postmodern DE SIGN Presented by: Robin Bishop
the OVE RVIEW Cultural Forces
Defining Postmodernism Assorted Movements - The Visionaries and Artists - Visual Definitions Architecture, Furniture, & Sculptures The Importance to GDES Today [Article + Discussion]
cultural FORCE S
Time Frame: 1960-1990 1947- 1991: Cold War 1955-1968: Civil Rights Movement -1963: Martin Luther King delivers “I Have a Dream” speech 1969: Neil Armstrong landed on the moon 1969: ARPANET born! Foundation for today’s internet 1970’s: Birth of soft rock/punk rock 1971: Birth of Floppy Disks 1981: MTV comes out with 24 hour music video channel
the DE FINITION
Areas encompassed: - Architecture - Fashion - Art + Graphic Design + Painting + Sculpture - Furniture Movements that influenced Postmodernism: - Art Nouveau - Art Deco - Swiss Style - Pop Art - Bauhaus
Post “debt to history� Modern Derived from Modernism movement
the DE FINITION
Rejected modern simplicity - Reverted to incorporating ornamental style - Not fans of the Swiss style Challenge established thinking - What is the job of a designer? - Set new standards “All that we see or seem Is but a dream within a dream� Not intending to create a specific style design Movements within Postmodern Design: - Conceptual art - Installation art (Review of it) - Lowbrow art - New Wave Typography - Neo-expressionism
the MOVE MENTS
CONCEPTUAL ART Emerged in 1960, term first used in 1961 - Term given new meaning when adopted by the Art and Language group - Publicized in 1967 The installment of an often complex idea/ concept usually in the form of abstract art. - Stands apart from the structure of Modernism Questions the very essence of art
the ART PIECE S
KEITH HARING
http://sexualityinart.wordpress.com/2007/09/03/keith-haring-artistic-and-social-criticismsof-policies-on-apartheid-aids-and-other-important-social-issues/
http://sexualityinart.wordpress.com/2007/09/03/keith-haring-artistic-and-social-criticismsof-policies-on-apartheid-aids-and-other-important-social-issues/
the ART PIECE S
YVES KLEIN
http://hirshhorn.si.edu/exhibitions/view.asp?key=1&subkey=252
Untitled Anthropometry
the MOVE MENTS
INSTALLATION ART It is NOT a sculpture - Installations engulf it’s viewer, making it an experience Blends the idea of 2D, flat, art with 3D art Aims to cause audience to reevaluate lives and values The artists incorporate a deeper meaning to their work - Marcel Duchamp’s Fountain - Kurt Schwitters’ Merzbau
the MOVE MENTS
LOWBROW ART 1970: Began in Los Angeles More commonly known as the “punk” movement, “street culture” movement, or “pop surrealism” Most artists are self-taught and began in the fields of tattooing, comic books, and illustrations
ROBERT WILLIAMS
the PE OPLE
Artist in the Lowbrow Movement 1979: Responsible for bringing “lowbrow” term to light with published book The Lowbrow Art of Robt. Williams Cartoon figuration & psychadelic colors http://ronpete.com/project04/page1.html
“The energy and power was unbelievable, we thought we were all going to jail, that we were bordering on sedition”
the ART PIECE S
A Carouser’s Ode to Sentimentality
Backstage Johnny Expresses His Darker Urges at the Sight of A Hot Squat
http://www.robtwilliamsstudio.com/
the ART PIECE S
Enchiladas de Amore
Murderer’s Head Venerated
http://www.robtwilliamsstudio.com/
the ART PIECE S
The Girl with the Faberge Ass
http://www.robtwilliamsstudio.com/
the MOVE MENTS
NEW WAVE TYPOGRAPHY Hybrid imagery - combines images with text in a layered fashion Hints of Modern & Swiss type style - Fonts - Form of structure - “dissections and recombinations of graphic design’s grammar” Break the rules of Modern typography - Inconsistent lettering - Varying font sizes - Arrange text in unusual angles Not so much new typography as it is a new way of relating text to image
WOLFGANG WEINGART Self- taught designer - Inspired from Swiss Style - Specializes in typography
the PE OPLE
The limitations of Swiss Style caused him to “rebel”. He was notorious for distorting the text and cutting it up - Making typography art-like rather than text 1963: Began teaching at the Basel School of Design - Taught April Greiman
http://www.jameskurtz.com/graphic-design-legends-and-rockstars-wolfgangweingart/
“But I believe we always have to move our backside into the future with a great respect to the past.” “What’s the use in being legible if nothing inspires you to take notice of it?”
KATHERINE MCCOY Began with grounding to Swiss typography
the PE OPLE
Cranbrook Academy of Art offered position as co-chair - educated students to be more fluid with and expressive with typography Produced the book the Cranbrook Design: The New Discourse http://www.aiga.org/content.cfm/medalist-katherinemccoy
APRIL GREIMAN Student of Wolfgang Weingart
the PE OPLE
- pushed her towards New Wave design 1984: One of the first designers to embrace the Macintosh technology Experimented with altering twodimensional space “Views herself as a bridge between the Modernist tradition and future generations of designers.
http://www.aiga.org/content.cfm/medalist-aprilgreiman
“While most processes occur at an invisible or microscopic level, the desert reveals its evolution in its very existence. I felt as if, for the first time, my eres were wide open to the process of evolution, to growth, to change.” “The digital landscape fascinates me in the same way as the desert.”
the ART PIECE S
WOLFGANG WEINGART
http://www.aiga.org/content.cfm/medalist-aprilgreiman
Typographic Procceses
http://www.artnet.com/artists/lotdetailpage.aspx?lot_id=0AC69212901A09 46E3F9F91EB57C42F1
[Part of an Exhibition in 1980]
the ART PIECE S
KATHERINE MCCOY
http://agi.webbler.co.uk/?lid=2053&tmpl=images&imgid=17269
Cranbrook Graduate Program in Design, 1989
http://agi.webbler.co.uk/?lid=2053&tmpl=images&imgid=17269
Fluxus Selections, 1989
the ART PIECE S
APRIL GREIMAN
http://captainbeefy.wordpress.com/2010/01/04/top-ten-art-and-designvenues/
Posters April designed
http://www.idsgn.org/posts/design-discussions-april-greiman-on-technology/
Cranbrook Graduate Program in Design, 1989
the MOVE MENTS
NEO-EXPRESSIONISM 1970: Became popular in Europe and the United States Traits usually seen in art: - Large in size - Objects embedded into work - “Figurative� Returned to viewing common objects, but in a more violent manner -
Tension Inner disturbance Alienation Ambiguity
GEORG BASELITZ German painter, printmaker, and sculpter
the PE OPLE
Work was painted and displayed upside down Depicted “raw emotion” in artwork 1960: Began focusing on heroes, rebels, and shepherds http://www.telegraph.co.uk/culture/art/3667912/Georg-BaselitzArt-is-visceral-and-vulgar-its-an-eruption.html
1963: Painting was “seized” from first solo exhibition for explicit content
“I am completely convinced that art doesn’t depend ona group will, moral factors, or ideals. It depends on individuals.”
the ART PIECE S
http://www.clusterflock.org/2009/05/george-baselitz-the-big-nightdown-the-drain.html
The Big Night Out Down the Drain
http://www.artknowledgenews.com/Los_Angeles_County_Museum_of_Art_ LACMA_Two_Germanys.html
Picture For the Fathers
the ASSORTE D
http://www.feelnumb.com/?p=4520
Post-Modern Design
Post-Modern Design
History of Art
the GDE S EFFECT
It revolutionized how we view ourselves as designers Opened the doors to being able to view type as art, not just as typography Embedded the idea that we CAN mix movements and still create new work unique to the individual
the E ND