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HI, I’M DIXIE MADISON 1. 3
Music is the common language that binds all generations together
DIXIE MADISON
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Dixie Madison The Heart of America tour
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Dixie Madison is a young country music artist that has been tearing up the charts for the past year. She is considered to be a musical genius that has been able to cross music cultural lines. Dixie will soon embark on a 50-city tour, titled The Heart of America tour. This tour will be designed to show case her talent while paring her with talented and up-and-coming artist, around the country. Dixie Madison and The Heart of America tour will be designed to be innovative and high-energy. It will be designed around her high tempo music. The tour will also allow her audience and fans to take part in each and every part of the tour. One way that the fans will be able to take part in every leg of her tour is by using social media sites such as twitter and YouTube, as well as live streaming sites like, periscope and YouTube Live to name a few. The media packages will consist of YouTube commercials as well as online tour segments of dates. The merchandize will reflect Dixie Madison’s flair and innovative style by using bright colors and neon lights and capitalizing on her 130K social media following, Dixie Madison’s Heart of America tour will be a tour like no other country artist has ever had, relying on her youth as well as innovation and modern technology to bring her fans a tour experience like no other. 1. 7
Dixie Madison and the Heart of America tour will be a country music tour like no other. This tour, will be the first and only tour that will stream live on multiple streaming sites around the world, while allowing the audience to participate with encouraging messages that will be displayed live, throughout the concerts on very large screens around the venue. This tour will also feature local, established musical artist to be used as the opening acts, instead of using national recording artist, further incorporating audience participation. What makes this tour unique is that it will not only rely on audience participation and a high tech stage, sound and lighting set up, but it will also rely on the wide spread use of social media and its ability to reach parts of America and the world that this 50 city Heart of America tour will not be able to go. Dixie Madison and her management teams goal, is to become a house hold name not only in America but also around the world. 1. 8
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This concerts will utilize new age technology in stage, sound and lighting. Giant screens will be located around the arenas so fans will be able to tweet live messages to Dixie, while the concert is live. It will take advantage of her 130 K social media followers and 200 K AM/FM radio listeners from the ages of 6 and up, the 85% of 18-65 year old that look at television, 87% of Facebook user from 18-29 and the 40% of American from the ages of 18-24 that read print adds. Online stores will be established in order to purchase Dixie Madison and The Heart of America tour memorabilia. T-shirt, hats and posters will just be, just a few of the items that will be available for purchase online at theheartofamericatourstore.com and concert venues. This tour is scheduled to produce over 100 million in merchandize sells and 75 million ticket sells.
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Country Music is Blues with different Instrumentation. . . . . 1. 13
Serial Puublicati on (regular)
ABCDEFGHIJKLMNOPqrstuvwxyz Plantagenet Cherokee (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ let me rides (regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Serial Publication, Plantagenet Cherokee and Let Me Ride typefaces, were used in the branding to aide in the communication of the brand and the project. It will create one harmonious fusion between Dixie Madison the brand and The Heart of America Tour. It will allow all elements of design to flow as one unified organism.
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After a lot of research, on Nashville, TN and country music. I found that these textures speak country music. Many people that live in Nashville, TN that is true to country music, I found wear one of these three fabrics
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While I was researching, I found that these images are the will help support the Dixie Madison brand. The images were bought together and applied to the process of building this brand and making it a living organism. 1. 22
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While researching country music and reading the background of Dixie Madison and what she stood for, the follow color scheme was generated because of her identity and colors the meaning of the colors. Blue represents trust and peace, turquoise represents communication and clarity, red represents strong and powerful, orange represents happiness and black represents secretive and unknown. 1. 24
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The Dixie Madison logo was designed to represent a more modern western saloon style store sign that would be able to be transferred to tee shirts as well as cups, hats, books etc. The font that was chosen, because it represents the old style of printing, that you would find in old western newspapers. The shape was also chosen because it would be easy to recreate and sold as a plaque 1. 33
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Janice Larkin’s is a 25-year-old fashion and runway model at night and a fashion photographer by day. Mrs. Larkin’s lives in New York City and works 40-hours plus a week and makes 80k a year. After a long day of looking through the lens of her Nikon 800, she trades in her camera bag for a set of Red Bottom pumps and high-end fashions and hit the runway at fashion shoes around New York. When Janice isn’t working hard in her photography work or her modeling she enjoys traveling with her friends and listening to local band around the city. It was during one of Janice weekends of rest when she first heard Dixie Madison at one of the local venues in New York and from that day she has been a fan of her brand of country music. 1. 35
Dixie Madison and The Heart of America Tour will be the first tour that will allow Will allow local musical artist of different genres to collaborate during live shows. The Heart of America Tour will be the first tour of its kind, allowing the use of social media to enhance the Dixie Madison concert experience. 1. 36
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The Dixie Madison and The Heart of America tour memorabilia/promotional items such as T-shirt, hats and posters are just a few items that will be available for purchase online at theheartofamericatourstore.com and at the concert venues. These items were chose because they are cheaply reproduce, and will be a to generate a large profit at concert venues.This tour is scheduled to produce over 100 million in merchandize sells and 75 million ticket sells. 1. 38
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THE HEART OF AMERICA TOUR
MADISON
DIXIE
H E A RT O F A M E R I C A
Chicago, IL.
THE HEART OF AMERICA TOUR
MADISON
DIXIE
H E A RT O F A M E R I C A
Nashville, TN. THE HEART OF AMERICA TOUR THE HEART OF AMERICA TOUR
Admit One Admit One
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for the guerrilla marketing campaign was designed to draw attention and to bring a younger generation to the concert venues. By noticing the vehicle,they take notice to the message. 1. 47
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The Dixie Madison and The Heart of America brand, future plan are, taking the tour global, and allowing the rest of the world enjoy the music of Dixie Madison while enjoying an electrifying concert. We also plan on providing our customers with the best online shopping experience from the conveyance of their homes. Dixie Madison and The Heart of America Tour will change the way the world will look another country music concert. 1. 51
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Enjoy, Dixie and the Tour
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There are country singers and there are country music concert and then there is Dixie Madison and The Heart of America Tour. This tour will give thousands of screaming fans the opportunity to enjoy and exciting and electrifying tour and see one of the fastest growing country singers. Dixie Madison is all about bringing people together, to enjoy good music and an awesome country music tour.
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