BE ACHOUSE M A R K E T I N G
Our Promise Beachouse intensely focuses on its clients problems and needs and delivers creativity in a highly efficient and productive way.
BE ACHOUSE M A R K E T I N G
Our Value Proposition Creativity is not a “nice to have.” In today’s hyper-competitive, cluttered world, with consumers more skeptical than ever, “creativity” is the only business tool that helps you connect and influence the consumers’ heart. Beachouse executes creativity with the right focus, talent and disciplines to deliver better business results.
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Key People
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Brian Fandetti Principal/Chief Creative Officer
Brian has applied his keen strategic abilities and meticulous visual artistry to some of the world’s best-known brands. Among them, household names like Wrangler, Keds, Timberland, The Yellow Pages, Rolls Royce, Bentley, Crest and Iams. Artist, thinker and communicator, he insures every nuance in the message takes advantage of the “buying moment”.
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Robin-Marie Williams President Harmonic International Strategic Partner
Robin-Marie has over 20 years of Strategic marketing and communications experience. She has played a leading strategic role at some of the industry’s most accredited agencies. These include: Earle Palmer Brown, DDB Needham Worldwide, and RSI Marketing, Inc. Her private sector work includes driving successful campaigns for WorldCom, Sprint PCS, Capital One, AT&T and Citibank. Her public sector work includes: NASA, NOAA and the Air Force Space Command.
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Creativity combined with business results. Exeter Hospital Timberland PRO Crest Bridgeport Hospital STIHL NOAA
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A Sample Of Our Work
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Exeter Hospital - “The Art of Wellness”
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Exeter Hospital Insight: “The Art of Wellness.” When a hospital does an exceptional job of keeping people well, it transcends science and becomes art. The results: • 35% Increase in community event attendance (awareness) • 18% Increase in surgery
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Timberland Pro - “Measure Up”
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Timberland Pro - “Measure Up” Insight: “Measure Up.” – The Timberland PRO Powerwelt is the world’s most technologically advance work boot. The campaign measured the value of the boot against the conditions and lifestyle of the worker who wears them. The results: • 2nd most successful product launch in brand’s history • Overall awareness up 10% • Jumped to #1 in the professional footwear category
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Crest – Whitestrips – “Healthy Beautiful Smiles for Life”.
Crest “New Girl”
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Crest – Whitestrips – “Healthy Beautiful Smiles for Life”. Insight: “Healthy Beautiful Smiles for Life”. Just like applying your makeup, whitening your teeth can greatly enhance your beauty. The result: #1 OTC whitening product in the market.
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Current Campaigns
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Bridgeport Hospital – “Caring for your life”
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Bridgeport Hospital – “Caring for your life”
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Bridgeport Hospital – “Caring for your life” Goal: To grow market share in the wealthy, suburban areas of the market where the privately insured population is concentrated to offset the increasing burden of caring for the un- and under-insured. Strategy: • Create awareness among affluent target audience (physicians and potential patients) • Leverage hospital’s position as having the best heart attack survival rate in CT • Promote national hospital heart attack survival ranking: top five of 4,311
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STIHL – The best outdoor powertools in the world
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STIHL – The best outdoor powertools in the world Goal: To communicate STIHL’s superior value to higher income target Strategy: Place media in Wall Street Journal and USA Today to reach perspective target. Strategy – Ads are created to look like articles, utilize the media to optimize the idea. Typography becomes the graphic device that demonstrates superior functionality of each product. Result: Coinsiding with media buy, STIHL saw large uptick in the outdoor powertool catagories that were advertised.
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NOAA - National Oceanic & Atmospheric Administration
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NOAA - National Oceanic & Atmospheric Administration Goal: Create awareness of NOAA as the lead federal agency for climate change. “NOAA Knows” Strategy: Inspire the love of our planet with compelling imagery and copy
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The Beachouse Process
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The Constellation Workforce • • • •
Small core team Large network of on-demand talent Low overhead Highly scalable
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The Beachouse Process • Briefing – Gain deep understanding of client, industry, challenges, goals • Assemble strategic brief • Establish fees and terms • Engage Constellation Workforce • Create 3-5 ideas • Present ideas and strategic plan to client • Execute approved campaign
Thank you!
Beachouse M A R K E T I N G
49 Park Avenue, Matunuck, Rhode Island 02879 www.beachousemarketing.com brian@beachousemarketing.com 203 984 4509