Fashion Forecasting and Sustainable Futures Student No:1200698 EFMM 5001 Created by Shekinah-Tshiebwa
1 [Front Cover] 2 [Content page] 3 [Introduction to the men’s market]
Contents.
Trend 1. [Transport me back in time] 4 [Inspirations Images] 5 [Cads + Colour Pantones +Materials] 6 [Customer profile]
Trend 2. [Staycation] 8 [Inspirations Images] 9 [Cads + Colour Pantones +Materials] 10 [Customer profile]
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16 Colour palette. [reference] 17 Trend 1. [reference] 18 Trend 2. [reference] 19 Trend 3. [reference]
Trend 3. [Culture Heritage] 12 [Inspirations Images] 13 Cads + Colour Pantones +Materials 14 Customer profile
The Mens market.
The mens wearmarket is continuing to grow, increasing by 2% to an estimated ÂŁ10.4 billion in 2012, despite an overall tough market for the retail sector. Male consumers have continued to spend on buying clothes, although they have adapted their shopping behavior to a tougher climate and are buying clothes less often and increasingly only purchasing to replace worn out items. Men have also become bargain hunters and half mainly buy clothes when they are on sale, as well as comparing prices more before buying. Men are more optimistic about their financial situation than women and while clothing is less of a priority for them, they are still purchasing new clothes. Over half of men are willing to pay more for a brand they like and a third are buying clothes online. This all creates an opportunity for further growth in the menswear sector. Mintel,2013
This fashion forecasting trend report will look at the men’s wear for the Spring/Summer season 2015. The trend report will be divided into 3 packs, However images for this trends will be Inspired by what is going on in the macro and micro environment. Research for this repost will be conducted through primary and secondary research e.g. questionnaires, Internet, and magazines. This trend pack will communicate with strong images and colours.
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Spring Summer 2015
Panton 7567 C Panton 756 C
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Panton Black C
Panton 7623 C Panton 7511 C
Panton 7613 C
Transport me back in time.
Trend [1]
River gum
Coal grey
Wood
Burgendy
Brown sugar
Earth Tone
Transport me back in the Victorians times in the land where people used to travel a lot. The railway age was a direct result of developments in steam, coal and iron. This hard warred squared travelled bags which is now classed as vintage was used a lot during the Victorians era when traveling. This is trend style is suitable for men’s smart wear with dramatic combinations of colours such as Red Ochre and Chrome Green were thought the most suitable colours. This trend is suitable again for the 30+ age target.
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Customer Profile [1]. He work as an Assistant Manager at Ted Baker.
Meet Joshua Age: 32 years old From: Guildford Realationship status: Engagde Fashion Style: Smart/Casual
During hes spare times, Josh enjoys spending times with hes family.
Josh like using social network to communicate with friends & families. He also likes going to church
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He is also a personel trainer at the gym.
Josh lives with hes viance and 8 months years old daughter.
30 +
End of [Trend 1]
The end Turn the page for [Trend 2]
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Spring/Summer 2015
Panton 4745 C
Panton Gray 1C Panton 7455 C
Panton 575 C
Panton 564 C Panton 728 C Panton 625 C
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Sustainable Staycation.
Trend [2].
ver Sil h
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Oli
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Blu
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Bis q Tur se uoi
l Tea
In the economic and climate we live in staycation is never to late to late to think about. A a day in the park with families and friends is always a good ideas given you a time to catch-up and bond with friend. Saving you money to travel and helping the eco friendly environments we leave in. this trend would be acceptable for the spring summer 2015. This is trend brings out the lively colours on the clothes for the 20+ age market.
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Customer Profile [2]. 20+
Some of he’s favourite places to shop.
Nmae: Chris Status: Student Age: 23 years old Realationship status: Single Fashion style: Casual
During hes pare times Chris enjoys:
Social media & Techonology plays a big role part of hes life. It keeps him up to date in whats going on also to stay in connected with hes friends & familly. 10
End of [Trend 2]
The end Turn the page for [Trend 3]
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Spring/Summer 2015 Pantone 7627 C Pantone 7424 C Pantone 483 C Pantone 7459 C Pantone 1245 C 12
Pantone black K6 C
Culture Heritage.
Trend [3].
Barbie pink
Black
Blood Red
Sky blue
Chocolate Cafe
Mustard
This Spain Culture heritage trend would be suitable for the men’s spring 2015 with its bright vibrant colours. This trend fits the 18+ age market with the bull fighting being seen as a sport in Spain it will make the world go crazy.
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Customer Profile [3].
18+ Silvui is a Photographer student and he loves technology.
Nmae: Silviu Status: Student Age: 18 years old Realationship status: Single Fashion style: Casual
Silvui like runing every night and enjoyes playing Tennis just to keep him self fit.
Silvui works Part-time in Wilkinson and he does hes food shopping at sainsbury.
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End of [Trend 3]
Bibliography Turn the page
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Colour Palette Spring/Summer Trend 2015
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Pantone black K6 C Pantone 483 C
Pantone 7424 C
Pantone 1245 C
Trend [2].
Pantone 7459 C
Panton 575 C
Trend [1].
Panton 7455 C
Panton 7613 C
Panton 625 C
Panton 7623 C
Panton 4745 C
Panton 7567 C
Panton 564 C
Panton 756 C
Panton Gray 1C Panton 728 C
Panton 7511 C
Pantone 7627 C
Panton Black C
Trend [3].
Tansport me back in time.
Trend [1].
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1
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3
5
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http://www.bluebell-railway.co.uk/bluebell/ locos/vis/1450.html. (Accessed 27/09/2013)
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http://www.scaramangashop.co.uk/fashion/ leather-accessories/leather-card-holder/ prod_2338.html. (Accessed 27/09/2013)
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http://kkc.wikia.com/wiki/File:Victorian_ doctor_s_bag_by_jordangrimmer-d5lnhbj.jpg. (Accessed 27/09/2013)
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http://blog.ltmuseum.co.uk/category/ met-1-locomotive/. (Accessed 27/09/2013)
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http://blogs.voanews.com/tedlandphairsamerica/2010/08/. (Accessed 27/09/2013)
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http://en.wikipedia.org/wiki/London_King's_ Cross_railway_station. (Accessed 27/09/2013)
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WGSN.com (Accessed 22/10/2013)
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WGSN.com (Accessed 22/10/2013)
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WGSN.com (Accessed 22/10/2013)
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8
7
1
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10 WGSN.com
(Accessed 22/10/2013)
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Staycation.
Trend [2].
11 11
12 http://littlesomethings.blogspot.
12 13
http://www.dailymail.co.uk/news/article-1167900/Britons-opt-staycations-recession-forces-millions-change-holiday-plans. html. (Accessed 27/09/2013) co.uk/2009_02_01_archive.html (Accessed 27/09/2013)
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13 http://www.telegraph.co.uk/life-
style/9482952/The-summer-holidays-andwhere-we-do-like-to-be.html. (Accessed 27/09/2013) http://moonfrye.com/2013/08/12/plan-
14 ning-a-staycation/.
(Accessed 27/09/2013)
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15 http://picasaweb.google.com/lh/pho-
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to/4x14lVO8v3yd06AC8QTBAeqb7jHXisaseqfQUqmqv-E (Accessed 27/09/2013)
16 http://www.ninosbebes.com/camp-
ing-con-ninos/. (Accessed 27/09/2013)
17 WGSN.com
Accessed on 22nd-Oct-2013
18 WGSN.com 17
Accessed on 22nd-Oct-2013
18 21
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19 WGSN.com
Accessed on 22nd-Oct-2013
20 WGSN.com
Accessed on 22nd-Oct-2013
21 WGSN.com
Accessed on 22nd-Oct-2013
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Culture Heritage.
Trend [3].
22 23 22 25 24
http://commons.wikimedia.org/wiki/File:Picador_1.jpg. (Accessed 27/09/2013)
23 http://college.biggirlssmallkitchen.
com/2011/07/college-town-tours-the-best-ofsevilla-espana.html/cimg4346. (Accessed 27/09/2013)
24 http://college.biggirlssmallkitchen.
com/2011/07/college-town-tours-the-best-ofsevilla-espana.html/cimg4369. (Accessed 27/09/2013)
25 http://the-generation.net/bullfighting-in-ahostile-age/ (Accessed 27/09/2013)
26 http://studiesabroad.com/high-school/ 27
27 file:///Users/shekiine/Desktop/IMG_43033.
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node/1099.(Accessed 27/09/2013) jpg(Accessed 27/09/2013)
29 28 WGSN.com
Accessed on 22nd-Oct-2013
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29 WGSN.com
Accessed on 22nd-Oct-2013
30 WGSN.com
Accessed on 22nd-Oct-2013
30 31
31 WGSN.com
Accessed on 22nd-Oct-2013
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