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Brookshire Grocery Co.’s 90th Anniversary Brookshire Grocery Co.’s Core Values: The W.T. Way Brookshire Grocery Co. founder W.T. Brookshire believed it was his calling to serve people through the grocery business. In 1928, he opened his first store in downtown Tyler, Texas. Through the years, he built the company on a strong foundation of core values, which is referred to as “The W.T. Way.” These values continue to serve as a guide for decisions and actions and to make Brookshire Grocery Co. the company that it is today.
‘Jump Over the Counter’ Service W.T. Brookshire literally jumped over the counter out of sheer passion for serving customers. He had a real sense of urgency from sun up to sun down. Customers never wondered if they were welcome or appreciated at Brookshire’s because W.T. made sure they knew it. All these decades later, service is still at the very heart of Brookshire Grocery Co.
Do the Right Thing W.T. exemplified honesty, integrity, trust, honor and respect, and he expected the same from his partners. The company strives to uphold the founder’s example of impeccable character.
Competitive Grit W.T. Brookshire epitomized perseverance. When his most profitable store burned to the ground, he rebuilt bigger and better with the first airconditioned grocery store in East Texas. Regardless of the obstacles, W.T. never backed down. There is a strong belief at Brookshire Grocery Co. that with his degree of passion and perseverance, the company and its partners can accomplish anything.
Do Your Best Every Day W.T. Brookshire never settled for mediocracy. He held himself and others accountable. The company and partners continue to set high standards and work to achieve goals for ongoing improvement.
The Team Matters In a society, community, business or family, individuals function more effectively when they work together toward a common goal. Everyone is better and the company is stronger when each partner is committed to and supportive of the total team effort.
Results-Driven with a Future Focus Wood T. Brookshire
Every decision and action has a result, good or bad. Brookshire Grocery Co. strives to achieve the results each day that will lead to the future everyone with the company desires.
Congratulations
on 90 years - we look for ward to partnering another 90 years! Your friends at
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90 Stores in 90 Days to Honor Anniversary Brookshire Grocery Co. Chairman and CEO Brad Brookshire has challenged himself to visit 90 stores in 90 days in honor of the company’s 90th anniversary. He made the announcement on March 1, a significant day because it was company founder W.T. Brookshire’s birthday. As of April 18, Brad had visited 48 of the stores in his challenge.
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Q&A with Brad Brookshire, Chairman of the Board and CEO Brookshire Grocery Co. Chairman of the Board and CEO Brad Brookshire has more than 40 years of experience with the company. He currently serves on the board of directors for the Food Marketing Institute and for Topco Associates, and he previously served on the National Grocers Association board. Brad is the grandson of company founder, Wood T. Brookshire. Question: What is your earliest memory of the company? Answer: I remember going to the old warehouse in downtown Tyler, Texas, and seeing bales of sugar stacked to the ceiling. In the summers when my dad (S.W. “Woody” Brookshire) was a district manager, I would ride with him all day on store visits. While he did his job at each store, they would put me to work in the produce department shucking onions. Q: In your opinion, how are family-owned grocery companies different from other independent and chain retailers? What makes the family business tick? A: We are in a share group with four other regional family grocers, and this business is in our DNA. We have more of a passion for the industry and care about the people. My hope is that our employee-partners feel like part of the family and know they are more than just a number to us. As family grocers, we also support our communities on a higher scale than the major chain stores. Q: What do you think Wood T. Brookshire would think of today’s Brookshire Grocery Co.? A: I think he would be proud that we are still a family-owned, viable, regional grocery company. I think he would be proud that the company is still guided by the core values he instilled. Q: What do you remember about him? A: He was an iconic grandfather figure. Everybody knew him and he treated everyone the same. He had a huge passion for the company and deeply cared for the store directors and employees. He was one of those people you meet and never forget. Knowing all the obstacles he faced and overcame through the decades, my grandfather is a huge hero to me. Q: Do you believe that the company has held to the values of its founder? A: Yes, and we have been focused on getting back to our founder’s mentality and the foundation that he built for us. Every day, we talk about our core values in meetings and we recognize people for exemplifying them. We are getting back to what brought us this far and will lead us into the future.
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Q: What legacy do you hope to leave? A: I hope to leave the company in a much better place than where I started as CEO in 2015. I want to leave it with more opportunities for our people, with stores that are in better shape and the customer-experience at a higher level than where it was. Q: What is the best thing about being in the grocery business? A: I really enjoy continuing our family business, and especially now, working with my son, Trent, to move our company forward into the future.
Brad Brookshire.
Q: What does Brookshire Grocery Co. do best in your opinion? A: Service, and by “service,” we mean approaching everything we do with a servant’s heart. It’s how our employees serve our customers, the people we work with, our suppliers, our company and communities. Each year, our employees contribute well over 20,000 hours volunteering in our communities. Vendor-partners support Brookshire’s Benefit Golf Tournament, which raises more than $500,000 each year to support causes we care most deeply about: education, hunger relief, family well-being and military personnel and local first responders. Our FRESH 15 and Heroes Run races also raise awareness and tremendous funding for charities. Through our Heroes Flight program, we’ve had the honor of taking over 420 World War II veterans on an all-expenses-paid trip to see their memorial in Washington, D.C. Q: Where is Brookshire Grocery Co. headed in terms of technology? A: We’ve launched online shopping in our FRESH by Brookshire’s store and will be expanding to other banners soon. We recently rolled out an inventory management system with computer-assisted ordering and are developing a new point-of-sale system. Q: Tell us how you keep your team members (whether or not they are store employees) engaged every day. Also, how do you help new hires “get” Brookshire Grocery Co.’s values? A: Last year, we clearly defined our core values and have an ongoing campaign to ensure that our decisions and actions are guided by these principles. We have shared them with our vendor-partners. In every store and area of the company, we begin meetings with an overview of our values. We make them part of our onboarding process and recognize employees for actions that embody our values.
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Together We Help Feed The World
Congratulations Brookshire’s ANNIV ER SARY
To learn more on industry collaboration for growth opportunities with Tyson Foods, visit: www.tysonfoods.com ® © 2018 Tyson Foods, Inc.
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Q&A with Trent Brookshire, EVP, Corporate Development As EVP, corporate development, Trent Brookshire oversees Brookshire Grocery Co.’s logistics, real estate, pharmacy and facility services areas. He has served in the company for 15 years, working his way up through retail to lead the Brookshire’s divisions of more than 100 stores. Trent serves on the company’s board of directors, as well as the board of directors for the National Grocers Association. He is the great-grandson of the founder and represents the fourth generation of the Brookshire family in company leadership. Question: What is your earliest memory of the company? Answer: My earliest memory of the company is attending Super 1 Foods grand openings in Louisiana with my father in the mid-1980s. Our first Super 1 Foods store opened in Alexandria, Louisiana, in 1984. Today, we operate close to 50 stores in this format, which offers everyday low prices, great value and fresh meats and produce. Q: In your opinion, how are family-owned grocery companies different from other independent and chain retailers? What makes the family business tick? A: The word “family” really says it all. In a family, there’s a level of authentic care that cannot be manufactured or replicated. At Brookshire Grocery Co., that care extends to our employees, our vendorpartners, our customers and the 150 communities we are proud to be a part of. A family business offers a level of heartfelt care for people that no national or international corporation can compare to. Q: What do you think Wood T. Brookshire would think of today’s Brookshire Grocery Co.? A: I believe our company’s founder would be really proud that his vision of serving others through the grocery business is being carried out today by our nearly 14,000 employees. Ninety years after he founded our company, W.T. Brookshire’s passion for service is still at the heart of who we are and how we operate as a company. Q: What made you want to be in the grocery business? A: I realized that the unique opportunity I had to work closely with my father in the family business also offered a fascinating career path. After joining the company, I recognized very quickly that I love working with the incredible people of our company. It is a good fit and something I truly enjoy. I love serving customers and trying to become better and make our company better every day.
Q: What is your favorite memory with the company? A: My favorite moment as a store director was being part of the many promotions and career advancements of people who mean a lot to me. It is extremely rewarding to participate in the career paths of truly talented people and watch them grow in their capabilities and impact. Q: In your opinion, what is the No. 1 challenge facing the grocery industry today? A: One of the biggest challenges facing the grocery industry today is the pivot toward online shopping, which forces us to be more compelling inside our stores.
Trent Brookshire.
Q: Which challenges are unique to independent grocers like Brookshire Grocery Co.? A: Scale, talent and vendor-partner resources are all challenges that independent grocers face. Q: What have you learned in the past year that will inform decisions you make in the coming year? A: We have learned a lot about customers’ continually-evolving expectations as technology changes and impacts their shopping behavior. The world continues to become a smaller place, which makes us even more focused and thoughtful on becoming an exciting and engaging place to shop. Q: What is your vision for the future of the company? A: My vision for the future of our company is for our stores to keep getting better to the point we are best in class, not only in our current markets but in many more to come.
Congratulations on 90 great years! We can’t wait to see what’s in store for the future.
Member FDIC © 2018 Southside Bank. All rights reserved. C0418P
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This calls for a celebration!
Congratulations to Brookshire Grocery Company on 90 years of providing “Jump Over The Counter” service to countless families in Texas, Louisiana, and Arkansas. We look forward to continuing our partnership for years to come!
®, ™, © 2018 Kellogg NA Co.
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At 90, Brookshire Grocery Co. Continues Traditions Established in 1928 Brookshire Grocery Co. has a rich history dating back to 1928 when Wood T. Brookshire opened a small, 25-ft. x 100-ft. store in downtown Tyler, Texas. In the beginning, Wood was in a partnership with five brothers operating under the “Brookshire Brothers” name. In 1939, the partnership dissolved and Wood became the sole owner of three stores in Tyler that serve as the cornerstone for today’s Brookshire Grocery Co. Wood founded the company with a foremost concern for the well-being of others, and his dedication to his business and to his customers are characteristics that continue to influence the company today. The company had the distinction of operating the first air-conditioned grocery store in East Texas. It opened in Tyler in 1939. As the company grew, more stores continued to open across East Texas, and Brookshire’s opened its first grocery warehouse in 1953. Today the company operates three distribution facilities—two based in Tyler, Texas, and one in Monroe,
From left, S.W. “Woody” Brookshire, Bruce Brookshire and W.T. Brookshire (founder) in 1969. La.—with more than 2 million total s.f. and a company fleet of 73 tractors and more than 300 trailers. Through the years, the company continued to experience steady growth and expanded across state lines into Louisiana and Arkansas, bringing the service and quality of Brookshire Grocery Co. to more areas. Today, Brookshire Grocery Co. employs close to 14,000 partners and operates more than 180 stores in Texas, Louisiana and Arkansas, under four distinct banners: • Brookshire’s Food Stores—The company operates more than 100 of these full-service supermarkets, which are focused on excellent customer service and high-quality fresh meats and produce. • Super 1 Foods Stores—There are close to 50 of these full-scale supermarkets focused on high-quality fresh meats and produce, value pricing and helpful staff and service. • FRESH by Brookshire’s—A destination market specializing in natural, organic and chef-prepared foods with cut-to-order meats, specialty cheese, local produce, an artisan baker, fresh flowers, patio dining, live music and the best selection of wine and craft beer in East Texas. • Spring Market—The company’s newest banner, established in 2016, offers a full shopping experience, great prices and a focus on community involvement and superior customer service. Brookshire Grocery Co. is moving forward toward an exciting future, guided by the core values it was founded on in 1928. W.T. Brookshire believed the grocery business was his calling to serve others, and service continues to be the company’s driving force.
Congratulations!
Mrs. Louise Brookshire, wife of founder Wood T. Brookshire, with sons Woody and Bruce.
on 90 years
G.W.R. PRODUCE 956-630-2749 SHIPPER. BROKER. EXPORTER
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Congratulations to
on 90 years
S A L E S
&
M A R K E T I N G
www.acosta.com
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New Store Growth Continues for 90-Year-Old Icon Brookshire Grocery Co. (BGC) has of late grown in bounds and leaps. This year, it is opening seven Super 1 Foods stores in locations that it acquired from Winn-Dixie. In 2016, the Texas-based grocery company opened 25 Spring Markets after acquiring former Walmart Express stores.
welcoming new customers and employees in Acadiana,” said Brad Brookshire, BGC chairman of the board and CEO. “We’re a family business celebrating our 90th anniversary this year, and we look forward to many more years here.”
prices as well. In fact, customers can expect to save up to 40 percent every day on products with the ValuTime label when compared to national brands.
One of the things customers love most when they walk through the doors is the long “Wall of Values” with super savings and hot deals on popular national and store brand items.
In addition, Super 1 Foods’ discount pharmacies offer a generic prescription program that includes select antibiotics for free and low prices on other generics. The pharmacies also offer great quality and low prices for TopCare brand products and fast, friendly service every day.
Super 1 Food Stores
The Super 1 Foods banner, which has been in operation for more than 30 years, continues to grow. Super 1 Foods stores are known for their everyday low prices, quality fresh meats and produce, along with excellent customer service. BGC’s first Super 1 Foods store opened in Alexandria, Louisiana, in 1984. In 2017, four Brookshire’s Food Stores in Pine Bluff, Arkansas, along with two in Natchitoches, Louisiana, and one in Marshall, Texas. were converted to the Super 1 Foods banner. The most recent Brookshire Grocery Co. acquisition of eight WinnDixie stores from its parent company Southeastern Grocers will be incorporated into BGC’s Super 1 Foods banner. The announcement was made in February 2018. All of the stores are in South Louisiana, in New Roads, Breaux Bridge, Franklin, New Iberia, Abbeville, Crowley, Rayne and Eunice. “We’re excited about this agreement and the opportunity it provides us to further grow and expand in this region. These stores are a strong fit for our Super 1 Foods banner, and we look forward to
Spring Market
When all of the store conversions are completed, customers will want to look for in-store “Super Shockers,” with “shockingly” lowpriced items available while they last, along with “Treasure Buys,” “Dollar Stretchers” and large bonus packs to help feed families for less. In the fresh meat department, customers find meat that’s cut and ground fresh daily, along with monster combo packs, super packs, fresh-cut pork and Angus beef. The produce departments feature locally grown produce. The full-service delis have grab-and-go meals and the bakeries offer fresh-baked breads, pastries, cookies and cakes that can be custom decorated. One of the reasons customers can find so many products for less at Super 1 Foods is because the stores are able to buy by the truckload from distributors and pass the savings on to customers. The stores’ own brands of products offer great quality at super low
The name "Spring Market" is a tribute to the company's 90-year history, when founder W.T. Brookshire opened his first store Sept. 1, 1928, on Spring Avenue in downtown Tyler, Texas. The 25 Spring Market stores opened in Texas and Louisiana in 2016. “Spring Market is all about small-town grocery stores serving local communities, much like our first store on Spring Avenue back when Tyler was a fraction of the size it is today,” said Chairman and CEO Brad Brookshire. “I have been blown away by the incredible reception in these new communities.” Partners from all over the company worked together to transform the 25 former Walmart Express stores to the company’s newest concept in just a few short weeks beginning in late July 2016. Spring Market is a distinct brand with a format designed uniquely for this new market. These stores offer many of the same products
Please see page 30
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Congratulations! on your 90th anniversary Harry H Price_Brookshire's 052018.indd 1
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Congratulations on your 90th anniversary!
Farm Raised
Grain Fed
Product of the USA
Locally owned and operated since 1976 1093 Henderson Hwy Breaux Bridge, LA 70517
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Brookshire Grocery Co.’s 90th Anniversary
MAY 2018 • The Shelby Report of the Southwest
as BGC's other brands, including produce, market, dairy, bakery, grocery, health and beauty care items. Each location includes a fuel center, and some stores sell beer and wine. When the 25 new stores opened, it brought Brookshire Grocery Co.’s store count to 177, the most in the company’s history. Brookshire said at the time that the company would not stop there. “Our leadership team is optimistic about these stores and the future of the brand,” he said. “We're going to have more than 25 Spring Market stores.”
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FRESH by Brookshire’s
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Live music on the patio.
Brookshire Grocery Co.’s upscale FRESH by Brookshire’s store located at 6991 Old Jacksonville Highway in Tyler got a refresh in 2017. Additions include a hot bar, Neapolitan-style pizza and Ramen and Pho bar. The new hot bar and Ramen and Pho bar are located in the chefprepared area of the store. The hot bar serves as a simple meal
Brad Brookshire placed the first order when BGC launched its online ordering pilot in late 2017.
FRESH offers the most expansive selection of beer and wine in the Tyler area. With nearly 2,000 wines, it offers high-quality and great tasting choices at every price point. The store also has more than 400 American craft and import beers alongside the American standards.
Congratulations!
solution for guests with an array of hot foods ready on the spot. Offerings range from lasagna to General Tso’s chicken with the selection changing daily. Shoppers can choose from six varieties of pizza or build their own.
on your 90th anniversary Please see page 35
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Brookshire Grocery Co.’s 90th Anniversary
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The Shelby Report of the Southwest • MAY 2018
From page 30
Shoppers also can enjoy four varieties of Japanese Ramen and two varieties of Pho, a traditional Vietnamese soup with rice stick noodles. FRESH’s handcrafted sushi also was relocated to the Ramen and Pho bar.
The Neapolitan-style pizza oven in FRESH by Brookshire’s.
Brookshire’s Food & Pharmacy
profile2018 company
181 stores operating under four banners: Brookshire’s, Super 1 Foods, Spring Market and FRESH by Brookshire’s 108 Brookshire’s supermarkets operating in three states: Texas, Louisiana and Arkansas 4 Super 1 Foods stores operating in three states: Texas, Louisiana and Arkansas 25 Spring Market stores operating in two states: Texas and Louisiana 1 FRESH by Brookshire’s store operating in: Tyler, Texas 3 Express Lane convenience stores operating in Texas: Celina, Corsicana and Seven Points 1 Zippy B convenience store operating in: Natchitoches, La.
Brookshire Grocery Co. has been updating its Brookshire’s Food & Pharmacy locations, including one in Haughton, Louisiana, and stores in Kilgore and Midlothian, Texas. The store in Haughton got a modern design with a new storefront and a relocated entrance, all complemented by new exterior brick and natural stone accents. Inside, the store was refreshed with new signage, paint, décor and lighting, and includes many energy-efficient and sustainable features. As they are refreshed, BGC is adding amenities, such as sushi bars as well as an expanded variety of organic produce, imported cheeses and craft beers. Some also get new service meat and seafood counters and reimaged bakeries. The Midlothian store now has a bulk foods section, and the Kilgore location received a sit-down area for in-store dining. The stores also now have additional energy-efficient and sustainable features. Expanded pharmacies now have drive-thru lanes and offer national brand and generic prescriptions, along with a full selection of over-the-counter medications and health and personal care products. The generic prescription program provides savings on 30-, 60and 90-day generic prescriptions. BGC celebrates these grand reopenings with activities for children, product sampling and sometimes live local radio station broadcasts.
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Total number of cities where our stores operate: 147 — 98 in Texas, 41 in Louisiana and 8 in Arkansas
Total number of pharmacies: 123 Total number of fuel centers: 114 Partners employed by BGC: 13,600 Tyler Distribution Center complex size: 1,132,263 square feet Monroe Distribution Center complex size: 463,000 square feet SouthWest Foods complex size: 491,000 square feet Company fleet: 73 trucks and 301 trailers Estimated miles logged by company trucks this year: 9,230,803 Sustainability: In fiscal 2017, BGC recycled more than 500 thousand pounds of plastic, 250 thousand pounds of paper and 43 million pounds of cardboard. Solid waste pounds were decreased by more than 3 percent from the previous fiscal year, diverting over one million pounds from landfills.
www.brookshires.com • www.super1foods.com • www.spring-market.com • www.freshbybrookshires.com
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MAY 2018 • The Shelby Report of the Southwest
BGC Demonstrates Appreciation for Partners with Opportunities for Recreation, Education and Support in Times of Need Brookshire Grocery Co. (BGC) is more than a great place to shop. It’s also a great place to work. BGC actively seeks out top talent to provide the highest level of customer satisfaction and shopping experience. Employees (called “partners” by the company) are recognized throughout the year through employee programs that honor both years of service and outstanding performance. In addition, everything from education and specialized training to a place to call their own where they can relax and recharge, BGC shows appreciation for its partners in a myriad of ways.
Recreation Area Opened in 1974 Brookshire Grocery Co. has a history of treating its partners like family. A standout example of this tradition is the Partner Recreation Area, a 205-acre property located along the shores of Lake Palestine, south of Tyler, Texas. Founder W.T. Brookshire purchased the land in 1972 and it was officially opened in 1974 exclusively for partners and their guests. Since its opening, the recreation area has been the preferred place for various company and family gatherings. It is open year-round and there is a pavilion on the property that
CONGRATULATIONS
ON 90 YEARS OF EXCELLENCE
may be reserved for parties of 30 or more. Amenities include a boat ramp and dock, playground, fishing gazebo, picnic area, campground with RV hookups available, restrooms and areas for horseshoes, baseball and volleyball.
BGC Partner Herbst Also Celebrating 90 Years On Feb. 8, 2018, Brookshire Grocery Co. (BGC) leaders, store partners and customers helped celebrate courtesy clerk Charles Herbst’s 90th birthday at store No. 9 in Tyler, Texas. He shares the same birth year as BGC. He personally knew company founder, Wood T. Brookshire. “Mr. Brookshire was very friendly and sincere,” Charles said. Charles moved to Tyler when he was 3 years old and grew up shopping at Brookshire’s. He worked for the National Cash Register Co. for 40 years and serviced cash registers at banks and retailers, including Brookshire’s stores. He joined No. 9 in 1993 and has served there ever since. “Charles is a very caring partner who gives 100 percent in taking care of our customers,” said Eric Kosmer, store director at No. 9. “He never wants to take a break.” Charles said his favorite part of working at Brookshire’s Charles Herbst and Eric Kosmer. is meeting customers. “Our service is what brings customers back to Brookshire’s,” Charles said. “Charles has a fan club at No. 9,” Kosmer said. “When Charles isn’t here, customers ask me about him and always remind me how much they appreciate him.” The store hosted a party for Charles, complete with birthday cake and balloons. Customers and employees signed a big card that was given to him. Several members of Charles’ family attended the reception, along with many customers, employees and several company leaders, including BGC Chairman and CEO Brad Brookshire.
BGC Introduces App for Employees
From your friends at
Meat Products, Inc. Earl Campbell_Brookshire_SW052018.indd 1
4/17/18 3:32 PM
The “BGC Partner” app became available to company employees in November 2017. It offers a convenient new way for partners to connect and have 24/7 access to company news, benefits, pay stubs, community events and more. Enrolled partners can access benefits information and do everything from view current benefits to contact a physician. Partners who download the app also receive push notifications for company news and updates.
New Leadership Academy Launches
Congratulations on 90 years of providing “Jump Over The Counter” service!
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Your friends at
Brookshire Grocery Co. (BGC) launched a new Leadership Academy program with the first group of store directors completing the program in February 2018. The purpose of the academy is to help ensure store leaders in the company’s four banners are hearing from senior management with one voice. Store directors hear firsthand from BGC Chairman and CEO Brad Brookshire, along with other senior leaders and subject matter experts. Sessions cover everything from business acumen and food safety to HR law and team building, along with company history, values and culture. The Leadership Academy takes place over 2-1/2 days at the company’s corporate office in Tyler, Texas.
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on you 90th anniversary! from your friends at
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MAY 2018 • The Shelby Report of the Southwest
BGC’s Business Philosophy Puts People First
honor these veterans by taking them to see the memorials built in their honor because we truly cannot say ‘thank you’ enough to this deserving group of men and women.”
Company founder W.T. Brookshire truly believed it was his calling to serve others through the grocery business, and today Brookshire Grocery Co. remains deeply committed to its core value of service. Its employees are dedicated to the communities the company serves and collectively volunteer 20,000 hours annually. In-kind and monetary donations are spread across the company’s market areas to support more than 150 communities in Texas, Arkansas and Louisiana. The company celebrates what is truly important to its communities through events like the FRESH 15k, Spirit of Christmas Food Drive, its annual Brookshire’s Benefit Golf Tournament and honoring veterans through its Heroes Flight program.
Brookshire’s World Record Attempt Helped to Feed Thousands
Brookshire Grocery Co. Has Taken More Than 400 WWII Veterans to Washington, D.C. In 2010, Brookshire Grocery Co. established its World War II Heroes Flight program and to date has escorted more than 420 veterans
on all-expenses-paid trips to Washington, D.C., to see the WWII Memorial and other sites. The company will be taking another group out of Lafayette, Louisiana, in May 2018. “The BGC Heroes Flight trips were established to show sincere appreciation to our military heroes for the sacrifices they made to defend our freedoms,” said Brad Brookshire, BGC chairman and CEO. “We want to
Brookshire Grocery Co. (BGC) broke a world record on Feb. 24, 2017, at the East Texas Food Bank (ETFB) by building the world’s largest canned food pyramid. Employees and community volunteers stacked 36,000 cans over a period of four days to create the 12-ft. pyramid. The cans used for construction were donated to the ETFB to provide more than 30,000 meals to people in need throughout its 26-county service area. Brookshire’s partnered with the ETFB and Cans Get You Cooking, a national program dedicated to helping families create nutritious meals with canned foods, to raise awareness of the need for hunger relief in East Texas. The event was scheduled in February to coincide with National Canned Food Month. BGC Chairman and CEO Brad Brookshire placed the last can on top of the pyramid. “Breaking this world record has been such a fun and exciting experience, but most importantly, it’s allowed us to help create awareness about the problem of food insecurity in our local communities,” said Brookshire at the time. “We are proud to have partnered with the BGC Chairman and CEO Brad Brookshire places the last can on top of the pyramid. Please see page 40
CONGRATULATIONS
ON 90 YEARS!
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www.nabiscosnacknshare.com Congratulations
on your 90th Anniversary!
NO PURCHASE NECESSARY. Open to residents of the 50 United States, D.C., and Puerto Rico, 18 and older. Sponsor, related entities, their families and those living in the same household are ineligible. Ends 11:59 pm ET on 9/5/18. Void where prohibited. Visit www.nabiscosnacknshare.com to play and for details including free method of entry. Š Mondelēz International group
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Brookshire Grocery Co.’s 90th Anniversary
MAY 2018 • The Shelby Report of the Southwest
“We take great pride in having the opportunity to host the Region 1 Trooper Challenge each year,” said Brent Nelson, director, transportation, for BGC. “This event allows us to show our support for law enforcement, increase our knowledge and build relationships.” “Without the work of the Brookshire Grocery Co. transportation staff putting together this day and allowing us to use their equipment, we could not pull off this competition,” said Lt. Wade Kimble with the Texas Highway Patrol. “Brookshire’s has always been beneficial in executing this event for us and bringing our troopers together.”
From page 38
East Texas Food Bank, Cans Get You Cooking and all the community volunteers who helped make this all happen.”
BGC Chairman and CEO Brad Brookshire and East Texas Food Bank Executive Director Dennis Cullinane.
BGC’s 30th Annual Golf Tournament Coincides with 90th Anniversary This year’s 30th annual Brookshire’s Benefit Golf Tournament will take place April 30-May 1, perfectly coinciding with BGC’s 90th anniversary. The 29th annual Brookshire’s Benefit Golf Tournament held in 2017 raised a record-breaking $550,000, with golfers playing simultaneously on six East Texas golf courses. More than 600 golfers— primarily from BGC’s supplier-partner community—participated in the tournament and attended the silent auction and appreciation
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James Smith, Niagara Bottling; Paul Canon, Pilgrim’s Pride; BGC Chairman and CEO Brad Brookshire. dinner. Proceeds are dispersed throughout the year to more than 100 non-profit organizations within the grocer’s market areas that align with BGC’s charitable focus areas of hunger relief, education, family well-being and military/first responders. Total funds raised since the inception of the golf tournament in 1988 now totals more than $5 million.
Brookshire Grocery Co. provides lunch for the Trooper Challenge.
BGC Hosts Texas Department of BGC, Local Radio Stations Donate Public Safety’s Trooper Challenge $40K to Tornado Relief Efforts Brookshire Grocery Co. (BGC) hosted the Texas Department of Public Safety’s Region 1 Trooper Challenge on April 5, 2018, at the company’s distribution center in Tyler. Close to 30 troopers and other law enforcement officials representing 52 counties in northeast Texas competed in the event, which includes evaluations on commercial vehicle inspections and written exams. BGC provided the testing equipment and served lunch to the law enforcement officials.
In the spring of 2017, after deadly tornadoes roared through east Texas, Brookshire Grocery Co. (BGC) teamed up with KVNE and 91.3 KGLY to present $40,000 in Brookshire’s gift cards to help community members in need. BGC Chairman and CEO Brad Brookshire and KVNE/KGLY President Troy Kriechbaum presented the donation to the Rev. Jon Thornsbury, pastor of First United Methodist Church in Canton, who coordinated Please see page 42
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It is always a pleasure to recognize a great achievement
Congratulations to the Partners of Brookshire Grocery Company on 90 years of excellence. rsm us.com
RSM US LLP is the U.S. member firm of RSM International, a global network of independent audit, tax and consulting firms. Visit rsmus.com/aboutus for more information regarding RSM US LLP and RSM International.
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Brookshire Grocery Co.’s 90th Anniversary
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relief disbursement. KVNE, KGLY and BGC stores served as collection sites and collected more than $20,000 in cards, which BGC matched. “This donation was made possible by the many people who stepped up and came together to help their neighbors get back on their feet after facing such a tragedy,” Brookshire said. “The generosity of our communities, especially during times of need, never ceases to amaze me. Brookshire Grocery Co. is proud to stand with East Texans and all the communities we serve.” BGC continued to support the communities affected by tornadoes by hosting a cookout with Kenny Stone from A&E’s “Storage Wars.” Brookshire’s and other local businesses provided the food, including brisket, hot dogs and sausage, that Stone and other volunteers prepared for members of the community.
MAY 2018 • The Shelby Report of the Southwest
BGC also teamed up with Van Zandt News, Tyler Morning Telegraph and Duke’s Burgers and Sports Co. to provide lunches for members of the Fruitvale community. In addition to serving meals at a local church, volunteers delivered lunches to people working to rebuild throughout the community.
Annual Spirit of Christmas Food Drive Helps Thousands Brookshire Grocery Co. holds an annual Spirit of Christmas Food Drive. The goal is to help thousands of people in need within the more than 150 communities served by Brookshire’s, Super 1 Foods and Spring Market stores. The company donated more than 20,000 roasting hens—one for each food box that is distributed—in 2017. The boxes contain items such as canned meat, peanut butter, dried beans, rice, pasta, sugar and flour. Store employees assemble food grab-bags of these items that can be purchased and donated. Monetary donations also are collected using scan coupons at store registers. Local service organizations and food pantries will pick up, sort and distribute the food. “For 90 years, serving people in our stores and communities has remained central to who we are as a company,” said Brad Brookshire, chairman and CEO. “Our giving program concentrates heavily on hunger relief throughout the year, and this food drive at Christmas has become a remarkable success. I want to thank our employees, customers and local service groups for their tremendous efforts and generosity.” The Spirit of Christmas Food Drive began in Tyler, Texas, in 1982 with the Rose City Kiwanis Club. It assisted 92 families. Now the food drive assists approximately 16,000 households each year, providing about a half-million pounds of food to people in need.
Volunteers prepare lunches for community members at a local church in Fruitvale.
Congrats Team
on a great 90 years, looking forward to
partnering with you for 90 more!
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Brookshire Grocery Co.’s 90th Anniversary
MAY 2018 • The Shelby Report of the Southwest
A Timeline of Brookshire Grocery Co.
• 1939—Wood becomes the sole owner of three Tyler stores, dissolving the partnership with five brothers (Brookshire Brothers) and operating under the “Brookshire’s Food Stores” brand.
Brookshire’s Bergfeld Center store in Tyler in the 1940s. • 1940s—Five more stores are built in East Texas. In 1949, the company also builds its first shopping center store in Bergfeld Center in Tyler, Texas. It still has a location there.
• 1950s—Expansion continues with stores added in Corsicana,
Marshall, Sulphur Springs, Paris, Greenville and Mt. Pleasant. The first grocery warehouse is built in Tyler in 1953.
• 1960s—Brookshire’s takes a bold step across the state line into Shreveport, Louisiana, in 1961. By the decade’s end, the company has 31 stores, including those in Bossier City and Natchitoches, Louisiana, as well as Wills Point, Terrell, Palestine and Mineola, Texas. In 1968, the company builds a 175,000-s.f. distribution center in Tyler. • 1970s—Brookshire’s experiences an explosion of growth, doubling in size to 62 stores. It also opens its first bakery plant and moves into Arkansas, opening three stores there. In 1976, Brookshire Grocery Co. (BGC) opens its first “megastore” in Tyler. In addition, the company’s 205-acre recreation area for employees opens on Lake Palestine. • 1980s—Strong growth continues despite tough economic times. The first Super 1 Foods store opens in Alexandria, Louisiana, in 1984, marking another dimension to the company’s diversified operations. The Tyler distribution center receives a 250,000-s.f. expansion.
The first store opened in 1928. • Sept. 1, 1928—Company founder Wood T. Brookshire opens a 25-ft. x 100-ft. grocery store in Tyler, Texas, with his five brothers.
• 1930s—Brookshire’s operates four stores in Tyler and Longview, Texas, by the end of the decade, including the first air-conditioned grocery store in East Texas. • 1931—Wood moves his store to another location, where one of the appealing new features is the inclusion of fresh meats.
Former warehouse and office in Tyler.
The corporate office in Tyler, Texas. • 1990s—The company’s second distribution center, in Monroe, Louisiana, opens in 1992. Two years later, Brookshire’s acquires a 491,000-s.f. complex, SouthWest Foods, north of Tyler. Major expansion occurs in 1995 and 1997 with purchases of 21 supermarkets in central-west Texas, southern Arkansas and north-central Louisiana. The corporate office in Tyler receives a 40,000-s.f. two-story expansion and remodel.
• 2000—By the year 2000, the company has 134 stores, distribution operations in Tyler and Monroe and more than 10,000 employees.
CONGRATULATIONS! On 90 years!
SOLID WASTE DEPARTMENT
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• 2003—Brookshire’s implements SAP, an enterprise resource planning system that replaces outdated technology and integrated company data systems.
The Commercial Division of the City of Tyler Solid Waste Department Offers: 96-gallon carts for small businesses 2, 3, 4, 6 and 8 yard dumpsters 20, 30, 40 and 45-yard rolloff containers 30, 35, 40 and 42-yard compactors To request service, please call our Commercial Sales Representative at (903) 531-1388. If you are a City of Tyler resident and live inside the city limits, you can receive the latest updates regarding your garbage collection and changes in service. To sign up for this free service, go to your app store and type in Tyler Talks Trash and download our app.
Brookshire’s “Celebrate Cooking” publication. • 2006—The company adopts the category management business model. Brookshire’s brand introduces “Celebrate Cooking,” a popular monthly publication with special offers, recipes and consumer tips.
• 2008—Trent Brookshire, a member of the fourth generation of family leadership, is promoted to store director in Forney, Texas. Please see page 46
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MAY 2018 • The Shelby Report of the Southwest
• 2012—BGC expands, opening stores in Pottsboro and Bridgeport, Texas.
• 2013—The company rolls out a workforce management system to streamline forecasting and scheduling. • 2014—The first FRESH 15, an epic race that features a 15K, 5K and Kids’ 1K, launches at the FRESH by Brookshire’s store.
• 2010—In May, the company launches the first of many World War II Heroes Flights. To date, BGC has taken 415 veterans to see the memorial that stands in their honor in Washington, D.C. It will take another group in May 2018. • 2011—FRESH by Brookshire’s, a new concept store that focuses on natural, organic and chef-prepared foods, opens in Tyler in early 2011 and becomes LEED certified in 2012. BGC acquires four Kaye’s Food Stores in Louisiana.
• 2015—In December, Chairman of the Board Brad Brookshire, grandson of the company’s founder, is named chairman and CEO. • 2016—In December, the company launches its Spring Market banner with 25 small-format stores in Texas and Louisiana. The name honors BGC’s first 25-ft. x 100-foot store on Spring Avenue in Tyler, Texas.
Participants in the 2017 Heroes Run. • 2016—The inaugural Brookshire’s + Super 1 Foods Heroes Run, benefitting military personnel and emergency first responders, takes place in downtown Shreveport-Bossier City.
Greer Equipment Inc. Would Like to Congratulate
A Super 1 Foods in Carencro, Louisiana. • 2017—Three Brookshire’s stores undergo major remodels; two Super 1 Foods stores are built in South Louisiana and seven other stores are converted to the banner. The FRESH by Brookshire’s store is renovated.
Today—Brookshire Grocery Co. operates more than 180 stores and employs close to 14,000 people in Texas, Louisiana and Arkansas.
on their 90th Anniversary
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