BRAND STANDARDS MANUAL
SELVEDGE TEXTILE COMPANY
TABLE OF CONTENTS
CONTENTS
0.0
ABOUT US 0.0 / an intro
1.0
STANDARDS 1.1 / typography 1.2 / type list
2.0
COLOR 2.1 / palette
3.0
LOGO USE 3.1 / sizing 3.2 / variation 3.3 / specifications 3.4 / branding system
4.0
FEEL 4.1 / textiles 4.2 / photography
5.0
BRANDING 5.1 / products 5.2 / other assets
0.0 ABOUT US
0.0/ AN INTRO
re-imagine elegance.
SELVEDGE WAS INITIALLY FORMED AS A HIGH-END TEXTILE COMPANY THAT VERY QUICKLY EVOLVED INTO MUCH MORE. WE QUICKLY EXPANDED FAR PAST ARTISAN BOUTIQUE ORDERS AND NOW FOCUS MORE HEAVILY ON CREATING BEAUTIFUL, HANDMADE, TEXTILEFOCUSED SOLUTIONS FOR RETAILERS WORLDWIDE.
OUR DESIRE IS TO BE AN INTIMATE, SUSTAINABLE COMPANY WITH VERY RELIABLE AND QUITE BEAUTIFUL SOLUTIONS, EVOKING OUR CLIENTELE TO RETURN TO US TIME AND TIME AGAIN. SELVEDGE IS DEVOTED TO EXCEEDING EXCELLENCE: BEAUTIFUL, PASSIONATE, AND ALWAYS COMMITTED TO UTMOST QUALITY.
SIMPLICIT IS THE ULTIMATE SOPHISTIC
TY
E CATION.� leonardo da vinci
1.0 STANDARDS
1.1/ TYPOGRAPHY
a s the
NEEDS /
SUB-TEXT TAGLINE
adobe caslon semi-bold italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &.,:;-”?!()$ 1234567890
a great variety between type weights means a great amount of versatility, while still feeling modern, and really, quite simple.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &.,:;-”?!()$ 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &.,:;-”?!()$ 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &.,:;-”?!()$ 1234567890
1.0 STANDARDS
1.2/ TYPE LIST
MAIN TYPEFACE
BELL GOTHIC ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz &.,:;-”?!()$ 1234567890 USED FOR ADVERTISING. ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz &.,:;-”?!()$ 1234567890 USED FOR SIGNAGE & TAGS. ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz &.,:;-”?!()$ 1234567890 USED FOR ADVERTISING, SIGNAGE & TAGS.
SECONDARY TYPEFACE
CASLON PRO ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz &.,:;-”?!()$ 1234567890
USED FOR TAGLINES AND ADVERTISING ALONE .
2.0 COLOR
2.1/ PALETTE
R 146 G 158 B 136 C M Y K
45 28 49 2
H #929E88 R 46 G 50 B 51 C M Y K
72 63 61 59
H #213233 P 5395 U
P 5425 U
R 239 G 75 B 36 C M Y K
WHEN POSSIBLE, USE PANTONE VALUES. IN ADDITION, SPECIALTY PRINTING PROCESSES SUCH AS EMBOSSING OR FOIL PRINTING MAY BE UTILIZED.
0 86 98 0
H #EF4B24 P 7417 U R 226 G 227 B 223
R 202 G 144 B 87 C M Y K
19 45 75 2
H #CA9057 P 125 U
C M Y K
10 7 10 0
H #E2E3DF P 642 U
3.0 LOGO
3.1/ SIZING
entire logo
150 px x 165 px
3 px wide 103 px long 15 px wide 15 px long 10 px 150 px wide 24 px tall bell gothic black, point size
SMALLEST APPROPRIATE SIZE, 0.4X0.45 INCHES
31
3.0 LOGO
3.2/ VARIATION
INCORRECT USE
HORIZONTAL USE
3.0 LOGO
3.3/ SPECIFICATIONS
FOR THE FRONT OF BUSINESS CARDS, USE BELL GOTHIC BOLD, 10 PT. FOR THE MAIN TEXT. FOR THE TAGLINE, USE
45 px
30 px
CASLON PRO IN SEMIBOLD
45 px
ITALIC, (LOWERCASE), 7 PT. FOR BACKS OF BUSINESS CARDS, USE BELL GOTHIC LIGHT IN SIZE 7 PT. FOR THE
10 px 10 px
re-imagine elegance.
30 px
45 px
45 px
DESCRIPTORS, ALL TYPE WILL BE LOWERCASE.
45 px
18 px
45 px
store manager.
SHANNON STONE
email.
INFO@SELVEDGE.COM
tel.
913.633.8000
re-imagine elegance.
10 px 10 px
alt.
913.762.8431
16 px 72 px x 72 px
380 W. 22 ST. KANSAS CITY, MISSOURI 64108
ALL TYPE BESIDES TYPE INTEGRATED INTO LOGO IS 8 PT. TEXT, BELL GOTHIC LIGHT. THE SOLID BAND AT THE TOP OF THE LETTERHEAD IS ONE INCH SQUARE IN THE UPPER LEFT HAND CORNER. THE LOGO IS PLACED OVER THE BLACK INFO@SELVEDGE.COM
SELVEDGEKC.COM
SQUARE AT 0.6 INCHES BY 0.6 INCHES SQUARE.
LOGO IS PLACED ON MAILING LABEL AT 0.75 INCHES SQUARE. BOTH ADDRESSES ON MAILING LABEL WILL BE 8 PT. TYPE. RECIPIENT’S NAME IS 9 PT. TYPE. MAILING LABEL ALWAYS PLACED CENTRALLY,
16 px
BOTH VERTICALLY AND HORIZONTALLY.
JESSICA DOE 380 W. 22 ST.
24 px
KANSAS CITY, MISSOURI 64108 380 W. 22 ST. KC, MO 64108
16 px
10 px
35 px
3.0 LOGO
3.4/ BRANDING SYSTEM
4.0 FEEL
4.1/ TEXTILES
THE TEXTILES USED BY SELVEDGE ARE ALWAYS HANDMADE AND OF THE HIGHEST QUALITY. WE PRIDE OURSELVES ON THE VARIETY AND CRAFT OF OUR WORK. WHEN USING IMAGES OF OUR TEXTILES, KEEP IMAGERY FAIRLY NEUTRAL. SELVEDGE RELIES SOLELY UPON THE CRAFT OF OUR TEXTILES TO EXPRESS QUALITY TO ALL OF OUR CLIENTELE.
PLEASE NEVER UTILIZE SATURATED COLORS IN OUR IMAGERY. WE PREFER THAT NATURAL COLORATION AND THE BEAUTY OF OUR CREATIONS SPEAK LOUDLY ENOUGH ON THEIR OWN.
4.0 FEEL
4.2/ PHOTOGRAPHY
SEE THE NEXT PAGE FOR GUIDELINES FOR SELVEDGE’S EDITORIAL PHOTOGRAPHIC ASSETS.
4.0 FEEL
4.2/ PHOTOGRAPHY CONTINUED
SELVEDGE’S PHOTOGRAPHY IS CRISP, CLEAN, AND HEAVILY FOCUSED ON THE CLOTHING ITSELF. PLEASE DO NOT UTILIZE BUSY BACKGROUNDS, HEAVY MAKEUP, OR OVERDONE HAIRSTYLES. PLEASE UTILIZE AS NEUTRAL OF A COLOR PALETTE AS POSSIBLE. THE NATURAL TEXTURE AND QUALITY OF OUR TEXTILES SHOULD BE IMMEDIATELY STRIKING THROUGH IN ANY AND ALL OF OUR PHOTOGRAPHY.
5.0 BRANDING
5.1/ PRODUCTS
HANG TAG + HANGER
DENIM PATCH
our hang tags and labels are always classically simple. make sure all hang tags are printed on stock that is at least
100 lb. weight or
heavier. tags are adorned by the logo alone. the focus should lie on the garments as opposed to the tags on the garments.
EMBROIDERED LOGO
5.0 BRANDING
5.2/ OTHER ASSETS
RETAIL BAG
STOREFRONT
selvedge takes pride in the simplicity and durability of our garments and raw textiles. as a company, we feel our desired ambiance is achieved by setting focus on our products, not our models
(or their accessories.) we carry this through our print design, packaging design, and our product development.
BELT
5.0 BRANDING
5.2/ OTHER ASSETS
when creating print advertisements for selvedge textile co., keep simplicity at the forefront of the project view. never distract from the quality and beauty of the textiles we create.
PRINT ADVERTISEMENT
in terms of color use, muted colors are to be considered most highly. saturated, richly-hued colors do not fit well with the look and feel that we have developed for selvedge textile company.
BILLBOARD ADVERTISEMENT