Tours of three stores illustrate Fred Meyer’s ‘full, fresh, friendly’ approach

Fred Meyer President Dennis Gibson and Bob Reeves, EVP of Shelby Publishing, recently toured three of the company’s stores in Portland, Oregon – Hillsboro, Beaverton and Hollywood.

According to Gibson, the produce department is always the lead at Fred Meyer because the company has determined it’s one of the main reasons customers shop there.

“Fred Meyer really prides itself in fresh quality products, a great sizing. We do a lot of extra work to make sure that we’re getting the best of the best each and every day,” Gibson said. “And then we have a very stringent policy in place of making sure that we’re culling the products and we do that multiple times, probably eight to 10 times a day. We’re going through the products to make sure they’re the freshest.” That high-quality approach extends to other departments within each store, from fresh meat and cheeses to wines and sushi. And it wouldn’t be a true one-stop shop concept without the general merchandise.

During the same trip for groceries, customers can also browse electronics, home furnishings and apparel, among other departments. In effect, they can find Christmas presents in the toy aisle while also picking out the latest craft beer and a premium cut of meat for the grill.