Fashion Business Portfolio by Samantha Hollice

CONTACT

Name:

Samantha Hollice

Phone:

708-261-8096

Email:

hollices4@gmail.com

Site: LinkedIn:

samanthahollice.virb.com SamanthaHollice

Visual Merchandising

Concept

WINDOW SCHEME

Alexander McQueen & Harrods The concept behind the visual window was to create something apocalyptic looking. In the window to the left, there will be a LED circular screen next to the two mannequins in the window. The screen will display a broken/ grunge video of pictures and the Resort runway show. The video will glitch away from each photo and video as if someone ruined it. Itâ&#x20AC;&#x2122;s suppose to create that erie future look. The photos included in the video will be one of Lee himself to represent once what was, a photo of a McQ ad that looks pixelated, the Resort runway from 2013, and last the Alexander McQueen logo. It might seem very scary at first but something like this is expected from the McQ brand and is definitely something Lee McQueen would have created or done himself. One the outside of the window the tag line will be displayed as so; The Future Starts Today.

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Designer - Selfridges & Josef Albers

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Juniors - Selfridges & Josef Albers

PR & Marketing

Quick Email

Get acquainted with some cool trends we know with our winter collection!

This fall will be about new styles and trends that many might not think ModCloth would carry. The leather, fur, and blanket coats trend have become a huge staple in every girls closet and we at ModCloth want to bring that to our online customers. The new Fall/Winter collection is inspired by many high fashion designers, making this the first ever to have collections with a designer niche.

Blanket Coats have been a huge hit this season and we want to fill your closet up with them. Using our coat thickness scale you can choose the right coat that is for you. This trend is great with thigh high boots or even the ankle booties you!ve been waiting to wear. With a Blanket Coat you can truly dress it any way you want. One style we offer are the shift hobo chic blanket coats; these you can wrap around you or let it hang loose, gives you the chance to become the stylist.

The snow will be falling soon and having a little fur wouldn!t hurt so much. All the new fur pieces are in fact faux fur; we at Mod Cloth do believe in saving the environment and animals. The fur on the pieces are a mix of soft, light, heavy, and even bright colors. Fur can be found on anything from trousers, blouses, sweaters, coats, and etc. This season at Mod Cloth will sure not only be one to remember for us but you! Since you!ve stuck around we are giving you 15% off on your first collection purchase. Enjoy!

The

iris Collection ALEXIS BITTAR

SAMANTHA HOLLICE

The

iris

Collection

FOR IMMEDIATE RELEASE 27 October 2012 Alexis Bittar Celebrates 25 Years with New Iris Collection This Spring season Alexis Bittar is not only debuting a new jewelry collection, but for the first time Alexis Bittar will debut his first handbag collection. The Iris Collection will include 6 personally designed bags by Alexis Bittar and his in-house team. Each bag is different from the other. The bags consist of beautiful colors such as lavender, yellow, blue and so much more. The buckle on each purse will have a vintage detailed buckle piece on the front. The purses resembles the small bags women use to wear in the 80’s; they are simple, stylish, and fun. There is a lot to celebrate with this purse collection. This year marks the 25th anniversary of the Alexis Bittar jewelry design label. “Throughout time I have become inspired by my past. The 80’s was the time I figured out my dream and motivation to create a jewelry line of my own. I’m still inspired by outrageous colors, architectural designs, and vintage pieces. In regards to that, I thought it should be celebrated with a new accessory to add to my collections. Silver and Iris both represents 25 years and I hope people can see all of that not only through my jewelry collection, but my handbag collection. ” Alexis Bittar. The 80’s was about being bold and having your own sense of personal style. This bag collection offers different styles for every kind of woman. Alexis Bittar will be debuting the collection 5 March 2013 at the very first Alexis Bittar store in SoHo, New York City. The launch will start promptly at 6:00 PM. There will be a live DJ, amazing treats sponsored by the top caterers in New York City, and a time to shop the new wonderful collections. Every attendee will receive 25% off on their first purchase of the collection. There will also be a Alexis Bittar contest giving the chance to win a free trip to the New York City launch party and 50% off on any item in the new Iris collection. For more information please contact your local press contact or visit the website AlexisBittar.com.

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The

iris

Collection

ALEXIS BITTAR CONTEST PRIZE & INFO

11/15 - 12/15

Celebrate 25 years of Alexis Bittar! Submit a photo of your craziest 80’s fashion for a chance to win a free trip to Alexis Bittar’s The Iris Collection launch party in New York City. The winner will also receive up to 50% off on any item in The Iris Collection. The two runners up will receive 30% off on any Alexis Bittar item online. Please visit AlexisBittar.com to submit your photos and for more information about The Iris Collection. The winners will be selected on 12/20/2012.

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Contact: MANMADE Tel: 3124318970 office@manmade.com Fax: 3126199036 ______________________________________________________________________________ FOR IMMEDIATE RELEASE Saturday, January 4th 2014

Chicago, IL. Good style and merchandise should not be limited to expensive designer brands, leftofthemainstream labels and trendy statements. Pulling off the most sleek and basic styles denote a penchant for functionality, simplicity and class. Lifestyle stores for men are not seen as much as a woman's stores in the Chicago area. MANMADE has given being a male fashionista look quite awesome at an affordable price. MANMADE is a mens accessories store thats was founded in 2013. MANMADE offers a good number of style choices for every type of young professional. MANMADE is about giving the best and most stylish deals for young men. Next year in Spring 2014, MANMADE will debut not only a new store location on N Milwaukee, but the new “Street Etiquette” collection. The Street Etiquette collection offers a variety of different types of bags for every young professional man. This collection is a mix of street casual wear mixed with the professional work field. Street Etiquette features laptop bags, messenger bags, wallets, belts, money clips and book bags. Items like the book bags, has the official MANMADE patterns printed on them. Any college student can afford this brand and look just as stylish as he wants. Before the grand opening of the store MANMADE on 1318 N Milwaukee, MANMADE will be hosting a release party at the store location February 4, 2014. The party will include press packets for the media, aux devoirs, refreshments, live DJ, and a chance to shop the MANMADE store before anyone in the city. Each person that attends the release party will receive 20% off on their first MANMADE purchase from the Street Etiquette Collection. The party starts at 5:00pm and more information is available through the MANMADE website and flyer. “There aren’t many stores like MANMADE for men as there are for women. I want to provide men with the same shopping experience women shoppers fawn over,’’ says CEO of MANMADE Samantha Hollice, “..Its their time to shine and be showered with fashionable/affordable items. MANMADE will be a destination stop for every man.” # # # #

Mood-boards

Chloe

The other side of me is more soft;sunny. I like to be very boho/ afrocentric/vintage. Iâ&#x20AC;&#x2122;m completely obsessed with all my sundresses, mini skirts, and lace. Corrine Bailey Rae really inspires this side of me. This is when Iâ&#x20AC;&#x2122;m all about purity and indie. I can picture myself in a open field writing and being artistic. Perfect fit!

Since I am a child of the 90â&#x20AC;&#x2122;s it is only right that I have a grunge style. One of my favorites pieces in my closet happens to be my leather jacket I called it Joan. Joan Jett is my favorite female rocker! I dress this way on rainy/gloomy days. When the sun is not out I think itâ&#x20AC;&#x2122;s appropriate to wear all black with a hint of color. It a little grunge meets the city.

Photography & Design

entry #1

Photography & Design

Photographer: Styled by:

Creative Director:

Jayy Harmon Imagery. Aaron Reese . Samantha Hollice Tajh Cochran Samantha Hollice

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Photographer: Samantha Hollice