How Small Business Saturday Supports Milwaukee's Economy

BY DAVID LUHRSSEN

Small Business Saturday began in 2010 as a nationwide event to raise public awareness of the importance of shopping at locally owned businesses. This year, Small Business Saturday, on Nov. 27, is more important than ever.

2020 was a rough year for America’s small businesses. While Amazon prospered, 70% of small businesses were shut down last March under COVID-19 restrictions. Many found it hard to reopen. But small can also mean nimble and small businesses, from bookshops to fine dining restaurants, found new ways to serve their customers. Owners often rolled up their sleeves, delivering meals or merchandise in their own cars or figuring out curbside pickups. Many found newrevenue online while continuing to maintain a physical presence in their community.

This is no small matter. According to a 2019 statistic, small businesses create 1.5 million jobs annually, accounting for 64% of new jobs in the U.S. Community is also crucial. Most small businesses are locally focused and develop relationships with their customers. The money those customers spend helps employ their neighbors and support the economy of their hometown rather than the portfolios of distant shareholders.

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