Danny Shepelwich
540-588-2650 dshepelwich@gmail.com sheptacular.com Work Experience:
Category Experience: Digital Services, Hardware, Software, Alcohol, Automotive, Fashion, Packaged Goods, Banking, Hygienic Goods, QSRs, Hotels and Travel.
Account Planning Intern, Razorfish New York, NY Summer 2010 • • • •
Researched attitudes and trends for digital banking and Near Field Communication for Citibank. Won an intern campaign integrating digital elements into Starwood Hotels Preferred Guest loyalty program. Created consumer profiles and analyzed trends for fashion brands such as J. Crew and Ralph Lauren. Analyzed trends in social/digital gaming habits for Axe bodywash.
Marketing Assistant, Virginia Western Community College Roanoke, VA 2008 • • • • •
Education:
Wrote television and print advertising copy Set up and administered VWCC booths at events and career fairs Worked with videographers to shoot Virginia Western commercials Contributed and wrote press releases for external mediums and internal newsletters Worked with printing presses, local television network affiliates, and video editors
VCU Brandcenter, Richmond, VA M.S. Mass Communications – Communications Strategy 2011 • Won mock pitches including Lenovo PC and Noxzema campaigns and Colgate media plan • Developed strategy for a Ritz Crackers campaign featured in CMYK #50 • Created a Red Bull TV spot that earned Best in Show Award at the first year Golden Eraser Awards • Uncovered and analyzed different consumer segments through various anthropological techniques • Learned to integrate digital into account strategy Radford University, Radford, VA B.S. Public Relations. Minors: Marketing, Advertising 3.8 GPA • Account Executive, Winner of Radford Media Campaign, "Highlander Hype” • Presenter, Big South Undergraduate Research Symposium • PR Director, National Student Advertising Competition
Skills:
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IMS/Simmons Focus group moderation Quantitative survey creation and analysis
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Adobe Master Collection Consumer Segmentation Audio/Visual production
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Problem Solving