Rochester
.org
Shopping, Dining, Entertainment & More...
2017
UNMATCHED: Quality, Quantity & Distribution THE RESULT: Your ad in Shop Rochester will receive unmatched exposure to your potential customers!
2017 MEDIA KIT
UNMATCHED: Quality, Quantity & Distribution THE RESULT: Your ad in Shop Rochester will receive unmatched exposure to your potential customers! Pine Island 52
Oronoco 42
4 Stands In The Kahler Subway
Elgin
63
11 Mailings Per Year 4 Stands In The Skyway
Mantorville Kasson Byron
Rochester
Eyota
Your Ad On-Line At ShopRochester.org Radio Spots To Announce Each New Issue.
52
Stewartville
Mailing Area
95% of the homes that receive Shop Rochester have a Household Income of $50K or higher
50,000+
Home Delivered
48
Rochester Hotels
40+
High-Traffic Locations
PLUS ➥➥ Low Cost, Less than 1¢ Per Home ➥➥ Convenient Digest Size ➥➥ Restaurant Guide Provides Excellent Shelf Life
4,600+
Facebook Followers
1.3 Million Annual Visitors
2017 Ad Dates & Themes IN - HOME DATES
APPROVED THEMES & HOLIDAYS ADS
January 23-25
1-6-17
Wedding Guide*** New Year, New You!*** Valentine’s Day 2/14
March
February 27 March 1
2-10-17
Automotive, St. Patrick’s Day
April
March 27-29
3-10-17
Home Improvement Easter 4/16
May
April 24-26
4-7-17
Mother’s Day 5/14 Memorial Day 5/29
June
May 22-24
5-5-17
Summer in the Cities, Father’s Day 6/18
July
June 26-28
6-9-17
Sidewalk Sales*** 4th of July 7/4
August
July 31 August 2
7-14-17
Festivals Back to School
September
August 28-30
8-11-17
Fall Wine & Dine - Menus*** Labor Day 9/4 Grandparent’s Day 910
October
September 25-27 9-8-17
Halloween 10/31
November
October 30 November 1
10-13-17
Holiday Gift Guide*** Thanksgiving 11/23, Black Friday 11/27,
December & January Combined
November 27-29
11-10-17
Holiday Gift Guide*** Christmas 12/25, New Year’s Eve 12/31
2017 ISSUES February
***Special Sections
Digital Advertising
MEGA BONUS:
Online advertisers with unique offers are listed on an ad in Shop Rochester!
Having a digital coupon website is one thing. Building one that’s mobile friendly, easy to use, fully search-engine optimized and surprisingly affordable is something else entirely.
HOW IT WORKS
• Each advertiser will have a minimum of two coupon offers • One or both of the two coupon will be unique from offers you place in Shop Rochester • Minimum 12 consecutive months
Mercha
nt Pe
NEW FOR 2017!
30
Page
25
Not only will your customers have instant access to your coupons online, this year we are rolling out new tracking software so you can keep up to date on your offers performance!
rfo
Januarymance Re po 2016 - June rt: Pizza Hut 2016 Views
Coup
on View
s
20
Coup
on Print
s
25 10 5 0 Jan
Perform Page
ance
Views
Coupon Coupon
Mar
Apr
w
May
on: 2
January
2016
February
2016
Large
Jul
15
1-Top pin
g Pizzas
$18
2016
Coupon
April 2016
Views
Coupon
12
May 2016 June
Jun
12 07
Coup
March
Feb
Overvie
Views
Prints
07
2016
03
15
Coup
on: Lar
g Pizza
January
2016
February
2016
March
ge 1-T oppin
2016
April 2016
10
34
and 8
08
05
Wing
s $15
34 05
Coupon
Views
Coupon
12
May 2016 June
02
08
07
2016
03
15
02
08 34 05
10 08 34 05
Visit Us Online ShopRochester.org
Prints
Prints
2017 Rate Card PRINT RATES Regular Sections Half Page Full Page Two-Page Spread Back Cover
1-7 Issues $525 $995 $1,900 $1,400
8-11 Issues $475 $895 $1,700
Specialty Sections (Upon Availability) Sixth page Quarter Page Third Page Half Page Full Page
1-7 Issues $150 $250 $340 $470 $930
8-11 Issues $140 $210 $300 $420 $830
DIGITAL RATES Ad Description Two Coupons - Standard Each Additional Coupon Featured Coupon Restaurant Menu Deal of the Week
With Monthly Print Ad $10 $10 $50 $20 $50 - One Week Only
Online Ad Only $50 $20 $100 $50 $100 - One week only
Reserve Your Space Now For Our Specialty Sections!
The gift pages are the perfect way to sell a produc t, service or gift cards & gift certificates this Holiday Season !
Sample
Ad - 4.52” W x 1.75” H Designed to give consumers reason to buy from Y-O-U this holidaya season!
Shop Rochest
• 11 Mailing s Per Year • 50,000 Homes M USPS Includes Hig ailed Income Homes in Ghreater Rochester
WEDD
E ING GUID
ers Unmatche d Distribu
• 4 Stands In The Kahler Subway • 3 Stands In The Skyway • Mayo Cli nic • 40 Hote ls
GOLF
2 Month Progra m: $185 for Novem ber $185 for Decem ber
tion!
• Grocery & Drug Stores • 60+ High Traffic Locations • Your Ad On-Line ShopRochester.o At rg
Gift Guide is Inside
George: 507-24
Shop Rochester
6-6151 • Cindy:
MENUS
Ask about discount multiple ads. Space s for is Limited
Call Today!
507-867-8404 • Greg:
507-271-5088
GIFT GUIDE
Print Specifications Shop Rochester Ad Specifications: Ad Section
Size
Width
Height
Regular
Half Page
4.88”
3.81”
Bleed Non Bleed
Regular
Full Page
5.375”
8.5”
Add .125” bleed
Regular
Two Page Spread
10.75’
8.5”
With Bleed, Add .125 on each side & .5” for staple gutter.
Back Cover
Back Cover Only
5.375”
6.25”
With Bleed, Add .125 on 3 sides
Restaurant/ Marketplace
Quarter Page
2.3”
3.6”
Non bleed
Restaurant/ Marketplace
Half Page
4.88”
3.6”
Non bleed
Restaurant/ Marketplace
Full Page
4.88”
7.43”
Non bleed
Gift Guide*
Quarter Page
4.52”
1.75”
Non bleed
Gift Guide*
Half Page (Double)
4.52”
3.6”
Non bleed
Home Imp.
Third Page
4.88”
2.387”
Non Bleed
Home Imp.
Two Thirds Page
4.88”
4.877”
Non Bleed
Home Imp.
Full Page
4.88”
7.37”
Non Bleed
*Template Available
Sample Layouts
Visit Us Online at ShopRochester.org
You’re In Good Company “Marketing Plus manages the advertising for Automotive Procare and K&S Heating, A/C, Plumbing & Electrical. Shop Rochester is No. 1 in measurable responses for both clients! K&S duct cleaning instantly books 90 days out with every issue. Coupons are huge in attracting new customers to Automotive Procare, and Shop Rochester coupons out number all other coupons combined that we feature in the market. Shop Rochester is done right and it delivers results!” Dave Nolander, Marketing Plus “We have advertised in Shop Rochester since we opened our doors 5 years ago. To grow a successful independent small business in today’s marketplace demands a consistent, prominent plan to reach customers and pique their interest. From our logo & business cards to our monthly
“I would recommend working with Shop Rochester for all your advertising needs. This is THE connection that The Shops at University Square needed for reaching the 3 million visitors and the 100,000 local consumers to drive traffic. Shop Rochester is the only game in town and meets all of our marketing and advertising needs. We highly recommend their work. Thank you for your dedication and hard work.” Carol Bitton, Shops At University Square “Shop Rochester has played a huge role in the continual growth of our business. They hit all the right mailboxes, and more importantly…people actually look at it, and CALL US! We track our advertising budget closely, and we’ve always done well with our ads in the magazine. The big newspapers, TV, billboards, radio, we continue to use them all, but nothing creates the immediate response & return on our investment like the Shop Rochester.” Jon Zimmerman, Zimprovements
ads, Shop Rochester has partnered with us in every step of our marketing needs.” Deb Zipse, Hank & Purl’s “We have been committed to SHOP Rochester for the last few years. They bring in new guests and our redemption rates are amazing! The customer service and attention to details is by far superior.” Velinda Neinow, Wild Bill’s
“We love working with Shop Rochester. We advertise every month in their direct mail magazine and it always produces great quality leads for our business. Shop Rochester has become our top lead generator and is also our go-to-company for all our additional marketing materials. We highly recommend Shop Rochester and have referred several businesses to them over the years.” Chris & Kristin Proell, Val-U-Blinds
“George has been a great business partner and a good friend. We have been with George and Cindy since the beginning. They have made huge contributions to my business and I don’t know where my business would be without them.” Brad Presley, Oxi Fresh
Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404
Meet The New Couponer...
Well-Off Educated And Tech Savvy Reach Consumers At Home And On The Go! Do you want to reach... •
100,000+ residents?
•
2.7 million visitors?
•
High-income residents in Greater Rochester?
Shop Rochester is the only magazine that reaches all three.
George: 507-246-6151 • Cindy 507-867-8404 • Greg: 507-271-5088 Visit Us Online at ShopRochester.org Shop Rochester, LLC · PO Box 7267 · Rochester, MN 55903 · 507-867-8404