Realization of Interior Projects Tutor : Ketaki Jadhav + Shivani Gour TA: Shail Sheth
Master’s of Design (Interiors), Spring Semester 2022 Faculty of Design ID.4019
// From Concept to Construction //
Course Dossier
Master’s of Design (Interiors), Spring Semester 2022 Faculty of Design ID.4019
// From Concept to Construction //
Tutor : Ketaki Jadhav + Shivani Gour TA: Shail Sheth
First Edition: 2022 This is an academic publication outlining the details of the Studio: Realization of Interior Projects, offered for the students of Master of Design (Interiors). This course was conducted at the Faculty of Design, CEPT University during the Spring 2022. All rights reserved. No part of this book may be reprinted, reproduced or utilized in any form now known or hereafter invented, including photocopy or retrieval system, without the permission in writing from the Studio Tutors or Students. Publication Design: Shail Sheth and Ketaki Jadhav 4
Tutor : Ketaki Jadhav + Shivani Gour TA: Shail Sheth
Master’s of Design (Interiors), Spring Semester 2022 Faculty of Design ID.4019 5
// From Concept to Construction //
Realization of Interior Projects
Tutor Profile
Shivani Gour
Shivani Gour is a multi-disciplinary architect, focused on people-centric designs. In the last 20 years, she has delivered several projects in the Retail, Hospitality, Corporate, Aviation and Museum sector. She believes in a design process that is holistic, inclusive and culturally rooted in its approach. Shivani holds experience in delivering projects in Singapore, US, Indonesia, Maldives and Sri Lanka. 6
Ketaki Jadhav
Ketaki Jadhav is an architect and interior designer. An alumnus of Master’s in Interior Architecture and Design at CEPT University and was awarded the Best Research for her thesis in Crafts & Technology. Apart from academics, she started her own initiative that works with and for craft communities. Through her research she hopes to contribute by collaborating and cocreating craft design led services/ products along with craft communities. 7
Students Ayooshi Jain Dhyey Chag Jhanavi Parikh Prachi Jindal Shagun Gupta Shiva Shishodia Shivani Vijay Sri Sailesh A Sucheetra Pradhan Uttara Haridas Rohit Garabadu Snehal Shirbhate Vibhuti Kathpalia 8
Intent The Studio, while broadly aims to develop the ability to design through research-led / research-informed approaches for realizing Interior projects, it will focus more intensely on Business aspects of the profession that drive the outcome in real-life scenarios. It will develop the ability to understand and respond to the practical aspects that are key drivers in shaping the outcome of projects - like client requirements, site constraints, budgets, technical specifications, procurement/ execution processes, services coordination and other such technicalities. The studio will be structured on a common programmatic ground related to a particular industry need 9
with a choice for students to select different sites and cultural contexts to develop their individual unique responses. The key outcomes of studio will include: • Design brief report (DBR) - Interior design presentations • Technical/ working drawings with crucial details • Drawings with coordinated Services design (MEPF) • Technical Specifications • Budgetary planning & BOQ. All of these factors would contribute in realizing the design development through a practical research based approach and not just perceive the design through a conceptual framework.
Time line
Concept Design
Mid-semester review
Initiation
(week 4-6)
Pre-Design Research (week 1-3)
Schematic Design (week 7 & 8)
10
Design Development (week 9-11)
11
Presentation (week 14-16)
Good for Tender Package (week 12 & 13)
Conclusion
Structure & MEP workshop
12
Contents
Tutor profile Students Intent Time line
Module 1 | Pre.Design Research Ex.1 // Identify . Address . Conceptualize Ex.2 // Suggest . Reflect . Direct Ex.3 // Allot . Create . Assign
Module 2 | Concept Design Ex.4 // Presenting Individual Aesthetics Ex.5 // Response . Formation . Branding
Module 3 | Schematic Design Ex.6 + Ex. 7 // Volumize . Integrate . Resolve
Design Development The G-Root Factory Halari Otlo Mitti Lifestyle Repertwahr Habitat’s Den Food Tunes Nappa Dori Exquisite The MILL Studio Dastkari Triveni Kala Shala 13
14
15
Modules and Exercises
Module.1 Pre.Design Research
16
Exercise 01 // Familiarizing with market needs of the Post Covid world & sensitizing to the local context
Exercise 02 // Design Brief Report
Exercise 03 // Creation of Spatial Narratives for site
17
Identify. Address. Conceptualize.
18
m1.01 Exercise 01: Familiarising with market needs of the Post Covid world & sensitizing to the local context The pandemic has impacted the social, economic, cultural and several other aspects of all our lives in ways we never imagined before. From social distancing to adjusting within our homes, the situation has brought forth unimaginable challenges, it also opened up a world of new opportunities to respond to. The lock down presented us with scenarios in our neighborhood such as the shutting down of spaces, observing discipline for purchase of essential items as well as abiding by the regulations laid out by the government. Office spaces having to shut down had to adjust to a work from home environment. The pandemic created a possibility for rethinking and remodeling the way one lived their life. As designers/ architects it is imperative for us to respond to the current times in ways that are beneficial to our clients’ business needs and solve for the new requirements of the end-user. 19
The first week shall focus on familiarizing with the studio project premise. The site being the starting point for the project, it is an important step for locating a potential context. The students shall search for minimum 3 sites in the neighborhood of choice that lie vacant or have shut down due to the pandemic. The site may have housed only one function or may have a cluster of spaces located adjacent to one another. The only constraint that needs to be considered is that the site should have a footprint of 1000-1500 sq. meters. Learning outcome: • The student shall be able to identify sites in a neighborhood to realize the impact of vacancy. • They will be able to address issues based in the real world and materialize them into concepts. • They shall be able to conceptualize a localized response for the selected case.
ID.4019 // Realization of Interior Projects : From Concept to Construction
Module 01: Pre Design Research Introduction: The Agriculture Produce Market Committees briefly
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called APMCs were established by the State Govt. for regulating the marketing of different kinds of agriculture and pisciculture produce for the same market area or any part thereof. The site mentioned is the Sardar Patel Market, APMC Jamalpur vegetable market. The market structure is wholesale and it functions in a very organic way within the existing layout and structure which stands unabashed from the year 1948 onwards. The market exists in a triangular layout that covers an area of about 13,800 m2, with a daily footfall of about 1500 people in that packed space. The market is such designed that it exists in 4wings
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Location: Jamalpur, Ahmedabad, Gujarat
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Area of site: 11,500 sq.ft (Area Taken)
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Criteria for selection of the site:
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• The market is situated in old city with a daily footfall of 1500 people, functioning in organic way. • There is no development in the competitive market system as well as no adoption of innovative marketing system and technologies. • The urban fabric is diverse, cluttered and ignorant of prevailing problems. • The architecture is old and built in 1948, has not been upgraded since.
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Contextual Axonometric of the site chosen
Ayooshi Jain / PID20078
Built space allocated to brokers
Entry/ Exit route
Site - Main Vegetable market
Exit route
Shree Krishna Mandir
Bhagtacharya Road/ Jamalpur Flyover Jagannath Temple trust
Central Entry/ Exit Route
Jamalpur Flyover underpass Entry/ Exit route
Vegetable Retailers/ Hawkers
Ayooshi Jain / PID20078
Jamalpur Char Rasta
Contextual Isometric of the site chosen
20
Bird eye view of the main retail market
Merits and Challenges: Merits: •
The market is in a triangular layout, well planned in terms of functions. Corridors created by two adjacent buildings provide a linear path for easy movig traffic. • Diverse users, from businessman, brokers to local retailers. mostly the Prajapati community, truck drivers. • The middle structure is main hub for retail. •
Challenges: • Crammed spaces for retail of vegetables. • Excess waste generation due to transportaion/ storage of vegetables. • The safety of existing shed structure, prone to fall due to rains. • Lack of open arenas. View of the linear exit path of the site
Close-up view of the market.
Ayooshi Jain / PID20078
Retailers outside the market
Brokers and their offices on periphery
Close-up view of the market. Entrance of the market
Entrance of the market
Ayooshi Jain / PID20078
21
Brokers and their offices on periphery
The corridor type space which separates the side wings from the central shelter is the only linear road network we have for the vehicles. Wing3 is the triangular space simply covered up with tin sheets that sell off to local retailers
The market exists in a trianglar layout that covers an area of about 13,800 m2, with a daily footfall of about 1500people in that packed space. The In the middle of the Market, huge metal shed is situated where a lot of daily vegetable businesses take place. The structure consists of metal columns with metal trusses. It is currently not in a good condition as it can be damaged at any time and lead to water leakage during the rainy season.
The crammed space in the middle is the main functioning wholesale market, the social fabric is varied and diverse, its organic and not structured at all. There are many retailers and brokers now roaming around the market, the waste generated is massive and makes the surrounding stinks.
Right in the middle from the 4th wing is the main entry gate which allows the flow of motored vehicles like heavy trucks and vans from the city towards the main market. The roads are well spaced between the 4wings yet they allow restricted mobility for the vehicles that enter; they can either move ahead or drive backwards towards the gates. There is no space to turn around in case you’re done early or in a hurry. The infrastructure from then until now hasn’t changed much apart from a few renovations at the Chairman’s office.
Ayooshi Jain / PID20078
Close-up view of the market.
Ayooshi Jain / PID20078
Close-up view of the roof
Close-up view of the market.
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Close-up view of the market.
The truss structure
Ayooshi Jain / PID20078
Neighborhood The vegetable market is located next to Jamalpur Flyover, before the vegetable market comes the Jamalpur flower market, it is famous for flowers going out for big occasions like a wedding. The outskirts of the flower market sees many street vendors selling flowers, odd things such as local toys etc. That is followed by a local bank office on the periphery of the market followed by vegetable retailers. Beneath the flyover are many local sellers who are retailers, their stock directly comes from the market and the it can be called a mini mandi or an extention to the main APMC Vegetable market, Right opposite to the market lies a petrol pump and many buildings which are now not in use.
Ayooshi Jain / PID20078
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Contextual Exploded sometric of the site chosen
ID.4019 // Realization of Interior Projects : From Concept to Construction
Familiarising with market needs of the Post Covid world & sensitizing to the local context Introduction: Basement & Ground + First Commercial complex located on a 100 Ft Wide potential commercial road Location: Pandit Nehru Marg, Jamnagar Area of site: 9900 Sq Ft Criteria for selection of the site: 1. The site is located on one of the primest and widest roads of the city which makes it feasible in terms of foot falls and sellers affordability point of view. 2. It is an independent building making it a sole proprty without any future competitions. 3. The structure has a standard height inside making it feasible for various functional aspects. 4. Looking at the post covid scenario this site perfectly proves to have the impact of pandemic making one realise the different fronts from economic affordability of the shop owner to the physical sales comparing to the increase in online markets. Dhyey Chag // Pid20106
Exterior Panaroma View Hotel Aram. A 10 meter highted structure with a central courtyard and trees on the periphery of the property.
Siddhi Vinayak Residential Apartment:The extension G+8 storey building to the selected commercial site. It accomodates 48 families and shares the same lad with the front part commercial.
DKV Circle:- A landmark junction dividiing into 3 tributary roads. This point is considered as the landmark of the area. The circle accomodates few seating spaces which makes people hang out around the area.
Footfall :- This is one of the highest running restaurant making it a high footfall place during the weekends and on occassions. 12 Mtr. Wide Access Road- This road leads to the siddhi vinayak residential Apartments along with another 10 storey residential building behind it.
The Site (Siddhivinayak Commercial Complex) - A Basement & G+1 Structure which is an extension of the residential apartment and having a frontage of 90 Ft. lies on the widest road of the city catching one of th emajor foot falls and traffic for shoppers in the city. The site has high potential for shopping and entertainment activities due to its context and position in terms of city roads.
Dhanvantri Ayutvedic College Auditorium - This audi is situated in the campus of ayurveda college spreaded in acres of land. The campus is surounded by a lot of trees creating a major dense green spot in the city. Footfall- Due to the nature of its activity there is a major foot fall of students on this main road making it a highly used commercial street of the city.
Dhyey Chag // Pid20106
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Entire wall has a wall paper still stuck on the wall. This signifies that the retail shops in order to save on the expenses use such materials so that while vacating the store after few months/ years these things have not to be taken care of and they remain into their budget maintaing the captal investment cost along with the logistics cost while vacating.
Shut Down ‘W’ & Aurelia Store Fabricated L Stairs relocated on the backside of the store. This helps in increasing the front visibility of the store from the main road side. This ultimately leads to more footfall of the buyers in the retail store.
The space below stairs has the traces of shelves. This depicts that prior when the store was in working condition this space was used as a display cum storage space.
Deadwalls are used as display spaces. Generally the racks are placed on these walls making it a perfect space for displaying retail goods.
Section of the Store
Dhyey Chag // Pid20106
Current Existing Drawings
A
A
DN
UP
SHUT DOWN BLACKBERRY'S 10.13 X 8.7
BASEMENT STRONG ROOM OF BANK 6.72 X 13.47
BASEMENT 4.42 X 8.6
SHUT DOWN 'W' & AURELIA 4.42 X 8.7
UP
SHUT DOWN SOUTH INDIAN BANK 10.13 X 8.7
BASEMENT 3.3 X 8.6 UP
BASEMENT 10.13 X 8.6
WAY TO INSURANCE COMPANY UP
UP
UP
BASEMENT 10.13 X 4.77
1.2 MTR EXTENDED SLAB
UP
BASEMENT 3.3 X 4.77
BASEMENT 4.42 X 4.77
3.8 MTR WIDE OTLO
DN
DN
DN
A'
A'
GROUND FLOOR PLAN
BASEMENT PLAN A
DN
SHUT DOWN BLACKBERRY'S 10.13 X 9.88
SHUT DOWN 'W' & AURELIA 4.42 X 9.88
INSURANCE COMPANY 10.13 X 9.88
+6.65
TERRACE
+6.2
EXTEN DED SLAB
2.4
DN
2.7
DN
FIRST FLOOR
+3.35
EXTENDED SLAB
EXTENDED SLAB 2.4
2.7
EXTENDED SLAB
+0.50 +0.35
ROAD
GROUND FLOOR
OTLO / PLINTH
2.75
3.05
+0.0
BASEMENT
A'
FIRST FLOOR PLAN Dhyey Chag // Pid20106
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SECTION AA'
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27
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ID.4019 // Realization of Interior Projects : From Concept to Construction
Pre Design Research Introduction: The Site taken for study is a shopping mall named “Grand Square mall” which has 2 Basements of Parking Space and a G+4 Structure which has a total built up of 21,000 Sq.m (Approx) with properly planned Service cores, Emergency staircases, Escalators, Passenger lifts and Service lifts. The facade is majorly solid and it has a very minimal glass panels.
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Area of site: Total area of Intervention- 1300 Sq.m (650 Sq.m in Third Floor and 650 Sq.m in Fourth Floor)
Sri Sailesh.A // PID20356
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Location: Tambaram-Velachery Main road, Velachery, Chennai, Tamil Nadu
Criteria for selection of the site: Various shops inside this mall faced financial crisis because of Covid lock-down and the owner of these shops who leased the spaces could not manage the finance. These shops are now vacant for almost a year and the project will be analysing and proposing a best and suitable alternative for the vacant spaces.
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Area of Intervention
Commercial Fronts
Staircase Cores
Residential Zone
Service Cores
Lift Cores
Fourth Floor
Fourth Floor
Third Floor
Third Floor
Interior View Showing the Vacant area in Fourth and Fifth Floor Merits and Challenges: The Site has a good potential for repurposing the Vacant Space because of its perfect location. It is surrounded by residential area on all the four sides and situated on a prime main road. This road is usually busy and people would love to eat and shop in this Vicinity. World is continuously facing problems with the Covid and its new variants and there is a forced shift in lifestyle of people. But these commercial spaces which has stopped its operation cannot remain closed and the owners of the spaces has to quickly respond and repurpose these spaces. This idea of repurposing a space and identifying the right solution for the spaces is what this project deals with.
Interior View of the Shopping mall
Exterior View of the Shopping mall
Sri Sailesh.A // PID20356
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Grand Square shopping mall
Panoramic View-1
Restaurant- Adyar Ananda Bhavan
School
Commercial Complex-Gym and Textiles
Textiles-Chennai Silks
Grand Square shopping mall
Restaurant- McDonalds
Super Market
Proposed construction for Flyover
Velachery-Tambaram Main Road Panoramic View-2
Sri Sailesh.A // PID20356
Interior View of the Vacant space in 3rdFloor- 650 Sq.m Escalator Connecting 3rd & 4th Floor
Panoramic View of the Interior Space showing 3rd and 4th Floor Sri Sailesh.A // PID20356
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Interior View of the Vacant space in 4th Floor- 650 Sq.m Stairway connecting 3rd and 4th Floor
PVR- Movie theatre in 3rd Floor
ID.4019 // Realization of Interior Projects : From Concept to Construction
Familiarising with market needs of the Post Covid world & sensitizing to the local context Introduction: The site is a commerical building complex built in 2020, located in a prime area, Navrangpura. The surrounding is well functional with other ammenities but due to covid the building could not occupy itself. The surrounding is residential area and have ample amount of pg and hostels around. Location: Opp. Shyam Gokul Complex, Near Vijar Restaurant, Drive-In Road, Navrangpura, Ahmedabad West Area of site: 10122 Sq ft (Ground - 2nd Floor) Criteria for selection of the site: • The location is situated on one of the city’s busiest and widest thoroughfares, making it viable in terms of foot traffic and seller affordability. • Universities around the site is also a factor for creating more opportunity. • Main factor - the site doesn’t fits for a Office space, the area demands for other facilities more, which can be addressed through new ideas for the space which can take care of the surrounding residential and hostel and universities. Axonometric View of the Pushti Crossroad along with Surrounding Sucheetra Pradhan // PID20360
Map Location :
Major connectivity road
Pushti Crossroad & Surrounding Area Plan
Merits & Challenges: Merits : • Located near Vijay Char Rasta , surrounded with Residential area, Pg, Hostel and Peripheral area being universities. • Connected to the Main drive in road increase the foot fall. • Multiple User - More Space occupancy option rather then office space. Challenges : • The Structure being highly linear with narrow spaces. • Ground Floor with varied and heighted. • The divison of spaces with services can lead to difficult decision making with which space to prioritize.
Sucheetra Pradhan // PID20360
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1. Ground floor
2. Entrance foyer | lobby
3. Ramp way to basement parking
4. Back side
4 3
Area - 2462 SQ FT
1 2
Outdoor Pavement Area for Parking
Outdoor Pavement Area for Parking
Site Plan(Ground Floor With Stilt parking) Sucheetra Pradhan // PID20360
Internal Road | Road towards Vijay Char rasta
Buidling Elevation
Internal Road
The drive in road with surrounding
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Ramp
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Rasta
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Helm Towards
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Axonometric View of Floors to the intervened of the Building along with site context Sucheetra Pradhan // PID20360
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ID.4019 // Realization of Interior Projects : From Concept to Construction
Pre-Design Research Site Selection and Analysis Introduction: - The plot was formerly used as a car service centre for Hyundai. - The last lease period lapsed in June 2020 and Hyundai decided to not renew it as they could not function during the lockdown. - The site has been vacant for almost 20-22 months. Location: Nacharam - Mallapur road, Nacharam, Hyderbad Area of site: - Area of plot - 27,500 sqft - Area of 2 warehouses (combined) - 20,100 sqft Criteria for selection of the site: - An independent site in prime industrial area of the city. - No new programs have been proposed on site for more than a year. - Placed almost centrally to residential, educational, industrial and corporate areas. - Original function of the site will not affect any future proposals.
Uttara Haridas // PID20383
IMMEDIATE CONTEXT
SRI CHAITANYA SCHOOL CBSE affiliated school (Shut down since first lockdown in 2020)
HP PETROL PUMP Petrol filling station (Fully functioning)
LEPAKSHI Furniture and interior design elements outlet (Recently opened and fully functioning)
QUALITY CARE Car wash and service with weighing bridge (Fully functioning)
STALLION TYRES LTD. Abandoned industrial warehouse - disputed land (Shut down for min. 5-6 years)
SABOO HYNDAI SERVICE CENTRE Former car service centre of Hyundai (Shut down in June 2020 lease not renewed due to cost cuts during lockdown)
VARDHAMAN Mild steel cutting workshop (Fully functioning)
SUPERGAS AUTO LPG STATION LPG filling station (Fully functioning)
ESSAR PETROL PUMP Petrol filling station (Fully functioning)
Uttara Haridas // PID20383
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MERITS
DEMERITS
The site is road- facing - offers large frontage - visually accessible commercially viable
Independent plot - does not have to cater to any existing functions.
Both warehouses are placed lineraly and have access only one edge.
The space does not have sound insulation. Water may also seep in
Presence of 3 petrol stations - slower traffic - more focus on the site
Vicinity has schools, offices and small industries - large and varied target group
Neighbouring plot is empty - may create a security concern
As the entire site faces the main road, visual privacy may is reduced
Lepakshi, new commercial addition 200m away can help gain focus
A clear height of 8m to 8.5m available useful ventillation and temperature control
Sufficient visual privacy due to high compund wall and overall height of the structure
For a plot larger than 20,000 sqft - outdoor parking may be insufficient
Uttara Haridas // PID20383
Main axis along the site:
Access within the site:
Noise levels from the road:
Pedestrian Vehicular
Parking can be provided
Uttara Haridas // PID20383
35
Not insulated properly
Entry to both warehouses on one side only
Sun and wind paths:
Maximum Moderate Minimum
Skylights illuminate the space uniformly
Cross ventillation Due to 8.5m height, heat moves up
ID.4019 // Realization of Interior Projects : From Concept to Construction
Module 1: Pre Design Research Introduction: Vasant Square Mall, Vasant Kunj Location: South Delhi Area of site: Site Area - 1,53,000 sq ft Third Floor No. of shops - 6 Total Floor Area - 9,902 sq ft Criteria for selection of the site: Site has been vacant from 13 years due to extremely low footfall of the mall and lack of high-activity zones like cinema, food-court etc. The pandemic further worsened the situation with most of the retail outlets in the mall either getting shut, or shifted. The space also has a beautiful view which opens up multiple opportunities for the designer.
Vibhuti Kathpalia // PID21396
Entrance atrium: The main pedestrian entrance of the mall is from the ground floor, into this atrium.
View of the neighbourhood through the outlet
Office-3
6 5 4 3 2
Lobby leading to external fire exit.
VA
1
Fig 1.5: Third floor key plan
Office-4
Office-5 & Office-6
Visitor Lift Office-1
Office-2
F.H.C.
F.H.C.
Fig 1.6: Third floor: panoramic view
Vibhuti Kathpalia // PID21396
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Site Condition: Office-2 & Office-3 6 5 4
Central Mall Atrium: Lower ground to Third floor
Third floor corridor (Public access)
External Glazing (Northern facade)
3
VA
2 1
Tensile roof
Structural members (Roof)
Entrance: Office-3
Fig 1.7: Third floor key plan
Temporary partitions
Services (Sprinkler)
Structural grid
Internal wall dividing office-3 and office-4
Fig 1.8: Office-2& Office-3: panoramic view
Vibhuti Kathpalia // PID21396
Context study Population (2020): Population Density: Male Population: Female Population: Male
145174 10536 people per km² 79921 65253 Female
Vasant Kunj - Area: 13.2 sq km Majorly residential area: 5 sectors subdivided into pockets • • • • • •
14 High schools 11 Play schools 6 Universities 12 commercial centers 5 Government offices 4 Malls Institutional Residential Informal mixed-use Green cover
Fig 1.16: Area demographic
Commercial
Fig 1.17: Panoramic view of neighbourhood from site
Vibhuti Kathpalia // PID21396
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Suggest. Reflect. Direct.
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m1.02 Exercise 02: Design Brief Report To start the project brief, it is important to address the way in which the project shall be undertaken and what are the important factors that will be required to make it successful. The design brief report is a document that is created by the designer that shows the progress and success trajectory of the project to the client. It is a formal method wherein the designer sets out the different agenda and outcomes of the project so as to create a creative boundary for the project to be worked with. It is also done to cater to the never ending demands from the client which create exceeding time lines and change in the overall budgetary requirements. The students will create this Design Brief report so as to give themselves a projection of what their project will require. It will help in identifying the issues and merits that they would be required to address during their design exploration process. The report shall also reflect a success matrix that will showcase how the project will prove to be successful and by what parameters will they be addressing the same. 39
This is taken into consideration while the students are still in their research mode that they are able to reflect their learnings from their neighborhood survey and use that information to make the report. Learning outcome: • The student shall be able to ascertain the trajectory of their individual projects by suggesting outcomes through a Design Brief report. • They shall be able to reflect from their site research and apply their learnings into a formal and methodical document. • The student will be able to show the statement of context owing to the ideological direction that they choose.
ID.4019 // Realization of Interior Projects : From Concept to Construction
A step towards concious lifestyle -Mitti Lifestyle.
The site is located next to IIM, Vastrapur road, Ahmedabad. This residential built form was initially converted into a cafe called Goodies in the year 2013. Later, it was shut in the year 2015. A franchise called Deja Vu was started in the same place which functioned for nearly 5 year but was shut down in March 2020 due to lockdown. The reason for selecting this site was to study and examine the factors that are pre-dominant for the context, architectural language, neighborhood, and then mark out the potential function that can cater to a larger set of target group; thus, making it apt to house a feasible function that is self-sustainable. IIM-Panjrapole road marks the primary access to the site and the road towards Arthshilla marks the secondary access. The major context of the site is surrounded by prestigious institutions like IIM-A, ATIRA, AMA, and Arthshilla. Arthshilla Ahmedabad, is a multi-art spaces designed to facilitate artistic expressions and curate creative experiences. It offers regular quality curation of performances, seminars, conferences, workshops, exhibitions and interactions that seek to inspire curious minds.
Jhanavi Parikh// PID20150// pg.1
Along with that, there are more than 25 cafes and restaurants around due to the major footfall of students, entrepreneurs, foreign delegates and corporate professionals. These F&B outlets ranges from multinational brands, themed cafes, and fine-dine. All these are pre-dominantly located in commercial complexes; right next to each other. They are also accompanied by a very famous “Khaugali” that is right opposite to IIM which is a series of 10-20 food carts serving pocket friendly meal options. Therefore, it can be deduced that due to the presence of ample of F&B options around a stand-alone café did not work out as a best option. Having studied the neighborhood, it can be observed that the footfall here is specific to students, professional corporates, foreign delegates etc. Along with that, Arthshilla forms a major anchor to bring in artists, designers, students, art enthusiasts around the site. There lies an opportunity to create a Program that aims to provide a platform that offers collaboration with a self-sustainable model targeting the arts and artisans as its core. This can be done by designing a multi-functional space for any brand that aims at sustainable approach focusing on providing a platform for artisans or art through collaboration. For the same, a space shall be designed for an Ahmedabad based brand called ‘Mitti-Lifestyle’ which promotes similar idea. The brand is conceptualized with primary agenda of Slow & sustainable life style, devoid of any trends and the pollution associated with fast and in-vogue fashion. Hence, they consciously decided to use all things natural and organic to the extent possible. Organic cotton, khadi, linen, natural dye, azo free dye, reclaimed wood and clay for instance. People with different backgrounds, interests, and activities can coexist in the same environment which drives social interaction. The open space can offer a flexible and multi-orientation space for a different mix of programmes. This space can consist of a mini amphitheatre, working space, artist feature wall, small performing stage, a bookshop. Various happenings from movie screening night, book launching, music party, startup pitch meeting, art exhibition, and charity event can take place.The core objective of this project is to provide a platform for collaboration between similar brands with an idea of multi-functional store cum café space. The USP for this proposal remains that along with promoting the brand’s identiy; there shall emerge a platform for other art and artisans while bringing in the common people by having a café & retail space.
Jhanavi Parikh// PID20150// pg.2
Neighborhood There are predominant and ample number of food places available around having all the formats of built environment. Along with that, due to the presence of cities’ renowned institutions, the footfall around ranges from students, intellectuals and even foreign delegates. Also, the recently opened ‘Arthshilla”- A multi arts space is successful in getting artists, visual art students and many more. To create a Program that aims to provide a platform that offers collaboration with a self-sustainable model targeting the arts and artisans as its core. Jhanavi Parikh // PID20150
40
Market Research IIM-Panjrapole road marks the primary access to the site and the road towards Arthshilla marks the secondary access. The major context of the site is surrounded by prestigious institutions like IIM-A, ATIRA, AMA, and Arthshilla. Arthshilla Ahmedabad, is a multi-art spaces designed to facilitate artistic expressions and curate creative experiences. It offers regular quality curation of performances, seminars, conferences, workshops, exhibitions and interactions that seek to inspire curious minds. Along with that, there are more than 25 cafes and restaurants around due to the major footfall of students, entrepreneurs, foreign delegates and corporate professionals. These F&B outlets ranges from multinational brands, themed cafes, and fine-dine. All these are pre-dominantly located in commercial complexes; right next to each other. They are also accompanied by a very famous “Khaugali” that is right opposite to IIM which is a series of 10-20 food carts serving pocket friendly meal options. Therefore, it can be deduced that due to the presence of ample of F&B options around a stand-alone café did not work out as a best option.
Jhanavi Parikh // PID20150
1. Self-Sustainable 2. Multifunctional 3. Ease of Access Jhanavi Parikh // PID20150
41
1. Platform for collaboration 2. Retail store 3. F+B / Cafe
1. For Community 2. Wabi-Sabi 3. Multi-orientation
1. Arts & Artisans 2. Collab over Competition 3.Addressing the existing Footfall
1.Organic 2.Context Driven 3.Perennially Classic
Possibilities 01 - A Craft based sustainable cafe To create a Program that aims to provide a platform that offers collaboration with a self-sustainable model targeting the arts and artisans as its core. 02 - A Day-Care Having IIM Quarters to its adjacent; and 60% of residences in 500 meters of radius, there lies an opportunity to provide a multifunctional learning space for kids – age group 3 to 7 03 Community building with Co-working spaces The Covid-19 pandemic has upended the world in a multitude of ways and changed the way we work. As the virus is influencing the economy and real estate, the question arises what would be its impact on commercial leasing and coworking spaces? Jhanavi Parikh // PID20150 42
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Client Profile Mitti is born out of an earthly desire to propel a shift in the consumerist mindset we find ourselves engulfed within. The brand is conceptualized with primary agenda of Slow & sustainable life style, devoid of any trends and the pollution associated with fast and in-vogue fashion. Hence they consciously decided to use all things natural and organic to the extent possible. Organic cotton, khadi, linen, natural dye, azo free dye, reclaimed wood and clay for instance. Don’t compromise - your health...or your style! Sustainable, Food-Safe, Holistic, Close to Nature - Hand-Crafted, Limited Edition Pottery Pieces Elevate your being, harmonize your senses with the environment, steer clear of stale energies - with Agate stone inspired gorgeous marbling patterns hand-modeled in grounding clay. Jhanavi Parikh // PID20150 44
Mitti Way (From the brand) The ideals of simplicity being the ultimate sophistication along with the Japanese concept of ‘Wabi – Sabi’ which translates to embracing imperfection and transience of aesthetics fused with some modern day sensibility, form the underlying philosophy of our design. Season , trends , fads , vogue , rage and likes are happily missing in our behaviour. We are here about creating slow, purposeful designs that are effortlessly cool and perennially classic. Yes, great on you and great for the earth as well.
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CLIENTS & PROGRAM OPTIONS CLIENT : Mr. Fernandes, 42 years
CLIENT : Ms. Sarita, 55 years
BACKGROUND : Forty by age and twenty at heart, George Fernandes, an accomplished
chef and entrepreneur, has a unique business model in the HORECA sector. Every metro city in India has a restaurant conceptualized and planned by chef Fernandes, where he gives away the operations of the restaurant to another fellow investor / stakeholder and continues to travel around the world.
BACKGROUND : Twenty years after she embarked upon a journey to keep some of India’s crafts alive, and give dignity to craftspeople, Sarita Rao says she has reason to be optimistic. Hastashilpa, her organization that she founded in 1998 has more than 1,600 members, including individual artisans and organisations, and their three annual craft exhibitions across the country receive an enthusiastic response.
OCCUPATION : Professional Chef, Entrepreneur and Travel Vlogger
OCCUPATION : Entrepreneur, social and political activist, writer, and crafts patron
PROPERTY OWNERSHIP : On Rent PROJECT BRIEF : George - “Give me a beautiful place that captures the essence of the nawabs. But make sure it becomes a place that allows everyone to be a part of it and not just a certain income group, especially not the rich buggers.”
REQUIREMENTS : 1. Theme Restaurant for a minimum of 200 people 2. Central Live Kitchen 3. Small performance area
PROPERTY OWNERSHIP : On Rent PROJECT BRIEF : Sarita - “My one year old website, Hastashilpa.com became a savior for
multiple craftspeople during the testing times of Covid lockdown as the e-commerce space not only opened up the craft space to the entire country, but also gave a source of income to the craftspeople through the burdens of demonetisation, GST implementation and COVID. We need an Inventory Hub. Additionally, The one place where we are facing a problem is cheap knockoffs on the internet, and no permanent space where the people can engage with the craft physically.
OPTION 1 : Themed Restaurant CLIENT : HSBC Software Development Pvt. Ltd. PROPERTY OWNERSHIP : On Rent PROJECT BRIEF : We require a new office for our Cyber - Security Operations which will be
The concepts of ‘bazaar’ and ‘haats’ work really well for these communities, but these events happen only a few times in a year, limiting their opportunities to those events, and then there is Covid. Can we imagine a space that belongs to craft? Does not matter what craft, which region and culture or religion. Can we create a space which not only allows craftspeople to display their crafts, but celebrates it. In every sense. A space that can change according to the need of the hour. Can we bring the ‘bazaar’ inside a building?”
a state-of the art, COVID-proof and boast of a new language for corporate office spaces.
REQUIREMENTS :
REQUIREMENTS :
1. Modular units for different crafts/craftspeople 2. Interactive spaces to engage with crafts / customers 3. Possibilityof a performance stage 4. Demonstration areas for different crafts / workshops. 5. Discussion spaces 6. Small cafe 7. Spill-out spaces for recreation. 8. Ancilliary office spaces 9. A backdrop for Online streaming for crafts
1. Cybersecurity Operations Centre (requirements to be shared) 2. 150 workstations 3. Multiple modules for Meeting rooms 4. AVMI Multi-nodal screen room 5. Additional Spill-out spaces
OPTION 3 : HASTAGHAR - An Experience Space for Crafts
OPTION 2 : HSBC Corporate Office - Cybersecurity Operations
chosen program
Rohit Garabadu // PID 21287
END - USER ANALYSIS & JUSTIFICATION
PROPOSED SITE
Proposed Site
Offices
Retail/Commercial
HORECA
Residential
Potential target profile-End user
EXPERIENCE CENTRE / HUB FOR CRAFTS
- Neighbourhood - primarily Retail / HORECA outlets (Commercial) - Area-wise Context justifies the possibilities of an F&B outlet / space
ADAPTABLE STAGE
- High density footfall
1. ARTISTS / PERFORMERS
- Gachibowli Rd & Biodiversity Flyover : Easy Accessibility - Arterial roads - In the vicinity of the failed model for Shilpagram. Floating crowds - target - Recreational / Leisure space for all agegroups
Heavy Footfall (all age-groups) owing to the high density of Retail, commercial & HORECAs. High-rise residential population high as well.
DISPLAY/RETAIL Module 1. CRAFTSPEOPLE - Retail - Display - Inventory - Workshops
2. CLIENT OPERATIONS - Advertising -Ticketed events 3. PRODUCTIONS - Open Mics/Readings - Online/streaming events
INVENTORY/STORAGE Module 1. CLIENT OPERATIONS (Online/Offline) 2. CRAFTSPEOPLE
CAFETERIA 1. CUSTOMERS - Advertising - Recreation 2. VIEWERS / AUDIENCE (Space for viewing stage-alternative)
Rohit Garabadu // PID 21287
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NEIGHBOURHOOD STUDY PVR Kingston Hotel
Biodiversity Park
IKEA Phoenix Equinox Office
Local Market
Bhooja Apartments
Urban Gardenia Apartments
Drunkyard & Pista
Skyview 10
Skyview 20 -SITE Veeraj Suites
Neighborhood Study
Proposed Site Offices
- High density mixed-use development
Retail/Commercial
- Primarily Retail / Commercial typologies
HORECA
- Major pulling points for a daily floating crowd - IKEA, PVR, multiple HORECA outlets.
Residential Hospitals
- Premium Real Estate location.
SITE
- High daily floating footfall. - Wider ROWs/possibilities for parking - Multiple Corporate Office sites - High-rise residential buildings on th rise. Rohit Garabadu // PID 21287
EXPERIENTIAL REFERENCES
Fogon Restaurant, Riyadh - HMA
Baba Marbles, Gujarat - Dipen Gada
Krushi Bhavan, Bhubaneswar - Studio Lotus
RR Girls’ School, Jaisalmer - DKA
CRAFT Deli, Mumbai - Sameep P
Mitti ke rang, Ahm - Grid Architects
Cabral Yard pavilion, Kochi - Anagram
IHA Residence, Trivandrum - Wallmakers
Kondan Resort, Pune - PMA Madhushala
Omah Boto House - Andyrahman Architect
Maya Somaiya Library, Mha - Sameep P
Cafe Lota, Delhi - Studio Lotus
Guha / Realrich Architecture Workshop
Padmanabham, Delhi - Urban Mistri
Terracotta Studio, Vietnam - Tropical Space
Escalier, Bali - ZXC Studio
Rohit Garabadu // PID 21287
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Locality Around : Contextual Study of Neighborhood - These above major built spaces which will be most benefiting the site by increasing the footfall.
1. Nishatganj Market 2. Paper Mill Colony - Residential 3. Fun Republic & Umrao Mall 4. Water & Light show - Gomti
5. Metro City Apartments 6. Badshah Nagar Metro station 7. Gomti Riverfront 8. IT College, Mount Carmel, CMS
3
Context of site around 1km circle radius
4 7
Neighborhood Research - Site lies within residential area called as Paper Mill Colony, Nishatganj Lucknow.
5 2
- According to the survey in the area people need a gathering space along with auditorium.
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8
6
- Being the residential area every age group is residing in that locality to use the functions accommodated inside the space.
1 3
- The Built spaces which might benefit the footfall of the site with the proposed function are mixed : residential, market, metro station, mall, riverfront and green park.
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Shagun Gupta // PID20315
Function which Compliments with Existing Function of the site
Learning Studio Space
- To refine the study the auditorium which is already present on site needs to have a complimenting function which sits well.
Auditorium Space Multipurpose Hall & Accommodations
- The study shows auditorium is mostly used for 2 major performances in a month to increase the footfall it requires something which could hold the crowd - The type of performances which takes place are mostly : Musicals & Theatre Performance. - Range of Age groups which come to avail this function are from 20-45. - Keeping in mind only the function proposed to the site will have to serve this lot.
Possibilities - Post Covid it has been a culture of merging 2 functions or more inside a space so that if one goes down the other can help to generate a certain amnt. of revenue. - The possibilities for the selected site has to be some gathering space which incorporates more than one function within the space. - The ideology can be settled by using the outdoor and indoor space to fit more than 2 functions within the selected site.
1. Cafe | Bakery | Boutique (clothing retail)
Outdoor Activity Space Ideology :
Indoor Activity Space Ideology :
2. Cafe | Bakery | Book Store (along with reading space) 3. Boutique (clothing retail) | Gaming Zone 4. Cafe | Exhibit Space | Gallery
Shagun Gupta // PID20315
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Proposition for the site CAFE + BOUTIQUE (CLOTHING RETAIL) : 1) An extension of an already developed cafe model brand name, space to establish one of its branch - THE HAZELNUT FACTORY
Client Profile Focus - Entertainment (FnB) | Engagement (Retail) | Interactive (Workshop space) Occupation :- Stephanie, 40 years, CEO of a company called as Design Studio posing as a costume designer for theaters Property Ownership / Rental :- First Owner Motive of the property :- To showcase her art work of costume designs in form of performances held in the auditorium space Expected Use of the Site :- Along with auditorium a place where any function can hold the crowd even if the performances are not happening. Plus a space where the she can do business of selling the designs like a boutique (clothing retail) along with workshop spaces held twice in a week where people can come and learn designing in regards to clothing - fabric, material ( sketching + hands on experience). Expected Foot fall :- 50 -200+
Proposal
2) Space for client’s organization to promote the creativity in clothing design in form of retail business - BOUTIQUE.
The client is mostly looking for an gathering space with audi which compliments & can hold the crowd longer of any age group being the residential area. The 10,000 sqft. space is divided into 2 different clientele according to the function coming inside the space. The client will be under a partnership with food franchise along with a multi purpose space for client’s organization to promote the creativity in clothing design -Workshop space + Boutique (retail).
Potential target profile-End user
Demographic Category : People coming to use the proposed function residing in the neighborhood. Age group ranging for 20 - 45
- Potential Customer Profile who’ll be the end user to use the function proposed to the space.
3) Along with boutique a WORKSHOP space which will be held to promote to learn a skill of clothing as a design : Hands on experience
- Being the residential area the target audience is quite wide in range with different age groups residing in that area. - Due to which the target audience the end users for the space are divided into 2 parts: 1) Demographic Category 2) Psycho-graphic Category
Residential Locality
Success Matrix Objectives : - A proposed recreational space which caters to maximum range of age groups that is 18 - 45. Already with the major function on the site a gathering space will be a handful proposal to cater large no. of people with different backgrounds and with different ages. - The space serves to be as a cultural advancement because of the performances held in auditorium the events are mostly musicals and theaters. - The proposal of boutique is some how representing a form of art in regards to clothing, how a person can express and explore when it comes to clothing as a designing and retailing. - Food is something which attracts any age group. Cafe will serve as a crowd puller and crowd holder. Even according to the immediate neighborhood study i.e. in 400 mt. radius there is a void of good gathering space, keeping in mind the residential locality where site is situated. Cafe will be a complimenting the space in that vicinity.
USP of the proposal - To promote the culture of Theatre and Cafe together as Lucknow is a city being so expressive when it comes to art lacks these kinds of spaces because at certain point the half of the portion remains to be dead. The combination of theatre and cafe will act as a boon to that locality. - The culture of boutique along with cafe day by day is getting a common concept but along with boutique a proposal for workshops which will be held to promote the skill of clothing as a design : Hands on experience will bring a new sense to the space to establish well.
Shagun Gupta // PID20315
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Family
Women groups
Performers /Artists
Psycho-graphic Category : People coming to use the proposed function residing in the neighborhood because of their hobby or field of interest.
Food & Coffee lovers Shagun Gupta // PID20315
School & College Students/ Friends
Fashion Designer
Media enthusiasts
Musicians & Dancers
Explorers
ID.4019 // Realization of Interior Projects : From Concept to Construction
Halari Otlo // Ex.02 Jamnagar located in the western part of Gujarat is the city with unique landscape and has a strong heritage influence to it. It is the brass industrial hub in the entire world along with the presence of world’s largest petroleum refinery Reliance. The city also has a unique presence of world’s only Ayurveda Mahavidhyalaya generating a scope of bringing in students from various parts of the world. Despite having the above uniqueness in the city, it doesn’t have considerable amount of growth compared to the resources turning out to be a city with its residents having a medium spending capacity. The major occupation being practiced are the small and medium scale businesses rather than having a larger group of professional office going people. The city also comprises of fair amount of school & college going youths. Jamnagar being a tier 2 city has a fair amount of scope for commercial expansion. Currently there are very few wider main roads, thus narrow downing the scope of expansion part, P.N. Marg is considered the best commercial street of the city having good amount of national and international retail and F&B brands. Though this being one of the best roads of the city for commercials there are few complexes which got vacant due to the post pandemic effect. Diving deep down into the reasons behind these vacant properties it can be concluded that it’s not just the covid impact but also the city lacks an attraction towards the retail shopping compared to the online shopping, and affordability being one of the most primary aspect. After multiple interactions with people of different age groups and characteristics it comes to the notice that the people of city be it of any age are thriving to go to new eatery places and have an interactive time with friends and family post the pandemic time, By having made out various amount of research it can be ideated that a place well designed enough to accommodate people of all age group and professions having a place to dine in , having food/ snack retail along with an interactive hub suits the best. Most important thing to be considered is the proposal needs to be budget friendly considering the spending power to the people of city. In order to further go with the above aspects it can be made out that the proposition should not be focused on a particular cuisine so as to accommodate all kind of people, thus a multi-functional eatery with a local snacks and sweets retail and an interactive hub for youths can be considered which may have vibrant interiors that attract the people from outside and at the same time affordable to the stake holders. The stake holder part is as important because ultimate goal is to make the proposition affordable to the owner and increase the foot fall at the same time. There shall also be a scope for future expansion considering the branding and marketing part of it and adding a larger success ratio to the proposition.
Dhyey Chag // PID20106 // pg.1
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Neighborhood Neighborhood Research
Area wise neighbourhood study (1km Radius)
Types of Usages 1. Residential Multi Storied 2. Sole Standing residential 3. Commercial + Residential 4. Commercial Complexes 5. Schools 6. Colleges 7. Hospitals 8. Sole standing commercials galas Traffic Medium Traffic in the morning Low Traffic in the Afternoon (Almost negligible from 2-4 PM) High Traffic in the evening Peak Hours: - 11 AM – 12:30 PM & 6:30 PM – 8:30 PM
SITE
Age Group prominently using / passing by this area 7-13:- 15% 13- 30:- 35% 31-50:- 30% 50-75:- 15% 75+:- 5% Types of Commercial usages 1. Clothing Retail Shops 2. Pizza outlets (MNC Chains) 3. Jewelers 4. Footwear brands 5. Electronic shops 6. Local fruits , pan , etc vendors 7. Medical stores (Due to major hospital in vicinity) 8. Restaurants
CCD
Domino’s Pizza Adidas
Subway U S Pizza Mochi
Bata
Gini & Jony
Tanishq
Jack & Jones
VERO MODA
Hotel Aram Gangar Optics Titan Eye+ Kalyan Jewllers DKV College
Dhanvantry Campus
St. Anns School
St. Xavier’s School
G G Hospital & Medical Campus
Dhyey Chag // PID20106
Site & Surrounding Overview
Hotel Aram. A 10 meter highted structure with a central courtyard and trees on the periphery of the property.
Siddhi Vinayak Residential Apartment:The extension G+8 storey building to the selected commercial site. It accomodates 48 families and shares the same lad with the front part commercial.
DKV Circle:- A landmark junction dividiing into 3 tributary roads. This point is considered as the landmark of the area. The circle accomodates few seating spaces which makes people hang out around the area.
Footfall :- This is one of the highest running restaurant making it a high footfall place during the weekends and on occassions.
12 Mtr. Wide Access Road- This road leads to the siddhi vinayak residential Apartments along with another 10 storey residential building behind it.
Dhyey Chag // PID20106
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The Site (Siddhivinayak Commercial Complex) - A Basement & G+1 Structure which is an extension of the residential apartment and having a frontage of 90 Ft. lies on the widest road of the city catching one of th emajor foot falls and traffic for shoppers in the city. The site has high potential for shopping and entertainment activities due to its context and position in terms of city roads.
Dhanvantri Ayutvedic College Auditorium - This audi is situated in the campus of ayurveda college spreaded in acres of land. The campus is surounded by a lot of trees creating a major dense green spot in the city. Footfall- Due to the nature of its activity there is a major foot fall of students on this main road making it a highly used commercial street of the city.
Potential target profile-End user
Gender:Male
Gender:Female
Gender:Female
Gender:Male
Gender:Male
Age Group :18-25
Age Group :25-40
Age Group :40-55
Age Group :40-55
Age Group :15 -22
Occupation :College going Medical Student
Occupation :Home Maker
Occupation :Home Maker
Occupation :Businessman
Occupation :Higher Secondary School Student
Native:Nadiad, Gujarat
Native:Jamnagar, Gujarat
Native:Jamnagar, Gujarat
Native:Jamnagar, Gujarat
Native:Jamnagar, Gujarat
Behavior :ntrovert and studious.
Behavior :Extrovert
Behavior :Outspoken
Behavior :Frank and rigid
Behavior :Active , Extrovert , interactive
Interests :Reading , Listening to music , Foodie
Interests :Shopping , Travelling , Foodie
Interests :Cooking , Socialising , Shopping local handloom and handicraft
Interests :Movies and Local Drama for entertainment , Socializing , Foodie
Fears & Challenges:Uncomfortability with online shopping and tech . Spending more time at home seems challenging
Fears & Challenges:Sudden inflation, incompatibility with tech and fear of getting far from friends due to lessening of social gathering due to food deliveries, online shopping etc.
Interests :Gaming , Sports , foodie , Listening to music , watching sports, shopping fast fashion
Fears & Challenges:Doesn’t encourage going to crowded place. Finds it challenging to talk to people openly. Affordability :12,000/- for personal expenditure excluding hostel stay Wants and Needs:Somewhere feels the lack of good food at an affordable rate being a college student. Needs a place to read and grab a bite in not so crowded place.
Fears & Challenges:Cant drive a car while comfortable with a 2 wheeler. Faces challenges when needed to go far for shopping or in the other city to get branded stuff Affordability :30,000/- for personal expenditure including household purchase
Affordability :25,000- 30,000/- for personal expenditure including household purchase
Wants and Needs:Wants a place where she can shop branded or good quality clothes at a budget price in close vicinity. Also needs a place to grab a snack bite nearby while shopping.
Wants and Needs:Wants a place where they can do shopping / window shopping while chit chat with friends at the same time to spend more time.
1. Theme Based Eatery 2. Interactive Hub 3. Local Snack Retail
1. Gaming Zone 2. V R Station 3. Mini Theatre
Affordability :40,000/- for personal & family expenditure Wants and Needs:A place to handgout with friends and have food along with some activities for spending time but at a budget.
Fears & Challenges:Lack of peer interaction. Less number of food outlets reducing number of hangout places Affordability :5000-7000/- per month for personal expenditure Wants and Needs:- Wants a place to hang out with friends and have various cuisines at a reasonable rate along with other activities like gaming and sports café .
Dhyey Chag // PID20106
1. Handloom Store ( Asopalav) 2. Bakery 3. Organic Eatery
1. Hyper Market (DMART) 2. SPAR 3. WALMART
1.Branded Eatery ( Bikanervala) 2. Chhasswala 3. Daayro
Dhyey Chag // PID20106
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Traffic
Market Research
A
Road Width: - 30 MT Wide Road (One of the two most widest roads of the city) Existing Typologies 1. Clothing Retail brands :- Vero Moda , Jack and Jones , Gini & Jony , Nike , Levis etc 2. Foot wear brands :- Mochi , Metro , Crocs , Adidas , Bata 3. Optics :- Gangar , Titan Eye + 4. Restaurants :- Hotel Aram , Pizza Hut , U S Pizza , La Pinos etc MSC Chains 5. Jewelers :- TBZ , Kalyan , Tanishq
2 Wheelers
Traffic
4 Wheelers
Re
Food Outlets
Traffic 2 Wheelers
Traffic
4 Wheelers
Pedestrians
7-18YRS
Age Group
Pizza Joints
2 Wheelers
4 Wheelers
Majorly the retail outlets are shutting down. One of the reasons is post pandemic impact but on the other hand online markets have also affected the sales on companies. Singular function of just having retail seems to be not working out in all the cases specially high budget Food Outlets retail shops. Solution :A multi functional business module involving multiple tasks together might boost different kinds of people with varied interests to access the space. Retail combined with food or entertainment zones can help boosting the footfall. Considering the young age group the business planned according to their interests shall also boost the foot fall.
18-25 YRS
Traffic
Pizza Joints
Local Restaurants
Optics & Acce
Cafes
Bakery
Fast Food Joints
Hawkers
2 Wheelers
4 Wheelers
Clothing
25-55 YRS
Pedestrians
7-18YRS
Footwear
Group Local Novelty Stores Optics &Age Accessories
Cafes
Bakery
Fast Food Joints
Hawkers
Schools
Food Outlets
Colleges
Tuition Academies
Bakery
Local Restaurants
Fast Food Joints
Hawkers
Dhyey Chag // PID20106
4 Wheelers
Pedestrians
7-18YRS
18-25 YRS
Clothing
25-55 YRS
Schools
Colleges
Food Outlets
Tuition Academies
Pizza Joints
Cafes
Bakery
Local Restaurants
Fast Food Joints
Hawkers
Institutions
Medical Institutes
Pizza Joints
Cafes
Bakery
Local Restaurants
Fast Food Joints
Hawkers
Schools
Colleges
Tuition Academies
Medical Institutes
Client Profile 2
Name :- Mala Shah Age:- 45 Occupation :- Home Maker Hobbies :- Baking , Gardening and Handloom Enthusiast Property Ownership \ Rental:- Rental Motive of the Property :- Partnership with franchise along with developing a new brand Expected Use of the Property :- Taking a franchise of Indian handloom brand along with starting her own bakery and eatery of self grown organic products Current Location Of the Profession :- Not a professional yet Expected Usage Period of the New Property :- 5 Years + Expected Daily Foot fall :- 100 +
Name: - Mukund Naker Age:- 60 Occupation: - Owns a Salon Franchise in London Property Ownership \ Rental: - Owner Motive of the Property: - To Start a new Business Expected Use of the Property: - Starting a Food court and renting stall spaces to different small local food sellers Current Location of the Profession: - London, UK Expected Usage Period of the New Property: - As long as possible Expected Daily Foot fall: - 150 +
Design Profile
Type of Interiors: - Vibrant & Colorful Taste in Interiors: - Maximalist Material Palette: - Vibrant colors with movable & lightweight materials
1. Occupation :- Home Maker Hobbies :- Baking , Gardening and Handloom Enthusiast Property Ownership \ Rental:- Rental 2. Occupation: - Owns a Salon Franchise in London Property Ownership \ Rental: - Owner 3. Occupation: - Owns a Brass Industry Property Ownership \ Rental: - Renting the space
Design Profile
Client Requests Design Requirements: - Portable interiors in case of the business model failure. Low cost interiors yet vibrant so as to quote reasonable rents to local sellers along with attracting clients through attractive colors. Practical Requirements: A small yet workable space that can be rented to various different food sellers using as stalls. A common kitchen accessible to all the sellers.
Client Profile 3 Name: - Arav Bhatia Age:- 35 Occupation: - Owns a Brass Industry Property Ownership \ Rental: - Renting the space Motive of the Property: - Getting a franchise of a gaming brand like Timezone / Shott etc. Expected Use of the Property: - Modern age VR Gaming along with other games requiring reasonable amount of space , like net cricket , bowling etc. Current Location of the Profession: - GIDC Jamnagar Expected Usage Period of the New Property: - 7 Years + Expected Daily Foot fall: - 100 + Design Profile Type of Interiors: - Playful , Colorful , Dark & Sci Fi Taste in Interiors: - Maximalist Material Palette: - Theme based colors , Neon lights , High Gloss Materials, Low maintenance materials Client Requests Design Requirements: - Creating an ambience to attract young school and college going crowd. The interiors shall be balanced between dark and neon colors Practical Requirements: As the space is going to have high informal use, the materials shall be low maintenance and tough. Planning shall be open and spaces shall be flowing into each other.
Dhyey Chag // PID20106
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Retail O
Medical Institutes
Client Profile 1
Client Profile
1
Optics & Accessories
Cafes
Client Requests Design Requirements: - Fulfill the requirements from the franchise along with that developing a branding element for bakery and organic eatery Practical Requirements: - High visibility from front to attract more customers. Developing a cohesiveness of ethnic wares and eatery through interiors. Sustainable materials along with portable furniture.
College
Institutions
Pizza Joints
Type of Interiors :- Earthy Taste in Interiors:- Minimalistic Material Palette :- Natural color palette with hues of greens
Schools
Institutions 2 Wheelers
7-18YRS
Clothing
25-55 YRS
Retail Outlets
Food Outlets
Pedestrians
Ag
18-25 YRS
Local Restaurants
Observation :- School and College students have a major access to this area specially during noon to evening times. Activities involving the interests of students and youth have always helped in this area’s commercial growth.
Reason for Shut down properties.
7-18YRS
Age Group
Observation :- Medium budget retail outlets have sustained for longer time period in the city compared to high budget stores. College and Schools 1. St. Anns School 2. St. Xavier’s School 3. DKV College 4. Ayurvedic International University 5. GG Hospital Medical College
Pedestrians
Schools
Colleges
The vacuum that has been created between the physical retail and consumer footfall is more about the lack of understanding of consumer need of “experience “ in a retail showplace. Although in recent years technology has revolutionized the way we consume and the world of retail, the pandemic is also contributing to an evolution of the sector of new forms and trends. In this sense, in the retail of the future, multifunctional spaces will be very important.Covid-19 has greatly changed the way people shop, surely forever. The overwhelming success of e-commerce is here to stay, so retail will never be the same again. Not surprisingly, the influx of people in shopping centres has fallen by 22 and 42% in 2019 and 2020 due to Covid-19. A shocking fact explains it: physical visits to stores on Black Friday has fallen more than 50% last 2020.
ID.4019 // Realization of Interior Projects : From Concept to Construction
Revitalising the ‘experience’ of Shopping - Escapades // Ex.02
Can the shopping experience take you out of your comfortable pyjamas, divert you from the million tabs of online shopping, free you from the fear of getting caught by the flu and certainly the comfort of getting everything delivered to your doorstep??? This can be extremely difficult to answer for many, especially after all this time we have been so comfortable sitting at home and still getting the best of things. On the contrary, what we have been missing is the fun of meandering around the aisles full of products -the smell of each one is different. The well-known excitement of grabbing from the shelf and putting it into the cart, looking at yourself in the mirror -oh the good lighting makes you look great with all the good things you aspire to buy from that list, but also questioning-Is this all that I want or should I go and check out the last aisle which has my favourite pasta too -oh then you hear buy one get another free. Run run run is what you hear from that head of yours. The “experience” – it is all about walking each aisle, the tactile feeling, the bright colours of packaging, taking them off the shelf and putting it in the cart, yes the feeling of ownership of the product. No matter how big or small, cheap or expensive it may be you have fetched it, chosen it and owned it –“The experience”. The past has shown retail as always full of consumption -the basic of BUY & SELL, but the recent time of pandemic has brought out the paradigm shift in retail from the consumption sector to being the service provider. What we have missed is the experience of being present while we shop. Being aware of our needs through a shopping list, how much we spend when we pay the cash, checking out the range of products stacked in a row, last but not least - the choices we make! The comfort has cost us our understanding of what our real needs are. The experience of whole shopping physically is being away from the indoors, connecting with people, connecting with the world of the market -looking at advertisements, promotional ads, giving ourselves a break and then fulfilling our market needs as much as it is needed with a wide variety of options right in front of our eyes. Retail must be thought through - ‘how people would like to shop’, what ‘would be the effect of advertising’ and the shifted science of decision making. The human generation has reached the point where people don’t buy for needs, they buy to satisfy the wish of their needs. The omnipresence of data of various trends, wishlists and needs make people crave more and more, but what they miss is the experience of owning something new. There is a need for a physical store experience which has to be immersive enough, for people to look at it, as their need of going out which would help them be part of something new, learn something new, know someone new and that curiosity will drag them out of their comfort.
All this, as we say, leads and will lead the retail trade to adapt to a new situation, modifying its relationship with the customer, rethinking what will happen to physical spaces. It is imperative to merge online and offline, improve the customer experience or rekindle the flame of the shopping centres. For example, in the case of the nerve centres of cities, brands have been betting heavily on flagship stores, stores that display products to be able to see and test them before purchasing online. It is one more of the measures that are already seen in thousands and thousands of businesses: the adaptation of spaces to the current needs as a result of the pandemic, changes in the design of interior and visual spaces … and the inclination to multifunctional spaces. Multifunction is therefore one of the great trends in shopping centres, a cornerstone of its structural transformation to adapt to new times. The interaction with the consumer and the integration of e-commerce and physical purchases induced with experience and entertainment will reach a new level. Following this trend of multifunctional commerce, spaces have to be thought of as photogenic places, somehow ‘Instagrammable’, which can easily be bet on for the mass to see, visit and experience for themselves. Starting with what they ask for is the personalized experience, innovation, showplaces,try-ons, popups,safety guarantees and comfort. Dynamism created using innovation and technology can keep the store in constant change and movement and urge for customer curiosity in every visit, which will be more attractive. Thus it is necessary to understand that if the customer does not buy out of his needs but on his wishes, he can be attracted to the physical store. Another point of intervention would be resilience and being sustainable in uncertain times -thus able to cross-sale with multi-functional spaces would be more functional, to be interdependent running a circular economy. The million-dollar question: Does retail have a future? The answer is simple: yes. For many changes that occur in the consumer ecosystem, the existence of the physical store is non-negotiable, as well as essential in any modern society. The consumer, more than ever, is the engine of all trends and the nerve centre of shopping. Some purchases grow irremediably in the online channel, forcing them to readapt physical commercial spaces, but never to disappear. The future of retail, therefore, involves personalizing the physical shopping experience and improving the service, adapting to the changes that every time demands or facilitates the participation of consumers to satisfy their renewed needs. In summary, if the retail function has always been focused on consumption, it is time to understand the paradigm shift we are experiencing today: consumers demand experiential services from the sector. And in that sense, multi-functional spaces play a key role, since they allow us to face all these changes.
Shivani Vijay // PID20325 // pg.2
Shivani Vijay // PID20325 // pg.1
Market Research -Neighbourhood 6
5
4
Exclusivity
3
1
Majorly visited for Cinepolis theatre
2
Majorly visited for Eating joints and hub for East Delhi Zomato /Swiggy Services
3
Moderately visited for apparel stores like Biba ,Marks & Spencer and LOOKS salon
4
Visited for Shopper’s Stop and PVR Theatre
5 2
6
1
Host best brands with not the best stocks but is situated in isolated location due to which is not much visited . Most visited mall of NCR and delhi too .Host the worls’s biggest and exclusive brands with best eating places and resturants bars and coffee houses.
Footfall
1. Cross River Mall
2. V3S Mall
3. Pacific Mall
4. East Delhi Mall
5. Shipra Mall
6. Mall Of India
Shivani Vijay // PID20325
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Students | Teachers | Professors | Parents
Retail Traders - Lifestyle Product Business | Businessmen | Professionals People coming to the CBD ground /Mall /Cafes /Restaurant /Movies /Convention Centre /College/Schools /Hotel Stay /Functions
People from Neighborhood residential area accounting for > 10 lakh households
Outsiders dragged upon by social media publicity via Instagram /Facebook etc
Retail - Lifestyle Product
Beauty | Fashion | Consumer Electronic | Tech Base | Home Decor | Apparels
Smaller Budget | Good taste |Higher Inventory - Discount Store
Couples | Group of Friends | Colleagues | Group Studies | Remote Working
Leisure
Leisure
Casual Dining spaces |Cafes | Coffee Houses |Coffee Bar | Pub | Night life
Fun | Casual | Pleasant ambience |Good quality | Fast Service |
Family Dinner/Outings | Celebrations | Shopping | Chill /Hangout | Dates | Self time
Footfall Range
Needs
Customer Qualities
Market Research
Market Research
Need - Medium segment lifestyle customer base . Beauty | Fashion | Consumer Electronic | Tech Base | Home Decor | Apparels
Opportunites - The area lacks the following • Casual Dining spaces • Cafes • Coffee Houses |Coffee Bar • Pub | Night life
Need for Casual hangout |Cafe | Remote Working Qualities of Consumer - Smaller Budget | Good taste | Consummable | Competitors - Within the proximity of the mall there are around with similar segment of shopping experience . There are drive in coffee space like the Bake book whihc is highly enjoyed by all kind of people till late night .
Strengths • The area is young and energetic . • The site is visually connected to majot hotspots which can draw consumers easily . • Sets in the mall thus offers other shopping experiences and food offerings and parking facilites .
Shivani Vijay // PID20325
1.MUA Consultations 2.Live Stream /Tutorials 3.Photgraphy Studio Set Up Shivani Vijay // PID20325
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1.Digital Skin Diagnostic Tool 2.Cosmetic Venidng Machine 3.Try-On Screens
1.Coffee House 2.Casual Hangout 3.Meet Up for Professionals
1.Cafe Screenings 2.Weekly Movie Screenings 3.Bakery
1.Retail2.-tainment 3.Evocative Pop-ups
56
57
ID.4019 // Realization of Interior Projects : From Concept to Construction
Food Experience Centre Thalis of India // Ex.02
Concept This pandemic has made us live within a small bubble restricting movement of exploring the outside world. Before the effect of covid, food and travel topped the list to happiness among the people here. But due to the imposed restrictions and safety precautions, day to day activity has become very monotonous. So, Thalis of India is an initiative to explore the flavours of India under one roof which paves way for a dynamic experience of different rich cultures. Objective Food is an emotion that connects with different memories and nostalgia of place, people and events. Chennai is a place where people from different states settle here for work, and this lockdown has made it difficult for them to get in touch with their native food and snacks. The selected site is situated in a place where there are many IT offices, residences and commercial spaces. The target group is families and young adults who wants to explore the diverse recipes of India in one place. This will also include interesting cluster of pop up stores to get hands on with their products and handicrafts. It is an idea to create a food experience center of India showcasing the richness of the country.Because, food explains the culture in terms of methods, presentation, vessels, ingredients etc. The client for this project is The State Plate, a succesful Ecommerce venture that brings all the sweets, snacks, pickles and pappads from across the world under one brand. They have tie ups with the local vendors and homecooks of native places. This not only brings the raw flavors but also helps the small businesses to grow and sustain in this pandemic. They are now extending this idea to full course meals / thalis. There is a huge market for native foods now as people are in the search of something new to explore. Food blogging and exploring menus are the new trend. So this would work parallely with the concept of Ecommerce to create a balance and reach a wider audience. This would benefit many small businesses and women entrepreneurs to shine in their field. Experience of food is not within the plate, but extends to many more aspects associated with it. The main objective to explore all ends and create a best experience with native foods of India. Sri Sailesh.A // PID20356 // pg.1
58
THE STATE PLATE Muskan Sancheti and Raghav Jhawar are the founders of the ecommerce market place that sources authentic and regional food products from all the states of India. The idea to create this platform started when they realized the lack of mass availability of regional products. According to their analysis, more than three crore Indians are living away from their hometown and there is a huge market for native food. They source the items from the local vendors and home cooks, helping the small businesse to sustain in this pandemic.
Their idea was highly appreciated by the media and public
Sri Sailesh.A // PID20356
Food experience center Different style of serving food
Vibrant colors
Regional materials Traditional aesthetics Quick chat/ Pop up stalls
Home cooks and local vendors Innovative traditional utensils Food expo
Tasting stalls
Traditional handicrafts
Unique & Attractive
Possibilities Thalis of India consists of a wide range of recipes served in different styles across India. There are so many ways of exploring the concepts from expos, workshops, ambience and styles. Many small scale businesses can benefit from this concept. The user can also explore many styles under one roof. This creates a win win situation for both. This works as both in store and ecommerce platform creating way for a wider audience and reach. This can be a food museum to explore many kinds in one go. Sri Sailesh.A // PID20356
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workshops
Their Main goals are: - To create a common platform to access regional foods of India easily across the globe - Help the local community and preserve the traditional foods - To increase the reach of traditional foods - A central space to bring the diverse cultural entities together
ID.4019 // Realization of Interior Projects : From Concept to Construction
Nappa Dori Exquisite // Ex.02 Ahmedabad is India’s first World Heritage city classified by UNESCO. This fact imposes a strong influence of heritage in the architecture and designing of the city. Ahmedabad is now a multi lingual city which houses people from all over the nation making it a multi culture city as well. The city is famous for its architecture and architectural studies as well having one of the finest universities of the nation. Considering the above factors the population of Ahmedabad consists majorly business man, professional workers and students in abundance. Considering the uniqueness of the city the site is situated in major institutional and commercial roads of the city having a major foot fall of youths and middle aged group of people. Ahmedabad also has a class of people who understands the unique design aspects being it fashion, architecture, food and various other forms along with the importance of hand made. The city is soon to have a metro rail which would in some ways also benefit the commercial sectors making it highly connectable to different areas within the city. The site identified for the proposal is located in the vijay char rasta area of the city consisting major traffic of college going students and retail shoppers mainly visiting the navrangpura area. The site has a metro rail passing nearby making it highly visible to the commuters. The commercial complex has a fully glazed façade, having a very high visibility to the people passing by the road. The complex is a narrow and long geometrically making it a bit challenging to plan and accommodate various aspects of the commercial retail. Considering the above facts of the city, people, culture and identified site it is highly suitable to have a retail space well curated to display unique products, held exhibitions and a small café to promote more foot fall into the space. Diving deep into the market research and studying various existing retail brands it can be concluded that there are very few brands having such kind of a unique programme with in it and it comes to the notice that “NAPPA DORI” is one such brand which has a unique style of dealing into retail and F&B sector together. Nappa Dori is a designer product brand established in 2010 by Gautam Sinha, with a vision to take Indian craftsmanship to another level. The brand aims to have a unique cohesive connection of Indian craftsmanship and contemporary design interpretations with hardcore detailing. The brand has even expanded to lifestyle products and f&b which are specifically known as “Dori Living” and “Dori Café” having the same uniqueness of design, aesthetics and taste. The idea behind having this brand on board is to add on another layer of uniqueness by having an integrated exhibition space along with its signature lifestyle and food part making a new business model having three different things happening all together in a single space at different levels disconnecting people from outside world after entering into this multi experiential space. The proposal aims at generating a capital gain by selling products and serving food and also generating rentals income by letting the uniquely designed exhibition spaces on rent. Thus it can be concluded that the particular site can house this unique multi-functional brand adding a new layer of function to it.
Sucheetra Pradhan // PID20360 // pg.1
60
Goals
Large Purpose
• •
•
• • • •
To create a curated environment for the area. The brand being much particular about the design aspects of their products and thought process along with specific use of materials, it attracts the people keen in understanding an getting such detailed products and hereby increasing appropriate customer footfall. Idea is to disconnect people from the outside world as soon as they enter the space and make them indulge into the “DORI WORLD”. To create an experiential retail store and bringing in the cohesiveness of different function together with a unique experience. To give user an experience from “making to selling” part of the brand. To create a mixed functional space and giving one new experiences at each level.
Objective After understanding the site context and placement the aim is to bringing in an established brand and benefitting from the wide visibility of the chosen commercial building. This may lead to greater footfall and cater the specific customer group of the vicinity who are keen to get involved with such an environment which is not currently much prevailing in the area.
Project Proposal
• • • •
The proposal has a potential to attract a specific kind of target audience making it a unique identity in the city. There can be a future expansion of the same brand or a similar kind of proposal where people gets a wider choice to indulge in. The idea of “from making to selling” can attract the keen youths and art enthusiasts to indulge into such kind of environment. The popular idea of just using commercial buildings as only retail purpose can be redefined if such a proposal works out, widening the opportunities of architectural usage of spaces. As the site being located on the route of upcoming Metro Rail, the project will have a higher visibility resulting into more people being attracted to the space.
Success Matrix Success
Exclusive Boutique Store | Exhibition | F&B | Workspaces
Multi Functional
Hand Craft
Activities
Indian karigar & the maximal detail being the focal point of the brand, they promote luxurious handicraft to the newer generation.
- Boutique Store | Retail - Workspace Opportunity
- Exhibition Space - Cafe | Club
Bringing in the cohesiveness of different purpose spaces and curating them to flow into each other at the same time establishing a unique experiential space.
Brand Impression
Expansion The model being luxury and extravagant , it has a limited scope of expansion at the same time there is a specific target audiance appropriate for the brand. Adding in experiences through a thought process shall play a major role in expansion.
Failure
The brand has its unique artistic impression focusing on intricate level of craftsmanship. This can be benifitted but at the same time sets the limitation in terms of changing product design and product financial aspects
Threat
Sucheetra Pradhan // PID20360
About -
Good Earth – Stylish Sustainable Luxury Retail
About -
Nappa Dori is a tribute to quintessential Indian sensibilities, blended perfectly with contemporary India’s leading design house and has interpretations in design, material since its inception, set the inductry and craftsmanship. The Indian love standard for homegrown luxury retail story being a global one, aspires in the country. everyone to the nostalgia, mysticism and romance of the historic Shop experience - Store tells the landmarks, vibrant culture, landscape story of local architecture , regional and an endless collection of eclectic culture & lifestyles modern icons.
Sucheetra Pradhan // PID20360
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About -
Creating a modern Indian way of living, dressing, and looking at the world. “journeys across the Indian Ocean” Store design - For guests to have uplifting experiences, even if they don’t buy a thing. They’re our own little islands, places where interesting things happen.
About -
Dookdi is a curious and contemplative brand founded by Jinal, which makes wearable forms in non-precious metals with an inclination towards slight distortions. Playing with orderdisorder and symmetry-asymmetry, Dookdi celebrates the duality of existence.
About -
Nurturing craftsmanship, preserving traditions, supporting artisanal skills, employing conscious processes & practices,thinking of empowerment and thereby, becoming part of the solution. Mindful. Artisanal. Socially Sustainable.
ID.4019 // Realization of Interior Projects : From Concept to Construction
Remote Working Space A space for everyone
Almost 2 decades ago, Nacharam and Mallapur were outskirts of Hyderabad. With the advent of strong locomotive connection, many small-scale industries mushroomed in the area. The number of industries kept growing over a span of 2 decades and eventually corporate offices also opened in the vicinity. Increasing job opportunities invited many real estate developers to build apartment complexes targeting young families and working professionals. The advent of residential and corporate typologies led to a few national schools open as well. Today, these areas have been marked as Industrial Development Areas (IDAs) and are a part of Greater Hyderabad Municipal Corporation. The density increase in the area has a very distinct pattern. With Nacharam in the middle, Mallapur, and the areas ahead, have multiple residential developments and on the other side of Nacharam many industry-supporting businesses have percolated. Eventually, a multiplex and a mall were inaugurated, and some leisure activities were put on the map. The lockdown of March 2020 due to the pandemic led to many drastic changes in the neighbourhood. All the offices were closed, and they remain closed till today. Factories were shut down for almost a year and now function with fifty percentage of the labourers who have been vaccinated. Schools were shut immediately and have not opened yet. With work from home becoming the new normal, many families witnessed a drastic change in the home dynamics. The apartment was now, home, office, and classroom at the same time. A survey conducted in the neighbourhood revealed that many households, though have gotten used to working from home are not satisfied with the experience as there are multiple distractions at play. Parents are worried that their children are developing low retention due to online classes and are lacking overall personality development due to lack of interactions. On the bright side, during the lockdown many homemakers started cloud kitchen initiatives to help their neighbours. Apart from the problems that have cropped up due to the pandemic, many issues like lack of a community space, restaurants/ cafes, gyms, retails, etc. were also brought to light. In the following proposal, a warehouse, owned by Mr. Gupta is identified in Nacharam which was also shut due to the lockdown and has no current function. The location of this warehouse is very apt for a remote-working centre that will cater to working professionals of all age groups and students for extra classes and workshops. The space will promote a work-life balance with fitness and wellbeing functions integrated as well. A restaurant/ café can fulfil the need of meals of the users during the day and be targeted towards casual family meals. The restaurant also allows professionals to invite clients over meals for meetings and discussions which is otherwise not possible due to lack of good food joints and closed offices. Many retirees also seek wellness functions and libraries that can be included into program. This way a wholesome insert can be conducted in the neighbourhood by repurposing a warehouse and fulfilling the ambition of the client to provide a service that is sustainable and useful for a large target.
Uttara Haridas // PID20383 // pg.1
62
May Flower Park Apartments
May Flower Apartment complexes
Current Site
Noma Talkies
Paradise Mall
Market Research Nacharam falls under IDA. It is a graet example of city expansion in the outskirts. Many job opportunities were created by IT offices, factories, plants in Nacharam, Cherlapally, Mallpur and Habsiguda. Job opportunities led to setting up of apartment complexes, banks, hospitals and schools, theatres and a mall. All the commercial development that once increased the footfall into the area has faced a huge loss due to the pandemic. More apartments and villas have been built. Large offices close-by and schools have fully shut down for almost 2 years now, shifting all outdoor activities into residences.
Delhi Public School Governemnt Primary School
Vyjayanthi Theatre
Johnson Grammar School Sri Chaitanya Senior Secondary School
OFFICES Small scale: 22 Large scale: 4 Hybrid WFM
SCHOOLS
RESIDENCE
FACTORY
Govt. school: 1 Pvt. schools: 4
Apartments: 4 Villas complex: 2
Service based: 28 Production : 3
All schools have shut down since March 20202
New complexes being constructed
50% capacity of vaccinated employees
RETAIL Mall: 1 Mixed small scale: 120+ Mall - only Hypermarket open Mixed retail: Open as per curfew
LEISURE Theatre: 2 Marriage halls: 4 Not functioning since March 2020
Uttara Haridas // PID20383
Possibilities - Work environment: - Individual & collaborative work - Team meetings and conferences - Client meetings & interviews.
- Educational space: - For tuitions with small groups. - For workshops. - For group work. - For attending online classes.
- Well-being - A spa or massage centre. - Yoga/ zumba studios. - Gymnasium. - Library.
+
Sinmply Work 6.0, 2017, China
Tomore Zero, 2021, Japan
Claroty Office, 2021, Isreal
+
Imagine Montesorri, 2019, Spain
Hankou Library, 2020, Taiwan
Innovation Studio, 2021, UK
+
Flow Yoga & Movement, 2020, Spain
Original Feelings Studio, 2020, Germany
Murocrossfit Gym, 2018, Portugal
Salut cafe & Bar, 2021, Ukraine
Courtyard Cafe, 2020, Thailand
Outsite Cowork Cafe, 2019, Lisbon
- Cafe/ Restaurant - For everyday meals. - Casual and formal client meetings - Ocassinal family dinners.
Uttara Haridas // PID20383
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Fig 2.1: Vasant Square Mall, exterior view
Residential apartments
Petrol pump
250m
Local commercial complex
Access road Sector B road
Green belt
Site vehicular access road
500m
Neighborhood Research Vasant Kunj - Area: 13.2 sq km Majorly residential area: 5 sectors subdivided into pockets.
Institutional Residential
14 High schools 11 Play schools 6 Universities 12 commercial centers 5 Government offices 4 Malls
Informal mixed-use Green cover Commercial
Fig 2.2: View from site
Vibhuti Kathpalia // PID21396
Client Profile
Client 1
Client 2
Client 3
Library + co-working space
Multi-arts cultural center
Fitness center
Name: National Book Trust Motive: Creating a one-for-all space for youth which focuses on allround development of teenagers and caters to all needs of young professionals. Current location: TERI Road, Vasant Kunj Expected daily footfall: 30-40 Highest active time: 9am - 5pm
Name: Triveni Motive: Creating a learning center for multiple art forms & age groups. Encouraging intergenerational interactions through activity based model. Current location: Triveni Kala Sangam, Mandi House, Delhi Expected daily footfall: 80-100 Highest active time: 11am - 8pm
Name: Cult.fit Motive: Opening a store of fitness chain cult.fit Current location: C-9 Commercial complex, Vasant Kunj Expected daily footfall: 90-100 Highest active time: 6am - 10am; 5pm 9pm
Vibhuti Kathpalia // PID21396
64
Multi-arts Cultural Center Boutique cafe // Retail // Elderly care
Vibhuti Kathpalia // PID21396
Success matrix
Multi-arts Cultural Center Boutique cafe // Retail // Elderly care
STUDENTS
WORKING PROFESSIONALS
Encouraging co-curricular activities during the pandemic as well as post-pandemic
Giving a break from the monotony of ‘WFH’ & reviving their childhood hobbies, enabling work-life balance
ELDERLY Dedicated activity zones, increasing chance-encounters, engagement with the community, increasing intergenerational interaction
- Increasing footfall of the commercial complex - Secondary functions aiding primary objectives - Regular enrollment in bi-weekly/ weekly classes - Acting as a magnetic force, thus benefiting lower floor outlets as well
Vibhuti Kathpalia // PID21396
65
ARTISTS Local artists, musicians, dancers, craftsmen, actors, performing as well as teaching the community
Allot. Create. Assign.
66
m1.03 Exercise 03: Creating Spatial Narratives & Area Statement After having listed the possible outcomes for the project and narrowed down the target audience for the project, the next step is to identify the components of the program. An area statement is reflective of the different activities that the project caters to and the weight-age of the area allotted to that activity. This allows the students to decide how their site shall function and how their design will develop from the activities they list. With the area allotment, another direction that can be included is to create spatial narratives. These help in identifying the components that make the space/site and how they can be used while designing ahead. The students will be able to tap into the spatial/emotional/sensorial aspects of the space so that they can support it with the activities that their project program will include. Through this method the students will be able to reflect their individual personality as designers into their 67
project while keeping in mind the tangible aspect the site lies in. The visual exploratory process shall be a formative step for the students to position themselves as designers and reflect their site by way of storytelling. Learning outcome: • The student shall be able to develop an area statement for the project and allot activities within their site. • The student shall also be able to creatively present the spatial/ emotional/sensorial aspects the site has to offer. • The student will be able to assign a function in the selected space in the particular neighborhood that supports the need for a neighborhood.
ID.4019 // Realization of Interior Projects : From Concept to Construction
EXPERIENCE CENTER FOR CRAFTS
Experience Centre / Hub for Crafts// Ex.03 Realizing Design
SPACE - MAKING
CELEBRATING CRAFTS
PROJECT SUSTAINABILITY
REVELATION
AESTHETICS
MODULARITY
The Design process started with the brief and was broken down into 3 major components : 1. Space - making 2. Celebrating Crafts 3. Project Sustainability The components were divided such that, the combination of any of the two,or three will justify the larger purpose of the project. Space -making Crafts in recent times have been reduced to imagery and panelling or decorative objects. The potential of these skills and products can be realized in a much more promising way in the art of space-making and design.
- Process - Techniques - Wayfinding
- Intricacy - Ornamentation - Layering
MATERIALITY
- Mortality - Continuity - Nostalgia
SENSORY
Lack of information, literature sources and geographical discrepancies have reduced accessibility to the wonders of the crafts of India. These aspects highlight the ethereal and deeper qualities of crafts. Project Sustainability The pandemic has forced our hand in all industries. Real Estate slump, abandoned sites, reduced physical contact to name a few. These aspects make the project more sustainable and give it alternative functions to tackle such issues.
ADAPTABILITY
TEMPORALITY
- Structure - Skill - Medium
Celebrating Crafts
- Kit of parts - Configuration - Framework
- Multi-Functional - Portability - Versatility SCALABILITY
INTERACTIVE
- Visual - Tactile - Auditory
- Performance - Audience - Engagement
- Product - Furniture - Space INNOVATION
SHELL - Transition - Skin - Space within a Space
- Technology - Strategy - Disruption
STORY - TELLING
MATERIAL
- OF Craft - THROUGH Craft - IN Craft
- Vernacular - Organic - Recyclable
Rohit Garabadu // PID 21287
1. Mortality 2. Nostalgia 3. Continuity
1. Performance 2. Engagement 3. Storytelling of Craft
1. Storytelling in Craft 2. Strategy 3. Technology
1. Kit of parts 2. Configurations 3. Framework
1. Multi-functional 2. Portability 3. Versatility
Rohit Garabadu // PID 21287
68
ID.4019 // Realization of Interior Projects: From Concept to Construction
Project Brief and Design Narrative // Ex.03 The interiors shall unite the creative worlds of food art and interior architecture in a modern expression, playfully carving throughout the space and dividing the space in smaller areas with a central approach. The design and direction will consist of four central multi-functional areas listed as the Food Lab, the mini nursery, a retail for daily use sustainable objects and a cafe. Straightforward and clean, the language of spatial intervention should reflect of an earthy palette, with colours inspired from the organic produce and flowers. The interior design to be influenced by organic shapes, abstractions of elements and use of natural elements like wood to create a warm and inviting atmosphere. 1. Membrane 2. Natural 3. Volume defines 4. Permeable 5. Volume as space definer 6. Organic Planning 7. Organic Layout 8. Earthy 9. Carved spaces 10. Natural Market
1. Membrane as a texture 2. Membrane as a facade 3. Membrane as a decor
1. Layout at Natural 2. Layout as Defined 3. Layout as Visual Barrier
1. Elements as volume definer 2.. Elements as volume definer 3. Elements as volume definer
1. Opening for ventillation 2. Central Opening/ focus 3. Opening in membrane
1. Axial focus as a design element 2. Axial focus in display
1. Extruded focal point 2. Focus area in circulation 3. Membrane and thresholds
Ayooshi Jain // PID20078
1. Organic as a form 2. Organic as a central being 3. Light and form Ayooshi Jain // PID20078
69
1. Enclosure 2. Enclosure as volume definer 3. Enclosure for display
ID.4019 // Realization of Interior Projects : From Concept to Construction
Narrative// Ex.03
Mindmap of delayering the core parameters to strengthen the project narrative 1. Access to Site 2. Flooring as access guide 3. Elements forming access
1. Multifunctional Spaces 2. Multifunctional Furniture 3. Multifunctional Elements
1. Orientation that forms axis 2. Orientation forming focus 3. Orientation forming spaces
Jhanavi Parikh// PID20150
1. Formally-informal spatial org. 2.Multi-nuclei spatial movement 3. Functions guiding the movement
1. Circulation with focal points 2. Circulation with pauses 3. Intertwined circulation
1. Visual Rythym of patterns 2. Visual Rythym of colors 3. Visual Rythym of Textures
1. Rawness as sensorial experience 1. Hierarchy of movt. for visitors 2. Warmth as sensorial experience 2. functional hierarchy of movt. 3. Aroma as sensorial experience 3. Hierarchy of movt. for elements
Jhanavi Parikh// PID20150
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ID.4019 // Realization of Interior Projects : From Concept to Construction
Ex. Design Narrative // Ex.03
Design Narrative is a development of story line inside the space. A journey of space from start till end keeping user in mind, breaking down the space from there functions according to their experience. It can be either qualitative or censorial aspect within space. Design narrative shows a line of spaces which have their certain characters and elements added to it. Keywords describing the interior experience : 1. Exposure 2. Promotional 3. Cultural 4. Elegance 5. Rustic 6. Chic 7. Subtle 8. Coziness 9. Raw 10. Volume Integration 11. Multi-functional 13. Light and shadow 14. Partial Transparency 15. Creativity 16. Congregated 17. Luxurious 18. Centralized 19. Intriguing 20. Distant yet Connected 21. Engaging 22. Interactive 23. Niches 24. Uniqueness 25. Neutral
26. Mystery 27. Collaborative 28. Free-flowing 29. Opportunity 30. Natural 31. Intimacy 32. Seamless 33. Movement 34. Organic 35. Minimalistic 36. Inter-Linked 37. Softness
1. Distant yet Connected 2. Uniqueness
1. Rustic
1. Partial Transparency 2. Neutral 3. Chic & Subtle
Shagun Gupta // PID20315
1. Natural 2. Intimacy 3. Coziness Shagun Gupta // PID20315
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1. Culture Advancement 2. Collaborative
1. Free - Flowing 2. Rawness 3. Luxurious
1. Intriguing 2. Movement
1. Multi-Functional 2. Mystery 3. Centralized (Installation)
ID.4019 // Realization of Interior Projects : From Concept to Construction
Narrative // Ex.03
Key Words: Diversity Transformability Transition Magnificence Symbolism Mystery Accessibility Contrast experiences Unique themes Addition of Nature Sensorial Experience Temperature difference Textures Olfactory
1.Diversity through Visual harmony 2.Diversity in Experience 3.Diversity through material
1.Transformability through Seatings 2.Transformability through partition 3.Transformability through lighting
1.Transition of spatial character 2.Transition of time & energy 3.Transition of memory
1.Accessibility with good network 2.Attract more Footfall 3.Impact through bold Design elements
1.Impact through contrast experiences 2.Impact through unique themes 3.Visual access to trigger interest
Sri Sailesh.A // PID20356
1.Magnificence in scale 2.Magnificence with information 3.Magnificence with culture
1.Symbolism with Design elements 2.Symbolism with objects 3.Symbolism with furnitures
1.Mystery through sound 2.Mystery through permeability 3.Mystery through levels
Sri Sailesh.A // PID20356
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ID.4019 // Realization of Interior Projects : From Concept to Construction
Design Narrative // Ex.03
The site identified for the proposal is located in the vijay char rasta area of the city consisting major traffic of college going students and retail shoppers mainly visiting the navrangpura area. The site has a metro rail passing nearby making it highly visible to the commuters. The commercial complex has a fully glazed façade, having a very high visibility to the people passing by the road. The complex is a narrow and long geometrically making it a bit challenging to plan and accommodate various aspects of the commercial retail.
Keywords • Visibility • Multi-functional • Multi- level • Enclosure - Narrowness • Movement • Detail - Oriented • Artisanal • Collaboration • Surrealist Elements • Industrial • Old - fashioned • Rawness • Vintage • Experiential • Transformative • Integrity • Framework • Engagement • Exclusivity • Luxury • Treasure • Intimacy and openness
• • •
Contemporary Sustainable Adaptable
1. Visibility 2. In to Out 3. Out to In
1.Horizontal Stretch 2. Narrow 3. Enclosure
1. Multi-functional 2.Varied Volume 3. Movement
1. Artisanal 2. Artisanal space 3. Artisanal Elements
1. Vintage 2. Luxury 3. Treasure
1. Transformative Element 2. Transformative Surface 3. Framework for the Brand
Sucheetra Pradhan // PID20360
•
Engagement
Sucheetra Pradhan // PID20360
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1. Detailed Structure 2. Detailed Element 3. Detailed Specific Layout
ID.4019 // Realization of Interior Projects : From Concept to Construction
Design Narrative // Ex.03
The design approach aims to cater to the postpandemic needs of the neighbourhood. It provides a safe, organised space for all individuals to work in. Although standardised, the space will offer its users a comfortable environment. Space will weave one function into the other through a central access while creating a visually permeable interior. This will allow the space to be more collaborative and interactive. The program will have 4 major functions- co-workspace, spaces for educational services, fitness and well-being and recreation along with ancillary services of utilities. Each space will cater to various age groups and family groups as well. The space will be flexible in terms of the multi-functionality of certain spaces and informal recreational/ break-out spaces. The introduction of mezzanine will add levels into the space and present an opportunity to create a courtyard, furthering visual connect. Interior landscaping can also add value to the program. Staircase can become an interesting focal element encouraging more people to choose a healthier alternative while traversing through different levels. Restaurant/ café plays as an added advantage for people spending their work hours within the space. It can also help professionals to host professional meetings over a wholesome meal. Well-being and fitness will also be catered to by providing dedicated spaces for various users. The mix of functions offered, with an exciting as well as comfortable environment will incentivise and encourage the target users to create and maintain a healthy work-life balance.
1. Library 2. Workstation 3.Breakout spaces
1. Classrooms 2. Individual study
2. Discussion areas 3. Exhibition areas
Uttara Haridas // PID20383
1. Commercial viability- visibility 2. Interactions through levels 3. Permeability- interactions
1. Creating courtyard- interaction 2. Visual permeability 3. Space selection
1. Ventialltion 1. Ventialltion 2. Natual light intercations (Central) 2. Natual light intercations 3. Natual light intercations (FL) 3. Desks open to vistas
1. Conference room arrangement 2. Group discussion arrangement 3. Individual desk arrangement
Uttara Haridas // PID20383
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1. Cultural 2. Connected to Indian roots 3. Cultural elements
1. Collaboration within context 2. Collaboration within complex 3. Collaboration between users
1. Seamless/ free spaces 2. Seamless zoning 3. Uninterrupted movement
1. Learning new skills 2. Expanding horizon 3. Growing mindset
1. Local community 2. Local materials 3. Local skills
1. Creativity 2. Creative processes 3. Creation of spaces
1. Connecting artist to community 2. Creating a network 3. Connecting outside & Inside
Vibhuti Kathpalia // PID21396
1. Unrestricted access 2. Free movement within zones 3. Open plan Vibhuti Kathpalia // PID21396
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1. Sustainable procurement 2. Energy optimisation 3. Reuse, recycle, reduce
1. Ethnic prints 2. Ethnic patterns 3. Ethnic textures
1.Connecting through fashion ramp 2.Volumetric Zoning 3.Harmony through Volume Play
1.Modularity brings Performance 2.Contrasting Materiality for Legibility 3.Component Assembly -Zones
1.Softening edges 2.Contrasting materiality -Depth 3.Creating language
1.Whimsical Engagement 2.Tranformation -Modularity 3.Hybrid Spaces
1.Whimsical Seating 2.Instagrammable 3.Segrefation through enclosing
1.Get it Social 2.Quick Fixes-vending 3.Modelling /Shoots
1.Contrasting -Zoning-Patterns 2.Drape it-Transformation 3.Metallic sleek Feminity
1.Try it out 2.Show it off 3.Blow it with the show
1.Outdoor Installation 2.Cut it -Seating Still thinking about it !
Shivani Vijay // pid20325
1.Spatial Transforamtion 2.Relax with Style 3.Work it with manequin Shivani Vijay // pid20325
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77
Module.2 Concept Design
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Exercise 04 // Concept Creation
Exercise 05 // Journey Maps
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Presenting individual aesthetics
80
m2.04 Exercise 04: Concept Creation The first module relied heavily on the research aspect from selecting a site, inquiring within the neighborhood and finally deriving a function for the site. The module has been able to give the students clarity with the associated function as it has been an outcome of the undertaken research. The next module will now move towards concept design creation. As a role of a designer, the creation of concepts becomes an individual exploratory process. Owing to the spatial narratives that the students made in the previous module, they shall now try and create a design language for their project which shall act as their central theme or concept for their project. The students are to pick 3-5 visuals, of their choice, that they created from the spatial narratives exercise and generate a concept that combines the visual language that they select. Some of these aspects might include volumetric, lighting related, space division related, activity related, people oriented or even sensorial directions. The students will use these clues to create one graphic visual of 81
the concept that they derived through these narratives. This will bring in visual clarity with respect to the elements that they choose to include, the type of forms and spaces they hope to create along with textural and material that may be explored. By doing so the student will be able to explore a design process without constraints of their site and project brief. They will be able to think of innovative design directions and allow themselves to perform their role as a designer to the best of their creative abilities. Learning outcome: • The student shall be able to present the design direction that they wish to include • They will also be able to reflect their individual creativity through the exploration of the narratives • The students will be able to showcase the aesthetic options for their concept creation
Caption: Artisanal | Raw | Intimacy and openness | Transformative | Experiential Sucheetra Pradhan // PID20360
Caption: Visibility | Industrial | Details | Treasure | Framework Sucheetra Pradhan // PID20360
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Concept Design 01 | Distant yet Connected | Partial Transparency | Mystery | Volume Integration | Collaborative
Shagun Gupta // PID20315
Concept Design 02 | Rustic | Cosiness | Minimalistic | Natural | Rawness
Shagun Gupta // PID20315
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Caption: Membranes, Permeable, Natural Circulation, Mirrored surfaces and Volumes. Ayooshi Jain // PID20078
Caption: Highlighted arenas, Light and form, Axial focus, enclosure for display. Ayooshi Jain // PID20078
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Caption: Interface of inside and outside with permiable openings as connection Jhanavi Parikh// PID20150
Caption: The access path with welcoming arches and interface with the interior spaces. Jhanavi Parikh// PID20150
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Caption: Changing volumes, Elements as space definer, Enclosure for display, Layout as a visual Ayooshi Jain // PID20078
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Jhanavi Parikh// PID20150
Caption: Wabi Sabi interiors with textures and elements
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Caption: Framework, Tectonics, Structure, Space within a space, Wayfinding Rohit Garabadu // PID 21287
Caption: Multifunctional, Ornamentation, Modularity, Performance, Engagement, Kit of parts Rohit Garabadu // PID 21287
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1.Diversity through Visual harmony 2.Visual access to trigger interest 3.Impact through bold design elements
The Space gives a sense of visual harmony even with diverse culture exhibited.
Sri Sailesh.A // PID20356
1.Mystery through permeability 2.Magnificence with information 3.Magnificence with culture
The Design elements here creates a sense of interest, curiosity as well as spread the richness of their culture respectively.
Sri Sailesh.A // PID20356
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Creating courtyards | Breakout Spaces | Interactions Uttara Haridas // PID20383
Centrality | Focal elements | Interaction with natural light Uttara Haridas // PID20383
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Vibhuti Kathpalia // PID21396
Vibhuti Kathpalia // PID21396
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Caption: Défilé de Mode - The store brings the pomp and show of the fashion to the neighbourhood. Shivani Vijay // pid20325
Caption: Escapade for fashion and beauty enthusiasts with a pinch of glamour and adventure Shivani Vijay // pid20325
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Response. Formation. Branding.
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m2.05 Exercise 05: Journey Maps While visualizing the space, a designer also needs to keep in mind design considerations that resonate with the target audience. Since the program of the studio has been derived from the neighborhood study, it is imperative to be able to respond to the research undertaken. For this, the students need to bifurcate the target audience and track their main users from the whole pool. The students shall then have to create a journey map on their site plan showing how each of the representative users uses the place. This will help in planning the site and creating zones. The students shall follow the same process for each of their users and create space layouts responding to the journey by creation of multiple options. Along with the journey maps, the students will also revise their area statements and present their target audience study to support the journey maps. The process shall be carried out so as to be able to create design decisions and move beyond just creative visualization. 95
This would allow formality in design exploration within the space and give a jump-start to the designing process for each site. The student shall also start formulating a branding strategy for their projects by creating a logo and supporting style visuals that respond to their project. Learning outcome: • The student shall be able to present the design direction that they wish to include • They will also be able to create zoning options responding to their user groups • The students will be able to start space planning by keeping their formative research as base • The student will be able to attach a visual brand representation for their project
INTERVIEW WITH THE CLIENT Interview over Zoom on 12.02.2022, 2:30pm to 3:15pm. What is your take on traditional crafts having a place in space-making? Can designers and architects co-create spaces which not only celebrates but create better spaces in collaboration with craftspeople? I have always been wary of contemporary designers not respecting the real essence of Indian crafts and reducing it to mere imagery and cheap knock-offs. But yes, honestly, if designers and architects can propose methodologies and establish systems of translating crafts into spaces, then it may breathe new life to the vast world of crafts our nation boasts off. But your understanding of these living traditions is what is going to justify your ideas. You gave birth to the idea of permanent haats , or crafts bazaars. What new initiatives are there in the offing? One big thing that I proposed during the 12th Plan discussions was the setting up of a Hastakala Academy on the lines of Sangeet Natak Academy and Lalit Kala Academy. The scope of the Hastakala Academy will let artisans teach their craft. It will also research, document and present the story around each craft. The space you are proposing; I can see it happen at a smaller scale. But definitely a good idea for bringing more people in. The UPA government put it into the 12th Plan document, and the NDA has announced ₹30 crore initial corpus private and public partnership. We are now working on it. Is E – Commerce a boon or bane to the Crafts community? Can hashtags and social media campaigns really help our arts and crafts? Social media and hashtags stir people up for short periods of time. It reaches out very superficially among certain classes. There is a huge world out there we don’t engage with directly. We have been working for the past few months on a big project on crafts. It will be online but far more effective outreach than pithy sentences and brief encounters. Helping arts and crafts means sustaining skills and livelihoods. Online sales are taking over fast. These are in the hands of very big agencies. I fear the loss of human interaction, the tactile quality of engaging with textiles, crafts and their makers at bazaars and haats, appreciating non-standardisation and the quirky randomness of real life if we end up gazing at our smart phones all day for every need. This is where you guys as designers can come in and help.
Besides eliminating the middleman and increasing haat opportunities, what else should be done, and is the government’s contribution enough? What is your take on investing in, for example, a co-working space which has a crafts-based theme to it, an experiential space? Artisans need easier access to raw material, and innovative and dynamic marketing platforms. In Vietnam, I saw how raw material is brought to craft villages and clusters. For marketing, we either provide the pavement or a dull emporium. The haats have made a big difference, but most lie unutilised because the government agencies in charge have no interest or imagination. Perhaps a public-private partnership between government and NGOs could make them work better. I had suggested a support system of craft kiosks at airports and metro stations, as well as the State taking, say, a floor at a mall to provide good competition with industrialised products, and offer skill demos and such so that people can see how difficult hand skills are and why it is worthwhile spending on a handmade scarf as much as people are willing to pay for a lipstick! But this idea of adding different programmatic functions to a space of crafts seems like an exciting idea to me! Increased engagement and innovation in crafts might be a way forward, but as I said earlier, reducing it to just printed motifs and montages are not just ineffective, but frankly a disrespect to the skills of these rich communities. I think you very well know what happened with Sabyasachi and that entire fiasco. So, I would definitely like to see how this idea of yours would shape up, maybe it might succeed in making me think differently about this collaboration between designers and craftspeople. It should promote a huge amount of cultural knowledge. Stories will make each craft and its process our very own and be commercially more valuable across the world as well. Cheap Chinese copies will be less of a threat. We are in the danger of losing our cultural knowledge, which truly keeps our crafts people moored to their identity. What are some current projects you are working on? My pet project now underway is called Akshara. I am working on teaching crafts people the value of literacy, and that after schooling they need not abandon hand work since their traditional talent and our collective heritage would be lost. We are merging their regional script with craft skills through calligraphy — or just texts — and its application to weaving, stone work, wood carving, painting, metal work and many other craft processes. They are fascinated by the idea. Sometimes designers are helping. I lead them through new thought processes, and together we are creating a new aesthetic.
Are the crafts maps of India selling well and being promoted? Jaya Jaitly is an Indian politician and former Samata Party president, an activist, author and Indian handicrafts curator.
They sell well at the outlets we supply to, but book distributors can’t bother with maps so we only have a small personalised distribution system. State governments show interest if there is an interested official. We get enquiries from different parts of the world but are now trying online selling through websites associated with us. I guess the latest book as an Atlas takes it to a different level, but I still want to make each map available to students and travellers. I also have a request, in your project, can my crafts map be a part of the space in some strong way? Considering the people you aim to cater to, these maps may just be one of those things more and more people need to know.
She is the co-founder of Dilli Haat and Dastkari Haat Samiti, an organisation solely working towards the upliftment of Indian crafts and craftspeople. It was founded in 1986.
Rohit Garabadu // PID 21287
END-USER PROFILES PRIMARY Functions as per User-group analysis and Market Study 1. EVENTS - Demonstrations / Workshops by Craftspeople. - Folk / Tribal Performances by local artists ( In-house themed events) - 3rd party Event Venue - Open Mics, Formal ceremonies, Corporate gatherings/events etc. 2. CORPORATE PROJECTS - Corporate Clients to Craftspeople mediation - Prototyping / Demonstrations - Project Formalization and Quotations 3. CO-WORKING (9am - 5pm) - ‘Informal’ alternative workspace - for Bhooja residents & other local residents - Alternate function for the Meeting / workspaces from (2) SECONDARY Functions as per User-group analysis and Market Study 1. CAFETERIA - Catering to all the primary User-groups. Breakout space in between primary functions 2. RETAIL - Souvenir Store / Gift Store for all the primary User-groups.
Sl No.
END USER-GROUPS
DEMOGRAPHIC GROUPS
TIME OF OPERATION
Weekdays
Students (12 - 24) 1. Primary
EVENT AUDIENCE
Working professionals (20 - 50) Family Unit Retirees (>50)
2. Primary
CORPORATE CLIENTS
priority)
Weekends
5pm - 9pm 10am - 9pm
Attending Event |
6pm - 9pm
4pm - 9pm
Demonstration Workshops |
5pm - 7pm
10am - 9pm
Cafeteria | Retail
10am - 12pm 5pm - 7pm
Corporate Companies
10am - 5pm
NA
Entreprenuers
10am - 5pm
NA
Consultancies
10am - 5pm
NA
CSR - Donors
10am - 5pm
NA
Corporate Employees (from Skyview)
ACTIVITIES (In order of
10am - 8pm 10am - 8pm
Meetings | Prototyping | Demonstrations | Cafeteria | Retail
Remote Working | Meetings |
3. Primary
CO-WORKING SPACE
4. Secondary
CAFETERIA
All of the above
10am - 9pm
NA
5. Secondary
RETAIL
Primarily 1 & 2
11am - 7pm
NA
Local Residents
9am - 9pm
9am - 9pm
Recreation | Cafeteria
Rohit Garabadu // PID 21287
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Approach
Approach
Waiting
Meandering
Waiting
Display
END-USER JOURNEY MAPS
Meandering Display
Event Venue
Event Venue Workspace (Meeting / Co-working)
Demonstration spaces
Cafeteria
Demonstration spaces
Workspace (Meeting / Co-working)
Cafeteria
Retail
Retail 1. CORPORATE CLIENTELE
2. EVENT AUDIENCE
Spill - out
Spill - out
Approach
Approach Meandering
Waiting
Waiting
Display
Meandering Display
Event Venue
Event Venue
Demonstration spaces
Workspace (Meeting / Co-working)
Cafeteria
Demonstration spaces
Workspace (Meeting / Co-working)
Cafeteria Retail
Retail
COMBINED USER JOURNEY MAP
3. CO - WORKERS Spill - out
Spill - out
Rohit Garabadu // PID 21287
ZONING - OPTION 3
5% MEETINGS
5%
EVENTS
EVENTS
5%
DEMO SPACES
10%
TRANSITION
5%
10%
RETAIL
10%
DEMONSTRATION SPACES
25%
WORKSPACE
ZONING LOGIC - Pocketed spaces Performance / Event Venue : Reveal through Approach and Journey. Divided into smaller pockets for better engagement. Meeting Spaces : Pocketed at both levels. Visual connectivity with the performance / demonstration spaces. Co-working Space : Primary function also for increased use. Secluded on Mezzanine level, with optimal visual connectivity. Can spill out to the lower level. Demonstration Spaces : Spatial Extension of Performance space for prototyping / demonstrations. In the viewing line of the main entry point. Cafeteria : Located close to the Service areas & Washrooms. Proximity to Entry/Exit point as well. Spatially holds the site together. Centrally accessible. Retail : Added source of revenue through visual merchandizing. Part of main circulation route for increased visual engagement. Approach into site through this space. Transition / Experiential Space : Connects and transits all spaces as the circulation spine. Experiential, Meandering. Office : Ancilliary Office spaces located close to the entry point. Away from the main functional zones of the site.
Rohit Garabadu // PID 21287
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15%
CAFETERIA
10%
The G-Root Factory Potential Collaborators
Products Available
Satvic Movement is a non-profit health education platform, formed with an aim to bring man close to Mother Nature. We provide holistic knowledge about health, coming from our vedas & scriptures. This ancient Vedic knowledge is meticulously captured and translated into ‘easily adaptable habits’ for today’s modern lifestyle. We deliver this knowledge to you through our Health Transformation Workshops, YouTube videos and our Food Book.
FOR EARTH’S SAKE
For Earth’s Sake (A Unit of V2RM Retail Private Limited) is India’s first zero-waste lifestyle store cum café, based in Gurgaon. Our mission is to reduce waste in + + + terms of single-use plastic and to find sustainable alternatives for all our daily needs. Our thoughtfully designed products are all you need to make the switch to a healthier, cruelty-free and waste-free lifestyle. We sell bulk foods, stationary, household items, personal care products, toiletries and much more.
Ayooshi Jain // PID20078
The G-Root Factory Brand Positioning Nutrition Consciousness
Nutrition is the most chosen motivator for a better living in recent times. Health consciousness makes nutrition a necessity as a result of which organic food is preferred.
Quality and Safety
Most of the products pass the quality check and are freshly made, making it more desirable food consumption item.
Taste
Since organic food products do not have any artificial element in their production, they have a natural taste which is distinguishable and desirable as compared to conventional food products. Traditional In the primitive stages of the evolution of mankind, organic way of production was the only way of production. Elite Nature Organic food products are considered to be the food of those who have reached the self-esteem stage of Maslow’s motivation hierarchy. Availability Everything that is required is easily available and can be shipped at your door step in a few working days. Affordibilty Those who are relatively less financially equipped to buy organic food products also feel the need to do so as much as others who know are more financially equipped.
Program Ideation
Brand identity Sustainable Zero Waste Packaging Awareness/Promoting know your food Free flowing culture Collaborative consumption
1. Cafe
2. Food Lab
3. Retail
4. Kitchen
Informal and formal seating Retail Display Mini nursery Foyer Billing Counter Live Preparation counter Juice bar
Storage Dry/Cold area Billing counter Display shelves Entry lobby Mini collaborative counter Prepared food display
Plant Based Trsutworthy Affordable Easily Available
Dry storage Cold storage Preparation counter Service area Final preparation area
User Profile
Exclusive Unique Menu
Reception Dry storage Cold storage Individual preparation Counters Live mini herb and flower garden Fresh produce display Seating
Home Makers Age Group: 24-60 years
Students/ Outstation students Age Group: 15-30years
Local Families Age Group: NA
Activities Daily use items shopping Household items Buying Organic Produce Food lab, Workshop Weekly Bazaar
Activities Cafe - Dine In/ Online order Daily use items shopping Household items Ordering Organic Produce Weekly Bazaar Post gym meals
Activities Cafe - Dine In/ Online order Daily use items shopping Household items Buying Organic Produce Food lab, Workshop Weekly Bazaar Post gym meals
Type of Purchases: Planned Areas Used: Retail Food Lab Nursery
Type of Purchases: Planned or erratic Areas Used: Retail Cafe Nursery Food Lab
Type of Purchases: Planned or erratic Areas Used: Retail Cafe Nursery Food Lab
Ayooshi Jain // PID20078
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No. 1.
2.
3.
Space Function
User Profile
Cafe Informal and formal seating Retail Display Mini nursery Foyer Billing Counter Live Preparation counter Juice bar Kitchen Dry storage Cold storage Preparation counter Service area Final preparation area Food Lab Reception Dry storage Cold storage Individual preparation Counters Live mini herb and flower garden Fresh produce display Seating
4.
Retail Storage Dry/Cold area Billing counter Display shelves Entry lobby Mini collaborative counter Prepared food display
5.
Washroom/ Restrooms
Home Makers Age Group: 24-60 years
Students/ Outstation students Age Group: 15-30years
Local Families Age Group: NA
Activities Daily use items shopping Household items Buying Organic Produce Food lab, Workshop Weekly Bazaar
Activities Cafe - Dine In/ Online order Daily use items shopping Household items Ordering Organic Produce Weekly Bazaar Post gym meals
Activities Cafe - Dine In/ Online order Daily use items shopping Household items Buying Organic Produce Food lab, Workshop Weekly Bazaar Post gym meals
Type of Purchases: Planned
Type of Purchases: Planned or erratic
Type of Purchases: Planned or erratic
Areas Used: Retail Food Lab Nursery
Areas Used: Retail Cafe Nursery Food Lab
Areas Used: Retail Cafe Nursery Food Lab
Ayooshi Jain // PID20078
SERVICES
STORAGE AND SERVICES
Ayooshi Jain // PID20078
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ZONE 1 RETAIL
MAIN ZONE RETAIL
NURSERY
INDIVIDUAL PREP AREA
FOOD LAB
NUTRI CAFE
CASH DESK
SERVICES SERVICES
SEATING SPACE
RETAIL RETAIL
Ayooshi Jain // PID20078 Ayooshi Jain // PID20078
CAFE CAFE
NURSERY NURSERY
FOOD LAB FOOD LAB
NUTRI CAFE NUTRI CAFE
The G-Root Factory
RETAIL 1 RETAIL 1
CASH CASH
CASH DESK CASH DESK
INDIV INDIV AREA AREA
USP for each product
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that promotes awareness
Collaborations
USER ONE A ceramic artist, 51 years old
USER TWO A Professor, 35 years old
USER THREE A Homemaker, 30 years old
Demographic group
Demographic group
Demographic group
• Craft Enthusiasts
• Professional
• Local
Age Group
Age Group
Age Group
• 30-55 yrs.
• 30-55 Yrs.
• 25-65 yrs Active hours • Evening hours / during event Type of usage • Interactive and collaborative Needs • Interactive spaces, Gathering spaces, Discussion spots, Multifunctional spaces.
Active hours
Active hours
• 2 hours
• 2-3 hours
Type of usage
Type of usage
• Sit, Relax, observe and experience
• Sit, Relax, Shop, eat, experience, learn
Needs • Relaxing spaces, Reading spaces, absorbing the information
Challenges • Lack of space to hold larger group discussions
Challenges
• Shortage of time to explore retail and have experience the cafe
Activities • Observing, Working, Meetings, Events. Spaces
• Display Space, Hands-on working space, reading corners, seating niches, cafeteria, gathering spaces
Activities • Observing, Meetings, self-time, relaxing Spaces • Café spaces, pause points, information desk, retail display spaces
Needs • Relaxing spaces, Shopping, Interactive corners Challenges • Lack of interactive or experience based cafes around which permits longer hours of stay Activities • Observing, Meetings, self-time, relaxing, shopping, learning Spaces • Retail, cafeteria, exhibits, seating, gathering spaces.
Conceptual zonings
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Objectives and Goals of the project
Overall Program Ideation
- To generate maximum revenue from the site. - To increase footfall through introducing FnB & Retail as functions to the site - To increase maximum public engagement and interactive spaces. - To involve maximum people of different age groups. - To fill the gap of desired typology through the survey - To promote a learning environment, skill set when it comes to designing of clothing, jewelery, footwear. - To give a platform for different designer to have their boutique in form of retail business and it integrating with a space for FnB helps to increase the involvement. - To promote the style of performances related to apparel and jewelery designing - ramp shows. - To provide an opportunity to FnB brand to have an expansion of an already developed cafe mode, space to establish one of its branch.
Workshop - 25%
Cafe - Repertwahr - 45%
Boutique - Nicobar- 30%
USP of the proposal : - Theatre and Cafe culture - Designer Boutique dealing in different set of fields along with workshop spaces.
FnB - Cafe : 680 sqmt. (35-40 people) Retail - Boutique : 470 sqmt. (25-30 people) Multi-Functional Workshop space : 350 people (15-20 people) Total Area : 1500 Sqmt.
Shagun Gupta // PID20315
Zoning Option 01 - End User Journey Mapping 02 : College Students
Maximum Interest Area
User 02 : College Students Demographics : Local| Food Enthusiasts Age Group : 25-45 Active Hours : 2-3 hours Types of Usage : Interactive, Entertainment, Relaxing Needs : Relaxing, Chilling, Chit-Chatting, Interacting, Entertaining, Enjoying good meal. Activities : Self-Time, Relaxing. Observing, Meeting Spaces : Cafe, Pause Points, Information Desk, Congregation Space.
Shagun Gupta // PID20315
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Zoning Option 02 - End User Journey Mapping 03 : Group of 2 women
Maximum Interest Area
User 03 : Group of two Women Demographics : Local | Homemaker Age Group : 30-55 Active Hours : 2-3 hours Types of Usage : Interactive, Engaging, Experiential Needs : Relaxing, Shopping, Interaction Activities : Observing, Self-Time, Styling Spaces : Retail, Cafe, Exhibits, Seating, Gathering, Display Areas.
Shagun Gupta // PID20315
Zoning Option 01 - End User Journey Mapping 03 : Group of 2 women
Maximum Interest Area
User 03 : Group of two Women Demographics : Local | Homemaker Age Group : 30-55 Active Hours : 2-3 hours Types of Usage : Interactive, Engaging, Experiential Needs : Relaxing, Shopping, Interaction Activities : Observing, Self-Time, Styling Spaces : Retail, Cafe, Exhibits, Seating, Gathering, Display Areas.
Shagun Gupta // PID20315
103
104
105
ID.4019 // Realization of Interior Projects : From Concept to Construction
Core Values and beliefs of the brand
Concept Creation // Ex.05
The brand has the core idea of amalgamating authentic food products from different states and make it available under one brand name. Their initial idea with only snacks was a hit and extending this idea into a full course meal is something they really believe that people will enjoy. Also, Combining this fine-dine experience with a gripping activity that people would enjoy while eating is what they believe as their USP.
THE STATE PLATE
Goals of the brand: - To create a common platform to access regional foods of India easily across the globe - Help the local community and preserve the traditional foods - To increase the reach of traditional foods - A central space to bring the diverse cultural entities together
Muskan Sancheti and Raghav Jhawar are the founders of the ecommerce market place that sources authentic and regional food products from all the states of India. The idea to create this platform started when they realized the lack of mass availability of regional products. According to their analysis, more than three crore Indians are living away from their hometown and there is a huge market for native food. They source the items from the local vendors and home cooks, helping the small businesse to sustain in this pandemic.
Their idea was highly appreciated by the media and public
Sri Sailesh.A // PID20356
User group 1(College Students)- Playful movement, Grab a meal, Informal sitting, Sing, Play music
Sri Sailesh.A // PID20356
106
Third Floor
Description
S.no
Private Zone
Service Corridor Service Room Staff personal Area Male Female Total
1 2 3
Public Zone Waiting Area Dining Area Performance Area / Celebration area Total Total Area
4 5 6
Fourth Floor
Description
S.no
Private Zone
Service Corridor Storage area Cold Storage Dry Storage Preparation Area Kitchen Area Vessel Washing Area Staff personal Area Male Female Total
1 2 3 4 5 6 7 8
Public Zone Waiting Area Dining Area Snack Outlet & e-commerce station Total Total Area
9 10 11
Area 20 Sq.m 30 Sq.m 10 Sq.m 10 Sq.m 70 Sq.m 50 Sq.m 435 Sq.m 100 Sq.m 585 Sq.m 655 Sq.m
Area 20 Sq.m 15 Sq.m 5 Sq.m 5 Sq.m 10 Sq.m 80 Sq.m 10 Sq.m 10 Sq.m 10 Sq.m 165 Sq.m 50 Sq.m 300 Sq.m 40 Sq.m 390 Sq.m 555 Sq.m
Sri Sailesh.A // PID20356
Vessel Washing Dining Area
Kitchen
Toilet & Wash Emergency Staircase
Prep Dry Storage
Wet Storage
Performance area
Dining Area Toilet & Wash
Staircase
Waiting Service Lift
Lift
Performance area
Lift Waiting
Storage
Service Corridor
Service Room S.Corridor
Ticket Counter and Entry
Toilet & Wash
Snack Outlet
Dining Area
Dining Area
Staircase
Service Lift
Sri Sailesh.A // PID20356
107
Lift In
Kitchen Area S.Corridor
Entry
Bubble Diagram for Fourth-Floor
Cut-Out Waiting Snack Outlet
Waiting
Exit from PVR
Staircase
Lift
Cut-Out
Service Corridor
S Lift
Third Floor Zoning
Emergency Staircase
Toilet & Wash
In
Entry
Bubble Diagram for Third-Floor
Service room
Staircase
Fourth Floor Zoning
S Lift
ID.4019 // Realization of Interior Projects : From Concept to Construction
Brand understanding Nappa Dori : The brand story
The brand identity
Nappa Dori is a brand with tremendous brand recall and equity, built patiently over the years. Nappa Dori products are designed with the core objective of offering international , contemporary and fashionable products of high quality. Nappa Dori sells as ab up market brand, never as an inexpensive brand or in discount stores, it is an image brand or a cult brand.
The Trunk Bag Earthy Colours Handmade Leather Products
Romatic Traveller
PERSONALITY
PHYSIQUE
N A P P A
Brand philosophy Celebrating the Indian spirit Nappa Dori is a tribute to the rich tapestry of indian culture, architecture, urban icons, regional art, the Raj period, everything that personifies the visual world of India. Empowering Indian craftsmanship Reviving traditional methods to work with leather and creating a resurgence in Indian craftsmanship, however focusing on creating distinctly designed objects de luxe. Re defining Indian luxury A refreshing new perspective on applied design meeting contemporary lifestyles. Fashion is a frame of mind and embraces so much more than one's body.
Brand positioning Affordable luxury Nappa Dori is positioned in the affordable luxury segment. It Target well travelled, discerning and evolved audience that seek some thing exclusive. Price point Price points between luxury and premium Rs 14000 Rs 60000 Luxury through design leadership and exclusive ambience with concept experiential store. Refining luxury Design with a concept and usage of quality material has pushed Nappa Dori into the league of fastest growing luxury brand in India.
RELATIONSHIP
D O R I
Proud Reliable Trust worthy Travel partner
Indian sensibilities with global appeal Vibrant Contemporary
Nostalgia (Treasure) Mysticism Craftsmanship
SELF IMAGE
VINTAGE | CLASSIC | EXCLUSIVE | LUXURY
CULTURE
ESSENCE
REFLECTION Sophisticated Elegant Confident Opinionated Ambitious
Well travelled Adventurous Well defined notion of design
Nappa Dori has built it's reputation around the sensuous naturalness of it's leather and it's beautifully hand-crafted bags. Nappa Dori Passion has made it an emerging leader in the field of leather, a timeless elegance that is rooted in the quality of the product and innovation of its design. Core values “The brand values are always consistent and provide Nappa Dori a unique identity and great customer loyalty.”
Nappa Dori is a tribute to quintessential Indian sensibilities, blended prefectly with contemporary interpretations in design, material and craftsmanship. The indian love story being a global one, aspires everyone to the nostalgia, mysticism and romance of the historic landmarks, vibrant culture, landscape and an endless collection of eclectic modern icons.The Nappa Dori name is firmly rooted in Indian origins and literally translated means ‘leather and thread’. Nappa Dori offer’s a unique mix of design and craftsmanship as it celebrates an era when every journey was glamorous and travels ventured to unfamiliar frontier to discover both themselves , as well as new places. Every handcrafted piece of Nappa Dori accessories or luggage is an expression of fine individuality. Embellishments adorn materials in sublte sophistication, carefully balanced to make a distinct statement that whispers elegance.
Natural | Craftsmanship | Innovation | Ecological
Target End-user Demographics The Nappa Dori buyer is successful , upwardly mobile, young at heart with a strong sense of independence The Nappa Dori consumer is likely to be : Between 20 -45 years old Belongs to a high income household. Travels frequently Effortlessly stylish, never gaudy. Has a strong commitment towards quality products which last long.
Students
Mid-age User
Outsiders (Mostly Students)
Sucheetra Pradhan // PID20360
ID.4019 // Realization of Interior Projects : From Concept to Construction
Program Target End user 1
Target End user 2
Target End user 3
Student Travel enthusiast Design Background Thought for Exclusivity
Mid-age User Upper - middle class Educators Bureaucrats
Outsiders (Mostly Students) Frequent Traveller Journalists Make Planned Purchases
Program/Spaces -
Program/Spaces -
Program/Spaces -
- Boutique Store | Retail
- Boutique Store | Retail
- Boutique Store | Retail
Display Space | Stands Display Wall Cabinets Reception | Billing counter
Occupancy - 35-50
Display Space | Stands Display Wall Cabinets Reception | Billing counter
25%
- Workspace
10%
5 - Karigar
8 -10
- Exhibition Space
- Exhibition Space
Display Space | Stands
Display Space | Stands
20 - 30
15%
- Cafe | Club
20 - 30
30 - 40
10%
Work counter with 4 seats - 2 ( 6’x4’) Storage
10%
8 -10
20%
- Exhibition Space Display Space | Stands
20%
20 - 30
10%
- Cafe | Club
2- seater - 4 4- seater - 4 6 - seater - 3 Work Conducive Space Pantry | kitchen
40%
5 - Karigar - DIY workstation
- Cafe | Club
2- seater - 4 4- seater - 4 6 - seater - 3 Work Conducive Space Pantry | kitchen
30 - 40
10%
Work counter with 4 seats - 2 ( 6’x4’) Storage
10%
20%
Work counter with seater - 5 ( 4’ x3’) Storage
- DIY workstation
Work counter with 4 seats - 2 ( 6’x4’) Storage
35 - 50 - Workspace
Work counter with seater - 5 ( 4’ x3’) Storage
- DIY workstation 8 -10
30%
- Workspace
Work counter with seater - 5 ( 4’ x3’) Storage
5 - Karigar
35 - 50
Display Space | Stands Display Wall Cabinets Reception | Billing counter
2- seater - 4 4- seater - 4 6 - seater - 3 Work Conducive Space Pantry | kitchen
30%
30 - 40
40%
Sucheetra Pradhan // PID20360
108
Target End User 1 - Zoning Diagram
Display
Display
Display
Display
Bill Desk Seating Seating
Exhibit
Display Seating
Exhibit
Seating
Exhibit
Workspace
Boutique Store | Retail Workspace DIY workstation Cafe | Club Exhibition Space
DIY station
Sucheetra Pradhan // PID20360
Target End user 3 - Zoning diagram
Display Display
Display
Display
Seating
Seating
Bill Desk
Seating
Seating
DIY station Workspace
Boutique Store | Retail Workspace DIY workstation Cafe | Club Exhibit
Sucheetra Pradhan // PID20360
109
Exhibit
Exhibition Space
Triveni Kala Sangam imparts classes for Art, Indian Classical Dances and Indian Classical Music.
Shridharani Art Gallery Triveni Art Gallery Triveni Auditorium Sculpture court
TRIVENI KALA SANGAM
Established in 1960 by ( late ) Padma Shri Smt. Sundari K Shridharani and designed by the celebrated architect, Joseph Allen Stein, Triveni has been the cultural melting point for the National Capital since 1960.
‘Confluence of arts’
Lecture rooms Amphitheater
ART
A not-for-profit organization that does not take any donations, and has been for the last 6 decades offering a wide range of opportunities to artists and art enthusiasts.
Children’s open art gallery Art Heritage Gallery
DANCE
Art Pilgrim I & II
MUSIC
Triveni Cafe
Vibhuti Kathpalia // PID21396
Decibel levels
Footfall
Natural light v/s frontage Natural light
Low High Arts
Cafe
Cafe
Library
Photography
Crafts
Dance
Crafts Crafts
Photography Arts
Music
Frontage
Arts Library Foyer + Gallery
Low Performance Foyer + Gallery
Foyer + Gallery
Library
Performance Music
Dance
Retail Cafe
High
High
Performance
Music Dance
Photography
Natural light
Vibhuti Kathpalia // PID21396
110
Teenager; Age 16
Working Professional; Age 35
Cafe
Senior Citizen; Age 62
Cafe
Crafts
Crafts
Library
Arts
Foyer + Gallery
Music
Cafe
Crafts
Library
Arts
Photography
Foyer + Gallery
Music
Dance
Performance
Library
Arts
Photography
Photography Foyer + Gallery
Music
Dance
Performance
Dance
Performance
Vibhuti Kathpalia // PID21396
- Driving force for other functions
Cafe
Cafe - Ample glare free natural light from North - Waiting zone for cafe
Library
Crafts
- Frontage - High visual activity
Arts
Foyer + Gallery
Arts
Performance
Foyer + Gallery
- Frontage - High visual activity
Dance
Vibhuti Kathpalia // PID21396
111
Performance
- Central access - Crowd puller
Dance
Photography Music
Library
Crafts
Photography Music
- Natural light - Crowd puller
Peer Learning
Needs Needs
Challenges
At vulnerable age, socialising is unsafe. Don’t have a place with less distractions to work No dedicated space for yoga/ meditation for peacefully. well-being. Safety concerns due to COVID. No space for socialisign organisinggroup club work. No opportunity for and collaboration/ meetings.
Yoga / DEDICATED DESKS
ClubPlay area Yoga Individual / meeting workstations Meditation area area
RESTAURANT
Cafe/ COUNTER Restaurant
Client Meetings
Type of usage
Individual Work
Individual Collaborative Interactive Needs
Exercise
Silent environment for online office meetings. Conduct occasional team meetings. Conduct ot attend on-line or offline job interviews. Classroom environments for smaller groups of students. Leisure and fitness activity options. Refreshments.
Meals Socialise
Challenges
Engineering Design Culinary Management
Arts Commerce Research School (6th - 12th) Active Hours (A.M.)
10 yrs - 18 yrs 18 yrs - 24 yrs Type of usage
Individual / Group Collaborative Interactive Needs
Silent environment for attending online classes. Interact with industry professionals. Collaborate in projects. Classroom environment for smaller groups. Refreshments. Hobby/ craft zones/ leisure Break-out spaces/ play area.
Activities
Attend Online Classes
Spatial Requirements
Meals Play Time Peer Learning Hangout
Don’t have a place with less distractions to work peacefully. Safety concerns due to COVID. No opportunity for collaboration/ group work.
Spatial Requirements
Meeting rooms Leisure activity area
Cafe/ Restaurant
Gymnasium
Flexible classrooms Play area
RECEPTION
Demographic group
LIBRARY
GYM
TOILETS
Library
Club meeting area
Yoga / Meditation area
GYM
TOILETS
GYM
LIBRARY
COUNTER
Demographic group
Retirees School and College Students
Activities
HOT DESKS
Demographic group
Attend Workshops Team
Book clubs Workshops Engineering Design Culinary AgeManagement group
Meetings Bake Sale Interviews Advertise services basedClient on Meetings cooking and baking
Age group
60 yrs + 10 yrs - 18 yrs
Type of usage Group meetings. Individual Group Light fitness/and wellness activities Collaborative Interactive Needs
Individual Retail Work based
Library or similar facilities. Needs Well-being and light fitness. Silent environment for attending Socialise and interact. online classes. Group activities to spend time. Interact with industry professionals. Collaborate in projects. Classroom environment for smaller groups. Refreshments. Hobby/ craft zones/ leisure Break-out spaces/ play area. Challenges
Exercise Exercise Socialise Meals Socialise
NotChallenges enough exposure for service. Worried about develpoment online Don’t havechild’s a placeoverall with less distractionswith to work education format and low peacefully. retention. Safety concerns due to COVID. NoRECEPTION space for interactions and exercise.
Individual workstations
Yoga / Meditation Individual CONFERENCE/ area CLASSROOM workstations
Cafe/ Restaurant
RESTAURANT
Cafe/ Group COUNTER Restaurant meeting LIBRARY areas
Activities
Organise andAttend Attend Club Online Meetings Classes Workshops Socialise
Demographic grou
H
Weekend c Bakers Craft enthu Household Age group
Group Book Work Reading Attend Hobby Exercise Classes Peer Learning
25 yrs - 6
Type of usage
Retail Advertising Workshops Needs
Meals Play Time Peer Learning
To display a Attend and Distraction children. Relax and r Exercise/ y
Hangout
AtChallenges vulnerable age, socialising is unsafe. No dedicated meditation for Don’t have aspace place for withyoga/ less distractions to work well-being. peacefully. No spaceconcerns for socialisign organising club Safety due toand COVID. meetings. No opportunity for collaboration/ group work.
Challenges
Not enoug Worried ab education f retention.
Spatial Requirements
HOT DESKS
Spatial Requirements
DEDICATED DESKS
Activities
Active Hours (A.M.)
18 yrs - 24 yrs
Spatial Requirements
Group discussion areas
Arts Commerce Research Active Hours (A.M.)- 12th) School (6th
Type of usage
Needs To display and market their services. Attend andenvironment conduct workshops. Silent for online office Distractionfree environment for meetings. children. Conduct occasional team meetings. RelaxConduct and rewind occasionally. ot attend on-line or offline Exercise/ yoga. job interviews. Classroom environments for smaller groups of students. Leisure and fitness activity options. Refreshments. Challenges
GYM
Uttara Haridas // PID20383 Uttara Haridas // PID20383
Activities
Home Makers Working Professionals
Demographic group
Weekend cloud kitchens DEDICATED DESKS Bakers Entrepreneurs CONFERENCE/ CLASSROOM CraftCorporate enthusiasts employees Workshops Household Private consultants RESTAURANT Age group Active Hours (A.M.) Teachers COUNTER Group Age group Active Hours (A.M.) Work 25 yrs - 60LIBRARY yrs Attend 25 yrs - 55GYM yrs Hobby TOILETS Type of usage Classes Retail Type of usage Advertising Peer Individual Workshops Learning Collaborative Needs Interactive
Challenges
Don’t have a place with less distractions to work peacefully. Safety concerns due to COVID. No space for interactions and exercise.
Group meeting areas
School and College Students
Age group
25 yrs - 55 yrs
Individual workstations
Demographic group
TOILETS
Interviews
Active Hours (A.M.)
Cafe/ Restaurant
GYM
GYM
Age group
At vulnerable age, socialising is unsafe. No dedicated space for yoga/ meditation for well-being. No space for socialisign and organising club meetings.
TOILETS
LIBRARY
Entrepreneurs Corporate employees Private consultants Teachers
Team Meetings
COUNTER
LIBRARY
RECEPTION Activities
Working Professionals
RESTAURANT
Space for sale and advertising of homemade products
Meditation area
CONFERENCE/ CLASSROOM
Cafe/ Restaurant
Exercise
Spatial Requirements
HOT DESKS
Group Cafe/ Flexible Library discussion classrooms Restaurant areas
Uttara Haridas // PID20383 Uttara Haridas // PID20383
Demographic group
DEDICATED DESKS
RECEPTION Spatial Requirements
RESTAURANT
Cafe/ Yoga Individual / Meeting Space for sale Restaurant Meditation workstations rooms and advertising area of homemade Group Leisure products Gymnasium Cafe/ meeting activity Restaurant areas area
CONFERENCE/ CLASSROOM
Not enough exposure for service. Worried about child’s overall develpoment with online education format and low retention.
Spatial Requirements Spatial Requirements
Book Reading
Challenges
TOILETS
Hangout
Socialise
COUNTER
Don’texposure have a place with less distractions to work Not enough for service. Worriedpeacefully. about child’s overall develpoment with online Safety concerns due to COVID. education format and low No space for interactions and exercise. retention.
Socialise
Active Hours (A.M.)
60 yrs +
Library or similar facilities. Well-being and light fitness. Socialise and interact. Group activities to spend time.
Exercise
LIBRARY
Peer Learning
Age group
Needs
To display and market their services. Attend and conduct workshops. Distraction- free environment for children. Relax and rewind occasionally. Exercise/ yoga.
COUNTER
Play Time
Organise and Attend Club Meetings
Book clubs Workshops
Group meetings. Light fitness and wellness activities
Retail based
RESTAURANT
Meals
Activities
Type of usage
Retail Advertising Workshops Needs
Library or similar facilities. Silent environment for attending Well-being light fitness. online and classes. Socialise andwith interact. Interact industry professionals. Group activities to time. Collaborate in spend projects. Classroom environment for smaller groups. Refreshments. Hobby/ craft zones/ leisure Break-out spaces/ play area. Challenges Challenges
Spatial Requirements Spatial Requirements
Cafe/ Restaurant
Individual / Group Group meetings. Collaborative LightInteractive fitness and wellness activities
TOILETS
Type of usage
RESTAURANT
group work.
Type of usage Type of usage
Advertise services based on cooking and baking
LIBRARY 25 yrs - 60 yrs GYM
CONFERENCE/ CLASSROOM
Challenges Challenges
Book Attend Reading Hobby Classes Exercise
Retirees
Bake Sale
Active Hours (A.M.)
COUNTER
DEDICATED DESKS
Needs
Exercise Silent online office To display andenvironment market theirfor services. Exercise meetings. Attend and conduct workshops. Conduct occasional team meetings. Distraction- free environment for Meals children.Conduct ot attend on-line or offline Socialise jobrewind interviews. Relax and occasionally. Classroom environments for smaller Exercise/ yoga. Socialise groups of students. Leisure and fitness activity options. Refreshments.
10 yrs - 18 yrs 60 yrs + 18 yrs - 24 yrs
Age group
CONFERENCE/ CLASSROOM
Hangout
Retail based
Socialise Group Work
Active(A.M.) Hours (A.M.) Active Hours
Demographic group
Attend Workshops
DEDICATED DESKS
Peer Learning
Individual Work
Retail Individual Advertising Collaborative Workshops Interactive
BookEngineering clubs Design Workshops Culinary Management Age group Age group
Activities
Home Makers HOT DESKS Attend Organise Online and Attend DEDICATED DESKS Arts Weekend cloud kitchens Classes Club Commerce Bakers CLASSROOM Meetings CONFERENCE/Craft Research enthusiasts Workshops School (6th - 12th) Household RESTAURANT
CONFERENCE/ CLASSROOM
Play Time
cooking and baking
Type of usage Type of usage
Needs
Meals
Advertise servicesClient Meetings based on
Demographic group
School and College Students Retirees
DEDICATED DESKS
25 yrs - 25 60 yrs - 55 yrs
Bake Sale Interviews
RECEPTION
ActivitiesActivities
Demographic Demographic group group
HOT DESKS
RECEPTION Peer Learning
Active Hours Active (A.M.) Hours (A.M.)
Attend Team Workshops Meetings
HOT DESKS
Attend Hobby Classes
ctions to work
s
Entrepreneurs Weekend cloud kitchens Bakers Corporate employees Private consultants Craft enthusiasts Teachers Household Age group Age group
Group Work
Activities
Activities
Working Professionals Home Makers
RECEPTION
Workshops
Demographic group Demographic group
HOT DESKS
Attend Online Classes
HOT DESKS
Activities
RECEPTION
s
Spatial Requirements
Space for sale Cafe/ Meeting and advertisingRestaurant rooms of homemade products Leisure Gymnasium activity area
Cafe/ Restaurant Flexible classrooms Club meeting Play area area
Spatial Requireme
Library Group discussion areas Yoga / Individual Meditation workstations area
Cafe/ Restaurant
TOILETS
Uttara Haridas // PID20383
112
Yoga Medita area
Cafe Restaur
Uttara Haridas // PID20383
ZONING 4
Uttara Haridas // PID20383
113
5
6
Brand Understanding
“The people of Jamnagar”
The 500 year old city of Jamnagar boasts itself on its rich tradition and its effortless ability to embrace modernity. Jamnagar residents believe in enjoying life to the fullest in their own unique and colorful way
The otla acts as a sort of communication zone between outsiders and the residents of the house. Typically in an otla, there is a row of columns supporting a wooden facade. The otla is often carved
Vibrant
has led to a better lifestyle of the people. Popularly known as the ‘Oil City of India’, Jamnagar (formerly
500 years later the city has transformed itself into a prosperous economic hub with strong deep-rooted traditions.
“The extended plinth“
Colourful
Jamnagar is a city with modern outlook blended with economic prosperity. The constant growth of the city
Nawanagar) was first built in 1540 AD as the capital of the princely state of Nawanagar. Today, more than
Otlo
Cultural
Halar
and decorated profusely, to show the social and economic standing of the household. The otla
Local Prosperity
is built as an architectural element holding the space of the house and the street in constant flux.
Economical
In the Indian philosophical framework, space is constituted in the relationship between the inner and the outer space. It is not a simple addition of the inner and outer space, neither can it be simply divided into inner and outer.
Budget friendly
Dhyey Chag// PID20106
Target Audience
Goals • • • • •
To bring in maximum amount of foot falls. To generate finances more than the rental income. To develop a brand with a future expansion potential. To attract various types of people with different age groups and characteristics. To give a platform where youths can play interactive games rather than spending time virtually.
Objective After understanding the needs of people with different age groups and characteristics a design with a unique user experience, giving a visual appeal through the look and feel of the space and fulfilling the customer needs along with taking care of stakeholder’s financial investment and its return shall be the ultimate objective of the project.
Gender:Male
Gender:Female
Gender:Female
Gender:Male
Gender:Male
Age Group :18-25
Age Group :25-40
Age Group :40-55
Age Group :40-55
Age Group :15 -22
Occupation :College going Medical Student
Occupation :Home Maker
Occupation :Home Maker
Occupation :Businessman
Occupation :Higher Secondary School Student
Native:Nadiad, Gujarat
Native:Jamnagar, Gujarat
Native:Jamnagar, Gujarat
Native:Jamnagar, Gujarat
Native:Jamnagar, Gujarat
Behavior :Introvert and studious
Behavior :Extrovert
Behavior :Outspoken
Behavior :Frank and rigid
Behavior :Active , Extrovert , interactive
Interests :Reading , Listening to music , Foodie
Interests :Shopping , Travelling , Foodie
Interests :Cooking , Socialising , Shopping local handloom and handicraft
Interests :Movies and Local Drama for entertainment , Socializing , Foodie
Interests :Gaming , Sports , foodie , Listening to music , watching sports, shopping fast fashion
Fears & Challenges:Doesn’t encourage going to crowded place. Finds it challenging to talk to people openly.
Fears & Challenges:Cant drive a car while comfortable with a 2 wheeler. Faces challenges when needed to go far for shopping or in the other city to get branded stuff
Fears & Challenges:Uncomfortability with online shopping and tech . Spending more time at home seems challenging
Fears & Challenges:Sudden inflation, incompatibility with tech and fear of getting far from friends due to lessening of social gathering due to food deliveries, online shopping etc.
Fears & Challenges:Lack of peer interaction. Less number of food outlets reducing number of hangout places
Affordability :12,000/- for personal expenditure excluding hostel stay
Affordability :30,000/- for personal expenditure including household purchase
Affordability :25,000- 30,000/- for personal expenditure including household purchase
Affordability :40,000/- for personal & family expenditure
Affordability :5000-7000/- per month for personal expenditure
Wants and Needs:Somewhere feels the lack of good food at an affordable rate being a college student. Needs a place to read and grab a bite in not so crowded place.
Wants and Needs:Wants a place where she can shop branded or good quality clothes at a budget price in close vicinity. Also needs a place to grab a snack bite nearby while shopping.
Wants and Needs:Wants a place where they can do shopping / window shopping while chit chat with friends at the same time to spend more time.
Wants and Needs:A place to handgout with friends and have food along with some activities for spending time but at a budget.
Wants and Needs:Wants a place to hang out with friends and have various cuisines at a reasonable rate along with other activities like gaming and sports café .
Dhyey Chag// PID20106
114
Target audience
Activities / Spaces Eatery
BOH Kitchen
Live Counters Cash Counter Ingredient picking Area
30%
In door Dining Outdoor Dining Washrooms Storage
Food Retail Outlet Snacks Wall Display Sweets Counter Display
40%
Snacks counter Display Live snacks prep area
Gender:Female
Gender:Female
Gender:Male
Age Group :25-40
Age Group :40-55
Age Group :18-25
Occupation :Home Maker
Occupation :Home Maker
Occupation :College going Student
Native:Jamnagar, Gujarat
30%
45%
Native:Jamnagar, Gujarat
Native:Nadiad, Gujarat
Behavior :Extrovert
Behavior :Outspoken
Behavior :Introvert and studious
Interests :Shopping , Travelling , Foodie
Interests :Cooking , Socialising , Shopping local handloom and handicraft
Interests :Reading , Listening to music , Foodie
Fears & Challenges:Cant drive a car while comfortable with a 2 wheeler. Faces challenges when needed to go far for shopping or in the other city to get branded stuff
Fears & Challenges:Uncomfortability with online shopping and tech . Spending more time at home seems challenging
Fears & Challenges:Doesn’t encourage going to crowded place. Finds it challenging to talk to people openly.
55%
20%
Cash Counter Affordability :30,000/- for personal expenditure including household purchase
Interactive Hub Hopscotch Kancha
30%
Satoliya Board Games Spillover Space / Other Games
Wants and Needs:Wants a place where she can shop branded or good quality clothes at a budget price in close vicinity. Also needs a place to grab a snack bite nearby while shopping.
Affordability :12,000/- for personal expenditure excluding hostel stay
Affordability :25,000- 30,000/- for personal expenditure including household purchase
15%
35%
Wants and Needs:Wants a place where they can do shopping / window shopping while chit chat with friends at the same time to spend more time.
Wants and Needs:Somewhere feels the lack of good food at an affordable rate being a college student. Needs a place to read and grab a bite in not so crowded place.
Dhyey Chag// PID20106
Bubble Diagram Physical Games
Board Games
Live Prep
Cash Counters
Entertainment Hub
Storage
Counters Washrooms
Sweet Counter Display
Snack Counter Display
Eatery
Snacks Display Wall
Ingredient Picking Zone
Retail Shop
Spillover Space
Indoor Seating
Outdoor Seating BOH Kitchen
Cash Counter
Live Snacks Prep Area
Physical connect Visual connect
Dhyey Chag// PID20106
115
ID.4019 // Realization of Interior Projects : From Concept to Construction
Brand Understanding // Ex.05
Prachi Jindal | PID20242
ID.4019 // Realization of Interior Projects : From Concept to Construction
User 03- Baby Boomers
Prachi Jindal | PID20242
116
ID.4019 // Realization of Interior Projects : From Concept to Construction
User 04- Staff
Prachi Jindal | PID20242
ID.4019 // Realization of Interior Projects : From Concept to Construction
Zoning Option 01
Prachi Jindal | PID20242
117
Zoning Day| Night 3
1.
3
1
2
2
10
10
4
4
5
5
8
8 9
9
1. 2. 3.
Entry Reception 7 Mannequin 6 Display/Waiting 9 9 4. Consultation Room 5. Foyer/Dance 8 Stage 7 7 9 9 6. Retail 7. Try-Out Pods 8. Ramp 9. Expert Stop Caption: de Mode - The store brings the pomp and show of the fashion to the neighbourhood. 10. Café Défilé /Lounge 10 am – 7pm
7
6
8
7
7
7:30pm – 11pm
Shivani Vijay // pid20325
Zoning User Journey Window Shopping
Entry
Exit
Stops Consultation
User -2 User -1 A newly married homemaker going for a A College Student visiting mall after friend’s marriage coming for beauty service 4pm class for Window Shopping Caption: Défilé de Mode - The store brings the pomp and show of the fashion to the neighbourhood. consultation.
Relax + Shopping
User -3 A group of old bachmates meeting for a reunion party in evening to indulge in some shopping party.
Shivani Vijay // pid20325
118
Zoning User Journey
Entry
Exit
Stops
% Time Spent
Window Shopping
30 25
1
1
1
Entry Reception Foyer User -1 A College Student visiting mall after Caption: Défilé de Mode - The store brings the pomp and show of the fashion to the neighbourhood. 4pm class for Window Shopping
Retail
25
Try-Out Pods
Studio
25
25
Try-Out Pod
Studio
2
Ramp
15 Cafe
Shivani Vijay // pid20325
Zoning User Journey
Entry
Exit
Stops
% Time Spent
Consultation
30
1
Entry
1
10
Reception Consul tation
User -2 A newly married homemaker going for a friend’s marriage coming for beauty service Caption: Défilé de Mode - The store brings the pomp and show of the fashion to the neighbourhood. consultation. Shivani Vijay // pid20325
119
Expert Stop 1
3
5
Retail
Waiting Room
Module.3 Schematic Design
120
Exercise 06 // Volumetric Explorations
Exercise 07 // MEP Integration
Individual Direction // Design Development and Generating BOQ
121
Volumize. Integrate. Resolve.
122
m3.06 & 07 Exercise 06: Volumetric Explorations The journey maps were an indicator denoting the way in which each user group will use the space and how the allocation of different activities hinder or allow the user to experience the overall site. This allowed the students to explore different zoning diagrams and configure which of the exploration suits their site the best. To be able to navigate within the space and make the best space utilization for the site, the students must also try and explore how the allocation of activities affects their overall volume within the site. These explorations are a starting point for creating space plans and act as a good benchmark for trying and testing different opportunities that the space has to offer. The concept schemes developed within the 3rd and 4th week shall now have to be contained within the zoning plans so that the space is visualized conceptually and at the same time practically.
123
PRIVATE OFFICE
TOILET AREA
CAFETERIA STYLE- SEATING
PRIVATE OFFICE
STEPPED SEATING CONFERENCE ROOM
UTILITY ROOM INDOOR LAWN CENTRAL COURTYARD UP
RECEPTION AREA
CONFERENCE ROOM
ADMIN AREA
ENTRANCE STEPPED SEATING OUTDOOR SEATING
OUTDOOR SEATING
PANTRY TOILET BEDROOM-1 TOILET AREA
BEDROOM WITH BUNK BED
BEDROOM-2
CAFETRIA
TOILET AREA
BAR AREA
TOILET
TOILET LIVING ROOM
RECEPTION LOBBY
GAMING LOUNGE
BEDROOM-3
OUTDOOR SEATING OUTDOOR SEATING
124
THINK TANKS PRIVATE OFFICE
INDOOR LAWN
THINK TANKS PRIVATE OFFICE
MEETING ROOM
CENTRAL CORE VEGETATION
HOT-DESKS MEETING ROOM
SERVICE CORE
HIGH SEATING
HIGH SEATING BARISTA
125
920
340
225
Storage ~280 sft
Private Workstations x 8
Curator's Office
Server Room
~130 sft
~300 sft
~100 sft
Meeting Room 2
1200
420 225
8 pax ~220 sft
Event Venue (enclosed)~1450 sft
400
420 0.30 0.15
(Facilities Mgmt) ~180 sft
3.30 3.15 3.00
3.30 3.15 3.00
0.45 0.60
2.85
2.85 2.70 2.55 2.40
1100
2.70
380
Meeting Room 2 8 pax ~220 sft
Stepped Object Display
420
0.00
2.55 2.40 2.25 2.10 1.95 1.80 1.65
0.15
485
0.30
2.25 2.10 1.95 1.80 1.65 1.50
245
20 pax ~750 sft
6 pax ~190 sft
1.20 1.05 0.90 0.75 0.60 0.45 0.30
1050
1.35 1.20 1.05 0.90 0.75 0.60 0.45
Shared Workstations
Meeting Room 3
1.50
215
8 pax ~220 sft
1.35
Conference Room 8 pax 220 sft
Meeting Room 2 1880
400
4 pax Workspace
0.15
1200
Reception / Check-In 400 625
Workshop Area Movable Platform
900
~800 sft
Landing / Stage
400
410
650
410
230
~100 sft
ENTRY - 02
Landing / Stage 1090
470
500
285
Retail Display
0.00
Projector Screen / Digital Display - Screening
462
600
805
265
1350
Event Venue
225
90
1250
Configuration : Display Exhibition (enclosed)
200
225
Retail Alley ~650 sft
Cafeteria Counter ~200 sft
363
Check-In/ Reception ~150 sft
Cafeteria Seating ~800 sft
965
615
POS ENTRY - 01
~150 sft
930
250
Ground Floor Plan - L3
Mezzanine Floor Plan
GIF to be added
All Dimensions in Centimetres. All Levels in Metres
Rohit Garabadu // PID 21287
DELIVERABLES :
HVAC Framework
-AHU -Tap-off points -Ducting layout -Supply / Return diffuser points -Trap doors -HVAC BOQ
ELECTRICAL Framework
Rising Main MCCB
MCB-PDB
MCB-LDB
MCB-AHU
MCB-Spare
DELIVERABLES : -Placement of DBs -Tap-off points -Raceways/Cable trays -Electrical SLD -Lighting Layout -Electrical BOQ
FIRE SAFETY Framework DELIVERABLES : -Sprinkler Layout -Tap-off points -Alarm / Comm. system layout
PLUMBING Framework DELIVERABLES : -Ducts -Tap-off points -Plumbing SLD
SKYVIEW
SITE SERVICES ANALYSIS
Discussion with Praveen Kumar
MEP Consultant, Colliers International
Rohit Garabadu // PID 21287
126
Rohit Garabadu // PID 21287
Rohit Garabadu // PID 21287
127
De-constructing the geometry
128
129
ID.4019 // Realization of Interior Projects : From Concept to Construction LVL.+750
03
TOILET 1500 x 2400
TOILET 1500 x 2400
Area Statement // Ex.06
LVL.+150
TOILET 1390X
UP
GREEN ROOM - 2 7570 x 4914
CHANGE ROOM
TOILET 1500X GREEN ROOM-4 4100x3100
GREEN ROOM - 3
5495x4200 LVL. +900
WOODEN
Ground Floor
LVL : + 900
375 mm wide granite counter
LVL : + 900
BENCH
LVL : + 750
UP
LVL : + 750
LVL : + 750
UP
LOBBY 7500 x 21030 LVL : + 750
MULTIPURPOSE HALL 12000 x 12000
COLUMN AS/STR.
D/V
1500mm
wd. ver.
Washroom 02 20 sqm.
Washroom 01 9 sqm.
LV L + 65 0
65-70 people 60
4740
31 RAMP UP
2970
300
DN
450
Kitchen Area 70 sqm.
2970
6690
DN
DISPLAY AREA
BINDING ELEMENT FUNC. AS A RETAIL
DISPLAY AREA
DISPLAY AREA
01
10690
4 people
11165
300
COMMUNITY SITTING SPACE
LIFT 2000X 1600
INFORMAL SITTING DOUBLE HEIGHTED
BILLING COUNTER FOR CAFE SPACE
DISPLAY AREA COMMUNITY SITTING SPACE
Double Height 12545 X 7480
4185
INDIVIDUAL SITTING SPACE
DISPLAY AREA
DISPLAY AREA
BILLING COUNTER RETAIL
SITTING AREA
SITTING AREA
25 people
VIEWING MIRROR
Twice a week collaborating with different designers
COUNTER
6545 Ramp 1.2 mt wide
UP
7520
DISPLAY AREA
COUNTER
Ramp 1.2 mt wide
LVL+750
UP
1860
Multi-Functional Workshop Workspace : 200 sqm. Studio space : 40 sqm. Storage area : 20 sqm. Total : 260 sqm.
Down Lobby 70 sqm. LVL+150
DISPLAY AREA
450
25 sqm. 6-7 sqm. 310 sqm.
10 people 7 people 7 people
Entrance 02
140 sqm. 67.5 sqm. 67.5 sqm.
DISPLAY OF WALL ART WORK
CHANGING ROOM AREA
UP
Retail - Boutique Apparel : Footwear : Accessories : Display Area : Waiting Room : Changing Room : Total :
60
375 sqm. 6 sqm. 70 sqm. 20 sqm. 470 sqm.
31
FnB - Repertwahr Indoor Sitting : Cashier: Kitchen : Storage : Total :
LVL : +150 LV L: + 30 0
Storage 20 sqm.
Glazing
7520 UP
Main Entrance 01
Shagun Gupta // PID20315
02
First Floor w.c
03
bath
w.c
TOILET(F) 3450X3250
ROOM 3200X3700
bath
DORMITORY-1 9550X6939(11 nos. bed) LVL : + 4500
MANQUINS
PANTRY 1500x 3655
600MM. WD. WARDROBE
SITTING AREA
UP
TOILET (M) 3070X 4735
DN
LVL : + 4500
CATALOGUE DISPLAY
PANEL FOR SKETCHES
w.c DORMITORY-2 11250X5130(10 nos. bed) LVL : + 4500
w.c bath bath
STUDIO SPACE
MANQUINS
ROOM 4706X2143
MANQUINS DISPLAY AREA - DESIGNS
MATERIAL DISPLAY
PARTITION MANQUINS
WORKSTATION
BENCH
TERRACE LVL : + 4500
LVL+4600
DISPLAY AREA - DESIGNS GATHERING DISCUSSION SPACE
WROUGHT IRON RAILING
LVL+4550
LVL+4400
SHOWCASING DESIGNS ON MANEQUIN DISPLAY
WORKSTATIONS
WORKSTATIONS
COLUMN AS/STR.
STAGE BELOW
C14
MATERIAL LIBRARY
WORKSTATIONS
FABRIC DISPLAY
FOLDING AREA
Washroom 01 15 sqm.
20
00
UTILITIES FOR WORKSHOP
Workshop - 25%
Shagun Gupta // PID20315
Storage 5 sqm. Gallery to workshop area
LVL : + 3400 HOME WARE DISPLAY
27
5 DISPLAY OF WALL ART WORK
13220
ACCESSORIES FOR DISPLAY
COMMUNITY SITTING SPACE
MANEQUINS
HOMEWARE & ACCESORIES DISPLAY
VIEWING MIRROR
01
COMMUNITY SITTING SPACE
2890
Mezzanine 36 sqm. LVL+4350
WALL DISPLAY
Cafe - Repertwahr - 45%
Boutique - Nicobar- 30%
STORAGE AREA
INDIVIDUAL SITTING SPACE
LIFT 2000X
SITTING AREA
1600
ACCESSORIES FOR DISPLAY
Double Height 12545 X 7480
PLANTERS
LVL+4550
INDIVIDUAL SITTING SPACE
LVL+4400
VIEWING MIRROR
STEPPED SITTING SPACE AVOIDING VISUAL HINDRANCE
SITTING SPACE WAITING AREA
ACCESSORIES FOR DISPLAY
ACCESSORIES OF DISPLAY
VIEWING MIRROR
SITTING AREA
VIEWING MIRROR SITTING AREA
SITTING AREA
Total Area : 1050 sqm. 02
130
Site 3d Axometric - Bindidng Element and its Transformation
Shagun Gupta // PID20315
Shagun Gupta // PID20315
131
Zoning // Ex.05
Service Arena
Service Area
Ramp Consultation Room
Framed Display
Display Arena
Counselling Room Reception
pvt. Service Area Entry Cafe /Lounge
Daycare
Accessories Display
Shivani Vijay // pid20325
Shivani Vijay // pid20325
132
Shivani Vijay // pid20325
Partial Experience of Entry into the Retail
Shivani Vijay // pid20325
133
Entrance is designed with inspirations from a rock-cut cave architecture with narrow path and darkness. Abstraction is made using Timber as the prime material .Subtle lights provided in between the wooden members resonates the features of an Indian cave,.
Entrance to the restaurant- Only at Third Floor
Sri Sailesh.A // PID20356
Music performance is situated at the centre around which the fine-dining experience is provided. No access is provided in-between the two floors through the central cut-out and it seems like a mezzanine floor through which maximum visual access is provided form either of the floors.
Third Floor- View of the central performance area Abstraction of Indian Rock-cut Architecture using Timber
Sri Sailesh.A // PID20356
134
Different material is used in the fourth floor to distinct the floors and cardboard as a material is very light weight and can be designed to sound acoustically good.
Fourth Floor- View of the Dining and performance area
Existing capital of the column is further developed as performance area at different levels but not distorting the visual harmony.
Sri Sailesh.A // PID20356
Service Shaft throught the building Cooling Tower at the Terrace Fourth Floor Third Floor Second Floor First Floor Ground Floor Basement-1 Basement-2
Chiller at Basement
Area of Intervention AHU Sri Sailesh.A // PID20356
135
Shaft- Plumbing, Electrical
Shaft- Plumbing, Electrical
Shaft- Plumbing, Electrical
Uttara Haridas // PID20383
136
Uttara Haridas // PID20383
Uttara Haridas // PID20383 Uttara Haridas // PID20383
137
Performance Music Studio Library
Dance Studio
Foyer
Crafts Studio
Gallery
Cafe
Vibhuti Kathpalia // PID21396
View from the exterior corridor
Transitioning corridors
Sculpture Gallery
Library nook
Vibhuti Kathpalia // PID21396
138
Crafts area
Performance Arena
Vibhuti Kathpalia // PID21396
PERFORMANCE
A
Library Archive ±00
±00
±450 +450
+450 Music Studio (temporary green room)
+900
+900 Store
FTC
g ngin Cha ms Roo
Instrument store
Mirror
Registration
ers
Lock
Sculpture Gallery ±450
Foyer
Lobby
±00
ge Loun ers Staff Lock and
in
Retail
Adm
lar ns Modu Statio Work
Drying
ts Craf ly Supp
Vibhuti Kathpalia // PID21396
139
h Was Area
Racks
VISITOR LIFT
VISITOR LIFT
±00
Vibhuti Kathpalia // PID21396
ing ang Ch oms Ro
ker
Loc
Ad
s
min
nge ff Lou kers Sta Loc and
sh Wa a Are
fts Cra y ppl Su
FTC
r
Mirro
ular Mod tion rk Sta
Wo
s
ks ng Rac
Dryi
Music Studio (temporary green room)
Instrument store
Store
Registration
Lobby
Retail
±00
+450
+900
VISITOR LIFT
PERFORMANCE
Foyer
+900
+450
±00
VISITOR LIFT
S G
PERFORMANCE
A
Library Archive ±00
±00
±450 +450
+450 Music Studio (temporary green room)
±00
+900
+900 Store
FTC
g ngin Cha ms Roo
Instrument store
Mirror
Registration
ers
Lock
Sculpture Gallery ±450
Foyer
Lobby
±00
ge Loun ers Staff Lock and
in
Retail
Adm
lar ns Modu Statio Work
Drying
Vibhuti Kathpalia // PID21396
Racks
VISITOR LIFT
VISITOR LIFT
ts Craf ly Supp h Was Area
PERFORMANCE
A
Library Archive ±00
±00
±450 +450
+450 Music Studio (temporary green room)
+900
+900 Store
FTC
g ngin Cha ms Roo
Instrument store
Mirror
Registration
ers
Lock
Sculpture Gallery ±450
Foyer
Lobby
±00
ge Loun ers Staff Lock and
in
Retail
Adm
lar ns Modu Statio
Work
Drying
Vibhuti Kathpalia // PID21396
141
ts Craf ly Supp h Was Area
Racks
VISITOR LIFT
VISITOR LIFT
±00
142
143
Design Development
Ayooshi Jain // PID20078 144
The G-Root Factory Program: F&B, FoodLab, Nursery, Retail and Cafe Location: Ahmedabad Area: 10000 sq.ft People of Ahmedabad enjoy their snacks, they love to eat out and explore whatever that is new. Weekends are the truly loud with everyone stepping out to relax. Post covid era, much to their dislike, has changed the way of life here. The snacking habits have now evolved, post covid as much as people should be staying in, they want to savor each and every outing. The interiors shall unite the creative worlds of food, art and interior architecture in a modern expression, playfully carving throughout the space and dividing the space in smaller areas with a central approach. The design and direction will consist of four central multi-functional areas listed as the Food Lab, the mini nursery, a retail for daily use sustainable objects and a cafe. Straightforward and clean, the language of spatial intervention 145
should reflect of an earthy palette, with colors inspired from the organic produce and flowers. The retail of such items offers a great opportunity for the people who don’t have exact materials at home, where you can buy fresh and learn how to use them, or buy ready-made fresh organic produce/ reproduce. All this while “luxurising” the idea of organic produce in a tastier and more healthy way in addition to stressed households achieve their wellness goals.
The snacking habits have now evolved, post covid as much as people should be staying in, they want to savor each and every outing. But as the research suggest, people started to move in for more healthier options, organic being the most sought out word for the same, a consumable item without any chemicals. With the organic produce, people also started taking care of their health due to post covid complications. Work from home too contributed into weight gain/ health problems for many. Shoppers have changed how they are choosing their foods. All this while “luxurising” the idea of organic produce in a tastier and more healthy way in addition to stressed households achieve their wellness goals. Balance of good eating habits with satisfying their family’s emotional needs.
greens
collaborative consumption
fresh produce
satisfactory growth
The G-Root Factory
146
Membranes, Permeable, Circulation, Mirrored surfaces and Volumes.
Highlighted arenas, Light and form, Axial focus enclosure for display.
Changing volumes, Elements as space definer, Enclosure for display, Layout as a visual barrier. 147
Side elevation
First Floor Layout plan
Ground Floor Layout plan 148
DISPLAY LEVEL +4775 MM LEVEL +4275 MM
NOTES:-
MEZZANINE
LEVEL +9250 M DO NOT SCALE THE DRAWING. B.O.S LVL THE DIMENSIONS SHOULD BE CHECKED AND VERIFIED BEFORE THE EXECUTION OF LEVEL +8200 M WORK ON SITE. 3. ANY DISCREPANCY FOUND IN LEVEL +2115 MM THE DRAWING AT SITE SHOULD BE BROUGHT TO THE NOTICE OF THE ARCHITECT. MM 4. ALL WALLS TOLEVEL BE 9"+1150 UNLESS MENTIONED.
5083 3583 1520
DISPLAY WINDOW
2063
DISPLAY WINDOW
1330
1
LEVEL +8200 MM
95
1
2063
1
LEVEL +645 MM
MEZZANINE PLAN SCALE 1:50
LEGEND:
LEVEL +5550 MM
LEVEL +5550 M LEVEL +00 MM
D3
LEVEL +5400 MM
LEVEL +5400 M
LEVEL +4500 MM
LEVEL +4500 M
LEVEL +4200 MM
LEVEL +4200 M
LEVEL +3600 MM
LEVEL +3600 M
LEVEL +2200 MM
LEVEL +2200 M
STATUS
ory
LEVEL +3630 MM
1. 2.
LEVEL +9250 MM B.O.S LVL
LEVEL +1150 MM
D3
LEVEL +1150 M
WORKING DRAWING
LEVEL +645 M
PROJECT
LEVEL +645 MM
LEVEL +00 MM
250
99
99
10
10 250
14
40
520 1303
75
310
SCALE
:
1:30
DRAWN
DATE
:
26-04-2022
CHECKED : Ayooshi Jain
REV NO.
:
02
APPROVED:
: Ayooshi Jain
95
310
320
DISPLAY UNIT DETAIL
AYOOSHI JAIN PID20078 ID.4019 // Realization of Interior Projects : From Concept to Construction
48
1224
75
1453
225
GROUND FLOOR
285
10
110
94
285 520
150
10 20
48
40
20 40 40
320 225
45
DISPLAY DETAIL SCALE 1:10
DISPLAY DETAIL SCALE 1:10
DETAIL AT B SCALE 1:10
45
NORTH
774
95
FLOOR NAME
370 125 580
315
570
580
570
500
140 95
315
10
125
119
10
100
500
140 95
79
370
95
DRAWING TITLE:
R7
DETAIL AT A SCALE 1:10
72 15
LEVEL +00 MM
R7
Section
G-ROOT FACTORY
CLIENT
SECTION SCALE 1:50
1074
SECTION SCALE 1:50
MEZZANINE PLAN ARENA FRAME STRUCTURE DETAIL ARENA FRAME STRUCTURE DETAIL SCALE 1:20 SCALE 1:5 SCALE 1:5
MEZZANINE ELEVATION SCALE 1:25
DETAIL AT B SCALE 1:15
312
15
12
270 300
15
110 150
94
14
75
150 50 25
310
48
1224
75
1303
48 75
1453
MEZZANINE PLAN SCALE 1:20
95
DETAIL AT D3583 1520 SCALE 1:10
1330
95
5083 1500 2063
1500
2063
1501
312
75
150 50 25
310
15
270 300
12
15
Front DETAIL Elevation AT D
DETAIL AT C SCALE 1:10
SCALE 1:10
149
MEZZANINE SEC SCALE 1:25
PROJECT
PROJECT
LEVEL +00 MM
G-R
R7
R7
CLIENT
CLIENT
LEVEL +00 MM
SECTION SECTION SCALE 1:50 SCALE 1:50
28 520 5 285
520
FLOOR NAME
DISP
DRAWING TITLE:
99 250
250 10
10
GRO
A AYOOSHI P PID20078 ID.4019 //ID P Projects : F ConstructC
310
310
40 20 20 40 40 40
225 225
FLOOR NAME
99
315
DRAWING TITLE:
315
10
10
10
500
DATE
:
SCA 1:30 DATE 26-04
REV NO.
:
REV 02
SCALE
:
95 95
320 320
500
570 570
580 580
10
125 125
370 370
140 140 95 95
DISPLAY DISPLAYDETAIL DETAIL SCALE SCALE1:10 1:10
NORTH
45 45
NOTES:-
ARENA FRAME STRUCTURE DETAIL ARENA FRAME STRUCTURE DETAIL SCALE 1:5 1:5 SCALE
1. 2.
DO NOT SC THE DIMEN CHECKED AND VERIF EXECUTION WORK ON 3. ANY DISCR THE DRAWING BROUGHT TO T ARCHITECT. 4. ALL WALLS MENTIONE
LEGEND:
5083 3583 1520 1330
95
1500
2063
1501
PROJECT
1525
WORKI
G-ROO
LEVEL +4200 MM B.O.S LVL.
FLOOR NAME
MEZZA WORK
LEVEL +930 MM FIRST LANDING
780
150
2730
MEZZA
DRAWING TITLE:
1170 150
5575
LEVEL +2880 MM MEZZANINE LVL. LEVEL +2730 MM BELOW MEZZANINE LVL.
1800
150
1170
CLIENT
150
1195
STATUS
95
1500 2063
AYOOSHI JA PID20078 ID.4019 // Re Projects : Fro Construction SCALE
:
DATE
:
26-04-2022
REV NO.
:
02
NORTH
LEVEL +00 MM GROUND FLOOR
Mezzanine Section MEZZANINE SECTION SCALE 1:25
150
Exploded isometric; the facade is of glazed clay jali to let in the filtered light and form the pattern which is used as an element itself. 151
Dhyey Chag // PID20106 152
Halari Otlo Program: Eatery, Retail and Interactive Hub Location: Jamnagar Area: 9900 sq.ft Halari otlo!! a place where people of all age feel inclusive and interact. The model focuses on catering a tri functional space accommodating an eatery, food retail and an interactive hub considering all age group as target audience rather just focusing on a single one. Here one can fresh pick the ingredients and customize the dishes as per their wish promoting the idea of food retail and eatery working hand in hand where this feature also is the USP of the model. Considering the demographics of people of jamnagar city and nature of typology of the proposal, it needs to be budget friendly keeping in mind the spending power to the people. The ultimate goal of the proposition is to generate a greater foot fall so as to benefit the client with income more than rental income percentage. This model shall also have a scope of future expansion targeting at national 153
level by the scope of working on brand building entity of the model. Thus from the above situation it leads to have an interior design proposition which is budget friendly yet vibrant and attractive to develop a successful business model along with giving the city the current need of an hour.
First Floor Plan: This space is designed to give one an experience of family dining in a traditional contemporary ambiance created through minute detailing in furniture.
Ground Floor Plan: This space is designed to attract the maximum footfall through its facade, outdoor spaces and vibrant interiors. 154
Basement Plan: This space is designed to focus on maximum public interactions through games and dining spaces around them.
Front Facade view
155
156
575
575
1455
30
30
30 340 30
340 30 340 30
340 30 340 30
340 30 105
105 1030
1030 340 30
30
2100
2100
340 30
340 30
150 75 1025 340
100 340 30 200
100 340 30 200
375
375
325 200 375
325 200 375
340 340
340
2550 340 30
30
2550
340 340 340
340 30
2700
2700
950
950 1025
DETAIL DETAIL A A
275 275
275 275
1455
330
3880
450
450 150 5410 150 75
3880
400
2700
2700 400
5410 150
600
375
375
330
600
SECTION SECTION BB BB
ELEMENT 2 :-2ELEVATION :- ELEVATION Elevation of rack ELEMENT with digital screenB B
Section through the racks experiencing the double height SCREW RECLAIMED TEAK WOODEN HAND RAIL
25 X 50 RHS 25 MM TH. MS SECTION
150 TH. RCC SLAB
10MM GASET PLATE ANCHOR FASTENED IN RCC
25 MM R.H.S
25 MM M S BRACKET
10 MM GASET PLATE 25 MM R.H.S GYPSUM BOARD 5 MM GROOVE
M S CLAMP DIGITAL SCREEN
Ceiling to Rack detail
150
1650
2700
2700
900 460
150
900
5410
150
5710
460
5410
5710
1800
BRANDING BRANDING
BRANDING BRANDING
MMTH TH MDF 1515MM MDFWITH WITH DUCOPAINT PAINT DUCO 25 MM BEADING PATTI
1075
1075
300
25 25
25
300
25
300
25
300 25 300 25 300 25
1370
25
25 25 25 25 25 25
25
157
1650
25 25 25 1350 25 25 25
100 300 100 300 100 300 50
45
25 440
1500 25
440 25
50
ELEMENT :- SUSPENDEDchowk RACKS PLAN Plan of Racks in2 entrance
RHS SANDWICH SANDWICH MM S SRHS BETWEEN TEAK BETWEEN TEAK
25 MM BEADING PATTI 100 300 100 300 100 300 50
25
1525
B
FOOD RETAIL CHOWK
FLANGE MM S SFLANGE
WOODEN BATTEN WOODEN BATTEN INTERLOCKED INTERLOCKED
45
A
440
25
1520
50
440
25
440
1500
25
440
25
150
Detail of railing and TV bracket
ELEMENT :- ELEVATION ELEMENT 2 :- 2ELEVATION A A Elevation of wood and MS Rack
PLYWOOD SHELF
PLYWOOD SHELF M.S.RHS BOTTOM MS RHS BOTTOM
MDF
50 MM QUARTZ CHAMPHERED DETAIL GEOMETRICALLY EXTRUDED WOODEN PATTA
PROFILE LIGHT
GAS LINE WITH 'U' BRACKET
QUARTZ
25 X 25 'L' CLEAT
PLYWOOD DRAWERS
S.S PLATE HOLDER
BRAND FABRIC INSERTED IN ALUMINIUM SECTION ALUMINIUM SECTION SCREWED WITH 12 MM PLY 12 MM PLY 25 MM R.H.S 75 MM STONE SKIRTING ON PLY PLY STUD FOR SUPPORT
BOXING 75 SKIRTING
Detail of cascade plate collection counter Detail of Live counter DETAIL CASCADE PLATE HOLDER DETAIL COUNTER
View from central chowk to live kitchen
Live quick bite counter
Single seater alley seating 158
Indian seating and Ledge seating
160
1200
555
150
975
1200
595 RCC SLAB
450
RCC COLUMN
460
10
2 MM PERFORATED SHEET FOR NAME BOARD 25 X 25 RHS
1315
10 MM CLEAR GLASS
GEOMETRICALLY EXTRUDED WOODEN PATTA
875
25 MDF CASCADE PLATE COLLECTION COUNTER WITH DUCO PAINT BACK LIT BRANDING FABRIC FABRIC ON PLY 75 MM STONE SKIRTING
50 25
75
75
743
150 180 50 260
865
50 x 50 WOODEN MEMBER
ELEVATION A
Elevation showing the live cooking and collecting space 159
1700
230
375 50
1690
100
1144 2955
330
L C 1
1200 5645 880
285
635
545
635
545
635
105
1200
R
400
R9
40
105
610 100
64
0
285
00
12
70
16
450
1195
A'
150
1350
A
1010
1040
555
230
1200
L C 2
1200
DUMBWAITER
855 1540
2102.5
Indian seating
880
3570
100
1200
Plan of Live kitchen 160
300 150
450
Indoor Outdoor seating: A dining space designed to connect the indoor and outdoor experiential dining through a folding window detail
DETAIL A
600 X 450 RCC BEAM 8 MM TH. BRASS PATTI
1800
1800
CEASER STONE LINTEL
25 MM WIDE CHANNEL/ TRACK FOR PIVOT BRASS HINGE
DETAIL B
12 MM GLASS IN ALUMINIUM SECTION
DETAIL C
175
40
3 MM NANO TOPPING ON PLY COUNTER TOP VIRGIN BABOOL WOOD SEAT TOP M.S CYLINDRICAL PIPE
550
765
BRASS STOPPER ALUMINIUM CHANNEL WITH ROLLER 25 X 25 M.S "L" CLEAT
450
1200
100130
3185
230
230
3185
230
INDOOR OUTDOOR TABLE PLAN 161
1100
745
1800
1100
595
115 240
450
5 MM M.S PLATE
Indian Dining space: Low heighten raised seating designed to experience the Indian-ness by adding details of traditional Indian design.
2824.2
300
250
25 50
100
185
500
185
500
150
INDIAN SEATING CHAIR
25
500
300
25
300
1050
500
25
300
ACACIA WOOD BASE TABLE
1205
RAW BABOOL WOOD CARVED CENTERPIECE
300
25
300
1205
25
300
10 MM BRASS PATTI
25
300
1050
25
300
500
25
300 WIDE TREAD IN LAMINATED WOODEN FLOORING
50 25 25 230
75 25 250
50
250
25
300
300 25
300 25
300 25
300 25
300 25
300 25
0
WOODEN SCREEN PLAN ( PARTITION A)
50
0
50
50 X 100 WOODEN BATTEN 25 X 100 WOODEN MEMBER 25 X 25 WOODEN MEMBER
300
25 30 25
300
25
30
INDIAN SEATING PLAN
25 30 25
25 X 100 WOODEN MEMBER
25 30 25
300
25 30 25
300
25 30 25
300
25 MM WOODEN CARVED SHEET
300
2390
25 30 25
300
5 MM GROOVE
30 25
WOODEN SCREEN PLAN ( PARTITION B)
25
2185 150
WOODEN SCREEN ELEVATION ( PARTITION A) 162
50
30
300 30 300 30 300 30 300 30 300
2700
300
30 300
450
30
160
315
12
150 50 200 50
30
155
CROSS SECTION AA'
WOOD - FABRIC SCREEN PLAN
50 X 50 WOODEN BATTEN 5 MM GROOVE
5 MM TH. BEADING PATTI 25 MM WIDE WOODEN BATTEN JUTE FABRIC WRAPPED ON PLY
163
450
Longitudinal Section
150
SLAB TOP +5860 MM
460
FALSE CEILING +5600 MM
200
1190
SCREEN TOP +5250 MM
850
RAILING TOP +3890 MM
150
SLAB TOP +3160MM
460
BRANDING
BRANDING
BRANDING BOARD BOTTOM +2400 MM
2100
FOOD BOARD BOTTOM +2050 MM
NAME BOARD
LIVE COUNTER TOP +800 MM LIVE COUNTER TOP +630 MM
500 250
300
600
SUSPENDED RACK BOTTOM +300 MM 150 MM TH. GLASS BRICKS 00 MM SEMI PERMEABLE SCREEN -150MM
HIGH TABLE TOP -2350 MM COUNTER TOP -2125 MM
TABLE TOP -2680 MM RISER -3040 MM BASEMENT FLOORING -3200 MM
Cross Section 164
EXISTING PARAPET TOP +6310 MM SLAB TOP +5860 MM FALSE CEILING +5600 MM BEAM BOTTOM +5250 MM
RACK TOP +4255 MM INDIAN TABLE TOP +3835 MM
SLAB TOP +3160 MM FALSE CEILING +2740 MM DESIGNER CEILING BOTTOM +2260 MM PENDANT LIGHT BOTTOM +2015 MM LIVE COUNTER TOP +1085 MM
LIVE COUNTER TOP +895 MM
LIVE COUNTER TOP +300 MM OTLO LEVEL +00 MM
SHELF TOP -600 MM
DIGI SCREEN BOTTOM -1500 MM HIGH TABLE TOP -2125 MM COUNTER TOP -2350 MM
BASEMENT FLOOR -3200 MM
From Double height chowk to Indoor outdoor seating 165
Jhanavi Parikh // PID20150 166
Mitti Lifestyle Program: Store and Cafe Retail, Eat and Exhibit Location: Ahmedabad Area: 8200 sq.ft The site is located next to IIM, Vastrapur road, Ahmedabad. This residential built form was initially converted into a cafe called Goodies in the year 2013. Later, it was shut in the year 2015. A franchise called Deja Vu was started in the same place which functioned for nearly 5 year but was shut down in March 2020 due to lockdown. There lies an opportunity to create a Program that aims to provide a platform that offers collaboration with a self-sustainable model targeting the arts and artisans as its core. This can be done by designing a multifunctional space for any brand that aims at sustainable approach focusing on providing a platform for artisans or art through collaboration. For the same, a space shall be designed for an Ahmedabad based home grown brand called ‘MittiLifestyle’ which promotes similar idea. 167
The brand is conceptualized with primary agenda of Slow & sustainable life style, devoid of any trends and the pollution associated with fast and invogue fashion.
Conceptualization
168
169
170
171
General Layout Plan
172
Mezzanine Level Plan
173
174
Copper sheet; Patina process unexposed
175
Copper sheet; Patina process 2 years
Copper sheet; Patina process 5 years
176
Copper Roof - representing the idea of constant change of nature - through its oxidization of colors - The Patina Process
Connected Mezzanine with double height space
Beverages counter with curvilinear table as main element
177
178
179
40 x 10 mm Teakwood polished bars Loose table for multifunctional use
Front Elevation
4.5 M wide plywood base to insert the table
Top View
Isometric View
180
40 x 40 MM Metal section
40 x 10 mm Teakwood polished bars
Stretched fabric to be pulled off
Metal frame structure as base structure
Loose table for multi-functional use 40 x 40 MM Wooden legs
4.5 M wide plywood base to insert the table
Exploded Isometric view
181
Shagun Gupta // PID20315 182
Repertwahr Program: Cafe Boutique Location: Lucknow Area: 11300 sq.ft Focus- Entertainment (FnB) | Engagement (Retail) | Interactive (Workshop space) The proposal for the space requires a partnership with a food franchise along with brand who have there studio spaces and boutiques to promote the creativity in clothing design and many more. A gathering space with auditorium which compliments & can hold the crowd longer of any age group being the residential area. 1) Cafe - Repertwahr : the name suggests the range or number of skills, aptitudes, or special accomplishments of a particular person or group one can have. An extension of an already developed cafe mode, space to establish one of its branch. 2) Boutique - Nicobar, Inspired by philosophy of products designed to last, not trend-driven, inspired by natural design and materials, and influenced by the culture. Unisex clothing, jewelery & accessories 183
3) Multipurpose workshop studio space - Held once in a week where people can come and learn designing in regards to clothing - fabric, material which will promote to learn a skill of designing : Hands on experience. A space to express your self showcase when it comes to designing.
Theatre and Cafe culture - an extension model - To generate maximum revenue - To increase footfall as FnB helps to increase the involvement.
Retail -Boutique integrating with a personal experience - To increase maximum public engagement and interactive spaces. - To involve maximum people of different age groups.
Workshop space - express yourself through clothing design- fabric, material - To promote a learning environment, skill set when it comes to designing. - To give a platform for different designer. - Hands on Experience 184
185
186
187
Site Sectional Perspective 01
Boutique Nicobar
188
Double Height Reception Area
Cafe Repertwahr
The FnB , Retail and Worshop is the way of hitting large amount of target audience. As the location lies in the residential area the introduction of exclusive boutique brand and a gathering space like cafe along with theatre space will help in creating the best usage of the site in all. The FnB as a function is spilled out for the person who is exiting the theatre will be engaged with the space and even when user is entering and waiting for the show may be discovers the more function associated with the space.
189
190
191
Concept Development of Binding Element - Detail ‘D’ 192
193
194
195
196
197
198
Material Palatte Dark Grey Satin DUCO Paint
Flooring Palatte
Rustic Brass Metallic Finish - Inlay
Lacquer Glass Matelac Satin painted glass
Wooden Finish Mica & Flexi Ply American Walnut
Plain Concrete Stucco wall finish
Soft Dreams Lux Rose Carpet Glossy finish Italian Marble White
Decolite Sheet - Brick Texture Sheet Panel
Glossy finish Italian Marble Grey
Material Palatte
Flooring Palatte
Dupont corian sand storm - table tops White Linen fabric on chairs
Rustic Brass Metallic Finish - Inlay
Translucent resin crush grey glass Lacquer Glass Matelac Satin painted glass Natural Terrazzo Wooden Finish Mica & Flexi Ply American Walnut Plain Concrete Stucco wall finish
199
Glossy finish Italian Marble Grey
Shiva Shishodia // PID20319 200
Habitat’s Den Program: Cafe, Reading and Leisure Zone Location: New Delhi Area: 8000 sq.ft The site is situated in India Habitat centre ,New Delhi,a convention centre which weaves in a unique interplay of institutions, supporting infrastructure and facilities such as conference venues, auditorium, hospitality areas, the library and resource center, and art galleries. Elegantly designed, the campus is a hub of activity while simultaneously being serene. The proposition is a multi-functional space which is collaborative, experiential and invigorating for the people who are visiting IHC and also for the office employees. The strength of the project is in its ability to create diverse experiences, pulling elements together in a holistic way so that guests and visitors alike would have an energizing experience. Habitat’s Den is based on need to create an optimal environment to boost cohesion, collaboration, and enable idea-sharing and solutions with multiple places to take a seat, have a 201
coffee and email or discuss in person, read, eat or play at leisure.
Floor Plan 202
Cafe and Bakery counter
Casual sitting area 203
Section
Cafe counter detail 204
205
Sri Sailesh A // PID20356 206
Food Tunes Program: Fine-Dine Restaurant Location: Chennai Area: 14100 sq.ft The project is proposed in a Shopping mall- “Grand Square mall” in Chennai. It is surrounded with a densely populated Residential zone which has a majority of families and working professionals. Since the mall is lacking a proper food court / restaurant despite of a very good footfall to PVR which is situated in the same floor of the site, a restaurant which compliments the darkness of a movie theatre is proposed which serves famous dishes from all over India in a single plate along with a musical feast. Inspirations from Rock-cut Architecture of India is taken as the concept for the project. The Design is such that a good visual connect is offered from any level of the floor and the central cut-out seems to be a mezzanine of the lower floor.
207
Analyzing the seating capacity with performance stage as the focal point
Column as a hindrance
Understanding the spatial constructs to provide a clear view point.
Maximizing the seating by tilting the orientation, which also provides a good view.
Multiple seating sizes with good connectivity. 208
Fourth floor plan at 3900mm from floor level
Fourth floor plan at 1200mm from floor level 209
Third floor plan at 1200mm from floor level
Waiting area - Third floor 210
Section A
Section B
Rear Seating 211
Plan
Section
Detail A
Detail B 212
Section
Snack and Savory outlet 213
214
Project: IIT Hyderabad Document: CC Building Acoustical wall panelling- Block- C Project: IIT Hyderabad Document: CC Building Acoustical wall panelling- Block- C Project: IIT Hyderabad Document: CC Building Acoustical wall panelling- Block- C
Project: IIT Hyderabad Document: CC Building Acoustical wall panelling- Block- C
A
A-A
Arched entry of a rock-cut cave architecture in a contemporary style. A-A Options for Acoustical wall panels pattern- Combination of two colors A-A
Acoustical wall panel of two colors 25mm thick of size Options for Acoustical wall panels pattern- Combination of two colors 600x1200mm
Option-1for Acoustical wall panels pattern- Combination of two colors Option Options A-A
Option-1 Option-1
Options for Acoustical wall panels pattern- Combination of two colorsOption-1
Option-1
Option-3
Pattern detail for a channeled wood works 215
Option
Option Ke
Option-2 Option-3
Option
Option-2 Option-3
Option
Option-3 Option-3
Option
Option-4 Option-4
Pattern detail for acoustical wall tiles
Sucheetra Pradhan // PID20360 216
Nappa Dori Exquisite Program: Exclusive Boutique Store Location: Ahmedabad Area: 10100 sq.ft About Brand: Nappa Dori is a tribute to quintessential Indian sensibilities, blended perfectly with contemporary interpretations in design, material and craftsmanship. Program: The program focus on creating an appeal to users through the brand which will showcase the benefits of the products of Proposing DIY To Exhibition function to the experiential space to the market area full of commercial hub and F&B to reach more number of users where Karigar and the customer will be imprinted. Purpose: The idea behind having this brand on board is to add on another layer of uniqueness by having an integrated exhibition space along with its signature lifestyle and food part making a new business model having four different function happening all together in a single environment 217
at different levels connecting it all together making it one-of-a-kind concept store. The proposal aims at forming a sequence where the user gets to make customized product for them and then the karigar to get it done to the level of detailing and to again make a visit when it gets exhibited. Thus the particular site can house this unique contemporary design brand adding a new layer of function to it.
Nappa Dori has built it's reputation around the sensuous naturalness of it's leather and it's beautifully hand-crafted bags. Nappa Dori Passion has made it an emerging leader in the field of leather, a timeless elegance that is rooted in the quality of the product and innovation of its design. Core values “The brand values are always consistent and provide Nappa Dori a unique identity and great customer loyalty.” Natural | Craftsmanship | Innovation | Ecological
Nappa Dori : The brand story Nappa Dori is a brand with tremendous brand recall and equity, built patiently over the years. Nappa Dori products are designed with the core objective of offering international , contemporary and fashionable products of high quality. Nappa Dori sells as ab up market brand, never as an inexpensive brand or in discount stores, it is an image brand or a cult brand.
Program Vision Work conducive Space Handcrafted Diner with theme Bespoke experience
Open - uncluttered Conceptual Experience
RETAIL STORE
CAFE DORI | CLUB
N A P P A
ATELIER
D O R I
E X Q U I S I T E
Experiment Detail Architecture Transformative
Concept store at Ahmedabad DORI LIVING
Clean and elementary designs Sustainable Handwoven
DIY FACTORY Collaboration Customization Interactive
DORI EXHIBIT Experience Valued Personal Exclusive
218
The brand identity Romatic Traveller
The Trunk Bag Earthy Colours Handmade Leather Products
PERSONALITY
PHYSIQUE
NAPPA DORI RELATIONSHIP Proud Reliable Trust worthy Travel partner
ESSENCE Nostalgia (Treasure) Mysticism Craftsmanship
SELF IMAGE Well travelled Adventurous Well defined notion of design
219
CULTURE Indian sensibilities with global appeal Vibrant Contemporary
REFLECTION Sophisticated Elegant Confident Opinionated Ambitious
SHOP FRONT FACADE - Connecting the old and new of the city via architectural brackets grows the essence of nostalgia.
Vision
Connectivity
Product
DIY
Karigar
Foyer
Admin Office
Karigar
ATELIER | DIY WORKSPACE - Space for one to experience the making and make bespoke product in collaboration with the karigar.
Vision
Connectivity
4 seater cafe
Sofa seater
The cafe
CAFE DORI -
Foyer
Central exhibition
Work cafe
Work conducive cafe space promotes for more footfall
220
Vision
Connectivity
Shop Front
Product
Reception
Entrance
DORI CONCEPT - Walks one through the range of exclusivity the brand owns which further takes one up with elemental stairs.
CAFE SPACE
RETAIL SPACE
10mm diameter steel tension cable at every two riser Metal handrail for tension cable Flat plate top rail for tension cable 10mm ms rod acting as the central support to the stairway system Central display space Nosing strip for timber tread
Typical tread support for timber tread and perforated mesh riser. 15mm steel plate stringer 600mm width to hold the tension cable upright S 01
+0.00 FFL EXISTING GF
Elemental staircase - Metal making Helical Stairway with the display unit serves as the connectivity line of the entire 3 level. Allowing traveler to meander. 221
SECTIONAL ELEVATION - The levels of progression takes one around the space and make an expression and the procedure that happens level by levels. The stairway is the connecting way to experience the brand with it three approach. 222
ATELIER | DIY WORKSPACE - Space for one to experience the making and make bespoke product
WORKAREA- Dedicated space for karigar to produce and celebrate the brand. WORK -SPACE
CAFE DORI - Work condusive cafe space promotes for more footfall along much to explore the brand.
DORI EXHIBIT Transformative space as a cafe and an exhibit space to display up bespoke products in colaboration with the customer. CAFE -SPACE
DORI CONCEPT - Walks one through the range of exclusivity the brand owns.
223
Curated space with different functions as pause points, makes one get a deep dive into the brand identity.
224
25 25 15 40
26
735
Cushioning with upholstery as per selection
CAFE COUNTER WITH SOFA - Seater allow one to experience the inside outside space of the cafe. The sofa tends to be a extension of the cafe space to seating space.
610
25 mm ply with veneer on top
100
ENTRANCE - Point of celebration for the brands in house Cafe | Dori Living products to welcome. Its a sensorial experience for one getting to travel further.
25 mm ply with rounded edge beading
38 X38 M.S. RHS 25 mm ply Microtopping on flexi ply as per moulding
680
50
258 100
25
495
5 mm Flexi ply
100 38
Solid Wood Counter top Laminate on 25 mm ply
Display Shelf
Profile light
225
1177
6mm thk Clear glass 25 mm th beading as per detail
Display Shelf
38 134
CAFE COUNTER WITH SOFA - Display unit along with the statement cafe counter spreads through the space giving importance to all the functions.
27
376
50 mm thick veneer on ply Billing counter top
Under table Storage compartment
Uttara Haridas // PID20383 226
The MILL Program: Co-Work and Community Center Location: Hyderabad Area: 16150 sq.ft The lock-down of 2020 led to a major lifestyle transformation, compromising work environments, schooling, fitness, and leisure activities. The Mill introduces the studied neighborhood to an environment that aims to emphasize on work-life balance. It caters to almost every target group, offering co workspaces, a fitness centre, a restaurant, and educational spaces. The program is devised in a manner that helps the users to create a healthy routine and move away from makeshift work environments at home. The design approach aims to give the users a collaborative workspace, motivate them to focus on physical and mental health in an interactive environment and allow meandering and exploration within the space. The programmatic and elemental interventions must allow the client to scale the concept in different locations with some room for creative 227
alterations. This creates a profitable business model that has a scope for expansion in various locations.
Ground Floor Layout
Mezzanine Layout 228
Sections
229
Envelope Optimization 230
LVL + 3940 LVL + 3625 LVL + 3065
12mm THK GYPSUM BOARD SUSPENDED CASSETTE AC
LVL + 2515
UPVC WINDOW FRAME UPVC WINDOW FRAME R2 C5 T5
LVL + 37 LVL 0 D
Section Cafe
Plan Cafe 231
22mm PLYWOOD
750
20mm SQUARE RUBBER FEET
5
0
86
1300
1300
0
50 R1
12 50
50 12
12 50
50
R1
800
R400
12 50
70
R40
22mm PLYWOOD 350
350
86
0
65
0 65
R4
0
0
0 35
5
R40
0 22mm PLYWOOD
0
R40
0
R2
86
R40
00
22mm PLYWOOD
R4 70
1250
1250 0
31
1300
31
R150
00
R2
20mm SQUARE RUBBER FEET
86
1300
R150
22mm PLYWOOD
22mm PLYWOOD
750
20mm SQUARE RUBBER STOPPER
0
20mm SQUARE RUBBER STOPPER
22mm PLYWOOD SS SQUARE PIPE 40mm x 40mm
35
22mm PLYWOOD SS SQUARE PIPE 40mm x 40mm
800
R400
Element Workstations 232
LADDER TRUSS STEEL HAUNCH 5mm THK
LVL +9676 LVL +6870
F19 F18 CORRUGATED SHEET PRIMARY I BEAM SECONDARY I BEAM 40mm ALUMINIUM CHANNEL
LVL +4870 LVL +4420 LVL +4410 LVL +4010 LVL +3697
12mm THK GYPSUM BOARD UPVC WINDOW FRAME DOUBLE GLAZED UNIT
LVL +2624
F9 F10 F6 CARPET TILES 10mm 24mm THK PLYWOOD
LVL +124 LVL 0 C
WATER-PROOF UPLIGHTER
Vegetation Pit Section
315
Vegetation Pit Plan
690
3-WAY SS CONNECTOR Ø 50MM
355
3079
730
SS PIPE Ø50mm
320
280
UPHOLSTERED CUSHION TIED TO FRAME 22mm PLYWOOD
355
POWDER COATED SS PIPE COLOUR- C-01 Ø50mm SS BASE PL 200mm x 200mm x 5mm
Booth 233 2650
L
Rohit Garabadu // PID21287 234
Studio Dastkari Program: Event Venue and Crafts Experience Studio Location: Hyderabad Area: 12800 sq.ft This project aims at creating an experiential space celebrating Indian Crafts & communities. Shifting from the common narrative of ‘bazaars’ and ‘melas’, the client wanted to create a space where people can experience crafts and craftsmanship first hand, in multiple scales of products, furniture & space-making. Post pandemic, the idea was to create a purposeful commune with multiple revenue streams which would allow the project to survive and adapt to such future lock-downs. Responding to the local needs and context , this project primarily boasts of configurable event venues for hosting workshops, performances, corporate gatherings, prototyping etc. Secondary programs include a small cafeteria, crafts retail and a co-working space for the local residents around. The design aims to create spaces and experiences by extrapolating 235
Indian crafts into space-making with technology. A collaborative space of crafts, in crafts and for crafts.
Metal Suspension Cable Dia 15mm
Double rollers with MS clamp screwed
Y1
200 X 200mm Cedar wood Member Splined Mitre Joint
X1 140
250
120
140 Double rollers with MS clamp screwed MS suspended Channel system - refer Plan Wooden trim stopper
40 X 200mm Cedar wood vertical Member Tongue & Groove Joint
600 X 600mm pivotable panel for displaying products etc.
130
650mm horizontal divider tongue & groove Joint
1200 X 2500mm detachable panel (for opening)
250
300
Wooden trim stopper
380
400
Polished SS pivoting Rod Dia 30mm
Secured with 8mm Allen Screw
Polished SS pivoting Rod - for Platform Dia 40mm
140
120 400
Bottom channel ball bearing roller
140 400
2500 X 3000mm pivotable Panel (for Stage)
200 X 200mm Cedar wood Member Splined Mitre Joint - 2 x roller wheels below
X1
600 X 600mm shelving panel - pivotable 50mm Cedarwood laminated 2500 X 3000 X 75mm Stage Panel - pivotable Rubber stoppers below
EXPLODED ISOMETRIC
VIEW
DIVIDER PANEL ELEVATION - TYPE 2
ISOMETRIC VIEW OF PANEL - TYPE 2
DIVIDER PANEL - TYPE 1
SECTION Y-1
SECTION X-1
Stage Divider Panel Segregation options and Detail drawing 16mm double -layered Flexiply -screwed onto metal framework as per profile SHADING DEVICE
40mm Dia Brass finished Gunmetal hollow section - bracing
280mm Dia Blown Glass sphere
16mm double -layered Flexiply -screwed onto metal framework - as per profile SHADING DEVICE
16mm double -layered Flexiply -screwed onto metal framework - as per profile SEATING
Facade gateway element detail
980 760
110
34 34 34 34
330
34
34
34
110
236
Structural Slab
Metal Perforated Panels - False Ceiling @8.00mts
Suspended Ceiling to Structural Slab through channel supports
Recessed 2’x2’ Lighting
Meeting Rooms 2,3 & Services
Silent Working Zone
Room
Co-works @ Mezzanine lvl Cafeteria @ Mezzanine lvl
Informal Event Venue-4
Wall Paneling
FM Office Storage Room Event Venue-1
Event Venue-2 @ Ground lvl
Workshop Area Cafeteria @ Ground lvl Retail Alley Reception & Waiting Structural Capital Columns
Way to washrooms & Service areas
Full ht Curtain Walls with interchangeable Craft panels
West Entrance
Exploded isometric 237
Facade Gateway Element
238
239
Vibhuti Kathpalia // PID21396 240
Triveni Kala Shala Program: Multi Arts Cultural Center Location: New Delhi Area: 10900 sq.ft The site is located in South Delhi, in a commercial complex called ‘Vasant Square Mall’. Since the construction of the complex in 2008, the third floor of the complex has not been occupied due to extremely low foot fall of the complex. A neighborhood survey revealed the need of reading zones, co-working spaces, multi-hobby zones and a cultural center for local artists. The neighborhood also observes a high population of senior citizens, who due to lack of dedicated areas have been restricted them to their homes, with leisure time being limited to neighborhood parks. Grabbing this opportunity, a multi-arts cultural center has been proposed in the area. Triveni Kala Sangam, a multidisciplinary cultural hub, currently located in central Delhi which focuses on the confluence of different art forms and promotes local artists, managed by the Triveni foundation has been identified as the client for the project. 241
The project ‘Triveni Kala Shala’, will focus at holistic development of children by allowing them to explore multiple arts, learn by performance, and interact with local and international artists along with bridging the gap between local artists and the community. Learning with the community and intergenerational interactions will stay at the core of the project.
Kala Sangam Established in 1960 by ( late ) Padma Shri Smt. Sundari K Shridharani and designed by the celebrated architect, Joseph Allen Stein, Triveni has been the cultural melting point for the National Capital since 1960.
Triveni Kala Sangam Primary spaces
ART
Shridharani Art Gallery DANCE
MUSIC
Triveni Kala Sangam imparts classes for Art, Indian Classical Dances and Indian Classical Music. A not-for-profit organization that does not take any donations, and has been for the last 6 decades offering a wide range of opportunities to artists and art enthusiasts. The complex serves as a hub for events, workshops and classes round the year.
Triveni Art Gallery Triveni Auditorium Sculpture court Lecture rooms Amphitheater
Secondary spaces: Children’s open art gallery Triveni Kala Sangam’s Dance department offers training facilities in the following classical dance forms: Bharatnatyam, Odissi, Chhau, Kuchipudi, Kathak
Triveni Kala Sangam’s Music department offers training facilities in vocal and instrumental music in the following categories: Classical Hindustani Vocal, Tabla, Sitar and Flute
Triveni Kala Sangam’s Art department offers classes in: Fine Arts, Child Art, Sculpture, Pottery & Ceramics and Photography.
Art Heritage Gallery Art Pilgrim I & II Triveni Cafe
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BAY WINDOWS
RETAIL STORE
ION EXHIBIT STORE F-04
MAGZ. STAND
V-02
F-04
V-02
+450
+00
+00
+450
ASSISTED DESKS
UP UP
V-02
READING PIT
MAGZ. STAND
V-08
F-06
V-04
N
PREFUNCTIO
WASH
V-04
UP
AREA
BAKING COUN TER
PREP COUN TER
V-03
+450
V-04
COUNTER SEATIN
DISPLAY SHELF E INTERACTIV SCREEN FOR ON REGISTRATI & BILLING
BEVERAGE COUNT ER
G
F-03
+00
V-08
ZONE - 1
CROCKERY STORAGE
ETHNIC CAFE F-02
KITCHEN
V-03
F-04
COLD STORE
+ SECURITY CHECKOUT
BASED SENSOR M DOOR ALAR
Zone 1: Part Plan
SERVICE ENTRY
DRY STORE
EXIT
+00
TRIVENI KALA SANGAM
CEPT UNIVERSITY FD-PG ID
PART PLAN: ZONE 3 SCALE: 1:20 @ A2
DRAWING NAME :- PART PLAN
PROJECT- TRIVENI KALA SANGAM MULTI-ARTS CULTURAL CENTRE
DRAWING SHEET :- 04
MULTI-ARTS CULTURAL CENTRE NEW DELHI
LIBRARY & CAFE CONSTRUCTION DRAWING
DRAWINGS BY
:- VIBHUTI KATHPALIA
SITE - THIRD FLOOR, VASANT SQUARE MALL,NEW DELHI
VIBHUTI KATHPALIA (PID21396)
DATE: 31-03-2022 SCALE: GRAPHICAL
GENERAL NOTES: 1.
ALL DIMENSIONS ARE INDICATIVE.
2.
THE CONTRACTOR SHALL VERIFY THE ACTUAL DIMENSIONS AND LEVELS ON SITE BEFORE.
3.
THIS DRAWING IS TO BE READ AND SCALED.
4.
ANY DISCREPANCY SHALL BE BROUGHT TO NOTICE OF THE ARCHITECT FOR CLARIFICATION.
+150
STAGING AREA
+1350
TELESCOPIC SEATING
INSTRUMENT STORE F-04
F-03
+900
+450
V-03
+00
GREEN ROOM F-04
BRANDING
V-10
V-11
& DANCE DIO MUSIC STU
STAGING AREA
F-03
RECEPTION
V-03
V-10
BACKSTAGE
FOYER
V-08
F-03
RETAIL CORRIDOR
ZONE - 2
Zone 2: Part Plan
V-01 ENTRANCE &
EXIT
TRIVENI KALA SANGAM
CEPT UNIVERSITY FD-PG ID
PART PLAN: ZONE 2 SCALE: 1:20 @ A2
LIBRARY & CAFE CONSTRUCTION DRAWING
V-08
F-03
DRAWING NAME :- PART PLAN DRAWING SHEET :- 04
MULTI-ARTS CULTURAL CENTRE NEW DELHI
DRAWINGS BY
:- VIBHUTI KATHPALIA
PROJECT- TRIVENI KALA SANGAM MULTI-ARTS CULTURAL CENTRE SITE - THIRD FLOOR, VASANT SQUARE MALL,NEW DELHI
VIBHUTI KATHPALIA (PID21396)
DATE: 31-03-2022 SCALE: GRAPHICAL
GENERAL NOTES: 1.
ALL DIMENSIONS ARE INDICATIVE.
2.
THE CONTRACTOR SHALL VERIFY THE ACTUAL DIMENSIONS AND LEVELS ON SITE BEFORE.
3.
THIS DRAWING IS TO BE READ AND SCALED.
4.
ANY DISCREPANCY SHALL BE BROUGHT TO NOTICE OF THE ARCHITECT FOR CLARIFICATION.
V-05 +00
V-06
+150
V-03
STAGING AREA
DANCE & MUSIC STUDIO F-01 AHU ROOM
V-03
F-04
V-11
V-02
V-07
UNGE STAFF LO F-04
V-12
FOYE CABINET
F-03
CRAFTS STUDIO F-02
ZONE - 3
DRYING RACKS
Zone 3: Part Plan PART PLAN: ZONE 1 SCALE: 1:20 @ A2
243
R
SUPPLY
WASH AREA
CEPT UNIVERSITY FD-PG ID LIBRARY & CAFE CONSTRUCTION DRAWING
TRIVENI KALA SANGAM MULTI-ARTS CULTURAL CENTRE NEW DELHI
DRAWING NAME :- PART PLAN DRAWING SHEET :- 04 DRAWINGS BY
:- VIBHUTI KATHPALIA
PROJECT- TRIVENI KALA SANGAM MULTI-ARTS CULTURAL CENTRE SITE - THIRD FLOOR, VASANT SQUARE MALL,NEW DELHI
VIBHUTI KATHPALIA (PID21396)
DATE: 31-03-2022 SCALE: GRAPHICAL
GENERAL NOTES: 1.
ALL DIMENSIONS ARE INDICATIVE.
2.
THE CONTRACTOR SHALL VERIFY THE ACTUAL DIMENSIONS AND LEVELS ON SITE BEFORE.
3.
THIS DRAWING IS TO BE READ AND SCALED.
4.
ANY DISCREPANCY SHALL BE BROUGHT TO NOTICE OF THE ARCHITECT FOR CLARIFICATION.
Sections
Floor plan
+150 +00
MENT INSTRU STORE
PER
& CE DAN STUDIO SIC MU .U. A.H OM RO
N
OU
FL
AF ST
FOYER
GE
TS RAF
DIO
STU
C SH WA EA R A
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TELESCOPIC SEATING
+1350
+900
+450
GALLERY STORE
RETAIL STORE
LIBR
ARY
+450
±00
STUD
Y PIT
RFORMANCE/ GALLERY AREA
E-S
ERV
PREFUNC
STA TION
TION
RETAIL CORRIDOR
ETHN
IC CA
FE
COL STO D RE
245
DR STO Y RE
AR EP. PR
BEV
ERA
±00
EA
GE
+450
ICE
S
Floor plan alternate layout +150 +00
MENT INSTRU O T S RE
PER
& CE O DAN STUDI C I US
M .U. A.H OM RO
N
OU
L FF
FOYER
GE
A ST
S AFT
CR
DIO
STU
SH WA EA AR
Slab Lvl [+4140] S. Beam Lvl [+3790] P. Beam Lvl [+3540] False Ceil. Lvl [+3290]
Fin. Floor Lvl [+00]
Zone 1 part section 246
GALLERY STORE
RETAIL STORE
LIBR
ARY
+450
±00
STUD
Y PIT
RFORMANCE/ GALLERY AREA
E-S
ERV
RETAIL CORRIDOR
ETHN
EA
±00
AR
+450
S
EP.
BEV ERA GE STA TION
TION
ICE
PR
PREFUNC
IC CA
FE
COL STO D RE
DR STO Y RE
Slab Lvl [+4140] S. Beam Lvl [+3790] P. Beam Lvl [+3540] False Ceil. Lvl [+3290]
Fin. Floor Lvl [+00]
Zone 2 part section 247
Slab Lvl [+4140] S. Beam Lvl [+3790] P. Beam Lvl [+3540] False Ceil. Lvl [+3290]
Fin. Floor Lvl [+00]
Zone 3 part section
Exploded isometric 248
Ethnic Cafe
Library 249
250
251
Studio Moments
252
253
254
Master’s of Design (Interiors), Spring Semester 2022 Faculty of Design ID.4019