Shipra Basu Roy Profile

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Industry Type

Design Consultant (Brand Marketing)

Creative Director

July Systems

Seed Design Studio/ Seed Studio LLP

Bangalore

Bengaluru Creative Consultant

Assistant Manager

Rentomojo.com

TALENTIFY

Bengaluru

IStar Skills

Welspun India Ltd Mumbai

Bengaluru FILMS PRODUCTION

EDUCATION

FILMS

DIGITAL E-COMMERCE

Director of Creative Services

Creative & Design Head

Prakash Raj Production

IStar Skills Bengaluru

Bengaluru / Hyderabad Creative Expert JollyHits - UK/ US Film Distributions MIPL(Michigan Premier League) DSP - Show - NewJersey / Dallas/

PHIONEX CONRAD NOLTE TANISHQ SAMYAKK AVIRATE SOCH RENTOMOJO SHAADI.com ZIVAME.com PRAKASH RAJ ANEEZ BAZMEE ROHIT SHEETY

Creative Director

Zivame.com Bengaluru

Bangalore RETAIL

People Interactive (Shaadi.com)

FILMISTRY Bengaluru

EXPORT HOUSE

CREATIVE AGENCY

MOBILE / APP DESIGN Creative & Design Head

Creative Lead

Propaganda India

Deputy Manager Visual Communication

Mahindra Retail Pvt.Ltd Bengaluru

Mumbai Area, India

Stylist and Graphic Designer Creative Head

Shristi The Creative Company Mumbai

Assistant Manager

Welspun India Ltd Mumbai

SYNDICATE OVERSEAS Mumbai

Stylist

SU ZARIWLLA HOUSE Mumbai


Brands/Startups which has shown their trust on my skills

TVCs 10+ Films 5+


1. Responsible for preparing budgets and controlling finance coupled with strategic planning, forecasts and allocations and maintaining high service standards & practices and exercising quality control in all areas. 2. Spearheading efforts across handling entire spectrum of functions pertaining to project management, creative development keeping brand guidelines into consideration & team management. 3. Deftly directing company’s creative resources to step up business growth and profitability and creating strategic business alliances for long term viability of the company.

Photoshoots 100+

Fashion Video Events Content 20+ 40+

Product Launch 20+ 4. Managing multiple projects while ensuring successful completion of the projects within the approved Budget and smooth execution and implementation of the Project. 5. Initiating, planning, executing, tracking/monitoring, controlling and closing the project as scheduled and in implementing operational processes for increased efficiency and cost reduction. 6. Increasing market awareness through successfully positioning and branding new service offerings and promoting existing business lines of various companies through online and offine creative executions in the form of films, social media posts, website banners, google ads etc....

Art Direction 100+ Startup Brands 20+

Digital Campaigns 50+ Communcation Designs 250+
















P R A K A S H R A J F O U N D AT I O N L O G O A N D L O O K


B R A N D PA C K A G I N G

Minimalist | Fresh | + Earthy - when imagination meets Creativity and ability.


PRIMARY FORMS OF LOGO

SECONDARY COLORS

PA N T O N E 4 7 3 c

C6E5E4 R=198 G=229 B=228

INDIAN DESIGNERS R E TA I L E R S MARKETPLACE

PA N T O N E 5 6 3 5 c

PA N T O N E 5 5 0 c

BLACK 85%

F2F2AD R=242 G=242 B=173

CE145A R=212 G=20 B=90

534741 R=83 G=71 B=65

MOON BOLD abcdefghijklmnopqrstuvwxyz 0123456789

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut

aliquip ex ea commodo consequat. Duis

PRIMARY COLORS

aute irure dolor in reprehenderit in

voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non p r o i d e n t , s u n t i n c u l p a q u i o f fi c i a PA N T O N E 1 4 2 C

PA L E W H I T E

deserunt mollit anim id est laborum."

MAINFOLD CF ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 CMYK 4 | 26 | 83 | 0 RGB 245 | 190 | 73

CMYK 0 | 0 | 0 | 0 RGB 255 | 255 | 255



You are comforting, appreciative and affectionate. Your obligation in life is to hold justice and truth, and if you follow the Law, you can find the great happiness and satisfaction.

TAGLINE ~ L I V E

T O

L O V E ~

ID EA When your customer representative rings in you and responds – Hello, Zennia here. Live to Love! How may I help you? It feels good. Calmness soothes in instantly. Constant definition of living life to the fullest is by doing only one thing – “LOVE”.

BRAND PROPOSITION: Since, the name Zennia is unique and not so famous in this part of the world, this puts us in a position where we have two options, whether To g o by it s m e aning in it s tr u e s ens e. O r, D eve lo p a b ra nd name Zennia from g rou nd u p .

So, this is an opportunity,

whereby we can lay our hands into creating a brand that can appeal to both locals and reach out to international audience as well. And, we believe since Zennia is involved in business of Hotel Management, Hotel Franchise and Hotel operations, it is of utmost importance to appeal to customer’s point-of-view. In today’s business, it is an essential element and given the competition, more so now, to understand customer’s needs, do a gap analysis and come to terms to fill in those gaps with a brand.

L I V E

T O

L O V E






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