A beautiful street shot. We see cobblestone streets,
A newspaper on a new stand. The pages flutter in
The newspaper blows in the wind and falls on
picturesque antique street lights…
the wind…revealing restaurant reviews/fashion etc.
the sidewalk. We see a woman’s legs wearing a
MVO: What is a classic?
MVO: It’s not the flavour of the week, the fashion of the
pair of polished black pumps walk past...
month or the movie of the year.
MVO: A classic…is much more.
As this woman walks down the street, we see
The store window displays a mannequin wearing an
She walks past a jeweler’s store window. We see a close up
We see an old couple on a park bench
things from her perspective… a second hand
old-fashioned dress with puff sleeves, flouncy skirt…
of a (second) young woman inside the store as she slips on
holding hands. They look adorably in love.
clothes store…
MVO: It’s not old, or passe.
a classic square cut diamond ring on her finger.
(shot from behind)
MVO: It defies time, withstands trends, and outlasts fads.
MVO: A classic is true. Timeless. Eternal.
MVO: Because a classic is never dated.
She walks past a street café. We see an old, much
The girl now walks past a shop window and catches
We look through the lens of a phone camera that
loved/thumbed book beside a cup of coffee…
sight of her own reflection. We see she’s wearing a
someone is using to shoot a toddler playing in a park.
MVO: It’s a book that keeps you turning the pages every
classic LBD.
MVO: A classic is a movie you never get tired of watching over
time you pick it up.
MVO: It’s the little black dress that always knocks them out.
and over again...
A close up of the woman’s face, her bright red
Camera zooms into the Magnum logo.
Pull out to show a Magnum Classic Pack– range shot.
Super/logo: Magnum
lips, as she bites into a Magnum Classic…
MVO: Now Magnum celebrates the pleasure
MVO: Because after all, one good classic deserves another.
TasteTheClassic.com
MVO: It’s a flavour that always tastes like the very
of a classic
first time.