The Bits in Between: A New Year, A New Look

L.A. DISON

Every year, millions of people make New Year’s resolutions, hoping to spark positive change. But most studies show that about half the people who make New Year’s resolutions will fail. How do you overcome the odds and successfully realize your New Year’s resolution? While there are many self-help articles that offer a multitude of tips for success, one of the common bits of advice is setting a goal that motivates you. Too often people set goals that are not for themselves, but dictated or coerced by a manager, spouse, or parents or peers. Resolutions should set goals that are important to you and only you, and offer value or benefit for you in achieving the goal. Successful resolutions align with your goals, your priorities, and your dreams. Resolutions also should be SMART, designed to be specific, measurable, attainable, relevant and time-sensitive.

This year, Our Town DeKalb made a resolution to push past the pandemic and into the New Year with optimism for major, positive change, more specifically, to grow our revenue in order to increase our distribution by at least ten percent and end 2022 at twenty-four pages. This 2022 resolution is more than a business one – it is also a personal one for me. I launched OTD in 2019 to realize my dreams of being a writer and a publisher, and to provide Tucker a medium where we could share news and stories about our community. As publisher and editor of the magazine, it is my responsibility to meet those business goals, but by meeting those goals, I also can continue to realize my personal goals.

You’ll see the start of our work towards these goals with this January issue, with our new look and feel, and a new logo that reflects our renewed commitment to the Tucker community. We have relaunched our website (ourtowndekalb.com), which will offer new opportunities for digital advertising as well as a community event calendar reformatted to more easily find current and upcoming local events. 2020 and 2021 were difficult years for all of us, and I have to thank everyone who supported Our Town DeKalb through those trying times – our advertisers, our readers, our writers and our staff. As you plan your own New Year’s Resolutions, remember to keep them real and attainable. Here’s to making 2022 our best year yet!

LIZBETH A. DISON Publisher and Editor