Shirley allum fashions autumn winter 2015 brochure

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Shirley Allum Fashions Autumn/Winter 2015



ABOUT US Independent Fashion inspiration and individuality Shirley Allum’s understanding of style, skill in selecting only the best in fashion design, fabric, and quality, and her eye for evolving labels hand picked fashion from around the world, and the ultimate in personal styling to its customers. Whether you are looking for something for a particular occasion, or are in need of a quick fashion-fix, Shirley and her staff are passionate about style, individuality and special personal service.

We also stock fabulous selections of accessories from bags to shoes, to elegant jewellery, you will find all those special “little extras” stunning hats and fascinators





BRAX has always put great emphasis on its core brand values of quality, fit and reliability,





Gerry Weber stands for a lifestyle that implements trends with style-confidence, a true master of the detailing that always presents the looks with a real sense of purpose underlining the personality. Specialists in smart tailoring and more casual styles, the Gerry Weber label is renowned for its clean lines and versatility, famously easy-to-wear ideal for achieving an individual separates look no matter what your taste.

Samoon stands for casual, Self assured fashion for women with plus sizes. Trendy cuts, exquisite materials and excellent fits underscore feminity. Â


Robell is made for women who are always on the hunt for jeans and trousers with a perfect fit and a fashionable design. The fashion brand makes trousers that fit incredibly well. The different styles are made with a unique stretch-material that makes sure the trousers fit no matter your shape or size. Robell is everyday-luxury for women who do not want to compromise when it comes to look or comfort. If you buy a pair of Robell trousers, you are guaranteed a high quality - at reasonable prices.

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Michele Magic Jeans are designed to shape your figure, controlling and flattering, and boosting your confidence. These Michele Magic Jeans are made from an innovative high-tech material for maximum comfort whilst at the same time giving you fantastic figure control. You won't believe how good you could feel in a pair of jeans.

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Lift Tuck Technology® A size smaller Our exclusive Lift Tuck Technology®, featured in all NYDJ jeans, is designed to make you look and feel a size smaller. It works so well, we strongly recommend that you order our pants and skirts a size down from what you normally wear. The rise hits just at the natural waist to provide not only a slimmer silhouette, but also comfort without gapping at the waistband. And important: only NYDJ has Lift Tuck Technology® and a slimming panel with the patented crisscross design in every pair!

How it works Lift A special weaving technique ensures that the jeans do not stretch vertically, so that your bottom is lifted and smoothened, leaving you looking amazing in our jeans.

Tuck Our revolutionary slimming panel with the (patented!) criss-cross design flattens your belly and instantly makes you look a full size smaller.

Look for the 'X' NYDJ's unique criss-cross panel flattens the belly so you look and feel a size smaller. These special slimming panels are proprietary to NYDJ and can be identified by our signature criss-cross stitching. Look for the patented criss-cross panel design on the inside of every pair of NYDJs.


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