SHEELA SAINI’S PORTFOLIO
PORTFOLIO
Hello, I am Sheela Saini. I am pleased to share with you my passion and my work.
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Professional Experience
Education
UX/UI Designer
San Jose State University Graduated December 2015 Bachelor of Science, Industrial Design
Upsightly, Fremont, CA
Sheela Saini Industrial and UX/UI Design
Contact (408) 613-5601 saini.sheela7@gmail.com
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April 2016-Now
• Working closely with the Creative Director to translate messaging concepts into marketing materials. • Maintaining Upsightly’s rebranding consistency. • Assisting with creating clear engaging graphic communications for print and web. This includes logos, direct mail pieces, branded promotional items, website and social media graphics, media kits, email newsletters, posters, flyers, and other marketing materials as needed. • Developing detailed storyboards, mockups, and prototypes to effectively convey interaction and design ideas. • Attending creative meetings and contributing in brainstorming concepts for upcoming projects/marketing strategies for clients. • Assisting with illustration and design of infographics.
Designer Treofab, San Jose, CA
May-August 2014
• Designed multiple consumer goods, developed a design language for Treofab, and worked on in-house design projects. • Worked on ideas as part of a team. • Operated 3 different 3D printers, a UV printer, a CNC mill and managed prints daily. • Designed banners, brochures, and business cards. • Photographed and digitally edited images for website. • Researched, created, and edited graphic designs for website.
Skills and Expertise Rapid 2D Ideation and Communication, 3D Prototyping and Model Fabrication, Sketching, Concept Development, Research, and Presentation, Branding. Proficient in Solidworks, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Keyshot, Skilled with Makerware, CRM, Sketch, and Wacom Tablets.
Awards IDEA 2015 Student Design Finalist
Interests/Hobbies Sewing, DIY projects, traveling exploring diverse countries, Indian cultural dancing
BRANDING
BRANDING Company Work
This is a collection of work I've professionally created over the past year. Some of which include: Logos, Business Cards, Brochures, Window Clings, Menus, and more. 04
BRANDING
Colors
Upsightly Upsightly is a Design and Development firm that provides companies with quality UI/UX design, graphic design, front-end development, app development, and consulting.
What I Worked On I helped design and edit the Business Cards and Brochures to follow the brand.
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BRANDING
Promotional Bifold Brochure
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BRANDING
Great Indian Cuisine
I worked with Great Indian Cuisine to develop their brand identity. After drawing out multiple concepts, we went ahead with using a font that embodies an Indian theme. The final logo includes a peacock and hints of its vibrant colors.
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What I Worked On
I created the Logo, Business Cards, Dine-In Menu, Wall Menu, and outside Signage.
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Colors
BRANDING
Promotional Bifold Brochure
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BRANDING Bay City Trucking Services
What I Worked On
Working with BCT Services Inc., we identified the tone of voice and visual direction that we felt could provide the missing personality aspect in their brand.
I worked on the final logo, business card, and their brochure. We felt it was important to keep truck tire marks as a key element.
Colors
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UX/UI
MUSIC CONCEPT APPLICATIONS Side UX/UI Project
Problem: There are so many different music streaming applications on the market, but they don't all offer the same songs or connect to each other. Users have to add the same song on different applications 12
UX/UI
Core Process An example of how the screens would appear when finding a song and adding it to all the other music apps that are connected to this app.
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UX/UI
Colors
Music Streaming Application This app allows users to use multiple streaming apps at the same time.
What Users Can Do
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I designed the app so that users have the ability to turn off certain streaming services and add music to all the apps. The app leverages multiple streaming services on one app.
OM
OM Team Project 3 Months
Goal: Patient-centered cancer design concepts for cancer interactions and experiences during chemotherapy. 15
Research Online and Interviews As a team we interviewed multiple people who have dealt with chemo in some way. From these interviews we were able to find problem areas that could be improved with interactions.
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Target User
Chemo Patient, Free Spirited, Open Minded
Storyboarding
How might chemo patients use this in daily lives?
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Opportunities After the top three, we narrowed down to the one, a centering app. With research we were able to understand more about meditation and make a flow chart for how the app could work.
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STA START
Aesthetics We each went through multiple iterations of the visual design of the app. We liked a very simple appearance, where the user didn’t have to look at too much. We wanted calm colors that wouldn't be a distraction, but rather soothing and calming for the patients.
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STA START
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Purpose
Who It's For
Difference It Makes
This app would allow the user to update the calendar based on chemo sessions. This would set up a meditation plan based on their specific needs.
The persona is chemo patients who are looking to get grounded, while living in a high tech world.
Patients are able to get a sense of calm with this app before, during, and after their chemo sessions.
OM
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Calendar
Tuning
Notifications
Sounds
Settings
Selection
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How it Works
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PORTFOLIO
Thank You! saini.sheela7@gmail.com
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