THE MUMBAI LANDMARK PROJECT
Mumbai has rapidly evolved within a short span of time
transforming into a
global metro
THE MUMBAI LANDMARK PROJECT
It is catching up with other global metros in most socio-political aspects and infrastructure
but Mumbai has a gaping deficit of
art in public spaces.
THE MUMBAI LANDMARK PROJECT
Art that gives
the city
a face, sometimes
even a
voice
THE MUMBAI LANDMARK PROJECT
Mumbai’s landscape has evolved vertically but its visual symbols have not evolved since The Gateway of India Queen’s necklace Rajabhai Tower Victoria Terminus And a handful more
THE MUMBAI LANDMARK PROJECT
The tragedy lies in the fact that all of these were established in the colonial era In other words, only the perception of Mumbai has changed while it’s physical symbols have remained frozen in the pre-independence era
THE MUMBAI LANDMARK PROJECT
Mumbai needs new
symbols that not only
resonate
with its people but also
wow the world
THE MUMBAI LANDMARK PROJECT
Symbols that create new
revolutionary extensions of
Mumbai’s identity
THE MUMBAI LANDMARK PROJECT
Symbols that are
iconic and
relevant
to inspire the new generation
THE MUMBAI LANDMARK PROJECT
Symbols that are accessible
to admire, to learn from,
to share, to feel part of the heart of mumbai
THE MUMBAI LANDMARK PROJECT
The Mumbai Landmark Project proposes to establish 12 modern-day marvels and monuments as permanent art installations across the city created by some of the finest minds in India and the world
THE MUMBAI LANDMARK PROJECT
Each landmark or symbol
will involve the citizens either before, during or after its creation to make it a
locally loved and globally recognized expression of Mumbai city.
THE MUMBAI LANDMARK PROJECT
The Mumbai Landmark Project envisions a symbiotic Public Private Partnership framework in which: Artists collaborate with the citizens to develop and realize engaging ideas for public spaces The Government of Mumbai contributes with permissions and support to build in proposed public spaces Corporations take ownership of the creation and maintenance of the landmarks
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS THE TOWER OF ELFH THE HAND OF MUMBAI BLOOMING LIGHT SWING BAY MOODBOX HYDRONE THE LIVE INDIA GARDEN [The remainder symbols are currently in discussions and will be listed soon]
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS
THE TOWER OF ELFH 1
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS THE TOWER OF ELFH A symbol of saving with elegance by Whitenife
Introducing Mumbai’s most elegant rendition of love and respect towards animals – a mixed-media pillar built using a unique and potentially life-saving material, Elfh. PROPOSED LOCATION:
Dadar TT Circle
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS ABOUT ELFH Elfh is a mineral-based composite designed to be 89% identical to genuine elephant ivory, both in regards to mechanical and aesthetical properties. Elfh, an ivory-like product is a disruptive social statement and an innovative solution to address the rampant violence against elephants for ivory.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS THE TOWER OF ELFH & MUMBAI The Tower of Elfh will be created in collaboration with the citizens of Mumbai by launching a social media campaign inviting contributions that will be incorporated in the tower’s physical design.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS
THE HAND OF MUMBAI
2
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS THE HAND OF MUMBAI A symbol of the city’s collective sentiment by Hojun Song (South Korea)
Introducing Mumbai’s pure emotion – a giant robotic hand that makes gestures based on conversations on Facebook and Twitter to express how the city is feeling. PROPOSED LOCATION:
Marine Drive Promenade, Bandra
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS ABOUT THE HAND OF MUMBAI The Hand of Mumbai is a technological innovation that transforms digital data into physical movement of a giant metal hand structure in real time. The more salient but invisible statement lies in precision-engineering that will keep this complex installation running day after day. .
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS THE HAND OF MUMBAI & MUMBAI The Hand of Mumbai will be an interactive installation that is fueled by citizen response using a direct transmission of mass sentiment from Facebook, Twitter and SMS. The Hand will make gestures according to an intelligent public response system tracking local and national topics.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS
BLOOMING LIGHT
3
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS BLOOMING LIGHT A symbol of the power of light in the city by Indian Institute of Technology (IIT-Mumbai), Soumitra Bhat and Shazeb Arif S.
Introducing Mumbai’s real-time natural light reader – a sitespecific solar-powered giant lotus flower installation mounted upon an existing tower. The flower blooms open with light and coils shut with darkness in real-time according to the natural light in the city. PROPOSED LOCATION:
Andheri Sports Complex
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS ABOUT BLOOMING LIGHT Blooming Light is a large-scale technological innovation that reads light and converts it into the action of the opening or closing of a lotus flower design. Built using ultra-light weight materials, Blooming Light will be solar-powered and weather-proof.
THE MUMBAI LANDMARK PROJECT
TOWER
THE MUMBAI LANDMARK PROJECT
TOP VIEW
PROPOSED SYMBOLS / LANDMARKS BLOOMING LIGHT & MUMBAI The location of Blooming Light lends visibility across a largescale radius in the new queen of the suburbs – Andheri West. Being located within the largest public sports landmark in the city, Blooming Light is poised to draw attention towards the Andheri Sports Complex giving it new vigor and significance.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS
SWING BAY
4
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS SWING BAY A symbol of a colorful childhood by Julien Vallee
Introducing Mumbai’s new vantage points – a series of swing installations for children and adults to experience the city in a new colorful way. PROPOSED LOCATION:
Multiple spots with an unrestricted view
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS SWING BAY The Swing Bay is a simple but deeply immersive installation that creates an experiential loop of traveling through a dense booth of silken ribbons and opening up into a view of the city.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS SWING BAY & MUMBAI Swing Bay is proposed to be a series of permanent installations spread across the city as new vantage points to experience Mumbai through the lens of childlike joy.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS
THE MOODBOX
5
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS MOODBOX A symbol against sound pollution by 3rd Thought Collective
Introducing Mumbai’s musical stress-buster – an interactive music therapy installation that allows passer-bys to interact with it by turning massive knobs that indicate different emotions. PROPOSED LOCATION:
Powai promenade
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS ABOUT MOODBOX The Moodbox is a custom software that generates different combinations of musical expressions by simply turning largesized physical knobs. The result – a unique peaceful soundscape created by the layman based on the emotions he or she wants to experience.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS THE MOODBOX & MUMBAI The Moodbox will be installed on a large-sized wall in a public space with embedded sound systems around it. Mumbai being a hotbed of sound pollution, the Moodbox will provide a temporary but scientific anti-stress therapy using Music Therapy in an Indian Classical Music context.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS
HYDRONE 6
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS HYDRONE A symbol of defiance – a city that never stops, never sleeps by 3rd Thought Collective
Introducing Mumbai’s never-ending story in the form of an imposing liquid art installation that is physically designed to never stop. Just like the city. Come what may. PROPOSED LOCATION:
To be decided
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS ABOUT HYDRONE Hydrone is a never-ending tubular structure that creates infinity for the liquid within it to flow forever. An iconic representation of science and art blending like two liquids to create natural infinity. Hydrone is a scientific challenge still to be achieved but when it is, it will be an engineering landmark in fluid dynamics.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS HYDRONE & MUMBAI Hydrone will stand for how Mumbai has raised its head and walked away free and fertile from all attacks to its integrity and secularity. The dynamic mixing of the colors within Hydrone will stand for the diversity of the people in the city.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS
THE LIVE INDIA GARDEN
7
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS THE LIVE INDIA GARDEN A symbol of Mumbai’s diversity in people by Syn;drome and Tekmugal
Introducing Mumbai’s 24/7 direct connection to the many corners of India from where people have come to live in the city. Walk around different zones of the garden to meet people from different regions in the country being beamed on to a massive screen live in real time. Talk, teach each other a language, greet, argue, love, debate. PROPOSED LOCATION:
A public park
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS ABOUT THE LIVE INDIA GARDEN The Live India Garden is a public park in Mumbai divided into different zones. Each zone has a live transmission being displayed on a giant screen from another state in India. Similar screens will be installed in other states of the country so that people on the other side can also have an almost real experience of seeing and hearing people from Mumbai as if they were in the same place.
THE MUMBAI LANDMARK PROJECT
PROPOSED SYMBOLS / LANDMARKS THE LIVE INDIA GARDEN & MUMBAI The Live India Garden will connect people of Mumbai to their counterparts from other cities to get to know each other better and in an informal setting. This infrastructure can also be used as a platform to hold teaching classes, debates, creative competitions and pretty much anything as a live interaction and to create active sharing between different regions in India. In some sections, The Great Indian Outdoor can also be viewed via a live transmission from the actual location. Watch a snow leopard cross your path!
THE MUMBAI LANDMARK PROJECT
CONTACT Shazeb Arif S. Chief Curator and Founder +91 98200 17972
THE MUMBAI LANDMARK PROJECT
Thank you for your time!
THE MUMBAI LANDMARK PROJECT