Research and Design for a 5K CANCER Run microsite Presented to ACME Corporations, New York May, 2014 SHEKHAR P BAGAWDE Signature Assignment | IXDS5403 Research Methods | Professor: Dr. Ann Ray Streeter Open Project | IXDS 5603 User Experience Prototyping | Professor: David Meyers Lindsey Wilson College - IXDS Master of Arts Degree
THE PROBLEM STATEMENT 15%
Increased Attrition Rate
53%
Employees not taking full advantage of wellness programs and not earning all of their incentives
Latest data from Resource Management Team
National Business Group on Health, Press Release March 26, 2015
63%
Increased Healthcare Costs
85%
Employees Prone to Health Risks
Since 2006, health care costs have increased by 63% AON Hewitt Health Value Initiative
Only 15% employees are pursuing any physical activity Internal Survey
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THE SOLUTION ENGAGE & INCENTIVIZE
Biometric Screening
72%
Health Risk Assessment (HRA)
70%
Physical Activity Programs
54%
The three most popular incentive-based health improvement programs for 2015 National Business Group on Health, Press Release March 26, 2015
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THE SOLUTION
5K CANCER RUN MICROSITE Employee Wellness Program initiative: - To promote a culture of health and wellness, - To enable them to raise funds for their favorite nonprofits, which provides, an opportunity for the corporation to fulfill corporate social responsibility, - To improve employee engagement Design and develop a microsite for ACME Corporation that encourages participation for a 5K Cancer Run Event
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THE SOLUTION COURSE MAP
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RESEARCH HIGHLIGHTS USER CENTERED DESIGN PROCESS
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Market Research HEALTHCARE OUTCOMES
Top Health Care Outcomes Organizations Would Like to Achieve Increase participation in wellness health improvement / disease management programs
76%
Increase participant’s awareness of and decision making related to health issues Reduce health risk of population
75% 65%
AON Health Care Survey 2014
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MARKET RESEARCH WELLNESS BASED INCENTIVES
Employers will spend an average of $693 per employee on wellness-based incentives in 2015
$693
$800 $700 $600 $500 $400 $300 $200 $100 $0
1999
2014
2015
Online survey fielded from December 2014 through January 2015 among clients of National Business Group on Health and Fidelity Investments. Metrics based on responses from 121 companies.
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COMPETITOR ANALYSIS
PROMOTE WELLNESS & SOCIAL RESPONSIBILITY While the underlying theme for competitors may primarily be to promote health and wellness, there is also an important aspect of corporate social responsibility and brand awareness
Culture of health and wellness Employee Marathon Training Program As part of Corporate Social Responsibility Incentivize and Reimburse Employees for participating in runs Brand Enhancement Extending this to Social Media Networks, Blogs
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COMPETITOR ANALYSIS PROPOSED RECOMMENDATIONS
Based on the competitive research analysis, leverage themes such as: - Combine physical activities with wellness plans to help employees lower their healthcare costs - Build a ‘Community’ of runners and volunteers - Create a culture of health and wellness - Encourage Employees to share their stories - Develop a Corporate Social Responsibility channel using such activities by raising funds or sponsoring events to ‘give it back’ to the local communities
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USER RESEARCH
USER INTERVIEWS & PERSONAS HR Executive
Personas were defined based on User Interviews User 1 Runner, HR Executive and Captain of 5k Run Team for his company
User 2 Runner
User 3 Runner Employee
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USER RESEARCH
EXPERIENCE MAP FOR THE ‘HR EXECUTIVE’
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USER RESEARCH
TASK ANALYSIS FOR THE ‘EMPLOYEE’
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DESIGN
SITE MAP, USER FLOW, SKETCHES
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DESIGN
WIRE-FRAMES & LOW FIDELITY PROTOTYPE http://ckgqa5.axshare.com
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RESPONSIVE DESIGN
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MICRO-USABILITY TEST PROCESS
DeďŹ ne the audience and their goals
Create Tasks that address those goals
Get the right people
Watch them try to perform the tasks
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MICRO-USABILITY TEST USERS & GOALS
Target User Audience: - Employees who wish to get informaDeďŹ ne the audience and their goals tion about the race event, benefits and incentives offered - Are interested to signup and enroll intoCreate training Tasksprogram that address those goals Goals: - To enable employees with relevant Get the right people information on the event, benefits etc. - To encourage maximum enrollment and participation - To provide a rich, user friendly and an engaging experience for the microsite Watch them try to perform the tasks which acts as an effective channel to promote a culture of health and wellness
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MICRO-USABILITY TEST TASKS, OBSERVATIONS & RATINGS
Tasks:
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P1
P2
P3
2
3
3
Learn about the health benefits
2
3
3
Is the user able to navigate and find information that they are seeking. Does the microsite provide relevant content that helps users in their decision making process.
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2
3
2
3
2
3
3
3
3
3
3
Find details about the race event To validate if the homepage provides enough information and guides user to explore the microsite.
Signup for the race event
Does the microsite have relevant call to actions. Is the signup process easy and intuitive.
Choose a beginners training program Is the user able to find and navigate to the training program. Does the training program page provide relevant information and is the layout, and interaction easy for the user to understand.
Could not perform
Could perform with difficulty
Could perform with ease
1
2
3
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SURVEY
POST EVENT SATISFACTION SURVEY Survey: https://www.surveymonkey.com/s/DCSHRS8
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NEXT STEPS
TASK ANALYSIS FOR THE ‘EMPLOYEE’
Continue to Monitor & Report Findings for: ROI Ratio of Wellness Programs & Employee Incentives Employee Engagement Initiatives, Participation and Outcome
Talent Retention and Attrition Rate
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THANK YOU
SHEKHAR P BAGAWDE Signature Assignment | IXDS5403 Research Methods | Professor: Dr. Ann Ray Streeter Open Project | IXDS 5603 User Experience Prototyping | Professor: David Meyers Lindsey Wilson College - IXDS Master of Arts Degree
Photos: Clicked using iPhone 4 and One Plus One Smartphone
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