TYLEBOO
S Exploring style throughout the history of graphic design
2012
by Sherri Coley
Stylebook
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Pictograph
Ideograph
A pictorial symbol or sign, or a record consisting of pictorial symbols, as a prehistoric cavedrawing, graph, or chart.
A symbol that represents an or concept or idea without indicating the sounds used to say it. Chinese characters are an example.
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by Sherri Coley
Stylebook
Petroglyph A logogram or pictogram symbols carved into a rock surface from prehistoric times.
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Hieratic scale The use of size and space to show the importance of the subject in a composition.
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Trademark
Egyptian
A symbol, word, or words established by use legally registered as representing a product or company.
An ancient, highly stylized and symbolic artistic style created by the Egyptian civilization in the lower Nile Valley from 5000 BC to 300 AD. 7
by Sherri Coley
Stylebook
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Rebus
Greek (Geometric)
Words represented by combinations of pictures and individual letters.
Ancient Greek artistic style using geometric and rectilinear forms to decorate vessels.
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Greek (Orientalizing)
Greek (Archaic)
Greek style of art named for the influence of Egyptian and Near Eastern art.
Greek art style meaning “old-fashioned� in contrast to the art of the classical period.
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Greek (Classical)
Greek (Hellenistic)
Greek art’s highest level of development, divided into three periods: early, high, and late classical.
“Greek-like” art movement that was spread throughout the Mediterranean.
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High Relief
Low Relief
A sculptural relief in which figures extend out more than fifty percent of the depth of the piece. Also called alto-relievo.
A sculptural relief in which figures extend slightly from the background; no forms are undercut. 15
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Stylebook
Doric The most widely used style of Greek columns; a simple round capital with no base.
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Ionic Greek column with a round base and scroll-like capital.
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Stylebook
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Corinthian
Register
Greek column with a round base and scroll-like capital.
bands or sections into which a design is divided.
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Stylebook
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Ligature
Ampersand
Single typographic characters that are combinations of two or more characters, such as ffi and ffl.
The literal translation is “and per se and.” It comes from the letters “e” and “t”, or “et” which means “and” in latin.
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Illuminated Manuscript
Drop Cap
Five characteristics of Illuminated Manuscripts 1. Highly decorated or illuminated 2. Diminuendo (decrease in scale of text) 3. Initial or Drop caps (huge letter at beginning of text block) 4. Carpet pages (full pages which are decorated or illustrated, no white space) 5. Use of borders
A large decorative letter at beginning of text block.
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Stylebook
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Diminuendo
Carpet Pages
A decrease in scale of text.
Decorated or illustrated pages with no white space
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Borders
Interlaces
A decorative an edge along a decorated page.
Woven design look seen most often in Celtic work
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lacertines
Textura
Interlaces created with animals, these animals are often somewhat mythical in nature.
A type of lettering with strong verticals capped by pointed serifs and thick and thin caligraphic lines. Also referred to as black letter, letter d’forme. 29
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Calligraphy
Chop
A hand written, decorative form of writing using a pen or brush.
A stamp or seal first originating in China with either a raised design or one in relief used to print a design. 31
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Logogram
Movable Type
A written symbol representing an entire spoken word without expressing its pronunciation.
The system of typography and is the system of printing and typography that uses movable components to reproduce the elements of a document. 33
by Sherri Coley
Stylebook
Islamic A movement of art created after the seventh century within the territories occupied by the people and cultures of Islam. It includes architecture, ceramic art, faience mosaics, lustre-ware, relief sculpture, wood and ivory carving, friezes, drawing, painting, calligraphy, book-gilding, manuscript illumination, lacquer-painted bookbinding, textile design, metalworking, goldsmithery, and gemstone carving. 34
Arabesque Decorations based on rhythmic linear patterns of scrolling and interlacing foliage and tendrils. 35
by Sherri Coley
Stylebook
Mesoamerican Art of the Mesoamerican cultures including Olmec, Aztec, and Mayan. They specialized in sculpture, architecture, and painting. 36
African African art consists mainly of masks and figures, which were generally used in religious ceremonies. 37
by Sherri Coley
Stylebook
Rune Stone A raised memorial stone with a runic inscription.
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Romanesque Style of architecture that prevailed in Europe c.900–1200 between Roman and Gothic styles. It is characterized by vaults, round arches, profuse ornament and arcades, and by the substitution of piers for columns. 39
by Sherri Coley
Stylebook
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Tympanum
Gothic
The semi-circular or triangular decorative wall surface over an entrance, bounded by a lintel and arch.
A style of architecture, sculpture, and painting that occurred during the high and late medieval period, between Romanesque and Renaissance architecture. Architecture is characterized by the rib vault, flying but41 tress, and pointed arch.
by Sherri Coley
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Pointed Arch
Flying Buttres
An arch with a pointed ape that is characteristic of Gothic architecture.
A supporting architectural element that is not in contact with the wall all the way to the ground so that the lateral forces are transmitted across an intervening space. 43
by Sherri Coley
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Rose Window
Stained Glass
A circular window divided into segments by stone mullions and tracery in churches of the Gothic architectural style.
Colored glass used to form decorative or pictorial designs mostly for church windows by setting contrasting pieces in a lead framework like a mosaic. 45
by Sherri Coley
Ribbed Vault An architectural element, a vault made of masonry with a relatively thin web and set within a framework of ribs.
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