NORWICH City Guide 2019 Edition
NRW
You’re Invited! WELCOME
THIS IS YOUR INVITATION TO JOIN OUR GROWING COLLECTIVE OF INDEPENDENT BUSINESSES IN NORWICH AND TO FEATURE IN OUR NEXT ANNUAL CITY GUIDE TO NORWICH.
Our guide, now in it’s sixth year, is an annual publication that showcases what we believe to be some of the best local independent businesses that our fine city has to offer — and the hidden gems that make our city one of the most vibrant places to live in the country. This is your invitation to be featured in our next issue, due to hit the shelves in early 2019.
02
TESTIMONIALS
Chris Rushby Jarrolds Book Buyer
The SHHHH Guide is a really easy book to recommend, both to visitors and locals alike. There are so many entries for venues and businesses we already know and trust that it’s easy to be confident the ones we don’t know are going to be worth a try too. The previous edition was good, but the new one is a real step up in quality and breadth of coverage.
04
CORE AIMS
Purpose CELEBRATING INDEPENDENT BUSINESSES AND EMERGING CREATIVES SINCE 2012.
Norwich has a thriving community of independent businesses, makers and creators both old and new. With a variety of new ventures, projects and events launching, it’s an exciting time to be living in Norwich. Our core aims are to celebrate this ever-growing independent scene and to capture the community atmosphere across 300+ beautifully designed pages — helping both newcomers and locals discover Norwich’s independent businesses.
05
What is SHHHH?
ABOUT
SHHHH IS A COLLECTIVE OF LOCAL CREATIVES THAT DELIVER PROFESSIONALLY DESIGNED DIGITAL AND PRINTED MARKETING FOR INDEPENDENT BUSINESSES, EVENTS AND LOCAL CREATIVES.
SHHHH is an ever-evolving collective of creative folk. Many of us studied at the University of East Anglia (UEA) or Norwich University of the Arts (NUA). Some born here, some moved and others just blew on an easterly wind. Together, we work on a number of creative ventures for ourselves and other clients — our city guides being one of our best-known and most-loved projects. We have a diverse mix of styles, interests, skills and knowledge which add up to a well-rounded view of our favourite city and a wide range of creative services that we offer.
07
REACH
Reach and Circulation
09
10,000+ COPIES 50,000+ READERS
Books This year we will print 10,000 guides. The bulk of these will be distributed across the 200+ businesses and locations that feature in our guide, reaching a wide and varied audience.
3K FOLLOWING
Digital Since last year we have been working hard to expand our digital reach through social media and the SHHHH website. Digital marketing is included in each package (details below) but if you’d like additional exposure we can offer this in our new digital add-on packages, as featured in the following pages.
6.5K FOLLOWING
WWW.
2000 MONTHLY VISITS
Universities, Freshers and Open Days In previous years, both NUA and UEA have picked up on the value of our guide, using it as a tool to encourage students to choose to study in Norwich by handing them out to prospective students both nationally and internationally. We retain a good relationship with both major universities and strive to get the guides into the hands of students when they arrive here through open days, freshers fairs and events.
Bookshops and Stockists Everyone that features within the guide counts as a stockist. The sales of the guide have performed extremely well in many outlets across the city. Some of our best selling stores include:
10
TESTIMONIALS
Professor John Last OBE Vice-Chancellor of Norwich University of the Arts
The SHHHH Guide gives students particularly those arriving in Norwich for the first time — an invaluable insight into the hidden treasures they’ll find in the city. It’s become a go-to publication for anyone looking for pointers about Norwich’s independent eateries, cultural highlights and hang-outs. Well-written, beautifully designed, it’s an essential read — a highly recommended guide.
11
CIRCULATION
Sharing’s Caring OUR RESEARCH REVEALED THAT EVERY GUIDE IS SHARED WITH AN AVERAGE OF AT LEAST FIVE FRIENDS OR FAMILY MEMBERS.
Our overall readership is expected to reach in excess of 50,000 readers in 2019. It’s a book that is designed to last and be used daily, shared with friends and family, kept out on the coffee table or to be carried in your bag. This, along with a constantly refreshing digital output, means our content has real reach and a significant impact.
13
MAKE IT BACK
Sign Up, Sell and Make Back What You Spend! MAKE BACK WHAT YOU SPEND ON YOUR FEATURE. WE GIVE YOU THE VALUE OF YOUR FEATURE IN GUIDES (RRP). How do you fancy earning back the money you spend on featuring within the guide? Sounds too good to be true? We mean it! Whatever you spend with us, we will send you the equivalent value in guides which you can sell or give away to your customers. The numbers soon add up! Plus, it’s a great way to start a conversation. Giving a new customer a guide is a great way to build relationships and they will be likely to return again.
15
How It Works 1. HOW
Choose Your Package We’ve created simple and fairly priced packages with independent business budgets of all sizes in mind.
2.
Fill Out Form To sign up simply click one of the ‘choose this package’ buttons next to each package, which will take you through to our website. Pay online and fill in the form. Once we’ve received your payment and key business info we will begin working on your feature.
3.
Sign It Off Once we’ve created your content we will send you a proof for approval. If you need to change anything simply fill in the amendment form that comes with the proof. You will be allowed one set of factual amendments.
17
4.
Go Live Once approved we will upload your feature to our website as a blog post and add you to our new business directory (great for SEO!).
5.
Receive And Sell Books Our next issue of the guide will be hot off the press in early 2019. We will deliver an equivalent amount of free copies to your door that you can sell to make back every penny you spent with us if you so wish.
6.
Sell More Books! If you sell all of your books you can order more from us online at a wholesale price.
18
TESTIMONIALS
Joe Assistant at The Book Hive
The Norwich SHHHH City Guide has been a big hit at the Book Hive. Sam and the team have been a breeze to collaborate with, and to date, we’ve sold over 100 copies. At a number of points throughout the summer, the guide has actually been at the top of our weekly sales charts. And as a bonus, the guide has been a real conversation starter with the community — tourists and locals alike. We’ve been really chuffed with this performance and proud to have the publication on our shelves.
19
TESTIMONIALS
Conor & Rocio Owners of Flint
It was a real pleasure working with the SHHHH team. They have a really good understanding of Norwich and what it has to offer. What attracted me to the Guide was the layout and design which was really refreshing.
20
The Packages
Half Page Package What’s Included?
PACKAGES
Package one is our most affordable package, designed for businesses with smaller marketing budgets. You’ll be given a half page in the guide, a blog post on our website and one post on our Instagram and Facebook.
• • • • • •
Half an A5 page 1 x image 75 words Business details Copies of the guide to the value of £125 for you to sell Blog post feature
GET THE WORD OUT 1/2 A5 PAGE 1X IMAGE 75 WORDS BUSINESS DETAILS
COPIES OF THE GUIDE TO SELL
BLOG POST FEATURE
Cost:
£125+VAT
22
HALF PREVIEW
CAFES
23
1
Brick Pizza
Ancestors Coffee
IF you’re looking for good pizza, then look no further than Brick! With a relaxed atmosphere, great soundtracks and a touch of 80’s nostalgia in the decor, it ticks all the boxes. Brick serves up a modern, casual spin on Neapolitan pizza, cooked in a wood-fired oven so it will always have that deliciously thin base and puffy edge. We recommend trying their classic Margherita, but with such a wide range of toppings . • initials
NORWICH has a vibrant coffee scene and one might worry about any new businesses trying to make an impact in this field. Ancestors should have no such worries, though, as in a relatively short period of time they have already won plenty of accolades. The space is also available to rent and they hold regular tasting and training courses, for those who want to deepen with their coffee knowledge. • initials
location 39 Market Pl Norwich NR2 1RD
location 1LE, 27 Magdalen St Norwich NR3 1LE
contact 01603 620661 @brick.pizza
contact 07975 628706 @ancestorscoffee
Full Page Package What’s Included?
PACKAGES
BE SEEN
Package two is our most popular package, designed for businesses with medium-size marketing budgets. You’ll be given a full page in the guide, a blog post on our website, one post on Instagram and Facebook.
1 A5 PAGE 1X IMAGE 100 WORDS BUSINESS DETAILS
• • • • • • • •
COPIES OF THE GUIDE TO SELL
One A5 page 1 x image 100 words Business details Copies of the guide to the value of £200 for you to sell Blog post feature 1 x Instagram post 1 x Facebook post
Cost:
£200+VAT
BUY THIS PACKAGE
BLOG POST FEATURE
SOCIAL MEDIA POSTS
24
FULL PREVIEW
RESTAURANTS
143
Brick Pizza location 39 Market Pl Norwich NR2 1RD contact 01603 620661 brick.pizza
MERGE.indd 142-143
IF you’re looking for good pizza, then look no further than Brick! With a relaxed atmosphere, great soundtracks and a touch of 80’s nostalgia in the decor, it ticks all the boxes. Brick serves up a modern, casual spin on Neapolitan pizza, cooked in a wood-fired oven so it will always have that deliciously thin base and puffy edge. We recommend trying their classic Margherita, but with such a wide range of toppings and seasonal specials (including both vegan and non cheese options), there are really no bad choices here. Wash it all down with a locally brewed Adnams beer, a refreshing white wine or organic Prosecco – perfect with any pizza. • ejc
14/12/17 00:29
25
Double Page Package What’s Included?
PACKAGES
Package three is our premium package, designed for businesses with a slightly bigger marketing budget. You’ll be given a full double-page spread for ultimate impact, a blog post with multiple images on our website and two annual posts on Instagram and Facebook.
• • • • • • • •
2 x A5 Page 2 x images (one full page and one smaller image with text) 150 Words Business Details Copies of the guide to the value of £300 for you to sell Blog Post Feature 1 x Instagram Post 1 x Facebook Post
MAKE AN IMPACT 2 A5 PAGE 2X IMAGES 150 WORDS BUSINESS DETAILS
COPIES OF THE GUIDE TO SELL
BLOG POST FEATURE
SOCIAL MEDIA POSTS
Cost:
£300+VAT
BUY THIS PACKAGE
26
DOUBLE PREVIEW
RESTAURANTS
143
Brick Pizza location 39 Market Pl Norwich NR2 1RD contact 01603 620661 brick.pizza
MERGE.indd 142-143
IF you’re looking for good pizza, then look no further than Brick! With a relaxed atmosphere, great soundtracks and a touch of 80’s nostalgia in the decor, it ticks all the boxes. Brick serves up a modern, casual spin on Neapolitan pizza, cooked in a wood-fired oven so it will always have that deliciously thin base and puffy edge. We recommend trying their classic Margherita, but with such a wide range of toppings and seasonal specials (including both vegan and non cheese options), there are really no bad choices here. Wash it all down with a locally brewed Adnams beer, a refreshing white wine or organic Prosecco – perfect with any pizza. • ejc
14/12/17 00:29
27
Half 1/2 A5 page 1X image 75 words Business details
Full 1X A5 page 1X image 100 words Business details
Double 2X A5 page 2X image 150 words Business details
OVERVIEW
28
Copies of the guide to sell
Copies of the guide to sell
Copies of the guide to sell
Blog post feature
Blog post feature
Blog post feature
Social media posts
Social media posts
£125+VAT BUY THIS PACKAGE
£200+VAT BUY THIS PACKAGE
£300+VAT BUY THIS PACKAGE
TESTIMONIALS
Paige & Alfie Owners of Elm
Working with the SHHHH team has been great. The guide is well designed and has been put together in a very professional manner. We love stocking these in our store, and sales have been non-stop since the release!
29
TESTIMONIALS
Chris Gribble Chief Executive of the National Centre for Writing
Our involvement with the SHHHH Guide was a no-brainer… a beautiful book which represents the independent spirit of Norwich and the many stories found within it. We are stocking copies in our Writers’ and Translators’ Residency Cottage, located on the Dragon Hall campus, so that visitors from across the world have an immediate resource for food, drink, shopping and culture.
30
TESTIMONIALS
Bobby Burrage Creative director of The Click
When travelling to meet with new clients, I’m always armed with a copy of the Norwich Guide. I think it’s the perfect way to proudly share the environment and city in which we choose to live and work in. Not only is it a nice gift, it’s also a great conversation piece.
31
CONTACT
Get In Touch WE REALLY HOPE TO HAVE YOU ON BOARD FOR THIS EXCITING NEXT EDITION.
If you have any questions, would like to arrange a meeting or would like us to post you a guide please contact Sam: By phone: 07891108839 By email: sam@shhhh.co.uk Website: www.shhhh.co.uk Instagram: @shhhh.norwich
32
Support Your Local
SHHHH collective est. 2008