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QATAR
AN APPETITE FOR HOSPITALITY
Al Sraiya Hospitality steps in to tap the vast potential and opportunities presented by the radically expanding hospitality sector in Qatar By Shereen D’Souza, Doha
Forty years ago, Al Sraiya Group came into being, and is now a holding company divided into five groups. The group provides a diversified range of individual companies under various integrating sectors that cater to different needs of the country. With a target to attract seven million visitors per year by 2030, according to QTA (Qatar Tourism Authority), massive investments in hotel infrastructure and a dramatically expanding and constantly innovating industry. Al Sraiya Hotels & Hospitality recognises the potential in this sector following the growth recorded by the country of 11 percent in hotel demand between 2008 and 2013, and is gearing up with constant creations and acquisitions in the line up to the 2022 World Cup. Al Sraiya Hotels & Hospitality was brought together in 2015 to manage their chain of hotels locally and
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internationally. In 2006, the group started out with the luxurious five star Millennium Hotel Doha. Al Sraiya Hotels & Hospitality currently owns three operational internationally branded hotels in Qatar that are part of Millennium Hotels and Resorts: Millennium Hotel, Copthorne Hotel and Kingsgate Hotel. Their international operational hotels include the recently acquired Munich Marriott Hotel, Presidential service apartments in London and The Edward Hotel in Paddington, London. Located in the heart of Doha, whether for business or leisure, the Millennium Hotel Doha is convenient and located within 25 minutes from Hamad International Airport. The hotel provides easy access to Doha’s many key attractions and offers the warmth of Arabian hospitality through an exclusive array of services and leisure facilities.
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Copthorne Hotel rises seven stories above the vibrant neighbourhood of the old Airport area and is quickly taking its place amongst the city’s most admired four star hotels. Kinsgagte Hotel, situated on the Corniche, is perfect for business or leisure travellers seeking comfort on their short and long stays. Edarat In addition to the above, Edarat, the group’s hospitality venture, provides hotel staff and services, supplying waiters, waitresses, housekeeping, kitchen helpers and stewarding to the world’s most recognised international hotels, restaurants, leisure and retail companies. Edarat also offers a wealth of hospitality expertise coupled with extensive hotel operation, food and beverage operations and human resources experiences. Furthermore, the company offers
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Al Sraiya Hospitality’s recently acquired Marriott Munich. Image courtesy: Al Sraiya Group
consultancy services for all areas of the hospitality industry. Edarat employed over 150 employees recently. Joining their hospitality profile is Marina 360, set in Qatar’s newest flourishing region. Alongside the Arabian Gulf, this tower gives you the benefits of sea-view living in Lusail City. As the latest addition to its surroundings, the luxury and premium Marina 360 is directly adjacent
to Lusail City’s Marina. With a panoramic view of Doha and its lush surrounding of trees and rich green pathways, Marina 360’s prominence originates from its height, providing a clear, breathtaking view of the Pearl and Doha’s Corniche line. The project which is in its final phase will feature penthouses and apartments with private pools. Al Sraiya Hotels & Hospitality Group
aims to expand its horizons and continue their growth to be in line with the Qatar
Edarat, the group’s hospitality venture, provides hotel staff and services, supplying waiters, waitresses, housekeeping, kitchen helpers and stewarding to the world’s most recognised international hotels, restaurants, leisure and retail companies National Vision 2030. “Our target is precise and our goal is clear; with our innovative plans and investments, we will achieve remarkable development,” says Ziad Abi Abdallah, marketing and creative director of Al Sraiya Group.
Edarat undertakes all kinds of hospitality services. Image courtesy: Al Sraiya Group
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Lead image: Millenium Hotel Doha. Image courtesy Al Sraiya Group
October 2015