much more on your “Some things will be going well, and plate than everyone else.” CONTINUED FROM D1
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SPOTLIGHT | LAKE CARROLL GOLF COURSE
A course of nature
Rolling hills nestled in a relaxing countryside and scenic surroundings greet golfers who’ve been at home on the range at Lake Carroll Golf Course for nearly 50 years
BY PHILLIP HARTMAN phartman@saukvalley.com 815-625-3600, ext. 5525 @phartman19
LANARK – A Carroll County golf course has been around for quite a few years, but it’s far from being over the hill. In fact, the hills are one of the things that have kept golfers coming back to the course for nearly 50 years. Its terrain distinguishes Lake Carroll from other area courses. “It’s the rolling hills,” golf pro Jason Hill said. The fourth hole, for example, features a low clearing that slopes up past sand traps to the green. Forests surround the course, while a clubhouse awaits those who want a break or who’ve finished their rounds for the day. The course’s front nine holes opened in 1973, and the back nine opened in 1991, and the course, at 2911 Ironwood Blvd., still draws players of all ages and skill levels. Right now, though, players will have to wait a little longer than usual to hit the links. The course’s season usually runs from April 1 through November, or for as long as staff can go. This year’s opening date hasn’t been set yet. “It won’t be open April 1 this year because of the weather; that pushed it back,” Hill said. The course, which employs five permanent staff as well as several seasonal staff members, is open from
More info
Lake Carroll Golf Course is located at 2911 Ironwood Blvd., Lanark. Call 815-493-02808, email golfpro@lakecarroll.com, go to golflakecarroll.com or find the course on Facebook for more information, tee times, lessons and other activities. sun-up to sundown during the season. While the course will take a little longer to open this year, its challenges will remain the same: terrains, traps, hazards and other features that put players’ skills to the test. The course isn’t just for members of the nearby Lake Carroll private recreational community nearby; it’s open to the public. Golfers will find a driving range, practice facility, and lessons for all ages at the course. “We do golf camps for kids. I’m the golf coach for East-
land (High School),” Hill said. Last year, Lake Carroll offered a variety of themed days, with Mother’s Day, Independence Day, Halloween and Thanksgiving scrambles and tournaments, and outings for area groups and agencies such as the Mount Carroll Fire Department. Lake Carroll also has a pro shop, fully stocked with golf gear – clothing, clubs, bags and more. Hill, who grew up in Carroll County and played golf in school, has served as golf pro at Lake Carroll for 19 years. Those links to the past have provided him with priceless memories. “The most memorable moment for me was watching my father, John Hill, win the club championship,” he said. Hill said the way the customers are treated, as well as the staff’s fastidious upkeep of the course, have been key to the course’s longevity. “We want people to feel welcomed,” he said. “They can keep pace or play as fast as possible.”
ABOVE: One of the most distinguishing features of Lake Carroll Golf Course are its rolling hills and scenic surroundings. LEFT: Golfers can take a break and relax at Lake Carroll’s clubhouse.
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SPOTLIGHT | BROTHERS FLOORING
Giving customers the red carpet treatment
The brothers behind a local flooring store have quite a large extended family: all the customers they’ve served in the last 20-plus years
Michael Krabbenhoeft/mkrabbenhoeft@saukvalley.com
BY MELISSA RUBALCABA RISKE FOR SAUK VALLEY MEDIA
From its designers and sales staff to its professional installers, Brothers Flooring’s mantra is to treat every customer like they’re part of the family. From new flooring to window treatments, customers will find a wide selection of products at the best prices to give a brand new look to any room. “We can help you find the best product for any project,” co-owner Keith Grell said. “We have so much more selection, because it’s what we do. It’s all that we do.” Keith and his brother Kraig opened their first showroom in 1996 in their hometown of Rock Falls. Building on the success of that store, they opened a second location in Dixon in 2014.
Their huge selection of products ranges from natural stone to carpets, wood, laminate and vinyl flooring. “Not all flooring is created equal,” Grell said. “Our designers have a handle on the different floorings and can help guide customers to the best product for any project.” It’s important his staff stays on top of trends and products, Grell said. Understanding a product’s durability and ease of maintenance are crucial, as is staying on top of recent color trends – soft grays, dusty rose, or bright pops of color are popular right now. “We’re seeing people go bold with colors on the walls, patterns in the carpet,” he said, adding that another carpet trend involves texture and patterns. “We keep up with education so we know
what’s going on the market.” Thanks to the popularity of home renovation TV shows and websites, their customers are staying up on trends, too. “More often customers are coming in with ideas, and we can then show them the products and categories that fit their needs best,” Grell said. At Brothers Flooring, customers can find the products they want for a do-it-yourself project, or skilled installers who will do the job right the first time. And for the Grells and their staff, their role in the community goes beyond the business. Grell, for instance, has served as volunteer chairman of the board for the Whiteside County United Way, and the business also has lent it support to local schools and other endeavors.
More info
Brothers Flooring has two locations: 1111 First Ave. in Rock Falls and 1419 N. Galena Ave. in Dixon. Hours are from 8 a.m. to 6 p.m. Monday through Friday and from 9 a.m. to 3 p.m. Saturday. Find it on Facebook, go to brothersflooringrockfalls. com or call 815-535-9226 or 815-288-1928 for more information.
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SPOTLIGHT | CLOVER HILLS
Helping customers rest easy From helping people pick out the perfect appliance and picking up the old one, to making sure they get a good night’s sleep, the staff at Clover Hills takes a lot of hometown pride in their service and selection long-standing business are good customer service, reliable products and a full-serSTERLING – It’s the customers who vice delivery team that will deliver your walk into Clover Hills that bring joy to purchase, install it and haul away the old Wayne Walker. item if needed, Walker said. “That’s the best part of In addition to appliancmy job, the people,” Walker es, Clover Hills has a wide said. “I was born and raised selection of mattresses. in Sterling-Rock Falls, so to “People don’t realize how me it all feels like family.” important a good mattress For more than 20 years, is for a good-night’s sleep,” More info Walker has enjoyed helping Walker said, adding that the Clover Hills, 2400 N. customers find what they maximum lifetime of a good Locus St. in Sterling, is need at the locally owned mattress is about 10 years. open from 9 a.m. to appliance and more store. Clover Hills offers two 5 p.m. Monday through From major appliances brands, Tempur-Pedic Friday and 9 a.m. to to mattresses, Walker has and Therapedic, that are 3 p.m. Saturday. Find helped customers make known for their quality and Clover Hills Sterling on their purchases with ease. comfort. Facebook, call 815“It’s our job to help the cusAmong the latest trends 625-8529 or go to clotomer get it right,” he said. are adjustable ergonomic verhillsappliance.com That means having a beds that can be controlled for more information. keen understanding of with a remote or, a smartthe latest products and features as he phone or tablet. Being able to raise the gathers information from customers – head or feet can provide a higher level of including local builders and contractors comfort, he said. – on what they want and need for their Walker is excited to talk about some of the homes and projects. latest technology that also allows homeSome of the keys to the success of the owners to control their home appliances, BY MELISSA RUBALCABA RISKE For Sauk Valley Media
Submitted
Ask Wayne Walker what the crew’s number one job at Clover Hills is, and he’ll tell you: “To help the customer get it right,” and that’s exactly what Walker (left), Tim Cochran, James Wright and Andrew Ratliff do at the locally owned store. including ovens, washers and dryers. Using their smartphones, tablets or voice-controlled computing devices, busy homeowners can preheat their ovens or check the status of a load of laundry. “I never thought I’d see wi-fi in appliances. It’s just amazing,” Walker said. Technology isn’t the only way appliances are changing. Manufactures are answering the call for more than just black, white or stainless steel appliances and offering more color options.
Clover Hills also offers a 6-month layaway program, which allows customers to lock in a sale price and break up their payment amounts. After more than 20 years at Clover Hills, a delighted Walker is starting to see customers that include his children’s friends, now all grown up and shopping for their homes and families too. For him, this is just another sign that Clover Hills is part of the continued growth of the community he calls home.
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D6 • SV Weekend
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SPOTLIGHT | STERLING ROCK FALLS CHILD CARE
Quality care The staff at Sterling Rock Falls Child Care view their role as more than just a job; they view it as a privilege to be trusted to take care of a parent’s most precious gift
Road and opened the current building in 2001. “We have a magnificent board, and beautiful, STERLING – There are so many ordinary, magi- marvelous donors who want the best for the comcal days at Sterling Rock Falls Child Care. munity. They deserve a huge thank you.” Like the day a little boy colThe child care center lected a handful of sticks so accepts children ages 6 he and his classmates could weeks to 14 years, with paint with them, or the time before- and after-school a fast-moving summer storm care, flexible scheduling, captivated a group of youngeducational opportunities sters as they watched the from a preschool program rain pelt the window while to the latest in science and the teacher spoke in a calm technology for all ages, and voice so that no one would summer programming be scared of the thunder. that includes field trips to These and many more area museums and parks. stories demonstrate how “We try to meet the staff responds to the chilneeds of the community,” dren, helping them find joy Arnold said. “Early child and opportunities to learn care has changes so much around every corner, Execover the years. Science utive Director Chris Arnold and math have become so said. important, and our teachSubmitted ers are working very hard “I’m so proud of my staff,” Arnold said. From long-time Sterling Rock Falls Child Care accepts to implement more of it.” staffers to the newest hires, children ages 6 weeks to 14 years, with Art also is key to a child’s there is a special quality to before- and after-school care, flexible development, and the those who come to teach scheduling, educational opportunities, center’s teachers do all and care for the children and summer programming. they can to encourage creat Sterling Rock Falls Child ativity and imagination. More info Care. “We’re always try to have “It takes a special person to Sterling Rock Falls Child Care, a nonwhat’s best for our chilcare, to be with the children profit, United Way agency, is at 1840 W. dren,” Arnold said. “We and to watch them grow,” LeFevre Road in Sterling. Call 815-626want to stay current, be Arnold said. 7397 for more information. the best and be there for The nonprofit child care our community.” center was founded in 1974 in response to a growShe also enjoys seeing her former students ing need in the community. return to the center, as staff or to enroll their own Arnold was hired in 1996, when the center was children. in Wallace School. Through saving, fundraising “It’s a very special honor that parents are willing and generous donations, the board of directors to leave the most precious thing in the world in approved the purchase of a 5-acre parcel on LeFevre our care.” BY MELISSA RUBALCABA RISKE For Sauk Valley Media
THANK YOU Spring into Action!
Come Visit Our Beautiful Community to Learn More About Spring Incentives and Specials! Companion and Private Apartments Caring, Dedicated Staff Available 24 Hours a Day, Seven Days a Week Comprehensive Activities and Social Program Featuring MONTESSORI MOMENTS IN TIME™ Memory Care On-Site Beauty Salon and Barber Shop Maintenance-free Lifestyle with Housekeeping and Maintenance Restaurant-style Dining with Three Freshly Prepared Meals Transportation for Appointments and Off-Site Excursions
SO MUCH Whether you gave a little or a lot, your combined support of United Way of Whiteside County’s Annual Fall Campaign of 2018 lifted us beyond our campaign goal, and now more than 56,000 people in our county will receive a greater opportunity to succeed in school, work, and life. The Board of Directors, Volunteers, and Staff of the United Way of Whiteside County thank you on behalf of those we serve.
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Saturday, March 30, 2019
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SV Weekend • D7
SPOTLIGHT | THE COOLER
The Coolest bar in town A couple behind a Rock Falls bar want to do more than just give patrons a place to pull up a stool, they want to tap into the downtown’s potential and make it a destination for people looking for more events BY MELISSA RUBALCABA RISKE For Sauk Valley Media
ROCK FALLS – Rock Falls natives Kendra and Rene Sotelo know the success of their bar, The Cooler, is tied to the success of their community. That’s why they enjoy teaming up with other local businesses and working on promotions to help bring more foot traffic to the downtown – and it seems to be working. “Downtown Rock Falls has been extremely popular the last 6 years,” Rene Sotelo says, pointing to several venues that were hosting live music and even a comedian during a recent weekend. Rene and Kendra bought Jim’s Bar in 2011 and renamed it The Cooler, as a tribute to those great old coolers that keep their beers at temperatures just above freezing. There was an appeal to buying a business with a long history in the community, Rene said. It helped that the building has great acoustics, making it a perfect spot for live music. Rene worked for more than 30 years delivering for UPS and Kendra worked for more than 20 years in a local factory, first as a laborer and later in the administrative offices. With the factory relocating and Kendra soon to be out of work, and Rene a few years shy of retirement, they decided to turn down a new avenue, on West Second Street. “We decided to invest in ourselves and buy the place,” Rene said. “It wasn’t something we had planned on, but it seemed like a good option.” Those first few years in the bar were busy, as Kendra managed the business and Rene juggled his full-time job and ran the bar, too. Once he retired, he was able to put his focus on the business. As a bonus, the couple are enjoying their time together. The great acoustics do make The Cooler a prime spot for live music, which the Sotelos sign up for nearly every weekend. Rene used to be in a band, Rays N Buzz, and years ago they would play ’90s alternative rock at the bar. These days, Rene leaves the singing to the bands he hires, and he
SVM file photo
Rene and Kendra Sotelo (inset at left) bought Jim’s Bar at 311 W. Second St. in 2011 and renamed it The Cooler. welcomes musicians to perform rock, blues, country – and yes, 90s alternative, too. “I’ve had bands from Nashville, Los Angeles, Seattle,” Rene said. “I bring in local talent and musicians from all over the U.S.” Patrons also enjoy the bar’s darts, pool tables and gambling machines, and his staff enjoys creating new drinks for the menu on an almost weekly basis. A few years ago, Rene and Kendra decided to try to join forces More info with Rock Falls’ other local bars to promote the town and their The Cooler, 311 W. Second businesses, and founded South of the Rock. St. in Rock Falls, is open from 8 They’ve had success with some past events and plan to cona.m. to 1 a.m. Monday through tinue with others this spring, including $1 walking taco specials Saturday and from 11 a.m. to and other drink and food specials. 1 a.m. Sunday. Call 815-632“The last time we did it we were overwhelmed, so we know if 3010 or find it on Facebook for we have an event, it will take off,” Rene said. information on its music lineup “We want to create events to bring business to downtown Rock and upcoming events. Falls.”
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Saturday, March 30, 2019
SPOTLIGHT | NORTHERN ILLINOIS TV
Channeling their energy in different directions The team at Northern Illinois TV specializes in taking care of customers’ television needs, but that’s not all they do. They can help with home security and surveillance, satellite dishes, smart home tech, and more
any question and help guide a customer to the best products for their homes. POLO – At Northern Illinois TV, owner Dan “We are constantly going to continuing Massey and his team are doing more than education,” he said. “We want to be ready to adjusting antennas and mounting televisions assist our customers as the times change and on walls. their needs change. Northern Illinois TV offers several services, “A big part of our role is selling the customer including satellite dish and security system the right product.” installation, and helping customers with As folks opt to cut the cable cord, Massey smart home features that allow them to con- has been fielding more requests for antentrol thermostats and doors from their smart- na installations, too. With the right antenna, phones and computers. people still can connect to their favorite local At the heart of his business is and national programming, customer service, Massey said. news and weather. More info That means spending time with Installation of security alarms Northern Illinois TV, customers, to understand their 121 N. Division in and systems remain a popular needs and help them find the Polo, is open from 10 request, and often customers right equipment – and to answer a.m. to 4 p.m. Monwant to add the latest smartthe call when service repairs or day through Friday. phone-enabled features such as adjustments are needed. doorbells with video cameras, Find it on Facebook, “If you do a good job, custom- go to northerntv.com or thermostats that can be coners are happy,” he said. trolled remotely. or call 815-946-4389 Massey, born and raised in the to request a consultaWith his business office in Sauk Valley, has nearly 30 years tion, book an appoint- Polo, Massey serves customers of experience in the field, and ment or learn more in a 25- to 30-mile radius of his over that time he has seen some about all the products town, and sometimes farther. incredible developments in the and services Dan It’s all part of his mission to industry. provide great customer service. Massey and his team About 8 years ago, he decided have to offer. Massey enjoys leavto branch out on his own and ing a job establish his own business. His team includes knowing he’s just left satJudy Weems, who manages the office, and isfied customers to enjoy technician Jacob Reitzel. their new TV or home While the latest smart TVs are fairly simple features. to set up, Massey also enjoys helping customAnd he really enjoys his ers who want a custom installation, mounted job. above a fireplace or with cords and compo“It’s neat to see people nents tucked out of sight inside a wall. excited with their pur“We provide the next level of installation,” chase.” Massey said. “And he said, and in-home consultations are free. we do so many different things, The Northern Illinois TV team stays up on every day is different, no 2 days the latest equipment and features by attend- are the same, and that keeps ing seminars and classes, so they can answer everything fresh.” BY MELISSA RUBALCABA RISKE For Sauk Valley Media
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Saturday, March 30, 2019
www.saukvalley.com
SV Weekend • D9
SPOTLIGHT | ROCK RIVER HOSPICE & HOME
The comforts of home When the end of life nears, their mission begins. The staff and volunteers at Rock River Hospice & Home give clients caring, compassionate and dignified end-of-life care, staying by their side as they embark on life’s final journey BY MELISSA RUBALCABA RISKE For Sauk Valley Media
STERLING – “By your side, our family caring for your family” – that’s Rock River Hospice & Home’s heartfelt motto. The nonprofit organization, started 35 years ago by a group of volunteers and health care professionals, has evolved through the years, and changed names a few times, too, but its fundamental mission – to provide caring, compassionate, dignified end-of-life care – remains, Executive Director Emily Taylor said. “It’s about living. We’re here to help in the final days,” Taylor said Utilizing a team approach, patients, their family, the nurses and the social service staff collaborate to provide care programs tailored to meet a patient’s needs and requests. Rock River Hospice & Home provides care for all ages, children through Emily adults, in Whiteside, Lee, Ogle, CarTaylor roll and Bureau counties. In-home care is available, as well as care at the six-bed facility opened in 2017 at 2705 Ave. E. The new 14,000-square-foot facility was designed to allow patients and families comfortable private spaces, as well as space for families to congregate. In addition to staff, the hospice relies on a core group of volunteers who assist in a variety of ways, from sitting with a patient and sharing companionship to providing meals for a family to helping patients record their stories. “Our volunteers are a vital part of our organization,” Taylor said. In its We Honor Veterans program, for example, volunteer active-duty veterans spend time with patients who are veterans, sharing a bond that comes with a shared experience. “The patients are able to talk about their service, talk about their experiences,” Taylor said. “It’s just another way we can help someone to feel honored in their life.” The nonprofit organization goes beyond the patients’ needs: Rock River Hospice helps provide overwhelmed caregivers a respite from the 24-hour care a patient needs, as well as support groups – again providing comfort through shared experience.
Submitted
Rock River Hospice & Home provides care for all ages, children through adults, in Whiteside, Lee, Ogle, Carroll and Bureau counties. In-home care is available, as well as care at the six-bed facility opened in 2017 at 2705 Ave. E. The 14,000-square-foot facility was designed to allow patients and families comfortable, private spaces, as well as space for families to congregate. The staff at Rock River Hospice & Care also understands that bereavement affects each person differently, which is why they offer counseling services and 13-month post-death follow-ups for patients’ family members, to help them navigate those difficult milestones that come in the first year of a loved one’s passing. Monthly support groups for anyone in the community also are available. Thanks to its generous donors and volunteer fundraisers, Rock River Hospice & Home provides care for patients regardless of their ability to pay; no one is turned away, Taylor said. There are several fundraising events yearly, including several that are coming up soon: On April 8, 15 percent of the sales at Buffalo Wild Wings in Sterling will be donated to the hospice; on June 1, a Bucket Brigade will be held, and teams are forming for the 17th annual golf outing at Deer Valley Golf Club on June 28. Those interested should call 815-625-3858 or
More info Rock River Hospice & Home affirms life by providing exceptional care and support to those transitioning through serious illness, death and grief. The office at 2705 Ave. E is open from 8 a.m. to 5 p.m. Monday through Friday. Go to hospicerockriver.org, find it on Facebook or call 815-625-3858 to donate to the nonprofit, or to learn more about its services, programs and volunteer opportunities. email karen@hospicerockriver.org for all the details. Then there’s its biggest fundraiser, the popular annual Festival of Trees, which this holiday season will be celebrating its 30th year. It’s also a United Way agency.
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D10 • SV Weekend
www.saukvalley.com
Saturday, March 30, 2019
SPOTLIGHT | FOUR SEASONS POWER WASH
Kevin Yepsen (left), Bob Conklin and Chris Williams brought Four Seasons Power Wash to 2410 35th Ave., just off East Lincolnway near Aldi. It’s open 7 days a week.
A wash for all seasons There’s bright at the end of a tunnel at a new business in Sterling, where a high-tech car wash will leave your vehicle shining like new
Customers pull up to one of two pay stations where an attendant helps them with their purchase. Technology also STERLING – When the new Four Sea- comes into play here: Customers can pay sons Power Wash opened in Sterling, it with cash, credit or debit cards or with unveiled a whole new wave of the latest the Four Seasons Power Wash phone app, available from Google Play or the Apple technology for getting vehicles clean. The new business boasts a state-of-the- App Store. There is room for up to 30 cars to line art tunnel wash with a 150-foot building that houses a 100-foot automatic con- up in the two-lanes wash, but the wait is veyor system. The wash incorporates the short: A car wash takes less than 2 minlatest in car wash equipment technology utes, which means the operation can wash about 100 vehicles in and an easy-to-use conveyan hour. or belt system that replaces Four Seasons PowerWash the metal track commonplans to employ 15 to 20 ly found in other car wash people, and the ownoperations. ers also want to partChris Williams and Kevin More info ner with community Yepsen of Williams & Yepsen Four Seasons Power groups to help them Management LLC, along Wash is open from 8 raise money for their with General Manager Bob a.m. to 7 p.m. 7 days a causes. Conklin, brought the busiweek at 2410 35th Ave. Groups can host ness to 2410 35th Ave., just behind Aldi in Sterling. It a wash day at Four off East Lincolnway near closes during inclement Seasons and receive Aldi. It’s open 7 days a week. weather. Call 815-632a portion of all the Once a vehicle enters to 3189, go to fourseasonwashes sold that day start the wash, an attendant spowerwash.com or find without even having will spray the tires and guide it on Facebook for more to wash one vehicle. the customer to drive onto information. Instead, group members the conveyor belt, which could use the 17 free vacuthen carries it along for the ums yet to be installed to clean the vehiduration of the wash and dry cycle. The chemicals in the wash are designed cles, or help customers in other ways. The operation also is environmentally to maximize the effectiveness of the cleaning materials, and several brushes friendly – none of the water used will go of different textures scrub the vehicle and into the city drains. Instead, all the wastewater is gathered into tanks, filtered via whisk away the dirt. The drying cycle uses two 950,000 BTU reverse osmosis and used again. The owners are excited to join the Sterdryers that resemble the flames that shoot out of the Batmobile. There are 14 ling business community and promise to stay true to their mission to provide an dryers total in the process. Four Seasons Power Wash offers several efficient and pleasurable experience for different packages, ranging from $8 to $18. customers.
LEFT: Before the vehicle heads through the tunnel, an employee pre-treats it to help with bug removal. BELOW: Each brush is textured specifically to achieve different results.
BY TODD MCKENNA tmckenna@saukvalley.com 815-625-3600, ext. 5576
Photos by Alex T. Paschal/apasc hal@saukvalley.com
ABOVE: Colorful soap bubbles coat the vehicle while it’s taken through the wash. RIGHT: Powerful dryers at the end of the line leave vehicles with a spotless shine.
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Have you ever considered having you or your loved ones cremated ashes buried along with a New Tree? We can plant your tree at Oak Knoll and you will have the option to Memorialize your Loved One at the base of the Tree if you wish Contact Oak Knoll for more information Phone 815-625-3827 email at oakknoll@essex1.com website at oakknollcemetery.com SM-ST27039-0330
Saturday, March 30, 2019
www.saukvalley.com
SV Weekend • D11
SPOTLIGHT | CANDLELIGHT INN
Michael Krabbenhoeft/mkrabbenhoeft@saukvalley.com
The original Candlelight Inn opened in June 1967 on West Third Street in Sterling, under the ownership of Chuck Sisson, Lyman Prescott and Bob Prescott (right). Today, Bob’s son Matt (left) is at the helm of the growing business. It’s his ambition and eye for growth that has taken the popular restaurant to the next level. sions to their employees; their satisfaction, and that of their diners, always is foremost STERLING – Everyone in Sterling knows on their minds. the Candlelight Inn, but what many may “Our staff and our communities come not know is its mission to spread the pop- first,” Bergstrom said. “The more we can do ularity of its signature Chicken George and for them, the better it is overall for everyother iconic dishes to new locales. one. We want people to want to work for us The company is embracing versatility: because we take care of our employees.” Not only does it operate three Candlelight Their customers also have been incrediInn restaurants – in Sterling, Rock Falls and bly supportive, she said, which makes CanClinton, Iowa – but it also has taken on dlelight’s first priority to “meet all their difthe Brandywine Banquet and Event Cen- ferent needs and cater to exactly what they ter and Palmyra Pub and Eatery, both in want.” Dixon. She loves to see repeat customers – those “We are three different entities, but all “who start bringing in their families when have the same expectations and goals: to they are young and keep coming for years. be the best in food quality and service and We get to see those families grow.” put our customers While “we love all first,” said Melissa of our regular cusThe Candlelight family Bergstrom, Candletomers,” they also Try any one of the five establishments light’s marketing and strive to bring in new in the Candlelight Inn family: community engagefaces every day, she • Candlelight Inn, 2200 First Ave. in ment director. said. Rock Falls. All three businesses There’s even more • Candlelight Inn, 2907 offer highly regarded on the horizon. N. Locust St. in Sterling restaurant and ban“Off-site catering • Candlelight Inn, quet services. and online ordering 511 Riverview Drive in “We can also cater and delivery are on Clinton, Iowa. any style and size our radar, for sure,” Online: candlelightinevent on-site or offshe said. nrestaurant.com and on site,” Bergstrom said. No matter what Facebook “We offer the highest new ventures they • That Place on Palquality of food and take on, the “Canmyra, 628 Palmyra an exceptional serdlelight classic” will Road in Dixon; thatvice at all locations remain true to its placeonpalmyra.com and events.” core values. and on Facebook Since 1967, the For example, while • Brandywine Prescott family has other businesses Banquet and Event worked to perfect might send email, Center, 441 state the Candlelight’s Candlelight staff Route 2 in Dixon; model. continues to mail brandywinedixon. Matt Prescott, son actual birthday and com and on Facebook of original owners anniversary cards to More info: Go to Facebook or call Bob and Jan, has their clients. Marketing and Community Engagement been running the “We try to change Director Melissa Bergstrom at business since 2000; with the trends or 815-626-1897 for more information. it’s his ambition and even stay ahead,” eye for growth that she said, but the is taking the popular local company to the owners all recognize the importance in next level. retaining the values of a small-town, famThe Brandywine was acquired a year ago, ily-owned and operated business. in April 2018. There, Matt and Tim Ken“The Candlelight Inn has a reputation drick serve special brunches on holidays for hiring the best people, serving the and provide banquet and meeting space best-quality product and having the best for all group sizes. facilities,” Bergstrom said. “We even have event coordinators that “We know our customers expect a high help with each event from start to finish,” level of consistency, and we will bend over Bergstrom said. backward to make sure they get it.” Palmyra Pub & Eatery, formerly That She invites people to choose any one of Place on Palmyra, joined the Candlelight the Candlelight’s establishments for an lineup in December. A “hidden gem tucked upcoming gathering. away on the western edge of town,” it’s also “We have staff dedicated to help with all a great place to host parties. types of events and celebrations. Choose Candlelight’s leadership team credits a us for all your special occasion needs, and lot of the success of their recent expan- you won’t be disappointed.” BY SHELBY KUEPKER For Sauk Valley Media
Success: The Inn-side story From a downtown diner to a trio of flagship locations in two states and other successful side ventures, the Candlelight Inn is the head of a growing family that’s called the Sauk Valley home for more than 50 years
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D12 • SV Weekend
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Saturday, March 30, 2019
SPOTLIGHT | NRG MEDIA
In tune with the community Local radio stations have expanded their audience far beyond a tower’s signal reach. These days, people around the world can keep up on their hometown happenings BY MELISSA RUBALCABA RISKE For Sauk Valley Media
While he says it’s a love of music, it’s more than his favorite songs that keep Edward Lynott tuned in to the hometown radio stations. For more than 40 years, Lynott has helped area businesses promote their sales, stores and deals on the trio of local NRG Media stations: WIXN AM 1460, River Country 101.7 FM and Sky 95.7. Lynott has clients who made radio ads in 1972 who still are going strong today, as well as new businesses that he helps establish themselves in the community. “It’s the coolest experience to start with a brand-new business,” Lynott said. “And every year you get to meet new people. New businesses open, new opportunities arise.”
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SV Weekend • D13
SPOTLIGHT | NRG MEDIA IN TUNE
“A Dixon graduate in California, Florida or Wisconsin can listen to the CONTINUED FROM D12 game online. This gives another venue ▼ for people to listen and to continue to From the boy who used to play with pick up information.” his radio searching for AM stations Because of that technology, “our from distant states to the sales account business has changed significantly,” executive who explains Lynott said. how customers can What hasn’t changed stream WIXN from is the stations’ avid their a mobile app on support of sports and a smart phone, Lynott community events. has seen the technolo“ We t r y t o g e t gy evolve quite a bit in More info involved in community the last few decades. You can find NRG activities, community Those innovations Media’s local stacelebrations,” Lynott have in many ways tions at radiorockriver. said. made it even easier com/wrcv-river-counThe radio station’s for customers to enjoy try-101-7/, or for WIXN website also provides their hometown news AM, go to radiorockriver. information on local and sports, even when com/ and radiorockriver. events and activities, they are thousands of com/sky-957/ as well as news and miles away from home. sports. In the fall, the three As helpful as the technology is, “I local stations broadcast football games from Dixon, Amboy and Ore- really enjoy working with people,” gon high schools. Fans of the Dixon Lynott said. “Every client is unique, their needs Dukes can tune in through their smart phones and computers as the station are different, and I’ve met a lot of is streamed online, Lynott said. interesting people. It’s a fun job.”
Sam Ramirez is River Country 101.7’s morning show host and sports director.
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D14 • SV Weekend
www.saukvalley.com
Saturday, March 30, 2019
SPOTLIGHT | SCHUNEMAN INSURANCE AGENCY
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Insurance is their business, but ensuring is their goal – ensuring that customers have the coverage they need, prices they can afford, and service they deserve
GOING ON VACATION? Keep in touch with the news of the Sauk Valley
The staff at Schuneman Insurance Agency prides themselves on delivering the kind of personal customer service a local company can provide. From left: Sarah Smith, Cindy Smith, owner Lisa Hartz, and Tawny Miller. Alex T. Paschal/apaschal@saukvalley.com
companies in the Midwest, but it also is a local agency, which means it can pair STERLING – From unexpected tragedies the excellent customer service of a small like losing your home to a fire or flood to company with a wide variety of coverage ensuring you have the coverage your prized options, all at competitive prices. Ford Mustang deserves, Schuneman InsurSchuneman Insurance Agency uses a ance Agency has your back. “more timeless and classic approach to For more than 80 years, Schuneman insurance,” Hartz said. That means staff has been dedicated to providing excel- value treating their customers with care lent customer service and low rates to and respect. those looking for insurance of all kinds. Customer service is their top prioriSchuneman represents more than 20 ty, and they will do whatever it takes to companies that offer auto, assure their customers get home, life, and business the coverage they want for More info insurance. Staff will assess a price they are happy with. Schuneman Insurance your individual needs and “Most of the companies Agency, 3200 E. Lynn connect you with the insurwe represent have an online ance company that provides Blvd. in Sterling, is open presence, where customers from 8 a.m. to 5 p.m. the best rate and service. can make payments or turn in Monday through Friday claims, so ... in a world that is “We are not locked into one and from 8 a.m. to specific company, and theregetting more and more elecnoon Saturday. Go to fore can get each customer tronic ... we make sure to help coverage specific for them schunemanagency.com our customers with those or call 815-625-6331 and for a competitive price,” processes as well,” Hartz said. for more information. owner Lisa Hartz said. With an insurance compaLooking for insurance ny that values their time and for something a little more outside-the- money, customers can expect immediate box? Schuneman also offers coverage for responses to emails and always a friendsnowmobiles, motorcycles and boats, ly voice on the other end of the phone. and even bonds and liquor liabilities. They recognize that a call to an insurThe company was founded by Clayton ance company often comes during an Schuneman in 1935. intense situation, and Schuneman staff “Clayton had a vision of providing low- is dedicated to breaking the trend of putcost insurance with an unparalleled level ting customers on hold. of customer service,” the website says. “The With Schuneman, you can expect a agency follows this same strategy today.” strictly local company that will be there Not only does Schuneman pride itself for you at a moment’s notice in emergenon being connected with the lowest-cost cies large and small. BY SHELBY KUEPKER For Sauk Valley Media
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SV Weekend • D15
SPOTLIGHT | SCHILLING FUNERAL HOME
The comforts of home Schilling Funeral Home knows that every life is unique, which is why its staff strives to make the celebrations of those lives just as unique, and to comfort and console those left behind BY SHELBY KUEPKER For Sauk Valley Media
STERLING – “Every single life is unique, and so are our services.” That’s the motto of Schilling Funeral Home and Cremation, a family-owned business that has been supporting families during times of grief since 1975. Schilling has perfected a process to ensure that every life that passes through its doors is celebrated for its uniqueness and value. The staff offers not only visitation and More info funeral services, but Schilling Funeral Submitted photos also a wide range of Home and CreComfort and care go hand in hand at Schilling’s. The cremation options mation, 702 First staff there works hard to make people feel at home, – arguably among Ave. in Sterling, is giving them a warm and inviting place to plan their the most affordable owned and operloved one’s ceremony, and celebrate the life of those in the area – to suit ated by Funeral they’ve lost. the requests of all its Director John Sauk Valley families. Paul Schilling. Schilling stands Call 815-626ready and willing 1455, go to schilto help with any lingfuneralhome. request or inquiry, com or find it on and on its website Facebook to learn encourages everymore about creone to “feel free to mation and other ask whatever’s on services. your mind, regardless of whether your family has been served by our firm or not.” When families come to them looking for services, they are going through what may be the most difficult time of their lives, and the staff are there to lend their support. “We’ve worked hard to make our home as warm and inviting as possible,” its website states, and the Schillings ask all to treat their home as if it is yours. Whether for a traditional visitation service or a contemporary memorial, the rooms at Schilling’s “have been designed to be flexible, and have been decorated to ensure comfort and serenity at the time of a loss.” Another means of ensuring comfort, especially for younger mourners, is Walter, a labradoodle and certified therapy dog. Walter has been a part of numerous visitations and arrangements, always able to coax a smile from those who may not be expecting to smile at such a difficult time, Director John Paul Schilling said. Walter even has his own rug at Schilling Funeral Home.
Alex T. Paschal/apaschal@saukvalley.com
Walter, shown here with funeral home director John Paul Schilling, works as a therapy dog at Schilling Funeral Home, helping people deal with grief in a loving and nonjudgmental way.
Teaching this dog a new trick: compassion
Editor’s note: The following article appeared in the Daily Gazette and Dixon Telegraph on July 20, 2018. STERLING – If happiness is a warm puppy, think how far a visit from one might help ease your grief. Walter, a labradoodle and certified therapy dog, is one of the newest staff members at Schilling Funeral Home. He’s on comfort patrol. “We want to make people feel comfortable when they come in, because there’s a lot of things going on emotionally and dealing with grief – and not just the family, anybody else who comes in – and I think he can help,” funeral home director John Paul Schilling said. “It’s not for everybody, but for the dog lovers, it’s great and it’s amazing.” Donald Czyzyk, dog trainer and owner of The Bark Room in Sterling, was training Walter for a Rockford family who decided they didn’t have the time for him. He reached out to Schilling, who thought Walter could help a lot of people. Therapy dogs are a hot topic in the funeral business these days, and are becoming more and more common, so he decided to have Czyzyk finish his certification training, which took about a year. Walter could have worked at the funeral home without certification, but with it, he also can – and does – work for Love on a Leash, spreading the love at nursing homes, schools and hospitals. At Schilling’s Walter is available when families come in to make arrangements as well as during visitations, funerals and memorial services. He’s been to visitations and arrangements, spending time with friends and families. Twice, he met everybody in the room, then, somehow, he found the widows and just stayed with them. Then, while home with the Schillings on the Fourth of July, Walter glued himself to the side of one of their guests. How he knew she had just had a double mastectomy and was undergoing chemotherapy is a mystery. “Some dogs just have a sense like that, and he does a good job of it.”
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SPOTLIGHT | CARLSON ACUPUNCTURE & CHIROPRACTIC
Finding the right balance The team at Carlson Acupuncture makes it a point to tap into the body’s natural healing ability and focus on helping it work like it was designed to
The staff at Carlson Acupuncture and Chiropractic is ready to help patients remove the roadblocks that are standing in the way of letting the body work like it was designed to. From left: Jessica Delimata, Stephanie Kuzlik, Nikki Thomure, Natalie Henry, Dianna Sisson, Curtis Herwig, Kristin Carlson and Steven Carlson. Alex T. Paschal/apaschal@saukvalley.com BY MELISSA RUBALCABA RISKE For Sauk Valley Media
DIXON – When it comes to health care, the staff at Carlson Acupuncture & Chiropractic Clinic understands that the complexities of the human body requires looking beyond the outward symptoms plaguing a patient. “We do focus on the main symptoms, but are actively looking for the root cause of the condition,” Steven Carlson said. “Treating patients with this whole body approach is the reason why we have such good results.” While the practice does provide chiropractic adjustments and acupuncture care, that’s just the start of the tools and care that the team at Carlson Clinic provides to their patients. After graduating from Palmer College of Chiropractic in 1989, Carlson began his practice working with another doctor. He had been practicing for 7 years when he made the decision to leave his successful practice and seek out more training. He enrolled in The International Insti-
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tute of Chinese Medicine in New Mexico, where he earned a master’s degree in acupuncture and Chinese herbology. While some may have questioned Carlson’s decision to halt work and return to school, “I don’t regret it for a second,” he said. “It was a great education and it opened up the scope of my practice. “The biggest difference between our practice and the others locally is we have a lot of different services to offer patients.” Carlson Clinic can offer treatment with Bio Electro-Magnetic Energy Regulation Device, which enhances circulation and helps the body promote healing. Other services include spinal decompression, oxygen therapy, supplements, and Chinese herbal prescriptions, to name a few. “Within all of the services we offer, we can cater to each and every person’s specific needs,” Carlson said. Then there’s the staff. Curtis Herwig, also a Palmer College of Chiropractic graduate, has more than 25 years of chiropractic care experience, while Jessica Delimata, acupuncturist and Chinese herbologist, graduated with a master’s degree in Chinese medicine from Northwestern Health Sciences University. Because of their backgrounds, the clinic can offer three levels of care: chiropractic care, Chinese medicine, including acupuncture, and functional medicine. Functional medicine is aimed at restoring the body’s balance, considering underlying issues at the root of a problem. “We focus on helping the body work like it was designed,” Carlson said. “Our body
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Carlson Acupuncture & Chiropractic Clinic is at 115 N. Galena Ave. in Dixon Call 815-677-9498, go to carlsonclinic.com or find it on Facebook for more information. never loses its ability to heal. We need to work hard to find those roadblocks that have caused our body to lose control, and tap into its intelligence to enhance its recovery.” Carlson has found Eastern medicine very comprehensive, especially in the way that it looks at the body, searching for underlying issues that may be at the root of a problem. “Our mission is to improve the quality of every life we touch,” he said. Helping patients goes beyond the care offered at the Dixon clinic. Carlson and his staff enjoy speaking with others and often give presentations to local groups. The clinic also hosts talks after business hours in the office, where anyone can attend to learn more about specific health care issues. They take place from 6 to 7 p.m. on alternating Mondays. There is no charge, but it’s best to call the office to reserve a seat. “We all could use guidance in our health, and it’s very important that people understand how to live a healthy life,” Carlson said. “My mission and passion is helping others. I really enjoy teaching and helping people live a better quality of life.”
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SPOTLIGHT | PEABUDY’S
Experts in their field
A business built from the ground up is still firmly rooted in that ground, from tractors that tend to lawns all the way up to the behemoths that carve the land and help feed the world Peabudy’s, Inc., 2900 Polo Road, has been in business for 25 years, selling tractors, tillage, planners, combines, skid steer, excavating, fixes and lawn and garden necessities. Pictured are store manager Heath Passmore (left) and sales manager Aaron Gonzalez. Cody Cutter/ccutter@saukvalley.com
tomers like they are family, and we’ll go above and beyond to keep everybody going. We understand how much time is of an essence.” Technology changes rapidly in the ag field, STERLING – In the 20 years that Heath Pass- Passmore said, with equipment, seeds and more has worked for Peabudy’s Inc., he’s seen chemicals, and sometimes it’s easy to get lost in the price of corn bushels go from the $2 range to it all. However, Peabudy’s technicians and sales representatives keep up with the latest trends close to $8 in the tricky business of agriculture. “That caused a lot of trouble,” said Passmore, by constantly educating themselves with what’s who now is store manager. “It was fun, and we new, sometimes by attending ag-related classes. The dedication put into doing more work than all enjoyed it, but now we’re in the after-effects. It’s been a struggle, and it’s cost some guys their just customer relations and fixing things pays off in the successes they see from business.” what their customers accomBut in the middle of the someMore info plish in the fields. times uncertain world of farming, Peabudy’s Inc. “It’s nice to be able to get one thing has remained the same. 2900 Polo Road, outside and be outdoors,” When farmers need somewhere Sterling Passmore said. “You to turn to for top-of-the-line trac815-626-4600 kind of get the sense of tors, tillage, planners, combines, Hours: 7:30 a.m. accomplishments and skid steer, excavating, fixes and to 5 p.m. Monday achievements that your lawn and garden necessities, Peathrough Friday; 7:30 customers are seeing budy’s – a full line ag dealer – aims to deliver results with a family-ori- a.m. to noon Saturday when they get higher Online: peabudysinc. yields and better perented feel. com and Peabudy’s forming crop, because New Holland is one of Peabudy’s Inc. on Facebook with the tools you sold flagship brands, but they also carry them, you get that numerous other lines such as, but not limited to, Cub Cadet, Versatile, Great Plains, sense of success when you’re helping them become more successful.” Landoll, Unverferth and Ferris. Attending lawn and garden shows Peabudy’s has weathered the agricultural storms for 25 years, and a lot of that has to do is one of the ways Peabudy’s prowith the positive, friendly atmosphere from its motes their products, and soon they will have a show of their own. It will employees from the top down. Bob Benters owns both the Sterling location have an open house from 10 a.m. to at 2900 Polo Road and another in Pecatonica. 3 p.m. on April 6 to feature their lawn He is hands-on with much of the daily opera- and garden equipment, as well as their tions, Passmore said, and that is one of reason’s compact tractors. “The business keeps going,” Passmore behind it’s success. “In the business that we’re in, we’re not locked said. “We’ve started something from the into being in a cubicle 8 hours a day, 7 days a ground up, it’s been 25 years, and we’re still week,” Passmore said. “We treat all of our cus- going.” BY CODY CUTTER ccutter@saukvalley.com 815-625-3600, ext. 5552 @CodyCutter35
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SPOTLIGHT | UNITED WAY OF WHITESIDE COUNTY United Way of Whiteside County CEO Diane Verhulst (seated, second from left), shown here with the United Way of Whiteside County board, has big hopes for her team and its future. “I’d like to see us add at least one more part-time staff person and add at least $100,000 to our overall revenue.” She said she’s also eager to expand some of United Way’s community impact programs into villages in the county that may not be able to easily access them now. Submitted
The community is in good hands United Way is building stronger communities in Whiteside County through programs, partnerships, grants, and other resources – and its CEO wants to have an even bigger hand in helping others our expenses have grown as well,” Verhulst said. Focus groups are one way the agency keeps abreast STERLING – When life comes crashing down, of the needs of the community. sometimes it feels like nobody is willing to help. United Way utilizes focus groups “to discuss how The United Way of Whiteside County is here for we can best push out a program that will address just those moments. that need. We then look at how we must adapt to Diana Verhulst is CEO of the chapter, which raises continue to be relevant despite our ever-changing money and issues grants to 21 local nonprofit part- society.” ners, primarily through an annual workplace camVerhulst has 15 years of experience meeting the paign in which employees can have money taken needs of her community. directly out of their paychecks and given to the In 2004, she left her journalism job to raise money agency. full-time for the Northwest Illinois chapter of the Its 2018 campaign brought in more than $820,000. American Red Cross. “We also raise money to develop, manage, and “From there, I served 4 years in the elder nonproffund our own internal community impact pro- it sector, raising money for Pinecrest Community’s grams, all of which improve lives and Good Samaritan Fund,” Verhulst said. strengthen our communities,” VerShe also led the launch of Color Me a hulst said. Memory, in which Alzheimer’s patients One such program is the 2-1-1 use watercolor painting to enhance resource line. Callers looking for assistheir memories. tance of any kind can call the helpline Eventually, “eager to serve in a leadTo help free of charge and be directed to local ership position to raise even more United Way of Whiteresources that suit their needs. money and help even more people side County is at 502 You can’t miss United Way of Whitethan I had before,” Verhulst found herFirst Ave. in Sterling. side County’s huge sign on the corner self at United Way of Whiteside County. Go to uwwhiteside.org of First Avenue and East Fifth Verhulst’s favorite part of her job by to donate, to volunteer Street in downtown Sterling, “a far is helping people. or for more informaprime location because of the “We love helping. It warms our hearts tion on its programs hundreds of cars that drive by to see the fruit of our endeavors, such and services. every day,” Verhulst said. as when a person in need comes into “We have been at this locaour office and asks for help and we tion since 1990 – nearly 30 years now – and can deliver the help they need. No nonprofit charity the building has served us and our partners can always count on that, so when it does happen well during all that time.” – when the need matches what we can provide – In 1945, leaders of the then-Sterling that’s a very special moment.” Chamber of Commerce came together to She has big hopes for her team and its future. explore the benefits of a community-wide “While it may not ever be possible, I’d like to see fundraising campaign to be called the us add at least one more part-time staff person and Community Chest, Verhulst said. add at least $100,000 to our overall revenue. In addiThe name changed to Sterling-Rock Falls tion, I’m eager to expand some of our community Community Chest when the Rock Falls impact programs into villages in the county which Civic Fund joined, and then became Unit- cannot easily access some of what we offer now,” ed Way of Whiteside County in 2003 when she said. Morrison came on board. “We partner with 32 agencies and programs every After 70 years of serving the community, year, and we could not have succeeded without the “United Way of Whiteside County continues to support of our corporate and community partners build stronger communities through its annu- and our nonprofit agency partners,” she said. al community-wide campaign, as well as by “We are especially appreciative of the local, regiondeveloping partnerships and initiatives that al, and national foundations that have provided support local and human service programs, grant money for us, as well. Verhulst said. “Our newest grant-funded program, Born LearnWhen Northwestern Steel and Wire closed in ing Academy, is coming to Sterling early next year.” 2001, leaving thousands jobless, United Way went Born Learning is a series of six classes for parents of through a rough couple of years. children from birth to 5 years old. They are designed “Our annual revenue naturally suffered dramati- for the entire family, and attendance includes free cally. In the years since, we have slowly and steadily childcare, giveaways, and supper. recovered, all the while increasing our services, but The first session begins Monday in Morrison. BY SHELBY KUEPKER For Sauk Valley Media
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It warms our hearts to see the fruit of our endeavors, such as when a person in need comes into our office and asks for help and we can deliver the help they need. No nonprofit charity can always count on that, so when it does happen – when the need matches what we can provide – that’s a very special moment.” Diane Verhulst
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SPOTLIGHT | FARLEY’S APPLIANCE, HEATING AND COOLING
Homegrown success Farley’s Appliance, Heating & Cooling may be firmly rooted in its hometown, but that doesn’t mean the staff won’t go the extra mile for their customers. In fact, going that extra mile has been a key part of its longevity
It also offers professional-style appliances from GE Monogram, Viking, Bosch, U-line and other major DIXON – Walk into Farley’s Appliance, Heating and manufacturers – all with financing options, so you Cooling any time of day and you will find it bustling won’t have to wait to upgrade your home. with activity. Murphy knows why his business is flourishing: Shiny stoves, refrigerators, washers and dryers line “There is no secret to success – it’s just hard the aisles, and sample books and helpful advice can be work. People want fast, effective found behind the counter from one of the several cus- service, and a live phone.” tomer service staff members. Farley’s also offers Great customer service is the trademark f a r m o re t h a n of this family-owned business, started by appliances: In 2006, owner Chuck Murphy’s grandfather Joe Mu r p h y a d d e d and uncle Jerry Farley in heating and More info 1960. cooling sales Farley’s Home AppliMurphy became a partand service, and ances/Heating and ner in the mid-’90s, and now has a wide Cooling, 1245 N. Galewhen Jerry retired in 2000, range of systems na Ave. in Dixon, is he took the reins. to fit all budgets, open from 8 a.m. to “I feel I am lucky to be 5 p.m., Monday through as well as comin this type of business,” petitive rates for Friday and from 8 a.m. Murphy said, adding that furnace-cleaning in the to 1 p.m. Saturday. Chuck “we are unique, in that we Murphy Call 815-284-2052, go fall, and air-conditioning servicwill go the extra mile.” ing in the spring. to farleysappliance.com In 2006, Murphy added heating and Staff also is knowledgeable on their or find it on Facebook cooling sales and service to the applilesser-known products such as home for more information. ance business, in order to offer a wider water systems and central vacuums range of products. He and his team will add convenience and upgrades to work with you or your contractor to provide the best your home. possible prices and service, and new, used, or special “We keep evolving to adapt to changing styles and orders can be delivered to your home or business. trends in the industry.” Farley’s carries an extensive selection of the biggest Above all, Farley’s promises to service everything brands, from GE, GE Profile, Whirlpool, Kitchenaid, they sell, with factory-trained technicians. Maytag, Amana, Samsung, Frigidaire – more than a “We appreciate all of our customers very much,” dozen in all, ensuring that you will find just the right Murphy said. fit, and look, for your project. “We’re here for you!” BY AVALYNDA CASEY For Sauk Valley Media
Farley’s added heating and cooling sales and service to the business in 2006. The shop can hook customers up with whatever they need, from A to Y – Amana to York.
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SPOTLIGHT | SAUK VALLEY BANK
Invested in the community What began as a hometown bank has grown into an operation with more than $400 million in assets in three states, but its core mission remains the same: keeping quality customer service on the radar at all times company, Heartland Financial USA. IB&T’s banking services in Rock Falls will be brought into the Sauk STERLING – It began as a local bank, and over the past 20 years, Valley Bank building at 904 First Ave., where it has been since 2007. as it has spread across Whiteside County, that’s how Sauk Valley The Sterling building will remain open as a branch of Sauk Valley Bank remains, never straying far from its roots and its mission to Bank. contribute. The acquisition will be complete in the middle of the second “Our bank began with a group of local business professionals and quarter. farmers in the Sauk Valley area who were passionate about serving SVB recognizes that to stay competitive, a business must continuthis community and providing resources to help the area grow,” ously adapt to a changing world. Marketing Director Paige Toms said. For example, “cyber security, more specifically protecting our cus“The idea was received with open arms from the people living and tomer’s information, is one of the places we heavily invest in,” Toms working in the Sauk Valley area who were willing to said. invest in this new venture.” The company is founded on and thrives with what More info With more than $415 million in assets today, it they term their RADAR culture – Sauk Valley Bank, Locally, Sauk Valley is the local market leader, a full-service bank that we build our Relationships around Accountability Bank has branches at offers personal banking, mortgage lending, business to our customers and team members by Delighting 201 W. Third services, commercial and agricultural lending and them with the Attention and Respect they deserve. St. and 3319 investment services. “All customers are valued: new and old,” Toms said. E. Lincol“We can offer any of our customers financial solu“Our customers are part of the SVB family. We bank nway in tions that fit their needs,” Toms said. multiple generations, and it is rewarding to get to Sterling; 904 The bank first opened the doors of its “temporary work with the next generation. First Ave. in modular unit” in Sterling on July 9, 1999, while its “We also enjoy the opportunity to help new cusRock Falls; and 300 Walpermanent office was being built downtown. tomers with their financial needs, and invite them ton Drive in Dixon. Go to It opened a new location in rented space in Rock to come see the service and technology that we can saukvalleybank.com for Falls in 2001, and 6 years later built a permanent offer.” more information. branch in that city at 904 First Ave. Not only does SVB value its customers, but it also “Leaving little time between projects, the bank values the community through its employee volunbroke ground for the Dixon office in that same year; once again teer program, “Be Great, Donate 8.” using a ‘modular facility’ while the construction of the new build“This program allows all of our employees to go out and volunteer ing was under way,” Toms said. 8 hours every year, and the bank will pay them to be out serving in The third Sauk Valley Bank branch opened on Jan. 7, 2008 at 300 their communities,” she said. Walton Drive. They can volunteer for the cause of their choice, or participate in Since then, the bank has added a second Sterling location on East an opportunity planned by SVB. Lincolnway, and opened a full-service branch in Harvard. SVB also “This program doesn’t just tell our employees that volunteering is has loan production offices in Bettendorf, Iowa, and Janesville, Wis- important, but we also compensate the first 8 hours of their donatconsin. ed time,” Toms said. Its growth doesn’t end there. As the bank approaches its 20th birthday in July, Toms said “We are In December, the company announced it will acquire the Illinois excited for how far we have come ... and look forward to continuBank & Trust offices at 2403 Locust St. in Sterling, and the business ing to be a market-leader in the Sauk Valley community. We truly from the Rock Falls branch at 1609 First Ave., from IB&T’s parent appreciate and feel lucky to be part of the Sauk Valley community.” BY SHELBY KUEPKER For Sauk Valley Media
Sauk Valley Bank’s office in downtown Sterling, at 201 W. Third St., combines the contemporary with the industrial – a modern design incorporating exposed steel beams, aged by the elements, a nod to the city’s history with the steel industry. Submitted photo
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SPOTLIGHT | WHEELOCK FURNITURE
Alex T. Paschal/apaschal@saukvalley.com
Store owner Daehle Reitzel said if you’re looking for comfort, style and dependability in your furniture, Wheelock is the place to go. Just look for the furniture store with the well-known store mascot and denizen of the display floor, the polar bear.
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People spend a lot of time living with their furniture – sitting in it, sleeping on it, eating at it – and Wheelock Furniture has spent a lot of time selling it. Today, a new generation of owners is carrying on a legacy that began more than 100 years ago BY MELISSA RUBALCABA RISKE For Sauk Valley Media
ROCK FALLS – It’s not unusual for customers to call Daehle Reitzel to tell him how much they appreciate Wheelock Furniture’s customer service. In fact, just the other day Reitzel laughed to himself when his delivery team returned from an appointment with a box of homemade cookies, compliments of another happy customer. “We get compliments all the time, telling me what a good job they did,” Reitzel said. It’s that great customer service that Reitzel says sets his store apart, whether that is his polite and friendly delivery team or his cusMore info tomer service staff, answering calls and Wheelock Furniture, working hard to get repairs made quick101 W. Second St. in ly and efficiently. Rock Falls, is open from Exceptional customer service, in fact, 9 a.m. to 5 p.m. Monis what keeps a company like Wheelock’s day through Thursday; in business for more than 100 years. from 9 a.m. to 7 p.m. The Wheelock family opened the origFriday, from 9 a.m. to inal store in 1913, and Reitzel and his 4 p.m. Saturday and wife, Angela, bought the business in from noon to 4 p.m. 2003 from a friend who owned it for Sunday. Find it on Facemany years. book, go to wheelockThe opportunity to own and operate furniture.com or call a business with such a good history 815-625-0129 for and reputation within the community more information. appealed to the couple. The other appeal was the staff, who have come to be like a family, making work a great place to come to in the morning, he said. “We all help each other and get along super well,” Reitzel said. “And we have so many repeat customers, we get to know them, too, and know what they’re up to, along with the new faces we meet every day.” Top brands that are built to last are another key to the business’ longtime success. Customers often remark that the only reason they’ve come to shop is they’re ready for something new after passing along a previous purchase to children now making homes of their own. That’s because Wheelock’s furniture is Wheelock Furniture made to last. It’s that kind of dependoffers professionability, comfort and style that brings cusal delivery and/or tomers back time and again, he said. installation for every That, and “we have very good quality product it sells.
Alex T. Paschal/apaschal@saukvalley.com
David Sheely (left) and Bob Carter are members of the Wheelock Furniture family. for a fair price.” Among some of the top sellers is a dining room set that can be customized, size and finish, from the style of legs to the table edges. Made from hardwood birch, it’s a popular choice and customers like the handcraft and customized options, Reitzel said. Another popular seller is the power-motion recliners, with adjustable headrests, lumbar support – even a phonecharging station. Adjustable beds are another top-seller, Reitzel said. They allow people to sleep with their heads or knees raised, which makes for a great night’s sleep. He and Angela have one, and when they are away from home, they truly miss it, he said. His knowledgeable staff is there to answer customer questions without high-pressure sales. They all work together, lending a hand, stepping in and providing great service – service that’s even worthy of fresh baked, homemade cookies.
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D22 • SV Weekend
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Saturday, March 30, 2019
SPOTLIGHT | STERLING FEDERAL BANK
Sterling Federal Bank has been headquartered at its three-story building at 110 E. Fourth St. in downtown Sterling since 1989.
Submitted photo
An asset to its hometown A bank’s business doesn’t come from just dollars, it also comes from change – and Sterling Federal Bank has seen a lot of change. It’s been a part of Sterling for more than 130 years, and like the community it calls home, it’s been growing and changing through all of those years
ments in the banking industry. “In the last 7 years, we’ve added the commercial lines STERLING – When Sterling Federal Bank opened its to our bank to make us a full-service bank. We are always doors in 1885, it hitched its success to a still young city upgrading technology, like our recent moves to mobile born in the horse-and-buggy days. Through its hun- banking and online loan applications,” Ahlers said. dred-plus years, the bank has been a partner in the city’s By adapting to and adopting the latest in technology, success, growing and evolving, but never forgetting what Sterling Federal Bank is able to more than compete with made it all possible: Its customers. the nationwide banks. “We used to be strictly a mortgage lendOne thing SFB has over them, SFB locations er,” CEO Dean Ahlers said. “Now we are though: If you have any questions Sterling Federal Bank has 11 a full-service bank. That includes a full or problems, “you can walk right locations: 110 E. Fourth St., line of commercial and retail loans and through our doors and get help right Sterling; 3200 E. Lynn Blvd. in deposits, cash management services, in your neighborhood,” he said. Sterling,; 821 First Ave. in Rock investment services, a broker on hand, SFB has weathered the Great Falls; 413 N. and 402 S. Galena and title services through Sauk Valley Depression, the Cold War, the RecesAve. in Dixon; 410 E. Lincolnway Title company.” sion, and the mortgage crisis, and in Morrison; 18 W. Main St. in Unlike many banks, Sterling Federal is come out on top. Its success comes Mount Morris; 221 N. a “mutual bank” with no stockholders, by basing their decisions on being Union St. in Byron; which means it is owned by its depositors 100 percent customer- and commu247 Seventh Ave. and governed by a local board of direcnity-focused,” he said. S. and 122 Main tors. “So far, we’ve developed about 20 Ave. in Clinton, Iowa; “We don’t have shareholders to answer unique services that our competitors and a loan production to, and so we can focus on the long-term do not offer,” Ahlers said. “For examoffice at 5123 Middle Road, Suite needs of our community,” Ahlers said. ple, if you have to wait over 10 min140, in Bettendorf, Iowa. “Our commitment is to our customers utes to see a representative, we buy Find it on Facebook, go tosand our community. For example, our you lunch. terlingfederal.com or call 815employees donated over 600 hours to our “The best thing is that our employcommunity this past year, and the bank 626-0614 to learn more about its ees come to work every day focused products and services. always donates back to the community on providing the best customer seras well.” vice possible,” said Ahlers, who himThat commitment has inspired the trust of its deposi- self has been in the financial services industry for 30 years. tors, and the success of the bank, which now has 10 loca“I’ve been with Sterling Federal Bank since 2007, and tions in Illinois and Iowa. president and CEO since 2013. Prior to banking, I was a SFB’s goal is “for every customer to love our bank ... and certified financial planner.” that really shows where our commitment is. We underHe and his staff are thrilled to be able to help customstand that if the people in our community thrive, then the ers reach their dreams, “whether that’s starting their own community will thrive as well,” he said. business or funding their first home. I enjoy helping peoBeing in business for so long naturally comes with a lot ple through the process, to accomplish whatever dreams of change, and SFB has kept abreast of all the develop- and goals they may have.” BY SHELBY KUEPKER For Sauk Valley Media
STERLING – There are still 2 days left to make your votes count in Sterling Federal Bank’s second annual Employee Charity Challenge. The bank will give $35,000 to three of 10 local charities, chosen by its employees and the public. Here’s how it works: Employees chose 10 charities, the bank posted them online, and folks can vote today and Sunday on Sterling Federal Bank’s Facebook page for their favorites. The top three vote-getters will get $20,000, $10,000 and $5,000, respectively. The charities are: • Lee County Council on Aging, which provides recreational, educational and wellness activities for those 50 and older. • Pads Homeless Shelter, which serves men, women and families in Dixon. • Twin City PADS, a homeless shelter in Sterling. • Habitat for Humanity in Dixon, which builds houses for low-income families. • Pegasus Special Riders in Oregon, a therapeutic horseback riding facility for people with special needs. • American Red Cross of Northwest Illinois, which serves Bureau, Carroll, Lee, Ogle, and Whiteside and several other counties. • L’Arche, which provides support for people with developmental disabilities. • Big Brothers/Big Sisters of Clinton County, Iowa, which serves the Sauk Valley. • Rock River Hospice & Home in Sterling, which serves Whiteside, Lee, Carroll, Ogle and Bureau counties. • Serenity Hospice and Home in Oregon.
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Saturday, March 30, 2019
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SV Weekend • D23
SPOTLIGHT ON ... SPOTLIGHT
Have you seen the
lights?
p i t ght l O S SAUKVALLEY.COM n MARCH 9, 2019 n PAGE D1 n AN ADVERTISING SUPPLEMENT OF SAUK VALLEY MEDIA
SHINING A LIGHT ON THE BUSINESSES AND PEOPLE MAKING A BRIGHTER FUTURE FOR THEIR COMMUNITIES
SPOTLIGHT | WHITESIDE AREA CAREER CENTER CEO STUDENTS | BRAINSTORMING
Beauty is in the eyes of the beholders
Olivia Edmondson knows the value of collaboration in building a business plan – going it alone just isn’t part of her makeup. “With brainstorming, you bounce ideas off of others. Instead of doing that, I can do this, and can make it even better. I could take a piece from that, and put it with this, and make it different and unique, and mine.”
An SHS junior knows she doesn’t have to reinvent the wheel, she just need to make sure it’s well-rounded – and that’s where listening to others helps spark flashes of inspiration Brainstorming, building, operating, sustaining — the hallmarks of a successful business.
In our Spotlight sections (running in each SV Weekend edition from March 9 to 30) we’ll profile students in Whiteside Area Career Center’s Creating Entrepreneurial Opportunities class, who share their ideas on how to come up with, build, operate and sustain a business in the 21st century. Inside the sections, we’ll turn our attention to today’s business landscape in the Sauk Valley, the places that have already learned what it takes to earn your business.
BY CODY CUTTER ccutter@saukvalley.com 815-625-3600, ext. 5552 @CodyCutter35
Like many 16-year-old girls, one of the first things Olivia Edmondson does after waking up each morning is put on her makeup. “I’m like a doll kind of person,” she said. Edmondson has a choice of which blend, color or mix to buy at the store. She has certain favorites, and others that just don’t appeal to her. However, sometimes she thinks there must be something else that would look good on her, something she’s not found among the bounty of beauty products at the store, a makeup that hasn’t been made yet. That’s when the rumblings of a brainstorm begin, when inspiration strikes – but that’s just the first step in the process, the foundation on which ideas are built. BEAUTY continued on D24
This week’s issue of marks our final Spotlight special section. During the past month, Sauk Valley Media has celebrated the students, businesses and people making a brighter future for their communities. Below is a look back at the people and places we wrote about in our previous three sections. If you missed any of them, a limited number of back issues are available at our Sterling office, or the sections can be found by clicking the “online newspaper” link at the top of the page at saukvalley.com. We hope you’ve enjoyed reading about some of the stars of our communities as much as we have bringing their stories to you.
p i t ght l O S SAUKVALLEY.COM n MARCH 16, 2019 n PAGE D1 n AN ADVERTISING SUPPLEMENT OF SAUK VALLEY MEDIA
SHINING A LIGHT ON THE BUSINESSES AND PEOPLE MAKING A BRIGHTER FUTURE FOR THEIR COMMUNITIES
SPOTLIGHT | WHITESIDE AREA CAREER CENTER CEO STUDENTS | BUILDING
Success: Built from the ground up A Rock Falls High School junior sees the big picture. He knows it takes a lot of work to turn a business plan into profit – dedication and determination, planning and preparation, networking and knowing his market – but he’s not shying away from lofty goals. In fact, wants to reach for the sky
Alex T. Paschal/apaschal@saukvalley.com
Whiteside Area Career Center CEO student Spencer Schutz, a Rock Falls High School junior, plans to combine his passion for farming with drone photography, to take advantage of a growing trend and create a business. He’s making a business plan, setting goals and considering his financing options.
Alex T. Paschal/apaschal@saukvalley.com
Brainstorming, building, operating, sustaining — the hallmarks of a successful business. In our Spotlight sections
(running in each SV Weekend edition from March 9 to 30) we’ll profile students in Whiteside Area Career Center’s Creating Entrepreneurial Opportunities class, who share their ideas on how to come up with, build, operate and sustain a business in the 21st century. Inside the sections, we’ll turn our attention to today’s business landscape in the Sauk Valley, the places that have already learned what it takes to earn your business.
BY CODY CUTTER ccutter@saukvalley.com 815-625-3600, ext. 5552 @CodyCutter35
ROCK FALLS – Spencer Schutz is an heir apparent to his family’s farming business, Schutz Farms, south of Rock Falls. The Rock Falls High School junior knows one day it will fall in his hands, and those of his younger brother, Sloan. It takes more than a pedigree to run a business, though. Schutz, a student in Whiteside Area Career Center’s Creating Entrepreneurial Opportunities class, hopes that his foray into drone photography will help give him the expertise he needs to handle operations efficiently. “You see a lot of older houses that have [aerial] pictures of their house inside, and not a lot of people have that anymore,” Schutz said. “It’s not a big thing anymore, but I want to bring that back. “If you live in an older farm house, even if you’re not a farmer, it’s nice to have a picture of it.” SUCCESS continued on D24
p i t ght l O S SAUKVALLEY.COM n MARCH 23, 2019 n PAGE D1 n AN ADVERTISING SUPPLEMENT OF SAUK VALLEY MEDIA
SHINING A LIGHT ON THE BUSINESSES AND PEOPLE MAKING A BRIGHTER FUTURE FOR THEIR COMMUNITIES
SPOTLIGHT | WHITESIDE AREA CAREER CENTER CEO STUDENTS | OPERATING
Having secondhand thoughts
When it comes to starting a business, a Dixon senior knows details are the star of the planning stage. He’s put a lot of thought into his thrift-store idea, and he isn’t just hoping for the best, he’s preparing for it, too Brainstorming, building, operating, sustaining — the hallmarks of a successful business. In our Spotlight sections
BY CODY CUTTER ccutter@saukvalley.com 815-625-3600, ext. 5552 @CodyCutter35
STERLING – Food doesn’t always come the way Sean Lahey ordered it. The Dixon High School senior will peek at his order, notice the error, then make do with what he has. Working at Culver’s in Dixon taught Lahey that not everyone shares his forgiving philosophy on mistakes, though. Lahey, who’s left the restaurant to concentrate on senior studies and athletics, hopes one day to start a business of his own. That may require a change in his personal philosophy. “If you go with an it-is-what-it-is type of thinking,” you’re going to lose customers, he acknowledges. Lahey, a student in Whiteside Area Career Center’s Creating Entrepreneurial Opportunities class, is learning how to repurpose and sell secondhand and thrift store items. Craft ideas range from scented soaps carved into Air Jordan-like shoes to melting vinyl records into different shapes. When it comes to launching his business, he has a philosophy for that, too. (running in each SV Weekend edition from March 9 to 30) we’ll profile students in Whiteside Area Career Center’s Creating Entrepreneurial Opportunities class, who share their ideas on how to come up with, build, operate and sustain a business in the 21st century. Inside the sections, we’ll turn our attention to today’s business landscape in the Sauk Valley, the places that have already learned what it takes to earn your business.
THOUGHTS continued on D24
MOVING
Celebrating 150 Years of Serving our Policy Holders AMBOY Leffelman & Associates Amboy 815-857-2125 lisa@leffelmanassoc.com
BYRON Byron Insurance Agency 132 W. @nd St., Suite 10, Byron. (815) 234-3211. office @byronins.com
DIXON Sauk Valley Insurance, Inc. 109 6th Street, Dixon 815-288-2541 www.saukvalleyinsurance.com
ERIE Mel Saad Agency 928 8th Avenue, Erie 309-659-2470 saad@mchsi.com
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LEE CENTER Baylor Insurance Agency Lee Center 815-857-2716 rbaylor1@gmail.com
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ROCHELLE Miller Insurance Group 427 N. Main Street, Rochelle 815-561-9911 fax: 815-561-9912 insure10@frontier.com
Alex T. Paschal/apaschal@saukvalley.com
Whiteside Area Career Center CEO student Sean Lahey, a Dixon High School senior, plans to open up a thrift store with many second-hand items and creative decor, such as flower vases made from melted vinyl records. He’s getting his finances in shape, has picked an appropriate opening day, and knows that great customer service will make his business successful.
FORWARD WITH YOU!
ROCK FALLS Adami Insurance Agency 712 First Avenue, Rock Falls 815-625-6220 Tracey.adamiagency@gmail.com
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March 9 STUDENT PROFILE
March 16 STUDENT PROFILE
March 23 STUDENT PROFILE
Olivia Edmondson, Sterling High School
Spencer Schutz – Rock Falls High School
Sean Lahey, Dixon High School
BUSINESS PROFILES
BUSINESS PROFILES
Bradford Victor-Adams Mutual Insurance Co. – Franklin Grove Health & Nutrition Plus – Sterling Loescher Heating & Air Conditioning – Sterling Miller Sports Center – Lanark Oliver’s Corner Market – Dixon PLN Mutual Insurance Co. – Dixon VFW Post 540 – Dixon
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BUSINESS PROFILES
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