3 WAYS TO MAKE THE MOST OF YOUR PREMIUM PROFILE FOR SUPPLIERS
FOUNDED IN 1999
Thank you for taking a ShipServ membership To assist you in ensuring that you get the most value and the maximum uplift in exposure, we have created this booklet, with our 3 key tips to help you make the most of your Premium Profile.
1. Complete your Premium Profile 2. Make an impact with your content 3. Cover all your ‘keywords’
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Complete your Premium Profile
Typical Premium Profile
Typical basic listing
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Why? Your Premium Profile gives you on average 6x more exposure to buyers than a basic listing A Premium Profile will not automatically mean you are ranked highest An incomplete profile i.e. limited company information, affects how you are positioned as our ranking algorithm takes into consideration: your ShipServ profile, all your orders, reviews/ ratings, certifications and agent authorisations Our ranking algorithm draws on data from every aspect of your profile 4
All the content you can add to your Premium Profile With a Premium Profile you: Can show a lot more information about your company, highlight your company products and benefits, upload datasheets, catalogues and much more Get ranked higher than all basic listings Get ranked for more keywords
This can ONLY be achieved if you maintain a complete and high-quality profile.
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Achieve a high profile complete score
Add a full company profile
Upload company or product video
Add company details and logo
Upload datasheets, catalogues, price lists
List up to 60 ports served
Add memberships & certifications
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Unlimited search categories
Add manufacturer verifications
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Make an impact with your content Why? You have a short time to make a big impression so what you say in your company description is critical.
Here’s some things to look for: Make sure you summarise what you do and sell in the first couple of sentences as we only use the first 25 words or so of your profile as a “snippet” in the search results page.
Describe your company and products in terms that buyers are searching for and use words and phrases your buyers are using most frequently Try doing sample searches in Pages to see what comes up Thoroughly check spelling and grammar Avoid clichés. “A leading manufacturer/distributor in Country A”. “Second to none reputation”. “Fantastic customer service”
Think about what you would say in an elevator sales pitch and whether this matches what has been written in your profile Length. You can write quite a lot in your Premium Profile so using just 3 sentences is not making the most of the opportunity Benchmark against your competition. Are they in search results? If so, how are they describing their business?
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The importance of your snippet
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Cover all your ‘keywords’ What are keywords? Keywords being all the things you sell. A really important ranking factor is the categories you select on your profile.
Why? To judge relevancy, the ranking algorithm looks for the number of times it finds keyword matches across your profile – i.e. 5 matches would be ranked higher than just 1.
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With a Premium Profile you can select an unlimited number of categories. Every single extra category you select means you get ranked more often so choose as many as are relevant – the more the better. Select as many sub-categories as are applicable. Don’t rely on the fact you have selected the top-level, parent category. When it comes to the number of matches it’s not just the categories you have selected. Upload keyword rich data sheets, brochures, and your catalogue. They are all searched and they all count.
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Use our support teams All Members have access to two sources of support from ShipServ:
The supplier customer service team: For technical issues - Support@shipserv.com Your Account Manager: For questions about your Premium Profile or information about any of these features. If you’re unsure who your account manager is, please email Marketing@shipserv.com
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Supplier Help section on: www.shipserv.com/info/help/supplier-help
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