GREEN BUILDING
CONTENT: Introduction: 1.0 Executive Summary. · What is green building ? · Why Building “Green”? · Solution Problem · Market · Green activity . Sources of Information on Green Building
3.0 Marketing Analysis
2.0 Products and Services. · Problem Worth Solving · Why should I care about green building? · Taiwan Green Building Council · Roadmap / Future Plans · What is LEED . Sales Plan
4.0 Strategies Tools
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Explore our Green Building Councils Green Building Councils are independent, non-profit organisations made up of businesses and organisations working in the building and construction industry.
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WHAT IS GREEN BUILDING ? About Green Building A “green” building is a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment. Green buildings preserve precious natural resources and improve our quality of life. There are a number of features which can make a building ‘green’. These include: •
Efficient use of energy, water and other resources
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Use of renewable energy, such as solar energy
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Pollution and waste reduction measures, and the enabling of re-use and recycling
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Good indoor environmental air quality
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Use of materials that are non-toxic, ethical and sustainable
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Consideration of the environment in design, construction and operation
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Consideration of the quality of life of occupants in design, construction and operation
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A design that enables adaptation to a changing environment 3
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WHY BUILDING “GREEN”? Green Buildings Because “Built Environment” is major source of: – CO2 (Greenhouse Gas) Emissions – Energy and Water Consumption – Conventional Water and Air Pollution – Solid Waste Stream Impact of Buildings on Natural Resources Green Buildings create opportunities for big reductions - because buildings account for: •
39% of total energy use
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72% of electricity consumption
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38% of CO2 emissions
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40% of raw materials use
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12% waste output
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30% of potable water consumption 5
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SOLUTION AND PROBLEM
Status quo Inquire into the problems facing the promotion of Wisdom and Green Buildings at this stage, including the lack of relevant laws and regulations in Wisdom and Green Buildings, and the urgent need to set up for implementation. Moreover, the Wisdom and Green Department of Architecture covers a wide range of areas for the promotion of public support and industry support , We need to start with the integration of related systems and technology research and development, and at the same time make breakthroughs in personnel training and demonstration and application promotion. At present, all countries in the world are actively developing technology-related industries in smart life science and technology, and are engaged in a series of innovative and integrated services in the fields of energy management, automation and control, system integration, safety monitoring, home care and digital living. . To promote the development of Wisdom Green Building, it is hoped that the main body of the building will promote intelligent green building design and integrate various advanced intelligent products and services to further promote the related industries, including the innovative planning and design of construction parts, construction and green building materials, And related smart products and services into the green building to achieve the purpose of upgrading efficiency . 7
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MARKET The results in this report are drawn from survey respondents from the following 69 countries, with statistically significant results on the highlighted 13 countries. Afghanistan Albania Algeria Argentina Australia Bahrain Bolivia
Brazil Bulgaria Canada Cayman Islands
China (Hong Kong) China
(Mainland) Colombia Costa Rica Czech Republic Ecuador Egypt Finland France Germany Ghana Gibraltar Greece Guatamala Guernsey Hungary Iceland India Indonesia Iran Iraq Ireland Italy Jamaica Japan Jordan Lebanon Malaysia Mexico Morocco Netherlands New Zealand Nigeria Norway Palestine Panama Peru Philippines Poland Portugal Qatar Romania Russia Saudi Arabia Serbia Singapore South Africa Spain Sri Lanka Sweden Thailand Trinidad and Tobago Turkey Uganda United Arab Emirates United Kingdom United States Venezuela 9
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GREEN ACTIVITY BY COUNTRY Countries with green activity above the global average of 24% include South Africa, Singapore, India, Germany and Mexico. The Singapore findings are consistent with a high level of green activity report in 2012 and demonstrate the effectiveness of the green building mandate put in place by the Singapore government in 2012. Countries with lower levels of activity include Saudi Arabia, Colombia, Brazil and China. In many cases, these are also nations in which the commercial sector is the major driver for green. However, one surprising finding is the relatively low green
share of projects (27%) reported in the UK. This is inconsistent with the 2012 findings in which the UK had the second highest green share of the countries reported. It will be interesting to see if this is an anomaly in the current study or the beginning of a trend away from certifying projects in the UK.
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SOURCES OF INFORMATION ON GREEN BUILDING Study participants were asked to select the sources of information about green building trends that they rely on most. This question was also asked in the 2008 and 2012 studies, and a few key trends emerge in terms of the responses. ■ Internet: While still the most relied upon source of information on green building by a large margin, in fact the percentage of respondents who report that they rely on the Internet (60%) has declined since 2012 (77%). Countries with the highest percentage who rely on the internet include Colombia (74%), Poland (77%), South Africa (80%) and China (85%). The percentage in each of these countries is about double of those at the opposite end of the spectrum, including Singapore (38%) and Australia (33%). ■ Conferences and Industry Associations: Each of these were selected by 44% of the respondents globally. They demonstrate the ongoing importance of organizations that directly promote green building to inspire and inform the industry. Industry associations are particularly critical in Singapore (60%) and China (62%), and are least relied upon in Saudi Arabia (24%) and Colombia (22%). The majority of the responses from most countries for conferences fall within a 10 percentage point range of the global average. The exceptions include Singapore (58%) and Colombia (57%) on the high end, and Germany (27%), the UK (31%), Australia (21%) and China (26%) on the low end. ■ Directly From Product Manufacturers: Selected by 39% in 2015, the influence of product manufacturer information is growing, one of the few sources of information where this occurs. Countries that rely most on direct information from manufacturers include South Africa (60%), Australia (55%), Mexico (54%) and the UK (53%). ■ Industry Peers: Consistently, over one third of respondents (37% in 2015) have relied on their peers for information of respondents since 2008. Using industry peers as influence is particularly important in China (57%), Singapore (45%) and the US (46%), which are all well above the global average. ■ Magazines: Magazines have experienced a decline in their influence since 2008 on a global basis, and even experienced a nine percentage point drop between 2012 and 2015. The markets where they still carry the most influence are the US (43%), UK (45%) and South Africa (46%), but few indicate that they are influence in Brazil (18%), Germany (18%) or Saudi Arabia (20%). 12
PROBLEM WORTH SOLVING Why do green buildings cost more than traditional buildings?
This is not true and a common misconception promoted by ignorant architects and contractors afraid of building in a different way. A good architect knows how to save their clients money. The client sets the budget, and a project should come in below that budget. With a clear direction of budget, there is no reason you cannot build a green building for the same price or less than a traditional building.
The issue arises when you try to compare "apples and oranges." For instance, if you are comparing a building with solar panels to a traditional building without solar panels, of course it appears the traditional building costs less. This is focusing solely on the up-front cost of building. This model fails to take into account how the building with solar panels will immediately begin producing energy and lowering your monthly electricity bill. The lifecycle cost of the solar building will be much less. This monthly benefit, called a return on your investment, quickly pays for any additional up-front cost for purchasing the solar panels.
Numerous studies have shown investments into green products and systems will pay for themselves at least ten times over the life of the building. Luckily, the benefits and opportunities to save money on the op13
erational costs are enormous. The combination of energy savings, water reduction and maintenance costs will catch the attention of building owners and translate to bottom line benefits.
The first step is energy efficiency. If every home in the U.S. used an Energy Star refrigerator, we could close ten aging power plants.
The next step is energy reduction. Replacing your burnt out light bulbs with compact fluorescent bulbs would prevent enough pollution to equal removing one million cars from the road. Natural light easily replaces the need for lights in the first place.
reduced absenteeism in an environment with natural, non-toxic materials.
Although there are green materials that cost more than their traditional counterparts, there are also many more whose cost is far below the standard. Advances in recycling, new materials and better designs have allowed for a new generation of environmentally-friendly products that are less costly to produce. Of course, green materials also have a very important long term benefit of not destroying our planet's resources.
The energy savings alone in a green building could pay for green improvements several times over with a return on investment within 1-7 years.
In the case where you are comparing similar materials, the costs end up being the same. For instance, a bamboo floor installs the exact same way as a traditional wood floor. The material costs are now the same, and use of the bamboo does not result in the clear cutting of a forest.
Finally, green buildings offer social benefits not easily seen. Student test scores are 15% higher in spaces lit with natural daylight. WalMart has discovered their retail sales increase in stores with natural light. Office workers report greatly
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WHY SHOULD I CARE ABOUT GREEN BUILDING ? With most of us spending more than 90% of our time indoors, green building is the healthy, common sense choice for a better life. In traditional construction, the quality of our indoor environment is often far more polluted than outdoor one due to the building materials, inadequate lighting, and a variety of other variables. Green Buildings are sited, designed, constructed and operated to enhance the well-being of occupants, and to minimize negative impacts on the community and natural environment. Our buildings consume 40% of the world's total energy, 25% of its wood harvest and 16% of its water. Compared to traditional construction, a green built home takes some of this pressure off the environment. Logically, our society can no longer build this way. It is simply a matter of time before we run out of the resources needed. The sooner we change our habits and how we build our buildings, the better position we will be in to minimize the devastation. In the future, all buildings will be green. This is inevitable. Soon, we will have no choice. But perhaps the best justification of Green Building is how you cannot afford to not employ green principles. The occupants and owners of a building are losing money on every green feature they discarded. Architects are in a position to save their clients a great deal of money in the operational costs of a building. After all, a great deal more will be spent on the operations, maintenance and employees in a building than ever was spent upon initial construction costs. In short, a green building has the potential to:
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Provide a healthier and more comfortable environment
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Improve long-term economic performance
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Incorporate energy and water efficient technologies
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Reduce construction and demolition waste
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Bring higher resale value
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Include renewable energy technologies
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Improve indoor air quality and occupant satisfaction
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Are easier to maintain and built to last 15
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TAIWAN GREEN BUILDING COUNCIL
Introduction Since the international community raised awareness of the importance of global environmental protection at the earth summit 1992, pursuing sustainable development has become the future worldwide. During the past decade, experiencing disasters caused by hillside community landslides, sea sand house damages, mudflows and flood, the people of Taiwan realized that sustainability should be one of the most urgent issues for our living environment. In response to public concern, the concept of green building and its corresponding policies were initiated by the public sector. Following such a pulse the development of green buildings in Taiwan has provide to be one of the major priority works.Â
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The ROADMAP to Sustainable Government Buildings guides government staff and officials in the development of a green building program based on the U.S. Green Building Council’s LEED rating system.
CHARTING YOUR JOURNEY EMBARK An introduction to SUSTAINABILITY GOALS and an overview of LEED CERTIFICATION.
BUILD CAPACITY LEED TRAINING for improving staff knowledge.
SET THE GROUNDWORK PRE-PROJECT PLANNING support for early stages of project planning, including budgeting, contracting, procurement, and compliance.
REACHING MILESTONES IMPLEMENT LEED Resources for project management of NEW CONSTRUCTION and EXISTING BUILDINGS projects.
ON THE HORIZON SCALE IT UP PROGRAM ADMINISTRATION and GREEN BUILDING PROGRAM guidance for increasing the scope and scale of a green building program and suggested resources for satisfying reporting requirements.
ADDITIONAL RESOURCES 18
WHAT IS LEED ? LEED (Leadership in Energy and Environmental Design) is the most widely used green building rating system in the world. Available for virtually all building project types, from new construction to interior fit-outs and operation & maintenance, LEED provides a framework that project teams can apply to create healthy, highly efficient, and cost-saving green buildings. LEED certification is a globally recognized symbol of sustainability achievement. • Register building with Canadian Green Building Council (CaGBC), then project team prepares documentation and calculations to satisfy LEED design and construction requirements • “LEEDCertified”Building must get min. number of ‘points’ under applicable LEED Rating System • To earn Certification,building must meet certain benchmarks within specified categories LEED Certification Green Buildings • At completion of construction,registered LEED Buildings can be awarded 1 of 4 designations based on number of points earned: Certified Green Silver Greener Gold More Green Platinum Most Green
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SALES PLAN EXAMPLE BUSINESS PLAN FOR GREEN MODULAR HOUSING As authors of this Group Project report, we are proud to archive it on the Bren School’s web site such that the results of our research are available for all to read. Our signatures on the document signify our joint responsibility to fulfill the archiving standards set by the Donald Bren School of Environmental Science & Management. Jamie Britto Nicole DeJonghe Max DuBuisson Kelly Schmandt The mission of the Donald Bren School of Environmental Science & Management is to produce professionals with unrivaled training in environmental science and management who will devote their unique skills to the diagnosis, assessment, mitigation, prevention, and remedy of the environmental problems of today and the future. A guiding principal of the School is that the analysis of environmental problems requires quantitative training in more than one discipline and an awareness of the physical, biological, social, political, and economic consequences that arise from scientific or technological decisions. The Group Project is required of all students in the Master’s of Environmental Science and Management (MESM) Program. It is a four quarter activity in which small groups of students conduct focused, interdisciplinary research on the scientific, management, and policy dimensions of a specific environmental issue. This Final Group Project Report is authored by MESM students and has been reviewed and approved by: Matthew Kotchen, Faculty Advisor Ernst von Weizsäcker, Dean DateGlobal Green Building Material Market - Overview The materials used in green building majorly promotes conservation of non-renewable resources in order to reduce environmental impact associated with fabrication, installation, transportation, disposal, and recycling of building materials. Green Building Materials Market uses recyclable products, which enhance the production environment and quality of life. There are various environmental challenge the world is facing today, such as climate change, pollution, natural resource depletion, and others. The green building materials addresses such issues makes them ideal for use in residential and non-residential buildings.
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MARKETING ANALYSIS The countries around the globe are adopting the concept of green building in their building guidelines and practices. The environment conservation and protection is given high priority and it can be seen through the increasing use of green building materials across all types of construction. The same is implemented through various associations and government regulations which guide and govern the building and construction practices. The governments globally are encouraging such construction practices, which have led to the popularity of such materials among the individuals as well, and not just on a macro level. With the increasing private construction, such awareness and government encouragement becomes very important to tap the segment. In November, 2017, Green Building Councils in Europe are urging to strengthen the EU policy on building renovation and not to overlook elements in the European Parliament’s position which Green Building Councils support. Similarly, Health Care without Harm (HCWH) launched a pilot project to measure Green House Gas emission from European Healthcare centres. The motive is to support six hospitals in Europe to measure emissions and share data.
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IMPROVEMENT STRATEGIES RELATED TO PARTICULAR TOOLS 1. Assessment Tools · Scoring and weighting as important as single global score · Tools need to be verified using Life-Cycle-Assessments · Need for national and local scoring method · Establish national/global/regional environmental performance data · Normalization of building capacity vs. actual building use · Optimize objectivity of evaluation · Professional judgment and evaluation in conjunction with assessment tools · Abridged “quick-and-dirty” version needed · Develop rules of thumb 2. Resource Tools · More data needed to add to objectivity · Develop more regionalized data 3. Simulation Tools · Simple, reasonable estimation of operating energy needed · Make tools easier to use (e.g., universal CAD language) 4. Whole Building LCA Tools · Continued development of these tools is required 5. Product Assessment Models · Focus on product to product comparisons, including more categories like lighting, furniture, etc. · National database needed · Need to encourage manufacturer to provide data and assess their own products · Certified reporting needed · Avoid aggregation of environmental inventory Integration Tools/Product Assessment Tools · Standardization to facilitate linkages National Sustainable Buildbj
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RESOURCE • http://www.umich.edu/~nppcpub/workshops/strategies.PDF • https://www.greenbiz.com/blog/2005/09/15/ask-green-architect-top-ten-green-bui lding-questions • http://fidic.org/sites/default/files/World%20Green%20Building%20Trends%20201 6%20SmartMarket%20Report%20FINAL.pdf • https://www.bca.gov.sg/GreenMark/others/3rd_Green_Building_Masterplan.pdf • http://www.millerthomson.com/assets/files/article_attachments/ODP_201105_Gr eenBuildings.pdf • http://www.worldgbc.org/rating-tools • https://www.nationalgeographic.com/environment/urban-expeditions/green-buil dings/top-10-green-buildings-2017/ • http://www.healthy-holistic-living.com/disadvantages-of-green-building.html • https://articles.bplans.com/a-standard-business-plan-outline/ • https://www.liveplan.com/features/samples_and_examples • https://images.apple.com/ca/environment/pdf/Apple_Environmental_Responsibi lity_Report_2017.pdf • https://www.nytimes.com/section/t-magazine • https://www.nytimes.com/section/t-magazine/design
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SHIH CHIEN UNIVERSITY DEPARTMENT OF INFORMATION TECHNOLOGY AND MANAGEMENT A0661034 SHERRY CHOU 25