TYP O GRAPHI C GUI DELI NES GOTHAM-MK 3 TYPOGRAPHIC GUIDELINES | 1
2 | TYPOGRAPHIC GUIDELINES
TABLE OF CONTENTS 1. OUTDOOR ADVERTISING
A. BARRICADE
11
2. BRAND BOOK
A. BODY COPY
14
B. PAGE #/DETAILS COPY
16
3. CATALOG
A. SEASON COPY
20
B. PAGE #/DETAILS COPY
22
C. HASHTAG COPY
26
D. INDICIA COPY
28
E. PRODUCT COPY (BLACK)
30
F. PRODUCT COPY (WHITE)
32
G. SUBHEADER COPY
34
4. LOOK BOOKS
A. SEASON COPY (PR)
40
B. PAGE #/DETAILS COPY (PR)
44
C. PR CONTACT COPY (PR)
46
D. PRODUCT DESCRIPTION
48
E. PERFORATED PR LOOKBOOK ENVELOPE COPY
50
F. SEASON COPY (CONSUMER FACING)
52
5. RUN OF SHOW
A. BODY COPY
56
6. CFOLD
A. SEASON COPY
60
B. PRODUCT DESCRIPTION
62
7. PROGRAM ADS
A. BLACK TEXT
66
B. WHITE TEXT
68
8. POS SIGNAGE
A. BLACK TEXT
72
B. WHITE TEXT
74
9. INFORMATION CARDS
A. SUBHEADER COPY
78
10. EVENT INVITATIONS
A. SUBHEADER COPY
82
B. ENVELOPE COPY
84 TYPOGRAPHIC GUIDELINES | 3
ABOUT GOTHAM MK-3 Obse ca res patiam in simo ublicatquis obusum opublici se, seniquam, nos, ac tastro tum tatus et vius revissu pimihil ibuntem diis? Quonsulique quod consus fecterfit aucienatim orei ste, Cuppl. Quam quam ocutum involtiam iaequi con num comnite atilistius, nest graequa sediest aperibent quissedeme me ius aves! Ex nit et inatis habus bonderit.Nat viciam ocut vis. Si ius cri, tem te atabis aucepessi is vasdam ducitique auterit, menatic aequam nestales vis, ute consultum, consultorum essul ute tant. Ad caet que facia pracem dius, se publiu etrunum ine ortam auc rem sulis partem. Fachuitiam acenihi, me etis ingulego us habem ades nerei factustis et faurordium du
4 | TYPOGRAPHIC GUIDELINES
THIN
A B C DEFGHIJKL MNOP QRSTUVWXYZ a b cd e fg hi j k l mno pqrst uvwxyz 1 2 3 4 5 67890, . : ; * / []!@#$% ^&( )
LIGHT
A B C DEFGH IJ KLMNOP Q RSTU VWXYZ a bcde fgh i j k l mno pqrstu vwxyz 1 2 3 4 5 67890,.:;* /[ ] !@#$%^& ( )
BOOK
A B C D EFGH IJKLMNOP Q RSTU VWXYZ a b cd efg hijklmno p q rstuvwxyz 1 2 3 4 5 6789 0,.: ; * /[]! @#$% ^& ()
MEDIUM
A B C D EFGH I J KLMNOP Q RSTUVWXYZ a b cdefghijklmno pqr stuvwxyz 12 3 4 567890,.:;* / []!@#$%^& ( )
BOLD
A B C D EFGH IJK LM NOP Q RSTUVWXYZ ab cd efg h ijklmn o p q r stu vwxyz 1 23 456789 0,.:;* /[ ] !@#$ %^& ()
BLACK
A B C DEFGHI JK L M NOPQR STUVWXYZ a b cde fgh ijklm n opqrst u vwxyz 1 2 3 45 6789 0,.: ; * /[ ] !@ #$%^& ()
TYPOGRAPHIC GUIDELINES | 5
6 | TYPOGRAPHIC GUIDELINES
OUTDOOR ADVERTISING
TYPOGRAPHIC GUIDELINES | 7
BARRICADE COPY
1
8 | TYPOGRAPHIC GUIDELINES
BARRICADE COPY
1 2
BARRICADE COPY GOTHAM-MK3 BOLD TRACKING: 50 1. OPENING SOON COPY SIZE: 185 2. EMPLOYMENT DETAILS COPY SIZE: 45 LEADING: 55
TYPOGRAPHIC GUIDELINES | 9
10 | TYPOGRAPHIC GUIDELINES
BRAND BOOK
TYPOGRAPHIC GUIDELINES | 11
BODY COPY BRAND BOOK
BODY COPY BRAND BOOK
BODY COPY GOwTHAM-MK3 BOOK TRACKING: 0 SIZE: 7.5 LEADING: 10.5
TYPOGRAPHIC GUIDELINES | 13
PAGE # / DETAILS COPY BRAND BOOK
PAGE # / DETAILS COPY BRAND BOOK
PAGE #/DETAILS COPY GOTHAM-MK3 BOOK PAGE # IN MEDIUM TRACKING: 50 SIZE: 6 LEADING: -
TYPOGRAPHIC GUIDELINES | 15
16 | TYPOGRAPHIC GUIDELINES
CATALOG
TYPOGRAPHIC GUIDELINES | 17
SEASON COPY CATALOGUE
SEASON COPY CATALOGUE
SEASON COPY GOTHAM MK3 MEDIUM TRACKING: 50 SIZE: 13.5 LEADING: -
TYPOGRAPHIC GUIDELINES | 19
PAGE # / DETAILS COPY CATALOGUE
PAGE # / DETAILS COPY CATALOGUE
PAGE # & DETAILS COPY GOTHAM-MK3 BOOK PAGE # IN MEDIUM TRACKING: 50 SIZE: 6 LEADING: -
TYPOGRAPHIC GUIDELINES | 21
HASHTAG COPY CATALOGUE
HASHTAG COPY CATALOGUE
HASHTAG COPY GOTHAM-MK3 BOLD TRACKING: 0 SIZE: 12 LEADING: -
TYPOGRAPHIC GUIDELINES | 23
HASHTAG COPY CATALOGUE
HASHTAG COPY CATALOGUE
HASHTAG COPY GOTHAM-MK3 BOLD TRACKING: 0 SIZE: 12 LEADING: -
TYPOGRAPHIC GUIDELINES | 25
INDICIA COPY CATALOGUE
INDICIA COPY CATALOGUE
INDICIA COPY GOTHAM-MK3 MEDIUM TRACKING: 50 SIZE: 6.5 LEADING: 7.5
TYPOGRAPHIC GUIDELINES | 27
PRODUCT COPY CATALOGUE
PRODUCT COPY CATALOGUE
1
2
BLACK TEXT 1. GOTHAM MK3 BOLD 2. GOTHAM MK3 BOOK TRACKING: 25 SIZE: 5.5 LEADING: 6.5
TYPOGRAPHIC GUIDELINES | 29
PRODUCT COPY CATALOGUE
PRODUCT COPY CATALOGUE
1
2
WHITE TEXT 1. GOTHAM MK3 BOLD 2. GOTHAM MK3 BOOK TRACKING: 25 SIZE: 5.5 LEADING: 6.5
TYPOGRAPHIC GUIDELINES | 31
SUBHEADER COPY CATALOGUE
SUBHEADER COPY CATALOGUE
SUBHEADER COPY GOTHAM-MK3 MEDIUM TRACKING: 50 SIZE: 8 LEADING: 10.5
TYPOGRAPHIC GUIDELINES | 33
SUBHEADER COPY CATALOGUE
SUBHEADER COPY CATALOGUE
1
2 3 SUBHEADER COPY GOTHAM-MK3 MEDIUM TRACKING: 50 1. SIZE: 5 2. SIZE 7 3. SIZE 5.7
TYPOGRAPHIC GUIDELINES | 35
36 | TYPOGRAPHIC GUIDELINES
LOOK BOOKS
TYPOGRAPHIC GUIDELINES | 37
SEASON COPY PR LOOKBOOK
1 2
38 | TYPOGRAPHIC GUIDELINES
SEASON COPY PR LOOKBOOK
1 2
FOIL TYPE GOTHAM MK3 MEDIUM TRACKING: 75 1. SIZE: 8 2. SIZE: 9 FOIL TYPE TRACKS OUT EXTRA +25
TYPOGRAPHIC GUIDELINES | 39
SEASON COPY PR LOOKBOOK
SEASON COPY PR LOOKBOOK
SEASON COPY GOTHAM MK3 MEDIUM TRACKING: 50 SIZE: 13 LEADING: -
TYPOGRAPHIC GUIDELINES | 41
PAGE # / DETAILS COPY PR LOOKBOOK
42 | TYPOGRAPHIC GUIDELINES
PAGE # / DETAILS COPY PR LOOKBOOK
PAGE # / DETAILS COPY GOTHAM-MK3 MEDIUM TRACKING: 50 SIZE: 6 LEADING: -
TYPOGRAPHIC GUIDELINES | 43
CONTACT COPY PR LOOKBOOK
CONTACT COPY PR LOOKBOOK
1
2
CONTACT COPY 1. GOTHAM MK3 BOLD 2. GOTHAM MK3 BOOK TRACKING: 0 SIZE: 5 LEADING: 8.5
TYPOGRAPHIC GUIDELINES | 45
PRODUCT DESCRIPTION PR LOOKBOOK
PRODUCT DESCRIPTION PR LOOKBOOK
BLACK TEXT GOTHAM MK3 BOOK TRACKING: 0 SIZE: 5 CELL HEIGHT: 0.1 in
TYPOGRAPHIC GUIDELINES | 47
ENVELOPE COPY PERFORATED LOOK BOOK ENVELOPE
ENVELOPE COPY PERFORATED LOOK BOOK ENVELOPE
ENVELOPE COPY GOTHAM-MK3 BOLD TRACKING: 100 SIZE: 6 LEADING: -
TYPOGRAPHIC GUIDELINES | 49
SEASON COPY CONSUMER FACING LOOK BOOK
SEASON COPY CONSUMER FACING LOOK BOOK
SEASON COPY GOTHAM-MK3 MEDIUM TRACKING: 50 SIZE: 9 LEADING: -
TYPOGRAPHIC GUIDELINES | 51
52 | TYPOGRAPHIC GUIDELINES
RUN OF SHOW
TYPOGRAPHIC GUIDELINES | 53
BODY COPY RUN OF SHOW
BODY COPY RUN OF SHOW
1
2
BODY COPY 1. GOTHAM MK BOLD 2. GOTHAM MK MEDIUM TRACKING: 0 SIZE: 9 LEADING: 13
TYPOGRAPHIC GUIDELINES | 55
56 | TYPOGRAPHIC GUIDELINES
CFOLD
TYPOGRAPHIC GUIDELINES | 57
SEASON COPY CFOLD
SEASON COPY CFOLD
SEASON COPY GOTHAM MK3 MEDIUM TRACKING: 50 SIZE: 9 LEADING: -
TYPOGRAPHIC GUIDELINES | 59
PRODUCT DESCRIPTION CFOLD
PRODUCT DESCRIPTION CFOLD
WHITE TEXT GOTHAM MK3 MEDIUM TRACKING: 0 SIZE: 5 CELL HEIGHT: 0.04 in
TYPOGRAPHIC GUIDELINES | 61
62 | TYPOGRAPHIC GUIDELINES
PROGRAM ADS
TYPOGRAPHIC GUIDELINES | 63
BLACK TEXT PROGRAM ADS
BLACK TEXT PROGRAM ADS
BLACK TEXT GOTHAM MK3 MEDIUM TRACKING: 25 SIZE: 11 LEADING: 15
TYPOGRAPHIC GUIDELINES | 65
WHITE TEXT PROGRAM ADS
66 | TYPOGRAPHIC GUIDELINES
WHITE TEXT PROGRAM ADS
WHITE TEXT GOTHAM MK3 MEDIUM TRACKING: 50 SIZE: 16 LEADING: KNOCK-OUT TYPE TRACKS OUT EXTRA +25
TYPOGRAPHIC GUIDELINES | 67
68 | TYPOGRAPHIC GUIDELINES
POS SIGNAGE
TYPOGRAPHIC GUIDELINES | 69
BLACK TEXT POS SIGNAGE
BLACK TEXT POS SIGNAGE
1 2 3
BLACK TEXT GOTHAM-MK3 BOLD TRACKING: 25 1. SIZE: 23 LEADING: 30 2. SIZE: 17 LEADING: 3. SIZE: 11 LEADING: 17
TYPOGRAPHIC GUIDELINES | 71
WHITE TEXT POS SIGNAGE
72 | TYPOGRAPHIC GUIDELINES
WHITE TEXT POS SIGNAGE
WHITE TEXT GOTHAM-MK3 BOLD TRACKING: 50 SIZE: 15 LEADING: 30 KNOCK-OUT TYPE TRACKS OUT EXTRA +25
TYPOGRAPHIC GUIDELINES | 73
74 | TYPOGRAPHIC GUIDELINES
INFORMATION CARDS
TYPOGRAPHIC GUIDELINES | 75
SUBHEADER COPY CAPTURE CARD
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SUBHEADER COPY CAPTURE CARD
SUBHEADER COPY GOTHAM-MK3 BOLD TRACKING: 100 SIZE: 7 LEADING: -
TYPOGRAPHIC GUIDELINES | 77
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EVENT INVITATIONS
TYPOGRAPHIC GUIDELINES | 79
SUBHEADER COPY EVENT INVITES
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SUBHEADER COPY EVENT INVITES
SUBHEADER COPY GOTHAM-MK3 BOLD TRACKING: 100 SIZE: 7 LEADING: 10
TYPOGRAPHIC GUIDELINES | 81
ENVELOPE COPY INVITATION ENVELOPE
82 | TYPOGRAPHIC GUIDELINES
ENVELOPE COPY INVITATION ENVELOPE
ENVELOPE COPY GOTHAM-MK3 BOLD TRACKING: 100 SIZE: 6 LEADING: -
TYPOGRAPHIC GUIDELINES | 83
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TYPOGRAPHIC GUIDELINES | 85
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TYPOGRAPHIC GUIDELINES | 87
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