Portfolio 2011/2012 Shih-Tyng Hsieh
What should be a good design?
Ukulele
is a musical instruments with only 4 strings. The 4 strings let people easily to learn and play pleasing music. After a year of Industrial Design learning, my opinion of good design have been changing. It should be like ukulele: Easy to use, to learn, and to spread for everyone.
Tina Hsieh Birthday 1989 /4 /30 Cellphone number 0928-292-191 Address Rm. 409, No.161, Donghe Rd., East Dist., Tainan City 701, Taiwan (R.O.C.) E-MAIL shihtyng@gmail.com My personality Teamwork ability Creativity I ndependence Optimistic Conscientious
Awards 2011 October Gold Award of TiC Early Design Campaign 2012 April Honorable Mention of 9th Y.S. Award 2012 June Best Design Award & Popularity Design Award of NCKU Department of Industrial Design Spring 2012 Industrial Design Exhibition
Educational Background -National Cheng Kung University, Master’s degree in Industrial Design, 2011~ -National Cheng Kung University, Bachelor’s degree in System and Naval Mechatronic Engineering, 2007~2011
Work Experiences winter intern
Industrial Designer in ACDC Creative -Participate in FET product design project. -Able to write business analysis proposal.
part-time Job in US
Photo Department in Seaworld -Seller and Clerk -Able to handle things independently. -Upgraded with my English ability.
tutor
Math, Science -Tutor of two subjects -Able to be a responsible teacher.
Best Design Award
Popularity Design Award
June 2012 Industrial Design Exhibition
Smoothen the communication between STYLISTS and CUSTOMERS.
We followed the Contextual Design process, which is a well-defined user-centered design process to collect, interpret and consolidate user data in the field with a structured way.
The Stylist showed us the process of hair cutting.
First, we visited salon and found out plenty of problems which are shown in the Sequence Model.
Then, we also made the Affinity Diagram which brings together issues and reveal the scope of the problem and the opportunities.
After affinity diagram, we collected questionnaires which were filled in by customers and stylists. Then, Persona were derived from our data. Stylist 1.很難記住所有顧客的髮型。 2.希望有圖像可以幫助溝通，可是圖像表達能力弱。 3.喜歡和顧客溝通，希望可以達成顧客的要求。 4.忙的時候，產品可以簡單收納，看起來整潔。 5.沉默時會尷尬。 6.希望整體給人信任的專業感。 7.想知道顧客以前剪過的髮型喜好。
Customer 1 1.自己主見不強，主要聽取造型師的意見。 2.太過信任，結果常不符自己想像。 3.剪髮前會緊張，因交由他人主導。 4.不希望設計師重蹈覆轍，剪出自己不喜歡的髮型。 5.想事前知道設計師的功力。
Customer 2 1.對口頭上的敘述不是很有概念。 2.想知道造型處理時自己的狀態。 3.有自己想法，但需要造型師協助，然後自己再整理好要求。
Customer 3 1.會忘記造型師教的整理方法。 2.懶的溝通，希望很快可以選擇髮型。 3.覺得預約很討厭，不喜歡被安排時間。
Experience Attribute
效率 簡潔 專業
效率 協助
協助
專業
簡潔
少廢話
效率 順暢
視覺化 實用
說服
可恢復
保證
聰明
智慧性
輔助
專業
信任
協助 提供細節
安全感
代表性 乾淨
選擇性
俐落 自在
自然
簡潔 清爽
主導
整齊
放鬆
The Experience Attributes from the persona’s perspective will become the design goal of vello.
Idea Sketches & Prototype
The big screen will replace the mirror and provide useful information anytime.
Through the designed camera, the field of stylist vision will be shown on the big screen.
User Interface
click here to view the video
It’s an application for customers gathering information of hair. For example, salon searching, stylist’s portfolio viewing, reservation, pictures saving of favorite hair style, stylist’s business cards collecting, etc.
To make the UI easy to use, the design concept brings the experience which people often meet in life. Such as collecting business cards in wallet and browsing hair style magzine. I also decreased the layers of the UI to make the complex system to become simple.
User Interface
The big screen not only lets the customer virtually try the new hair style, but also shows the field of stylist’s vision for customer.
click here to view the video
May 2011
ine Up! Waiting in line drives you crazy no more!
This is a project of design management course, in which we are taught how
to manage a design project including innovative business models.
Due to the high density of population in Taiwan, it is easy to observe people lining up from store to store. Line
an App built up to solve such problem. Besides, Line
Up!
Up! provides innovative business model and promotes the marketing.
Product/service With the Line Up! app, customers could prevent wasting time from staying in line. Furthemore, the customers, called “liner�, will be formed into a new potential market.
promotion We cooperate with the popular stores, so that all the customers have to use line up! to enter the stores. Therefore, by reducing staying in line, providing coupons, and promoting on facebook, user will be stick to line up!
is
pricing In the preliminary step, we aim at increasing the utility rate. Therefore, The app in the App Store will be free. Our income comes from the NTD 0.1 per coupon paid by stores.
place Customers can download the Line up! app by scanning the QR code which is provided by stores.
In the preliminary step, we aim at popular resturant.
Line up!
有惡意破壞排隊機制行為
We could easily find out that user surfing on 3G most of the time with the social applications, game applicaitions, and applications which combined the information of map.
Our Target customer will be the 35.7%+29.4%+22.8%=87.9% of the 3G market.
Store Cooperation We would like to cooperate with popular store which is usually crowded in front of the store. Therefore, we choose the most popular cafe which provide famous honey toast. We wish people can use the Line Up! app to stay in vitual line, and shop around with coupons.
Innovative Business Model strategy 網頁內容，使介面簡單明瞭
User Interface
tetsusherry@yahoo.com.tw
click here to view the video
User are able to login Line up! app with facebook account.
Sep 2011
Advantech Linkou Campus Intelligent Parking Design Gold Award
click here to view the video
Honorable Mention
April 2012 9th Y.S Award
Metro Daily
Metro Daily everywhere!
Metro Daily Are you tired of staring at the window with sleepy eyes or desiring to have a smart phone in the public transportation system? With this product, people can survive from those nightmares. Metro DAILY is a free hand-held device which provides commuters free breaking news, interactive games, and flash announcement. It can be used repeatedly to save paper and stop environment destroying.
Information Bar
With the Easy Card, you can grab a Metro daily for free. After using, you can simply hang it back on the information Ba Supported by the wireless recharge technology, the bar also recharges the entire line of MD. After short refilling time, it’s ready for its next journey!
ar.
Today, everybody can enjoy the technical experience of commute. The Metro Daily composed of a multi-touch panel display, simple wireless network chips battery, and wireless charging module. The internal element is simple, affordable, and eliminating the need for expensive chip. It’s easy to cover the entire public transportation system and access to information of all ages!
Say goodbye to boring trip!
Jo-in is an application of Metro Daily, which helps strangers find each other and hang out together.
No more wasting
click here to view the video
Need a hand?
Selected by Generalplus Technology
May 2012
Arrive
ON TIME
Game Design Concept We always experience a sense of accomplishment while arriving at school just on time. The game scenario is about the tasks that children deal with everyday on their way to school.
Your mission is to
arrive at school ON TIME!
Education Value emphasize This tablet pc game let Kids realize the significance of time management. Through playing this app game, kids easily form the habit of being on time with schedule in mind.
click here to view the video
It’s a new concept to play an app game not only in a virtual way, but also with a real interaction.
Original Design by Shih-Tyng Hsieh