4 Reimagining the Visitor Economy VISION
“Esperance is recognised globally as a vibrant community where you can immerse yourself in unrivalled coasts, beaches and nature.” GUIDING PRINCIPLES Guiding Principles should be considered when addressing tourism planning, development and management in Esperance. Visitor economy developments should enhance the liveability of the region in addition to improving the visitor experience.
The environmental values of the Esperance region must be protected in the face of further tourism development.
Proposals that encourage collaboration and a unified sense purpose should be encouraged.
Projects that support increased yield and length of stay should be encouraged.
Quality infrastructure is pursued that enables sustainable development and longterm value.
Effective monitoring and evaluation are undertaken to assist sustainable management and adaptation to future changes and impacts.
GOAL To grow the value of tourism in Esperance while enhancing the liveability of the community through increasing the number of visitors, length of stay and spend in the region. STRATEGIC PRIORITIES The Strategic Priorities have been identified as the most relevant for Esperance to focus on within this five-year strategy. They are addressed under the following chapter headed Strategic Priorities: 1. Management, Governance & Resourcing
2. Marketing & Promotion
3. Infrastructure
ESPERANCE TOURISM STRATEGY | APRIL 2021
4. Products, Attractions & Events
5. Transport & Access
6. Partnerships
7. Environment & Culture
8. Storytelling
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