Master Studio C Portfolio

Page 1

P OR T FO L I O

SHENGRAN

ZHENG

/University of Melbourne /Master of Architecture STUDIO 04- ‘PICK A PART‘ TUTOR: LAURA METIRES STUDIO PORTFOLIO



FINAL DESIGN EXPERIENCE ATIRUM OF EXPERIENCE STORE


FINAL DESIGN EXPERIENCE CHILDREN’S PLAYGROUND



CON T E N T S

I -Task 1SAMPLING RETAIL Collecting Inventories

III

-Task 3EXPLORING FORMS Physical composition

D ES IG N P R O P O S A L S

VII -Midterm DesignIDEA FACTORY Combination of past tasks


S TU D IO D E V E L OPM E N T

II -Task 2CONCEPTUAL MAPPING Site Impression

IV -Task 4EXPLORING ORNAMENT AND STRUCTURE Form Experiment

VIII -Final DesignFACTORY OF CONSUMERISM

Future Shopping Typology

VI -Task 5THRESHOLD Exploring Systems


STUDIO DEVELOPMENT Where the story begins


01 -Task 1SAMPLING RETAIL Collecting Inventories

Conventional architectural and urban design strategies generally view the city as static, when in fact the urban environment is a hybrid architectural rypes and forms.The studio will examine the relationship between the architectural and typological object and the urban field. The first task is aimed to collect visual index of sampled items extracted from around our subject site. Begin with collecting elements for further exploration of the the form. The site we visit is one of the traditional melbourne retail laneway - Degrave Street. By collecting inventories form Degrave Street, we proposed a undereground system across Degrave Street and Flinder Street Station. And typological shopping space on Degrave Street represents typical Melbourne Retail Store.


RETAIL SHOP 1 (CANDY SHOP)

Retail Shop 1


RETAIL SHOP 2 (ITALIAN RESTAURANT)


RETAIL SHOP 3 (CAFE)


RETAIL SHOP 4 (BARBER)


RETAIL SHOP 5 (GRILL’D BURGER STORE)


RETAIL SHOP 6 (CAFE AND BRUNCH)


RETAIL SHOP 7 (GRILL’D BURGER STORE

Retail Shop 7

Retail Shop 7 Threshold

Retail Shop 7 Structure

Retail Shop 7 Ornament


UNDERGROUND GALLERY AND PASSWAY

Underground shops and gallery

Underground shops and gallery Structure


UNDERGROUND GALLERY AND PASSWAY

Underground shops and gallery Threshold

Underground shops and gallery Ornament


02 -Task 2CONCEPTUAL MAPPING Site Impression After visiting the site of this semester- Drewery Lane, I collected samples and inventories around the site. Using the elements to describe the site and give a abroad impression of the site.


ELEMENT FROM DREWERY LANE








SITE IMPRESSION COLLAGE

In

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La

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La

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03 -Task 3EXPLORING FORMS Physical composition

Selecting the digital models from site inventories and make physical composition with the inventories. By rotating and overlaying the components, I have discovered some interesting forms. Some stairs and circulations are leading to nowhere. Instead of simply overlaying the cubes, I choose to make more interaction between elements. Choosing more “L“ shapes store to make interaction space.


Proposal 1

Proposal 3

Proposal 2

Proposal 4


04 -Task 4EXPLORING ORNAMENT AND STRUCTURE Form Experiment

Using the components from previous inventories. Using one store component and one ornament component to create a new catogory. The design is formed by the new inventories by rotating them. The idea is to create a sense of Melboourne civic in the design.


RULES OF RECREATION








DESIGN PROPOSAL Using the components from previous inventories. Using one store component and one ornament component to create a new catogory. The design is formed by the new inventories by rotating them. The idea is to create a sense of Melboourne civic in the design.

SE Render

Detail 1

NE Render

Detail 2


NE Render

Plan Swanston Street


DESIGN SECTION Using the components from previous inventories. Using one store component and one ornament component to create a new catogory. The design is formed by the new inventories by rotating them. The section has created a sense of civic Melbourne live and the gaps the created after rotation has left a free space for green areas.

Section From Swanston Street 0

5m

10m


Section From Swanston Street

Section From The South 0

5m

10m


05 -Task 5THRESHOLD Exploring Systems

By analysing the circulation of researching site Queen Victoria Market, Royal Arcade, Nicolus Building and BlockArcade, I have abstract the circulation pattern and combine the circulation pattern to create the design.


Circulation Recreating CIRCULATION RECREATION

Analysis of site circulation

Abstract Form

Recreating path according to site

Block Arcade

Royal Arcade

Queen Victoria Market

Research the circulation in the Block Arcade, Royal Arcade, Queen Victoria Market. Abstract the circulation patterm from circulaiton. Combine the patterm together to create the building’s circulation.


DRAFT PLAN The plan has shoen the turnning points that connected different llineways. The blue areas are the laneways and circular points are the atrium and interconnected center.

Melbourne Central

Drewery Lane

Swanston Street Draft Plan


5 4 3 3

2

2 1 1 0 0 1 1

2 3

5 4 3 3 2 2 1 1 0 0 1 1 2 3

ORGANISATIONAL DIAGRAM ORGANISATIONAL DIAGRAM Organisational circulation of Melbourne retail street N


3D MODEL

Render without context


RENDER IN CONTEXT Render without context

Render with context from Little Lonsdale


DESIGN SECTION By analysing the circulation of researching site Queen Victoria Market, Royal Arcade, Nicolus Building and BlockArcade, I have abstract the circulation pattern and combine the circulation pattern to create the design.

From North Section FromSection the North

0

5m

10m


Section From North

Section From the East Section From East 0

5m

10m


MIDTERM DESIGN PROPOSAL


06 -Midterm DesignIDEA FACTORY Combination of past tasks Midterm Design is based on the previous tasks and it is combined the previous two design task 4 and 5. The circulation is a combination of research of Melbourne laneway and traditional arcade. The form is generated from the collection of inventories. By combinating two old inventories to create new catologue, the form of the design is created. The idea of factory is inspired by Melbourne’s local design market. By introducing the new program of design market , I am trying to create an environment that providing oppurtunities for local in dividual artists and saler.


Elements Catalogue

ELEMENTS CATALOGUE Space

Theshold Element

Combinatioin

Circulation Elements

Group 1

Group 2

Group 3

Group 4

Group 5

Group 6

Using the elements collected from the researching site. Combine space catalogue with threshold elemenets to create new catogory. Using the elements from the new catagory to create the design. The circulation elements are collected from Drewery Lane.


Circulation Recreating

CIRCULATION RECREATION Analysis of site circulation

Abstract Form

Recreating path according to site

Block Arcade

Royal Arcade

Queen Victoria Market

Research the circulation in the Block Arcade, Royal Arcade, Queen Victoria Market. Abstract the circulation patterm from circulaiton. Combine the patterm together to create the building’s circulation.


RENDER IN CONTEXT


From Swanston Street


From Little Brouke Street

From Little Lonsdale Street


From State Libary



0

2m

4m



0

2m

4m


Swanston Street

Little Lonsdale Street

Swanston Street

Little Lonsdale Street


Interior 1 Frame support the stores

Interior 2 Bridges connected the stores


FINAL DESIGN P R E CE D E N T STUDY DESIGN PROCESS


Educational center for Art, Architecture and Engineering

PRE C E D E N T S TU D Y 4 1 CO P P E R S Q UA R E

Section

Circulation Diagram: The grand stair ascends four stories to terminate in a glazed double-high student lounge overlooking the city. The atrium involves grand stairs and forms an amphitheater.

Stairs and Lifts: The stairs and lifts are the main circulation in this design. Especially the stairs provide social public spaces for students.

Atrium Geometry

Green Roof

Atrium Interiors Classrooms Social Spaces Art studios Labs Offices

Galleries

Programs: Programs are connected by the social atrium space in the center and a green rood is added on the top


WEEK 9 D ES I GN I D EA

Basic Programs: - Hall/Receptions (150m2) - Multiple Purposes Spaces (450m2) - Administrations (45m2) - Retail Spaces:

Brand Stores: 1. Small 16m2 2. Medium 25m2 3. Larges 50m2 4. Extra Larges 75m2 Design Market Space: 1. Large 2*200m2 2. Extra Large 1*400m2

- Online spaces/ virtual 400m2 -Food Areas 200m2 -Entertainment Area 650m2 -Children’s Entertainment Area 400m2

small store

4m 4m

4m

medium store

4m

5m

5m

extra large store

5m

15m 5m


5m

20m 10m

Market 1

20m

5m

5m

20m

Market 2

5m

20m 10m Market 3


Week 9 Idea and Elements Reflection The elements created according to the program is quite isolated and not really connected with each other. Creating the inventories is a right direction, however, the relation of each elements are important. Each program should have consistant features and geometry. The program should be carefully considered and the narrative should be created as well.


W E E K 1 0 D E S IG N E L EM EN T

F R A ME

V ERTI C L E C IRC UA L T I O N

P R OGRAM

MARKET

DESIGN PERSPECTIV E


W EE K 1 1 DE S IG N E X PE R I EN C E


Week 11 Presentation and Atmosphere Reflection The elements created according to the program is quite isolated and not really connected with each other. The element and design is quite rigid. The elements are playful and interesting, However, it should be more types of elements in the design. The red and white colour looks more like a fire station not a shopping center. The colour pallette should be consider carefully later. Colour should be more and more younger and playful.


FINAL DESIGN PROPOSAL C e le b r ation of c onsumerism


CONCEPT ELEMENTS AND DIAGRAMS

Circulation

Pipe and service

Extra Circulation

Frame

Site Elements

Abstract Form

New Design Inventory Extra circulation Verticle circulation

Frame (4.5m*4.5m each cell)


Elements Research site Store Typology

Abstract the elements

Centre Place

Royal Arcade Store 1

Royal Arcade Store 2

Terrace

Window Frame

Decoration Element

Victoria Market Store 1 Frame

Victoria Market Frame Frame

Block Arcade Turnnel

Frame Turnnel

Geometry


Form Finding Diagram

4.5m*4.5m cube

Using cubes to generate different program


Market Elements


Experience Store Elements


Key KeyProgram Program

Children’s Playground & Online Shopping Spot

Vertical Circulation

Frame (4.5m*4.5m module cube frame)

Design Market (Small scale stores and terrace From ground floor to fist floor) Experience Store (Large Scale Store and Atrium Product are catogories by event and experience not be brand)


Design Issue: a. Shopping Mall now has pretty simple and tedious circulation. b. Shopping mode are generally same from different shopping mall. c. Shopping Mall has less connection with local individual designers and sellers. Mostly the stores are occupied big brands with high rent. d. Shopping Mall are more for gathering with friends, taking children out and experiencing new products instead of simple buying. e. Offline shopping is gradually replaced by online shopping.

Design Intent: a. Involving idea of “design market” to create flexible space. Sellers and products are changing according to different season and different theme. Involving more local designers and sellers in CBD area. b. Include more restaurants, café, children’s playground and experience store instead of traditional brand stores. c. Involving the changing into the design. Give potential to future adjustment and modifying. d. The project after 20 years: Some of the stores will gradually change into an online shopping delivering and collecting spot for collecting and store products that people bought online and help them to collect and deliver.


07 -FINAL Design-

FUTURE SHOPPING TYPOLOGY

Narrative: The design is based on the idea of involving local designers and individual retailers, moreover proposing a future possibility for what shopping mall will turn into in a few decades. The trend of the shopping mode is changing. The programs attract people are not the traditional stores. Café, restaurants, bars, children’s playground and experiencing stores are the programs that attracts people, which should be emphasis in the designing. Customers are there in shopping for experiencing new products and gathering with friends. Instead of shopping store by store and experiencing the repetitive circulation. The design aimed to create a new typology of shopping system involving the ideas of “design market”, “experience store” and “online shopping”. With the impact of internet and technology, the enthusiasm of consumerism is reaching to a next level. The design is like a factory and machine to celebrate this age of consumerism.



Vertical Circulation

Transmitting Tubes Top Floor online shopping storage

View from Little Lonsdale Street


Circulation Extending Out

Transmitting Tubes

View from Little Bourke Street


Little Lonsdale Street

Section 02 (1:75@A0)

Section 01 1:200 @A0

Drewery Ln

Melbourne Central Shopping Mall


Swanston Street

QV

1:500 Site Plan@A0 0

5m

10m



Drewery Ln

1:200 Ground Floor Plan@A0 0

2m

4m


Product Transmitting Tube

Online Shopping Collecting Spot


Children’s Playground

Parent Waiting Gallery

Circulation

Parent Waiting Area

1:200 Typical Floor Plan@A0 0

2m

4m



0

2m

4m

Section 01 1:200 @A0



1:75 @ A0 Section From South

0

2m

4m



ATIRUM OF EXPERIENCE STORE



ONLINE SHOPPING COLLECTING HALL * THE PARCEL TRANSMITTING TUBES *CONNECTED WITH CHILDREN’S PLAYGROUND



EXPERIENCE STORE GALLERY *Connected with the experience store atrium. *Different colour represent for different themes. *The experience stores are catogorized by events instead of brands


CHILDREN’S PLAYGROUND *Children could be playing inside the frame and parents waiting ouside. *Children’s playground connected with online shopping collecting hall.




DESIGN MARKET *Design Market provide opportunities for local designers and retailers. *The products changed according to themes and seasons.



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