BUCK KNIVES ADDS RICK ALSEN ON NATIONAL ACCOUNTS

Buck Knives has added knife-industry veteran Rick Alsen as its national accounts manager. Alsen brings more than 25 years of success in managing and leading brands in several outdoor category. He will apply that lengthy expertise in his role developing, implementing, and managing sales strategy with several of Buck’s key national accounts.

Prior to joining Buck Knives, Alsen held several key roles with outdoor recreation companies, including vice president of sales and marketing for X-Vision, national sales manager for Beavertail Products, and sales manager for Gardner Sales Associates where he represented brands including Stowmaster nets, Lamiglas fishing rods, and others.

“We are very blessed and honored to have someone of Rick’s background join the Buck Knives’ family,” said Mark Reasoner, Buck Knives’ vice president of sales. “National accounts are a critical element to our long-term growth plan, and his expertise in this channel puts Buck Knives in a great position to achieve success.”

“I truly love working in the outdoor industry and, above all, I value the priceless relationships I've cultivated over the years,” said Alsen. “I am honored to join the Buck Knives family and be a part of the company’s rich tradition and legacy.” (buckknives.com)