foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
For private circulation only
Innovative Digital Media for Consumer Engagement
Contents Executive summary
3
Consumer engagement is critical for your brand
9
Welcome to the world of foreseegame.com
15
Foreseegame.com : Delivering intense consumer engagements
22
Our credentials and success stories
38
Our promotional activities
44
Partnership with your brand
60
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
2
Executive summary Foreseegame.com is an innovative digital media of consumer engagement It is a value innovation in digital brand promotion and marketing media. This unique new age platform provides a two way engagement and a win-win partnership through direct interactions between brands and consumers The brand shares its values with its consumers through continual engagement with consumers in terms of entertainment, friendship, prize winning and care spirit, hence creating an emotional connect. This result in consumers becoming the friend of brands and further into a brand ambassador It is a cost effective, transparent, measurable digital media which provides full accountability of all brand spend This revolutionary platform has the potential to redeďŹ ne the branding and marketing efforts of marketers Foreseegame has rolled out its mobile version and provides unique opportunity to engage the consumers through mobile games and communication
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
3
Various channels for consumer engagement available on foreseegame.com Foreseegame.com offers consumer engagements based on the following categories of games Thrilling prediction Free lottery Audio, Video and Television commercials Feedback and co-creation Opinions and surveys Birthday and zodiac signs. Target groups, such as, location, age and gender Social responsibility participation Treasure Hunt – Integration with Facebook page and websites of partner brands Integration with on-ground promotional activities Integration with advertisements on TV, Radio, Newspapers and other traditional media Integration with social media and mobile platform Direct communication Partners’ brands and products
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
4
Key Advantages of foreseegame.com A blue ocean media which will provide a minimum 2 Lac customers by engaging minimum 10 Lac consumers in a year Cost effective medium It is the only media which covers the full cycle of engagement by providing solution of rich engagement, testing the product and ultimately making the consumer an emotionally connected person with the brand It provides a focused consumer engagement. Brands stand to gain undiluted consumer attention towards its products and offerings by the way of fun-ďŹ lled interaction It provides signiďŹ cant and long-lasting top of the mind brand recall It provides a tangible and accountable reach and the last mile approach for a deďŹ nitive Return on Investment (ROI) It integrates the reach of traditional and digital social media with effective engagement
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
5
Key Advantages of foreseegame.com (contd...) The 360° coverage of the channels provides revolutionary media opportunity, such as showing video and putting audio in the language of consumers with brand relevance, participation of consumers in social responsibility programmes of the brands and co-creation and feedback to make it a two-way communication tool. The breakthrough channel of Opinion Square can give authentic survey in time-bound manner with authentic data on age, gender and location The only media where the consumers are identiďŹ ed by unique identity of mobile number with age, gender and location, thus providing a target engagement This media provides digital solutions both on internet and mobile communication Some of the major brands have already partnered with us The brand shares its values with its consumers in terms of entertainment, friendship, prize winning and care spirit, and thus the consumers become the Friends of the Brands The process and system are full-proof with latest technology and are being regularly audited by auditor of international repute
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
6
Key Advantages of foreseegame.com (contd...) It is legally validated both in terms of operative laws and laws of intellectual property by the lawyers of international repute It is being run and managed by the high skilled team of human resources having the best engineering, creative, marketing and management expertise The server is being hosted by Netmagic, one of the best server management companies of India ensuring high speed, zero downtime experience Adequately covered by newspaper, television and digital media
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
7
Contents Executive summary
3
Consumer engagement is critical for your brand
9
Welcome to the world of foreseegame.com
15
Foreseegame.com : Delivering intense consumer engagements
22
Our credentials and success stories
38
Our promotional activities
44
Partnership with your brand
60
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
8
Traditional media have for long been the key mode of advertising and communication for brands with the user universe‌
In the dynamic environment of digital media, marketers need to manage customers in real time in order to build greater advocacy and sales in an increasingly socially networked world! *
‌But its impact on the communication to the users, driving interest and building desire and drawing users to test the product gets dilutive and is difficult to measure effectively
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
* Source: Mindshare (Original thinking by Norm Johnston)
9
me
nt
Sa
les
Expansion of Market Share
Test
ge ga
En
rket Universe a M
In any market universe, effective engagement with the consumers coupled with product strength leads to expanding market share
Desire
Interest Communication
Advertisement
For an existing product, retaining to the existing customers and maintaining brand value also requires constant consumer engagement
Company’s Brand Promotions
Continual consumer engagement = Expansion of market share
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
10
Companies are making efforts to come up with innovative approaches to make two way consumer engagement with the users Below are some of the unique consumer engagement programmes showcased as key success * stories by Mindshare!
nsumer o c e u q i A un ram by g o r p t n e engagem mote their pro Nike to Football h t i w n io associat 2010 involved up World C ve mobile ati an innov rogramme gp marketin led 60,000 nab which e rtually wear the vi users to eir favourite f th jersey o h a Nike logo wit players
Unilever ‘s Im pulse diaries are ru nning an customer en gaging programme which is resulted in m ore than 98,000 user s regularly engaging wit h the brand over faceboo k ‌ average fans spend a n additional US$71.84 on products!
* Source: Mindshare (Original thinking by Norm Johnston)
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
11
Reach is CRUCIAL ‌ but focused two way engagement is CRITICAL!!! How about a platform which can provide massive reach, but with a two way consumer engagement by building emotional connect with the consumers???
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
12
Presenting ‌
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
Contents Executive summary
3
Consumer engagement is critical for your brand
9
Welcome to the world of foreseegame.com
15
Foreseegame.com : Delivering intense consumer engagements
22
Our credentials and success stories
38
Our promotional activities
44
Partnership with your brand
60
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
14
Welcome to the world of foreseegame.com A value innovation and a unique platform in marketing media which integrates the activities of the traditional media with the impact of digital space. Provides two way consumer engagement Builds an emotional connect between the brands and consumers Exciting campaigns around brands Retains consumer interest and curiosity Instills a feeling of pride and winning Induces consumer to visit the brand stores Enhances brand loyalty and creates brand ambassadors
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
15
At foreseegame.com your brand stands to Build a friendship between your brand and consumers, you become “cool buddies�!!! You directly reward your consumers for their interest in your brand and efforts to engage with you. Instill a feeling of pride of being a winner! The consumer gets into a committed relationship with the brand and becomes your own brand ambassador!!! You share value only with those who are loyal, or willing to purchase, not with the entire universe.
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
16
foreseegame.com : unique features It is a FREE web and mobile-enabled platform, offering the opportunity to use one’s skill of foresight, to play games of prediction & win exciting prizes Consumers may register for free on foreseegame.com using a valid unique mobile number and a unique e-mail ID Each game is sponsored by the brand and the winners are gratified by the brands in the form of either cash or their gift hampers, vouchers/ coupons (discount ranging from 1% to 100%), etc which is directly sent to consumer’s registered mobile phone and e-mail ID The reward in the form of cash gets credited directly to the bank account of the consumers, while the vouchers & coupons may be redeemed from specified retail stores or through online We have many interesting game categories wherein consumers may choose games according to their interests
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
17
foreseegame.com : unique features A consumer can play a particular game only once hence you know that the total consumer engagements in a game are all unique The games can be integrated and customized with your brands/products or with general exciting game categories, such as TV realty shows, sports, entertainment, social responsibility, co-creation & feedback etc. The brands can show their TVCs, AVs, Ad Campaigns, Logo, Tag lines etc. to the consumers and may seek their feedback/ opinion on the same The set-up treats the brand and the consumer as co players, making the consumer a Buddy of the Brand. A player in the game is referred to as <Brand Name> Buddy Itâ&#x20AC;&#x2122;s a Win-Win proposition for both the brand and consumers all the way! Sponsors and players have nothing to lose, but a lot to win & take away. No player will ever have any stakes in any game
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
18
Value Canvas Building Emotional Connect. Creating your ‘Consumer’ as your ‘Brand Ambassador ‘ Entertainment Pure bliss of playing skill-based games of prediction
Entertainment
Friendship Brands become ‘Game Buddy’ for Consumers
Friendship
Care Spirit
Pride of Prize Winning Spirit – Brands give the pleasure of winning to consumers and thus become a ‘Winning Brand’ for him
Pride of Prize
Care Spirit Create ‘Care Spirit’ for the brand. Create difference between ‘Giving’ and ‘Winning’
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
19
How it Works
Users
Reward Points Programme
Visit Website
User Login / Registration
Redeem Voucher from the selected store
Play Game
Winner Declaration
Receive Voucher Code Via SMS and Email
Voucher code Activation & Store Selection
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
20
Contents Executive summary
3
Consumer engagement is critical for your brand
9
Welcome to the world of foreseegame.com
15
Foreseegame.com : Delivering intense consumer engagements
22
Our credentials and success stories
38
Our promotional activities
44
Partnership with your brand
60
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
21
How does foreseegame deliver intense consumer engagements? Foreseegame is a new age platform which builds emotional connect between the brand and the consumers across the various powerful mediums -
Emotional connect through campaigns/games around:
Games of prediction
Feedback & Co-creation
Brand TVC, Video, Audio
Treasure Hunt
CSR based campaign
Opinion Square
Free Lottery
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
22
We have dedicated campaigns to run around your brandâ&#x20AC;Ś Which design would suit better on our Products? Tell us & Win
*T&C Apply
`
500
Reward* Voucher
Campaigns can help generate consumer curiosity and interest around your brand.
from The Bombay Store
It can be directed towards brandâ&#x20AC;&#x2122;s Products / store launches Pujo Kena Katar Utsav On which item would you spend the most? Tell us
250 OFF
*T&C Apply
`
Reward* Voucher
TV commercials, logos, brand ambassadors Sampling surveys, feedbacks etc Product features etc.
(offer valid for selected cities)
from
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
23
â&#x20AC;Śthey can also be around various exciting categories which attract consumers on a mass scale!!! ef er Ch ed? t s a rM inat Junio t elim
irl ge get g y n a ct & Will Predi
% OFF
100 (for a
mum maxi
Will A
* unt Disco r he Vouc )
100 %
sons
er of 2 p
Disco un * V ouch t billing (Offer e r am valid in sel ount of ` 2 ected ,500 from cit
on ma
ximum
hali
ni T jdha
Ra
*T&C Apply
OFF
ie az s) t a b C e e m ra ntreay & ge D Best D India's ebaaz of the m the Dra Predict
Cream
India v/s Australia - 23rd Oct. Which Indian bowler will be mo st economical?Predict & get
100OFF
P
lonso rix 2013 Troph win Const y?Pre r dict & uctors' get
from Criick cke Cr Serie riess20 ettSe 2013 13
`
Grand
%
30
OFF
Reward* Voucher
from
on minimum purchase of ` 500 (online purchase only)
nt* Discou r e h Vouc
ngal
Be , West n e P c Lin
Play
Now
from store.himalayahealthcare
.com pply
*T&C A
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
24
We are doing unique and focussed games for spencer’s flagship campaigns
Case Study
Our campaigns succeeded in providing pan India wide consumer connect with the brand! www.foreseegame.com
Spencer's '120 hours'
What do you think of it? Tell us & get
Spencer’s
250
‘120 hours’
`
OFF
Reward * Voucher
(offer valid for selected cities)
from spencer’s *T&C Apply
Play
foreseegame
for
E
FRE
Foresight ka kamaal .... Jeeto prize dhamaal
‘120 hours’ is the flagship campaign from spencer’s, offering never before discounts on their products We created two games which integrated the prediction based events with their campaign to connect people emotionally with the brand -
www.foreseegame.com
Spencer's '120 hours'
• More than 23,000 people
Which city will have the highest temperature on the last day? Predict & get
`
250
OFF
connected with the brand in less than 5 days of the campaign
Reward * Voucher
(offer valid for selected cities)
from spencer’s *T&C Apply
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
Play
for
• Spencer’s also cross E
FRE
promoted the games amongst its own group employees
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
25
Our Product design campaign for 'The Bombay Stores’ has seen massive public participation
Case Study
It provided consumer’s view on their product’s brand design
Which design would suit better on our Products? Tell us & Win
500
*T&C Apply
`
Reward* Voucher
from The Bombay Store
We had launched a product design campaign for ‘The Bombay Store’ This campaign was created to seek consumers’ opinion towards the product design which would look best on The Bombay Stores products -
• More than 14,000 people participated in this campaign, providing their opinions
• This enabled the brand to get more closely connected with the consumer
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
26
Foreseegame.com has done unique and focussed games for Himalaya Opticals
Case Study
Himalaya Optical
Which material is used to manufacture Contact Lenses? Tell us & get
FREE
Sunglass
(worth `1000)
(Offer valid in selected cities)
from Himalaya Opticals
Play Now
We created games for Himalaya Opticals keeping the product line and its features in mind, which connected people with the brand
*T&C Apply
Himalaya Optical New Store Where will it come up next? Predict & get
FREE
Sunglass
(worth `1000)
We also mixed the blend of prediction with the brand in a unique game of predicting next store launch for Himalaya Optical
(Offer valid in selected cities)
from Himalaya Opticals
Play Now
We asked about peopleâ&#x20AC;&#x2122;s preferred choice while choosing an eyewear
*T&C Apply
Which style of Eyewear do you like the most? Tell us & get
FREE
Sunglass
(worth `1000)
We provided more than 50,000 consumer engagement with the brand in just 30 days of campaigning
(Offer valid in selected cities)
from Himalaya Opticals
Play Now *T&C Apply
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
27
Our unique TVC and Feedback campaign for Navratna Cool talc has given tremendous results…
Case Study
This enabled consumers engage emotionally with brand related activities!
Watch the video.... How many power cut situations can you relate to your life? Tell us & win
`500 From
Gift * Hamper
Emami
Play Now
We launched two campaigns for Himani Navratna to popularise its new TVC and build a strong emotional connect with the consumers These campaigns have been hugely popular -
• More than 20,000 people
*T&C Apply
How's the new Emami TVC? Share your feedback & win
`5000 From
Emami
Cash* Reward
have viewed the TVC and provided its connect with their personal lives
• More than 9,600 people provided their feedback on what they felt about the commercial
*T&C Apply
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
28
Foreseegame.com has done unique and focussed games for Turtle
Dressed to Save Campaign What is it all about? Tell us & get
`
200OFF
Reward Voucher
( on a minimum purchase of `1000/-)
from TURTLE *
Play Now *T&C Apply
Which Fabric has Turtle used in their 'Exclusive Range of Products'? Tell us & get
`
200OFF
Reward* Voucher
( on a minimum purchase of `1000/-)
from TURTLE
Case Study
We created games for Turtle keeping their “Dressed to Save” promotional campaign by asking participants to watch “Behind the Scene” of the promo video and answer question based on that. This helped Turtle to connect people with the brand We asked about the type of material used to produce a special range of products We provided more than 35,000 consumer engagement with the brand in just 30 days of campaigning
Play Now *T&C Apply
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
29
Treasure Hunt is a vertical which can direct consumers to explore and spend time in your website/e-commerce portals Many of the corporate houses/stand alone website face the pressing issue of people not spending much time on their website. Also driving the user base to come to their websites is a major issue Foreseegame can effectively address your concerns through our Treasure Hunt platform Campaigns on this platform requires consumers to visit the website of the participating brand to ďŹ nd out the correct answer to the campaign questions We can completely customise the platform with your landing pages, our can have campaigns that will bring people to explore the multiple pages of your website This platform can also effectively inďŹ&#x201A;uence consumers to navigate through your product offerings and bring them closer to your brands.
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
30
Case Study
Our campaign based on ‘Free Lottery’ for ‘SastaSundar.com’ drew never before witnessed response! Dussera Dhamaka: SastaSundar.com had initiated a game around Dussera festival called “Choose Your Luck” where the game enthusiasts will need to enter their lucky numbers, to win assured cash rewards. More than 50,000 consumers engaged with the brand
SastaSundar
.com
Dussehra Dhamaka Hit your Lucky Number
All Winners will get
Assured Cash Reward*
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
31
Case Study
Our Reward Point Redemption Offers provide a great opportunity to draw consumers to the brandâ&#x20AC;&#x2122;s store Foreseegame.com provides reward points to the winners who could not win rewards directly from the brands These reward points can be accumulated and redeemed against the various redemption offers available on the rewards redemption section of the portal www.foreseegame.com
Hurray!!! Redeem your
*T&C Apply
150 Reward Points
for a FREE basic haircut from Jawed Habib Hairxpreso... foreseegame
Cricket Series 2013 Zimbabwe v/s India - 3rd August
Predict the score of India & get
`60
OFF
Reward* Voucher
from Haldiram
Foresight ka kamaal .... Jeeto prize dhamaal
Our consumers redeemed the total available 200 reward coupons from Jawed Habib Hair Xpresso within two hours of the launch, resulting in 200 additional footfalls to their stores
Consumers redeemed the total available 500 reward coupons from Haldiram Bhujiawala within four hours of the launch, resulting in 500 additional footfalls to their stores
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
32
Case Study
Effectiveness of these campaigns are amplified as consumers share their delight across various social media platforms
Our users keep sharing their emotional connect with the brands on various social platforms Here, in one such instance they are expressing their delight upon winning a reward from one of our partner brands
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
33
Case Study
Enhance your CSR activities by greater public participation through games and campaigns Will you pray for the people suffering due to flood disaster in uttarakhand?
Say Yes or No
& help us contribute
`
1Crore
towards Relief Fund for Uttarakhand Calamity
Emami Group has partnered with us and connected their existing CSR initiative with our platform! Within ďŹ fteen days of launch, more than 18,000 people had played this game and emotionally connected with Emami in their efforts
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
34
Case Study
Opinion Square We are having specific campaigns/games which induce and excite consumers to help express their opinions on a wide range of topics including retail, gadgets, automobiles and even crucial social, political and economic issues
How can Opinion Square help the brands and consumers alike? Opinion Square questions are direct and subject-specific enabling the consumers to express their choices, likes and dislikes Brands get a clear perception of the consumers and can develop their products accordingly Brands get a better idea as to which way the consumers’ opinion is tilted and thus may form their long-term planning/ strategy
Consumers connect with the brands better through Opinion Square and are likely to get the products suiting their specific needs
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
35
Know the consumersâ&#x20AC;&#x2122; pulse and enhance your product qualities through Opinion Square on foreseegame.com!!!
Opinion square
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
36
Contents Executive summary
3
Consumer engagement is critical for your brand
9
Welcome to the world of foreseegame.com
15
Foreseegame.com : Delivering intense consumer engagements
22
Our credentials and success stories
38
Our promotional activities
44
Partnership with your brand
60
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
37
We have attained a critical mass in a short period of time since our launch Total consumer engagements/ game plays with brands – more than 24 million Average monthly consumer engagement for a brand – more than 1 lakh Opinion square
Percentage of average monthly returning users – 73% Average engagement time spent per visit on website – 17 minutes Average monthly page views – more than 17.3 million Digital campaigns reaching out to 84 million facebook users
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
Source: Google Analytics
38
Some of the brands who have partnered with us so far
Opinion square
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
39
Some of our successful campaigns for various brands Engagement on product
Emami Ltd. – created more than 3,65,000 engagements for two Emami group brands – Himani Navratna Talc and Fair & Handsome in under two months of campaign
Tremendous publicity and goodwill as Emami distributed free gift hampers of its products to the winners
Euro Jeans – New Brand from Rupa group (launched last year) has received more than 2,00,000 consumer engagements in just one month of campaign!!
People are loving the opportunity to win a pair of jeans free from the brand
Baazar Kolkata –Hugely successful campaign with more than 6,00,000 consumer engagements within 3 months of campaign!!
Consumers loved the opportunity to win handsome discount on the in- store purchase
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
40
Some of our successful campaigns for various brands… Microsec – created more than 6 million engagements for Microsec Group brands – Reached out to a pan India consumer engagement
Connected with thousands of relevant consumer base by brand focused games
Engagements moved to the next level with co-promotion of brand games on CNBC Awaaz, a National television
Built a lot of trust among consumers by seamlessly transferring cash reward to their bank accounts
Sasta Sundar – created more than 4 million engagements for yet to be launched project “sastasundar.com” .com
SastaSundar
High Quality Healthcare at Low Cost
Massive pre launch brand connect and brand building with lucrative offers for the winners, “Shagun offers”, distributing cash rewards to all the winners has evoked large scale curiosity and engagement with the brand Launch eagerly awaited by consumers!
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
41
IP Protection
The Intellectual Property Rights of foreseegame.com are protected under laws of Patents, Copyright and Trademark
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
42
Contents Executive summary
3
Consumer engagement is critical for your brand
9
Welcome to the world of foreseegame.com
15
Foreseegame.com : Delivering intense consumer engagements
22
Our credentials and success stories
38
Our promotional activities
44
Partnership with your brand
60
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
43
Our success story has been covered by the Television and Print media alike
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
44
Our Television program integration on CNBC Awaaz has drawn huge response!
Winners are delighted and emotionally connected as they get rewarded and recognized on a national television channel
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
45
We are doing promotions across digital and other media to increase our reach and awareness amongst consumers!
We are promoting ourselves with activities at office complexes and apartments to attract office-goers and homemakers alike!
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
46
We are participating in various inter-collegiate fests across India to increase connect with the youth! Umang 2013 â&#x20AC;&#x201C; N M College (Mumbai), Co-Sponsored by foreseegame.com
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
47
Kaleidoscope 2013 â&#x20AC;&#x201C; Sophia College (Mumbai) Powered by foreseegame.com
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
48
Manzar 2013 â&#x20AC;&#x201C; Jamia Hamdard (New Delhi) Powered by foreseegame.com
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
49
BITS Open Sports Meet (BOSM) 2013 â&#x20AC;&#x201C; BITS Pilani (Rajasthan), foreseegame.com as Silver Sponsor
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
50
We have partnered with INOX Multiplexes to showcase our Video Commercials
Pan India tie-up with Inox Leisure Foreseegame.com commercials to be displayed across all the 287 screens of Inox multiplexes across India during movie intervals for 1 month
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
51
DNA Eco Ganesha: foreseegame.com as an Official Online Partner
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
52
Editorial Coverage in DNA Newspaper promoting integrations to connect with the audiences during Ganesh Utsav!!!
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
53
Reaching out to the Readers through Print Media
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
54
One of Indiaâ&#x20AC;&#x2122;s largest fest at IIT Delhi sponsored by foreseegame.com Rendezvous 2013 (IIT Delhiâ&#x20AC;&#x2122;s College Fest): FSG partnered with IIT Delhi for their annual fest which saw a massive participation in upwards of 30,000 youth on the foreseegame platform
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
55
First of its kind Peopleâ&#x20AC;&#x2122;s Choice Awards, AMAR PUJO 2013 First of its kind event where people got to vote for their favourite Durga pujas across the city of joy, Kolkata! More than 42,000 consumer engagements witnessed during the campaign More than 400 banners and hoardings installed across the city for promotions Extensive digital promotions of the contest
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
56
Watch out for Digital Megamodel and Manhunt Contest by foreseegame.com !!!
We are soon going to launch a Mega Digital Contest Titled – “Foreseegame.com Miss India” and “Foreseegame.com Mr. India” First Digital based Mega Model and Manhunt Contest Expected over 50,000 participants across India Launch in November 2013 and conclude in April 2014 Various rounds of selection based on Beauty, Skills, Intellect etc Jury consisting of eminent personalities will select the Title Winners and Runner ups Grand Finale with Celebrity performances
It can be a major mileage booster for our participating & sponsoring brands! Associating with this platform can provide a terrific booster to connect with consumers !!!!
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
57
We are having an Incredible reach on Facebook!
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
58
Contents Executive summary
3
Consumer engagement is critical for your brand
9
Welcome to the world of foreseegame.com
15
Foreseegame.com : Delivering intense consumer engagements
22
Our credentials and success stories
38
Our promotional activities
44
Partnership with your brand
60
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
59
We will be delighted to provide an opportunity for partnership with your Brand We offer to â&#x20AC;&#x201C;
Add 2 Lakhs Customers Engage with 10 Lakhs Consumers in the Next 1 Year for your BRAND foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
60
We will work continuously with your brand to provide attractive campaigns for the consumers Such campaigns/ games can be around your stores/ products/ new offerings etc. We will also offer campaigns/ games around popular categories such as sports, reality shows, entertainments etc. These categories attract a lot of consumers Your games/ campaigns can by structured for speciďŹ c regions or genders as well We will offer dedicated campaign pages for you for a focused consumer engagement You can house your banners and promotional advertisements on your game pages We will promote your brand through our digital promotions
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
61
We look forward to welcome your brand to partner with us ! We will be happy to work out the details of the offers and terms of our relationship!
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
62
Thank You
foreseegame Foresight ka kamaal .... Jeeto prize dhamaal
Disclaimer: The images used in this presentation were reproduced for enjoyment, review and information purposes only. Use of this material is not intended as a copyright infringement on any of the artist or any other entity's copyrighted material. This presentation is made for private circulations only and not for any commercial uses. Reproduction of any content of this presentation is subject to prior approval from foreseegame.com