SHEELA SAINI’S PORTFOLIO
PORTFOLIO
Hello, I am Sheela Saini. I am pleased to share with you my passion and my work.
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PORTFOLIO
Professional Experience
Education
UX/UI Designer
San Jose State University Graduated December 2015 Bachelor of Science, Industrial Design
Upsightly, Fremont, CA
Sheela Saini Web and UX/UI Design
Contact (408) 613-5601 saini.sheela7@gmail.com
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April 2016-Now
• Working closely with the Creative Director to translate messaging concepts into marketing materials. • Maintaining consistency in Upsightly's branding design. • Assisting with creating clear engaging graphic communications for print and web. This includes logos, direct mail pieces, branded promotional items, website and social media graphics, media kits, email newsletters, posters, flyers, and other marketing materials as needed. • Developing detailed storyboards, mockups, and prototypes to effectively convey interaction and design ideas. • Attending creative meetings and contributing in brainstorming concepts for upcoming projects/marketing strategies for clients. • Assisting with illustration and design of infographics.
Design Intern Treofab, San Jose, CA
May-August 2014
• Designed multiple consumer goods, developed a design language for Treofab, and worked on in-house design projects. • Worked on ideas as part of a team. • Operated 3 different 3D printers, a UV printer, a CNC mill and managed prints daily. • Designed banners, brochures, and business cards. • Photographed and digitally edited images for website. • Researched, created, and edited graphic designs for website.
Skills and Expertise Rapid 2D Ideation and Communication, 3D Prototyping and Model Fabrication, Sketching, Concept Development, Research, and Presentation, Branding. Proficient in Solidworks, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Keyshot, Skilled with Makerware, CRM, Sketch, and Wacom Tablets.
Awards IDEA 2015 Student Design Finalist
Interests/Hobbies Sewing, DIY projects, traveling exploring diverse countries, Indian cultural dancing
ORI
ORI Team Project 3 Months
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Goal: Design a product addressing a meaningful human need in the domestic environment based on user research. Using one or more of the emerging technologies, thinking about biomimicry, and being future focused.
ORI
User Research and Thresholds Interview homes, Biomimicry, Technology As a team we went to multiple generational homes and tried to figure out thresholds in daily lives. We realized that the home environment is so complex, that everyone needs to compromise on their space, time, and personal needs, We noticed how families looked for different ways to store, organize, and clean their dinnerware.
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Analyze and Ideate As a class we organized the problems we saw in each house we all visited. We also had group presentations that allowed us to understand different biomimicries and future technologies, and think about how they might help with these issues. The three different threshold areas we limited ourselves to were home maintenance, personal space, and organization.
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Personal Space
Organization
Communication
Clutter, Layout
Messy, Storage
Privacy, Analog to Digital
ORI
Explore
We came up with three different personas based on the user research. We then did a big round of concept generation.
Define
From these concepts we limited them to one for each based on the actual possibility of these ideas happening in 5-10 years in the future. They also needed to have a good back story with biomimcry and future technology.
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ORI
Narrowing Down Direction
Communication
Personal Space Organization
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A lot of the homes we had interviewed seemed to have the same general issue of organization and space in the kitchen.
Progression
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Instead of sketching we wanted to get into the functional mock-ups. We really wanted to figure out how the form could fold up into a bowl like shape, and then back to flat.
ORI
Liquiglide Liquiglide coating allows the surfaces to be cleaned very easily.
Layering The dinnerware and flatware will be 3D printed in four different layers. The top and bottom layers are coatings of Liquiglide, while the center layers are Programmable PLA.
Programmable PLA MIT’s programmable material uses energy to make the product go from flat to 3D with directional force.
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ORI
How They Work
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Easily Cleaned
Storage
Flat to 3D
Set
With the coating of Liquiglide, using gecko skin’s ability to keep off water, the plates are easily cleanable.
With the ability to be completely flat, the set can be stored easily.
Using MIT’s programmable materials, our dinnerware & flatware is able to go from flat to three-dimensional.
The dinnerware and flatware set include forks, spoons, knives, along with a plate that turns into bowls.
OM
OM Team Project 3 Months
Goal: Patient-centered cancer design concepts for cancer interactions and experiences during chemotherapy. 13
Research Online and Interviews As a team we interviewed multiple people who have dealt with chemo in some way. From these interviews we were able to find problem areas that could be improved with interactions.
OM
Target User
Chemo Patient, Free Spirited, Open Minded
Storyboarding
How might chemo patients use this in daily lives?
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Opportunities After the top three, we narrowed down to the one, a centering app. With research we were able to understand more about meditation and make a flow chart for how the app could work.
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STA START
Aesthetics We each went through multiple iterations of the visual design of the app. We liked a very simple appearance, where the user didn’t have to look at too much. We wanted calm colors that wouldn't be a distraction, but rather soothing and calming for the patients.
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STA START
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Purpose
Who It's For
Difference It Makes
This app would allow the user to update the calendar based on chemo sessions. This would set up a meditation plan based on their specific needs.
The persona is chemo patients who are looking to get grounded, while living in a high tech world.
Patients are able to get a sense of calm with this app before, during, and after their chemo sessions.
OM
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Calendar
Tuning
Notifications
Sounds
Settings
Selection
OM
How it Works
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EPI
EPI School Project 3 Months
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Goal: A men's health product that connects with them on both a functional and emotional level, while understanding the market. In a group we had to pull apart a persona and define who the person is.
EPI
Persona: Coco 46, lives in Miami and owns a small bar. Within a group, it was our job to bring Coco’s functional and emotional needs and desires to life. We lived his life, used brainstorms to capture our thoughts, and created physical and digital magazine tears. Finally we prepared a board that can speak for itself.
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Anaphylactic Shock and Design 360
I thought about the moments in Coco’s day when anaphylactic shock may occur, and the products he may interact with. In my group we also brainstormed ideas that might help Coco deal with his health issue.
What It Is
Making It
We worked in a group to come up with interesting and different ideas for how to deal with anaphylactic shock, and the issues that come with it. Through sketching I kept looking back at my design theme for Coco. I kept in mind the words structure, concise, and fluent.
The main body will have information on how to use the device. There are bluetooth capabilities on his phone and the scanner to make sure Coco always has the shock pack with him.
Epi: Anaphylactic Pack Epi is an all-in-one Anaphylactic Shock package that includes two emergency epinephrine auto-injectors along with a molecular scanner. The naturally refined design reflects the consumers functional and emotional levels. The scanner can be used to check if there are allergens in the food before eating it. The epinephrine auto-injectors are in case of emergency.
OXY-GUARD
OXY-GUARD School Project 3 Months
Goal: Design a product for hotshot firefighters, who work in intense conditions and have to travel and stay near the location. 25
Who Are Hotshot Firefighters? We researched who hotshot firefighters were. Some of the bigger things we noticed were that 107 groups with 20 hotshots that work multiple tasks, to look at safety & materials in case of comfort & weight .
OXY-GUARD
Defining Problems
I noticed that they have no facial protection, breathing in hazardous smoke, and not all the gear works in their best interest. Testing the shapes helped me balance between the ergonomic comfort and the look of the mask. I was thinking about the fire retardant fabrics and materials that were light, but were also wear and tearable, protective, and weatherproof.
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OXY-GUARD
Final Form Durable carbon-x that maintains the strength to survive crucial heat. Nighttime visibility with reflective trim. Nomex center ventilation for the exhalation valve. Fire retardant hook and loop, webbing, and elastic for comfort.
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OXY-GUARD
Hooks On The End Of Straps
Fire Retardant Magnetic Snap
Having multiple hooks lets the firefighters adjust the mask for their comfort.
I wanted to use materials that were light, but were also wear and tearable, protective, and weatherproof.
Pocket In Mask For Filter Carbon-X softer inside liner to keep the filter in place and comfortable, with hook and loop to keep secure
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Hotshot Firefighter Mask OXY-guard, a Wild-land Firefighter face mask, is a highly flame resistant face protector that will reduce the inhalation of smoke and ash particulate. With inherently flame retardant materials that help maintain comfort. The convenient design allows Firefighters to change the disposable N95 filters with ease. The N95 mask can be taken out for later use during mop-up. Breathe with no worries.
SĂ’LO
SĂ’LO Team Project 3 Months
Goal: Design a functional and aesthetic prosthesis that accommodates the growth of a child for under $30, and can be manufactured and assembled in developing countries. 31
Research and Analysis Online and Market As a team we set out to get an overview and analysis of research and Case Studies, Mahavir-Kmina, ICRC Manuals and the ICRC, the country, Colombia; it’s culture, it’s people, it’s economy; it’s manufacturing capabilities, the ergonomics (behavioral and physical) as it relates to prosthetics.
SĂ’LO
Reflecting Design a functional and aesthetic prosthesis that accommodates the growth of a child for under $30, and can be manufactured and assembled in developing countries.
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Our main concerns from research were that the children needed stability mobility, durability, comfort, adaptability, ease of repair, ease of use, task orientated. We looked at personalization, how they use the prosthetic, what they’re doing with it, and adjustability.
Inspiration: Colombia and Anatomy We looked at Colombian culture and architecture for the aesthetics we were trying to emanate.
Function
Form and Aesthetics
Materials
The daily activities of Colombian children included working, going to school, and a lot of walking.
We looked at Colombian culture and architecture for the aesthetics we were trying to emanate.
We began by researching what materials could be accessed or used the most in Colombia.
SĂ’LO
Socket Directions
Early Start
Breathable and Adjustable. Form and Function How the prosthetic would function. I also started looking at comfort and adjustability within the form.
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Form and Aesthetic
Colors and Materials
We were looking at the structural anatomy & mechanics function. We also wanted to make sure the prosthetic worked. So when we looked into the function, we were looking at the stability, durability, and comfort.
We were looking into every material that could be found in Colombia and it's neighboring countries. All of these sketches are a collective effort from the team.
SĂ’LO
Create, Test, Refine All concepts were rated on ease and accessibility, manufacturing, overall durability, adjustability, and cost. We also made a color study to figure out the aesthetic combination.
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SĂ’LO
Materials Leather, HDPE, Nylon Webbing, EVA Foam, ABS, Rubber
Establish and Finalize We used the same material and components for the prosthesis to keep the price under $30.
Third World Countries All of the materials can easily be found or made in third world countries. It also creates more jobs.
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SÃ’LO Team Member's Work
Team Member's Work
Knee
Foot & Pylon
Spring loaded knee that works similar to a real knee. UNLESS OTHERWISE SPECIFIED:
DIMENSIONS ARE IN INCHES TOLERANCES: FRACTIONAL ANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL
MATERIAL
SolidWorks Student Edition. NEXT ASSY For Academic Use Only. 5
USED ON
APPLICATION
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Adjustable pylon that connected to a foot with stackable plates.
DATE
TITLE:
CHECKED
ENG APPR.
MFG APPR. Q.A.
INTERPRET GEOMETRIC TOLERANCING PER:
PROPRIETARY AND CONFIDENTIAL THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF <INSERT COMPANY NAME HERE>. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF <INSERT COMPANY NAME HERE> IS PROHIBITED.
NAME
DRAWN
COMMENTS:
SIZE DWG. NO.
REV
DSID128_Knee_Final-Refined_DRAWING-part A
FINISH
3
SHEET 1 OF 1
SCALE: 1:4 WEIGHT:
DO NOT SCALE DRAWING
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My Work
Socket The socket is made to be adjustable. It is also interchangeable.
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Above Knee Prosthetic The final model was fully functional for a 10 year old child. The materials were HDPE, ABS, leather, & EVA foam, together costing under $30.
UX/UI
MUSIC CONCEPT APPLICATIONS Side UX/UI Project
Problem: There are so many different music streaming applications on the market, but they don't all offer the same songs or connect to each other. Users have to add the same song on different applications 41
UX/UI
Core Process An example of how the screens would appear when finding a song and adding it to all the other music apps that are connected to this app.
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UX/UI
Colors
Music Streaming Application This app allows users to use multiple streaming apps at the same time.
What Users Can Do
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I designed the app so that users have the ability to turn off certain streaming services and add music to all the apps. The app leverages multiple streaming services on one app.
BRANDING
BRANDING Company Work
This is a collection of work I've professionally created over the past year. Some of which include: Logos, Business Cards, Brochures, Window Clings, Menus, and more. 44
BRANDING
Colors
Upsightly Upsightly is a Design and Development firm that provides companies with quality UI/UX design, graphic design, front-end development, app development, and consulting.
What I Worked On I helped design and edit the Business Cards and Brochures to follow the brand.
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BRANDING
Promotional Bifold Brochure
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BRANDING
Great Indian Cuisine
I worked with Great Indian Cuisine to develop their brand identity. After drawing out multiple concepts, we went ahead with using a font that embodies an Indian theme. The final logo includes a peacock and hints of its vibrant colors.
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What I Worked On
I created the Logo, Business Cards, Dine-In Menu, Wall Menu, and outside Signage.
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Colors
BRANDING
Promotional Bifold Brochure
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BRANDING Bay City Trucking Services
What I Worked On
Working with BCT Services Inc., we identified the tone of voice and visual direction that we felt could provide the missing personality aspect in their brand.
I worked on the final logo, business card, and their brochure. We felt it was important to keep truck tire marks as a key element.
Colors
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PORTFOLIO
Thank You! saini.sheela7@gmail.com
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