Selected Works by Sheraya Amaratunge (Portfolio Spring 2021) by Sheraya Amaratunge

PORTFOLIO DESIGN

SPRING 2021

Selected Works

S H E R AYA A M A R AT U N G E

DESIGNER

AREA OF DISCIPLINE

Sheraya Amaratunge

Graphic Design

BACHELOR OF

FROM

Fine Arts

2016 - 2021

PORTFOLIO DESIGN

SPRING 2021

Selected Works

DESIGNER

AREA OF DISCIPLINE

Sheraya Amaratunge

Graphic Design

BACHELOR OF

FROM

Fine Arts

2016 - 2021

Copyright © 2021 by Sheraya Amaratunge All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below. Sheraya Amaratunge www. sheraya.co

d e d i c at i o n

To my Ammi & Thathi, thank you for your love, support & kindness. To my Akki, for always believing in me.

I NST R U C TO R | Mary Scott

CO U R SE | Senior Portfolio

introd u ction

Table of Contents

Liquid Sparkle chapter t w o

Pushing Boundaries

S H E R AYA A M A R AT U N G E | B F A

chapter one

chapter three

Protective Measures chapter fo u r

Health At Your Service chapter fi v e

Despicable Lies chapter si x

Clean & Convenient chapter se v en

Fools’ Paradise Flying with Grace

PORTFOLIO : SELECTED WORKS

chapter eight

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 008

pro j ect 0 1

: citron apple cider

Liquid Sparkle

pac k aging

009

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03

010

pro j ect 0 1

pac k aging

citron apple cider

A conceptual packaging design for a family owned apple cider business called Citron.

course name

assignment

Packaging Design : Advanced 3D Branding

Alcohol Packaging

instructor

semester

Christine George

Fall 2019

011

Create a visual identity and package design for a family owned cidery. The product should come in a regular size, large size and in the form of a growler. The visual design of the product must represent the origin and history of the business as well as have a unique identity.

solution

S H E R AYA A M A R AT U N G E | B F A

objective

The approach taken for this packaging project was to study the origin story of Citron and to incorporate the history of the business within the design itself. Creating a fresh visual identity for the brand with a glass can to represent the timeless and yet modern design. 01

keywords

Package Design Branding Identity Design

Family Business Apple Cider Intricate

PORTFOLIO : SELECTED WORKS

c at e g o ry

013

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 014

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 016

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 018

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 020

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 022

006

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 024

006

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 026

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 028

029

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 032

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Push Design Conference CO U R SE | Graphic Design 02 038

pro j ect 0 2

: p u sh conference system design

Pushing Boundaries

039

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

pro j ect 0 2

p u sh conference

system design

Designing a system for a conference about experimental art & design.

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Push Design Conference

CO U R SE | Graphic Design 02

040

course name

assignment

Graphic Design : Integrating Principles

Design Conference

instructor

semester

Thomas McNulty

Fall 2018

042

A project dedicated to creating a visual system for a design conference. Selecting a conference with a bold approach and designing a visual system for it, which includes promotional advertising, conference accessories as well as a website and mobile application that helps navigate through the conference.

solution

S H E R AYA A M A R AT U N G E | B F A

objective

The Push Design conference is known for having lectures and exhibitions about design that is outside the box. Hence the design approach for the branding of this conference is inspired by a neon take as well as 3-Dimensional typography & illustrations to show the modern yet bold concept behind this conference. 01

keywords

Identity Design System Design Branding

Bold Experimental Vibrant

PORTFOLIO : SELECTED WORKS

c at e g o ry

043

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Push Design Conference CO U R SE | Graphic Design 02 04 4

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Push Design Conference CO U R SE | Graphic Design 02 046

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Push Design Conference CO U R SE | Graphic Design 02 048

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Push Design Conference CO U R SE | Graphic Design 02 058

059

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Kikko Glass Packaging

CO U R SE | Packaging Design 02 060

pro j ect 0 3

: kikko

Protective Measures

pac k aging

061

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

pro j ect 0 3

kikko

pac k aging

Focusing on protective packaging for a glass product done by Kikko.

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Kikko Glass Packaging

CO U R SE | Packaging Design 02

062

course name

assignment

Graphic Design : Executing 3D Design

Glassware Packaging Design

instructor

semester

Thomas McNulty

Fall 2018

063

A packaging project for a new protective glass packaging line called “Kikko” done by the European company Kikkerland. A project meant to emphasize the safety and sturdiness of the packaging structure. Kikkerland aims to offer the world’s largest collection of ingenious items combining form, function, and delight in equal parts. solution

S H E R AYA A M A R AT U N G E | B F A

objective

This project is made with sustainable materials, using as much material as a regular glasssware box with padding would use except with the concept of a window to be able to see and feel the glasses in real time. The graphics & illustrations are inspired by the Scanadanavian roots of the company, Kikko. 01

keywords

Packaging Branding 3D Graphics

User Friendly Convenient Sustainable

PORTFOLIO : SELECTED WORKS

c at e g o ry

065

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Kikko Glass Packaging

CO U R SE | Packaging Design 02 066

07 7

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Kikko Glass Packaging

CO U R SE | Packaging Design 02 078

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Kikko Glass Packaging

CO U R SE | Packaging Design 02 080

I NST R U C TO R | Fred McHale

PR OJ E C T | Mobile App Design

CO U R SE | User Experience 01 086

pro j ect 0 4 5

:: res la uu ndo lte xmobile mobileapp app app design

Health at your Service

087

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

pro j ect 0 4

res u lte x mobile app

app design

A unique take on a blood test app that will make your life much easier.

I NST R U C TO R | Fred McHale

PR OJ E C T | Mobile App Design

CO U R SE | User Experience 01

088

course name

assignment

User Experience 01

Mobile Application Design

instructor

semester

Fred McHale

Spring 2020

089

Creating a mobile application that provides a full report for blood test results including other details such as name of ordering doctor, name of medical laboratory, etc. This app helps promote diagnosis and treatment through data in hospital laboratories, which in turn promotes quality patient care.

solution

The take on this app design was a modern yet simplistic one. Making sure that the priority was the usability and legibility of the design. This would be in the interest of all age groups, because this app has a vast demographic. Using minimal illustration and keeping the design clean, this app has had success in a good, successful user flow and journey.

S H E R AYA A M A R AT U N G E | B F A

objective

keywords

App Design UX Design UI Design

Convenience Simplicity User Flow

PORTFOLIO : SELECTED WORKS

c at e g o ry

I NST R U C TO R | Christine George

PR OJ E C T | Alcohol Packaging

CO U R SE | Packaging Design 03 005

091

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Fred McHale

PR OJ E C T | Mobile App Design

CO U R SE | User Experience 01 092

I NST R U C TO R | Fred McHale

PR OJ E C T | Mobile App Design

CO U R SE | User Experience 01 096

097

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Fred McHale

PR OJ E C T | Mobile App Design

CO U R SE | User Experience 01 098

099

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

Health At Your Fingertips

This Medical App provides a full report for blood test results including other details such as name of ordering doctor, name of medical laboratory, reference ranges, treatments and units.

I NST R U C TO R | Christine George

PR OJ E C T | Board Game Packaging CO U R SE | Packaging Design 03 112

pro j ect 0 5

: the nose k no w s pac k aging

Despicable Lies

113

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

pro j ect 0 5

the nose k no w s

pac k aging

A board game using the concept and stories from fairytales with a dark twist.

I NST R U C TO R | Christine George

PR OJ E C T | Board Game Packaging

CO U R SE | Packaging Design 03

114

course name

assignment

Packaging Design 03 : Advanced 3D Branding

Board Game Design

instructor

semester

Christine George

Fall 2019

115

Creating a board game with the concept of the dark stories that have inspired todays whimsical fairytales. It focuses around the game of “Cheat” where you have to lie your way to end of the game to win, hence the name “The Nose Knows”, coined in the honor of Pinocchio, the biggest liar of all.

solution

S H E R AYA A M A R AT U N G E | B F A

objective

Bringing the darker side of fairytales to life with these dark bold colors and gothic, ornamental typography. Illustrations depicted through the journey of the game are adapted from scenes of known fairytales but with a dark twist. This design is meant to have a dark and moody feel as well as bold & vibrant look. 01

keywords

Packaging Branding Typography

Fairytales Dark & Moody Grand

PORTFOLIO : SELECTED WORKS

c at e g o ry

117

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Christine George

PR OJ E C T | Board Game Packaging CO U R SE | Packaging Design 03 118

006

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

121

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Christine George

PR OJ E C T | Board Game Packaging CO U R SE | Packaging Design 03 124

125

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Christine George

PR OJ E C T | Board Game Packaging CO U R SE | Packaging Design 03 126

006

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Christine George

PR OJ E C T | Board Game Packaging CO U R SE | Packaging Design 03 128

I NST R U C TO R | Christine George

PR OJ E C T | Board Game Packaging CO U R SE | Packaging Design 03 130

006

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Joohye Jubilo

PR OJ E C T | Mobile App Design

CO U R SE | Graphic Design 03 134

pro j ect 0 6

: la u ndo mobile app app design

Clean & Convenient

135

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

pro j ect 0 7

la u ndo mobile app

app design

A mobile application dedicated to making a common household chore a fun task.

I NST R U C TO R | Joohye Jubilo

PR OJ E C T | Mobile App Design

CO U R SE | Graphic Design 03

136

course name

assignment

Graphic Design : Nature of Interaction

Mobile Application Design

instructor

semester

Joohye Jubilo

Spring 2019

137

Creating an app that helps solve a simple household chore such as laundry. Having only a selected number of steps to achieve the task of getting your laundry picked up, cleaned & delivered to your doorstep. Laundo is meant to help life be a little easier and little less messier.

solution

With Laundo, you are able to send your clothes to be cleaned through one of four bags that the app has to offer. For example, you select the Wash & Dry bag, insert your clothes, leave it to be picked up and a couple hours later you have a fresh batch of clothes ready to go. A couple of simple steps and you’ve got clean clothes for weeks to come.

S H E R AYA A M A R AT U N G E | B F A

objective

keywords

App Design UX Design UI Design

Convenience Simplicity User Flow

PORTFOLIO : SELECTED WORKS

c at e g o ry

139

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Joohye Jubilo

PR OJ E C T | Mobile App Design

CO U R SE | Graphic Design 03 140

I NST R U C TO R | Joohye Jubilo

PR OJ E C T | Mobile App Design

CO U R SE | Graphic Design 03 142

143

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Joohye Jubilo

PR OJ E C T | Mobile App Design

CO U R SE | Graphic Design 03 146

147

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Joohye Jubilo

PR OJ E C T | Mobile App Design

CO U R SE | Graphic Design 03 156

157

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Hunter Wimmer

PR OJ E C T | Film Festival Design

CO U R SE | Visual Systems 02 160

pro j ect 0 2

: sil v er lining

Fools’ Paradise

v is u al systems

161

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

pro j ect 0 2

sil v er lining

v is u al systems

An identity system designed for a film festival honoring Danny Boyle.

I NST R U C TO R | Hunter Wimmer

PR OJ E C T | Film Festival Design

CO U R SE | Visual Systems 02

162

course name

assignment

Visual Systems 02

Film Festival Identity Design

instructor

semester

Hunter Wimmer

Fall 2020

163

Establishing a visual system of various materials that are able to co-exist with one another as a part of a whole system. Along with an identity design for the film festival that is unique to Danny Boyle and that communicates the style, mood and vision of chosen filmmaker.

solution

S H E R AYA A M A R AT U N G E | B F A

objective

By taking inspiration from the vision and mood of Danny Boyles’ work, a visual system was formed. A system that visually looks like they belong in the same family. The designs revolve around the concept of tragedy, reality and fantasy- as does Danny Boyles’ filmography. 01

keywords

Identity Design System Design Branding

Tragedy Twisted Fantasy

PORTFOLIO : SELECTED WORKS

c at e g o ry

165

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Hunter Wimmer

PR OJ E C T | Film Festival Design

CO U R SE | Visual Systems 02 166

17 1

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Hunter Wimmer

PR OJ E C T | Film Festival Design

CO U R SE | Visual Systems 02 005

173

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

175

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Hunter Wimmer

PR OJ E C T | Film Festival Design

CO U R SE | Visual Systems 02 176

17 7

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Hunter Wimmer

PR OJ E C T | Film Festival Design

CO U R SE | Visual Systems 02 182

185

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Airline Rebranding

CO U R SE | Strategies for Branding 188

pro j ect 0 8

: singapore airlines branding

Flying with Grace

189

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

pro j ect 0 8

singapore airlines

branding

Designing a visual branding system for Singapore Airlines.

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Airline Rebranding

CO U R SE | Strategies for Branding

190

course name

assignment

Strategies For Branding

Airline Rebranding

instructor

semester

Thomas McNulty

Fall 2019

191

To create a long-term brand identity that clearly communicates the values of Singapore Airlines and to establish a more unique, patriotic and reputable Airline. Rejuvenation of the existing Singapore Airlines Logo along with a Graphic Standards Manual. The objective was to create a visually cohesive system within the airline with different applications. solution

S H E R AYA A M A R AT U N G E | B F A

objective

Keeping the original colors of blue and gold as well as the concept of the Silver Kris - a bird, inspired by a dagger featured in regional folklor - used in the main logo illustration to signify the culture and heritage of the airline. The design is meant to communicate safety and reliability to its loyal passengers. 01

keywords

Book Design Typography Visual System

Safety Trust Reliability

PORTFOLIO : SELECTED WORKS

c at e g o ry

193

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Airline Rebranding

CO U R SE | Strategies for Branding 194

006

SINGAPORE AIRLINES

S H E R AYA A M A R AT U N G E | B F A

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Airline Rebranding

CO U R SE | Strategies for Branding 198

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Airline Rebranding

CO U R SE | Strategies for Branding 204

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Airline Rebranding

CO U R SE | Strategies for Branding 206

207

S H E R AYA A M A R AT U N G E | B F A 01

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Thomas McNulty

PR OJ E C T | Airline Rebranding

CO U R SE | Strategies for Branding 210

006

S H E R AYA A M A R AT U N G E | B F A 01

04 05

05 06

07 07

08 09

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Mary Scott

CO U R SE | Senior Portfolio 216

logo collection

Identity Collection

2016 - 2021

217

S H E R AYA A M A R AT U N G E | B F A

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Mary Scott

CO U R SE | Senior Portfolio 218

219

S H E R AYA A M A R AT U N G E | B F A

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Mary Scott

CO U R SE | Senior Portfolio 220

221

S H E R AYA A M A R AT U N G E | B F A

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Mary Scott

CO U R SE | Senior Portfolio 222

223

S H E R AYA A M A R AT U N G E | B F A

PORTFOLIO : SELECTED WORKS

I NST R U C TO R | Mary Scott

CO U R SE | Senior Portfolio 224

ac k no w ledgements

Thank you

225

I am so grateful for all the support, blessings and encouragement I have received from my entire family. I am incredibly and utterly blessed to have you all in my life. Thank you for aways believing in me.

to my instr u ctors

Thank you for constantly inspiring me with your knowledge and wisdom, I am the designer I am today because of you. Thanks to Thomas McNulty, Phil Hamlett, Mary Scott, Christine George, Fred McHale, Joohye Jubilo, David Hake, Ariel Grey, Colin Sebastian & Scott Rankin.

S H E R AYA A M A R AT U N G E | B F A

to my family

to my friends

Thank you to all my friends in Sri Lanka & San Francisco, I would be a complete mess without you. Thank you for having my back, always.

PORTFOLIO : SELECTED WORKS

CO U R SE | Senior Portfolio

226

ac k no w ledgements

Colophon contact

Sheraya Amaratunge +1 510 640 2902 sheraya.tunge@gmail.com instr u ctor

Mary Scott school

Academy of Art University School of Design printing

binding

Blurb Inc. 600 California Street, Office 15-029, San Francisco, CA 94108 attrib u tions

Illustrations | Dark Fairytales by Scarlet Heart Art Photography | Unsplash, Pexels prod u ction

I NST R U C TO R | Mary Scott

Mohawk Superfine, 1 00# Uncoated Paper Eggshell typography

Acumin Pro by Robert Slimbach Analogue by New Tropical Design Cochin by G. Peignot et Fils