The Dos and Don’ts of Print on Demand business When starting a POD business, coming up with original and reliable prints on-demand design can be difficult. However, sellers want to create a design that their buyers will choose, they have to consider what this design looks like once printed on a product. The print on demand design may look cool in Photoshop, but how will it look on a dark shirt? Colour combinations are important and can often be overlooked by new vendors. Here are some ideas on what to do and what not to do when it comes to new and original creations for your print on demand merchandise.
1. Print on demand merchandise dos Give yourself a chance at success by looking at other prints on-demand shirt companies and decide what works and what doesn’t. Reach out to other e-commerce platform owners and their masterminds on what they do and what they don't do to protect themselves from the most common beginner mistakes. The best thing about print on demand is that businesses can sell shirts, but they are not competing because each brand is very specific. Many people are ready to guide and help you. If you are new to the print on demand business, or running an online store, here are a few things that you should do for achieving success and growth of your print on demand store. ● Double-check grammar and spelling Although this is a clear tip, some people will be surprised to see the sheer amount of spelling errors and grammatical errors available online. Even if you’re a spelling genius, you need to get your audience to consider. In the United States, some words are connected
differently than the rest of the world. Americans leave out words like 'U' or colour 'or when favoured', while all others are included. When it comes to colour versus colour, the spelling is not wrong either; however, if you target specific regions and demographics, these small details need to be considered. Share your print design with custom merchandise online and get some feedback before launching it online. ● Avoid more Photo shopped images. Unfortunately, the images on the products do not look as antiquated and are as vibrant as the images on computer screens. If you decide to go with an overrated image, you may be disappointed with the results. Once printed on a product, it can look relatively unsaturated. ● Review image placement After uploading the design online, the platform automatically centres the design on each product. However, this design sometimes causes cut-causes fun. Before publishing your campaign to the world, it is always a good idea to check your image placement on labeled products so that the perfect design appears on each product. Most vendors usually upload designs that are meant to be printed on clothing, so don’t forget to check the image placement on the accessories. The cushions, mugs and ornaments are usually more squares, so they are cut from the top and bottom of the design. It is important to go face to face with these products and adjust the image accordingly. ● Keep your print simple on-demand design. Intricate and elaborate prints on-demand designs can look impressive on canvas prints and posters, but these intricate designs can translate poorly on smaller products. In addition, for new vendors, keeping your design minimal and straightforward gives you a better idea of what your vendors prefer. Once you have a good custom printed merchandise of what your buyers like, you can create the same designs that have already been successful. Or you can combine successful ideas. If a design runs too long, it can be difficult to determine why it failed or succeeded. After a successful campaign, you can always translate it and market it to a new audience. Also Read: A Comprehensive Guide for your Dropshipping taxes 2. Print on Demand Don’ts As you can see, print has many advantages over the on-demand e-commerce platform. Still, it shouldn’t be easy to catch up thinking you can. Like any online business, selling custom shirts requires a strategic game plan that considers pricing, marketing, branding and service. Your print on demand partner may not be able to do all this for you. For the success of your print on demand business, you must avoid the below things. ● Using jpg files
Before flying for print products, raster images may appear pixelated. APOD campaign with a low-resolution image is a guaranteed flop. That is why creating vector-based designs is recommended. Second, if you decide to save it as a JPG or JPEG, your design background will appear white and print as a white background on the product. Huge blocks of white paint, especially on darker clothes, create an amateur look. If you want to save your design as a raster image, save it as a PNG file. This allows your background to be transparent so that the wear is visible through the colour. It is advisable to clean it with large white blocks as this type of design will not sell as much as you would like. ● Choosing a specific colour While all colours are beautiful, unfortunately, some manufacturers struggle to get these colours right when printed. Depending on the suppliers, often the magenta appears red while red appears orange. Additionally, turquoise is globally known as green-blue. However, the shades may be different than expected. Turquoise can be too green or too blue for the buyer’s choice. This is a gamble, so it would be best to exclude these colours altogether. ● White on white print on demand design Avoid creating excessively white designs or using white text as it will not print properly on white wear. Since white is a popular apparel colour, this exclusion can cause you to lose sales. If you want white text or white image as your design, you should include a black border so that your design appears on the product. ● Lots of text A lot of text on a t-shirt or canvas print looks good, but it will limit your product preferences as it does not apply to small products such as mugs, jewellery or face covers. These products provide less surface area for your prints on demand designs, so this means that the text will be shorter and, perhaps, even illegal. Be sure to keep your design clear, concise and clean. Final thoughts Take order samples from companies to make sure they are happy with the products and customer service. Even after going through the refund process, see what your customers will experience when shipping a non-fit item or when there may be a problem if your return policy is the same with them or not. Print on demand is one of the best e-commerce business solutions that a new website owner can do that won’t break the bank. Get started, see which products jump from the page and expand from there.