n O W
h
e il n
a
t
It
R
e
a
M l
ly
g it n e k r a
M
e
a
n
s
First. Break The Habit The 4 p’s are now the 4 e’s Applying traditional to digital Product Price Place Promotion are now:
Experience Exchange Everywhere Evangelism
Definition Online marketing refers to the tools available to a business to market, promote and advertise their products, services or brand on the online world.
4 key areas • SEO • PPC • Social Media • Email Marketing
SEO Search Engine Optimization Process of getting traffic from the organic, editorial, or natural (free) listings on search engines. It’s all about improving the visibility of your website in search engines.
How It Works Crawling: is the process by which bots/ spiders discover new and updated pages to be added to the Google Index.  Bots crawl the web looking at URLs from past search crawls and from Sitemap data provided by webmasters.  As a bot visits each site, they detect links on each site and add them to a list of pages to crawl.
How It Works  Indexing: Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page.
How It Works  Results: When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user.  There are over 200 factors that determine placement, including PageRank. PageRank is the measure of the importance of a page based on the incoming links from other pages.Â
2
T
s e p y
S .
O E There are 2 types of SEO ONSITE- Refers to optimization of Met Tags, content, and URL’s. OFSITE- Refers to link building, which is the process of increasing the number and quality of inbound links to a page.
Key Factors Content: Must be rich and relevant Page Title: Must fit the search and what you are offering URL: Must be short and concise Meta Description: Must be key word rich and explain search results
Paid Results. PPC/ CPC  The amount an advertiser pays when a user clicks on their ad.  It allows you to reach more customers with specific search terms across all of the major search engines.
Email Marketing Great way of directly reaching your target audience without spending money associated with print and production costs. Always needs to serve a purpose: 1) what is the email about? 2) why should my audience care? 3) what should my audience do about it?
What Is Social Media  A place for people to connect to share their opinions and stories.  A constantly evolving crowd environment where rapid reaction is key.
Social Media Marketing The 4 C’s Content Consistency Customization Community
Define A Strategy What are your goals? Develop a Voice: Keep it simple and fresh Be conversational Be authentic Be entertaining Include photos Add incentives
Channels Facebook “Social Hub” that allows for open communication between people and brands with over a billion active users. Opportunity to humanize brand Provides targeted advertising
Twitter Connects brands to consumers in real time. (more than 500 billion users) Medium to quickly show information Able to monitor trends in real time
YouTube YouTube is a video platform that is easy to cross-distribute on other social media channels and websites. It provides high “searchability” Over 4 hours of video are watched every month
Instagram  Instagram is a fun and quirky way to show authentic branded experiences with consumers through a series of pictures.  (over 90 million active users)
Social Media & Brand Chanel Management Brand channel management allows us to create and distribute content throughout a brand’s social channels that engages the community, fosters relationships, and builds brand loyalty. Connect directly in real-time with guests Utilize content from brand & UGC (user generated content) Build and amplify a consistent brand voice Distribute the best content throughout the complete social network
Click icon to add picture
m o c . t e l p o h S
Shoplet is the leading purely online office supply retailer. Founded in 1994, Shoplet is one of the original e-marketplaces.
Our supplies specialties include ! s sOffice Supplies, Printer paper, e i n Computer Hardware and Peripherals, s u Networking Products, Office Furniture, b r u Ink and Toner Supplies, and o y Cleaning and Maintenance Equipment. Our r fo first-rate US-based customer g n i suppor t (think A-Team) is always ready to h t y step in and make sure your order is just as er v E you expect. Best of all, Shoplet offers free web applications to eliminate messy paper-based requisition processes and streamline procurement. Our built-in eProcurement system lets you build user hierarchies, manage multiple budgets and centralize supply requests, as well as helping you closely monitor spending.
Click icon to add picture
s lin e c non r u r
a o le . S ww w
h
p tt
:/
h
/w
p tt
w
s:
m e.
4
p
e ac
r
u
o pp
s w.
s //
e
di
i ab
s
c 8.
t.g
o tr
.
om
oo
m co
/s
e gl
.
er
/
l on
c vi
m co
es
/
i
ne
n /o
b we
m
m li
k ar
ne
t as
e
m
er
tin
ar
g
ke
a s/
n
g tin
e sw
r
/ 0 /7
8
? 97
h
e l=
n