Understand people

In order to better understand the impact of environmental awareness on people's sustainable living, I set up three dimensions in order to get a clear picture of how sustainable lifestyles are manifested in Chinese people through graphs and charts, as well as questionnaires and interviews to better understand the deeper reasons behind the awareness and behaviors of these different groups.

3 dimentions:

Environmental awareness Awareness of sustainable lifestyle Practice of sustainable lifestyle

Relationship between these three dimentions

In an ideal assumption:Environmental awareness -->Awareness of sustainable lifestyle -->Practice of sustainable lifestyle (based on this path, I create 8 different very basic persona)

4

Awareness

1

Care environment

Don't care environment

3 2

6 7

Practice