‘Fresh to Table’ experience launched at 3 locations in New Jersey, New

Customers will experience reimagined retail destination

ShopRite recently unveiled three “Fresh to Table” concept stores in Greenwich and Burlington, New Jersey, and Monroe, New York.

The convenient store-within-a-store format harnesses ShopRite’s 70-plus years of grocery expertise to deliver a reimagined retail destination where customers can find fresh, on-trend foods and meal solutions in a variety of flexible grab-and-go formats.

The seamless in-and-out store experience also leverages a host of digital innovations to help customers save time.

Designed within each store’s existing footprint, “Fresh to Table” reinvents the produce and fresh departments to provide inspired, high-quality options for shoppers looking for a one-stop-shopping experience.

These include sections with ready-to-cook items (“Prep & Eat”), ready-to-heat and serve items (“Heat & Eat”) and ready-to-eat meals (“Grab & Eat”). The concept’s clean, modern aesthetic and distinctive signage provides an easy and intuitive experience for quick navigation and meal selection.

Its “One Stop Dinner Shop” showcases five-ingredient meals crafted by ShopRite chefs and dietitians that change weekly. The easy-to-prepare meals are featured on the Recipe Shop on ShopRite.com and can also be accessed by scanning QR codes on in-store digital screens for extra customer ease.

Meal offerings for the first week of each store’s “Fresh to Table” launch included: pumpkin soup, turkey-apple grilled cheese and herb-poached salmon.

A “Tasty & Trending” section highlights on-trend and seasonal foods, also chosen by ShopRite chefs and dietitians, to inspire customers to explore unique and healthy food options. Drawing from fresh departments across the store – including meat, seafood, produce and bakery – items change every two weeks.

“Fresh to Table” combines the best of ShopRite’s ready-made meal expertise with the latest in integrated technology such as online ordering via ShopRite’s Order Express app, which allows customers to order ahead of time for express pick-up, or arrange at-home delivery via DoorDash. Shoppers can also access “Fresh To Table” options on each store’s ShopRite from Home online service.

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Wakefern and ShopRite executives gathered at a ribbon cutting on Oct. 13 to celebrate the launch of the new “Fresh to Table” store-within-a store concept at the ShopRite of Greenwich in Phillipsburg, New Jersey.

“‘Fresh to Table’ offers a whole new way to access fresh foods and meals,” said Joe Colalillo, chairman and CEO, Wakefern Food Corp., the merchandising, logistics and distribution arm for ShopRite stores. “Whether shoppers are looking for fresh-fromthe-oven prepared meals and sides, or want pre-prepped ingredients to make every meal come together easily, this new concept promises to offer an exciting shopping experience that’s fun, fast and delicious.”

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In-store and online messaging highlights unique ingredients and cooking solutions, tips about better-for you choices, and also helps customers identify distinctive fresh offerings at ShopRite.

“The ‘Fresh to Table’ space is a destination for shoppers looking for a quick snack, those planning to make a gourmet dinner and everyone in between,” said Steve Henig, chief customer officer for Wakefern.

“The combination of wholesome, seasonal fresh foods, stateof-the-art technology and convenience is designed to help our customers find the balanced meals they are looking for.”