Caracal USA Signs Laura Burgess Marketing

aracal USA, a leading international manufacturer of small arms for the law enforcement and defense markets, recently partnered with Laura Burgess Marketing (LBM) as part of the company’s strategy to build market share in the U.S. commercial shooting sports market. “We are thrilled to be a part of the marketing team for the Caracal USA brand,” said Laura Burgess, president of LBM. “This company has built its reputation on serving the world’s elite law enforcement and militaries, and now our efforts will focus on driving brand awareness to the concealed carry and self-defense markets, shooting sports competitors, and hunters in the U.S.”

“As part of our 2023 corporate strategy to increase brand awareness and visibility in the commercial market, while continuing to support our law enforcement and military markets, partnering with an industry veteran with a solid reputation for success is key,” said Jeffrey Spalding, president and CEO of Caracal USA. “LBM will be instrumental to our success in the shooting sports community this year.”

Caracal USA, known for the CAR816A2 produced in the U.S., introduced several new products at the 2023 SHOT Show, notably the Enhanced F that has been completely redefined and is currently being produced in Caracal USA’s new facility in

Idaho. Additional new products include the Caracal Lynx DS, a 2011-style pistol available in three calibers; the Lynx DS Compact, available in three calibers; the Lynx DS Versus designed for competition use and available in three calibers; the CMP9K fully ambidextrous semi-auto pistol; and the CSR 308 and 338 long-range precision rifles. Caracal USA’s new products will become available to dealers throughout 2023.

(caracalusa.com)

Celerant’s FFL PoS Integrates with Gunstores.com

Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, has agreed to a partnership with Gunstores.com, a new online marketplace for firearms. Through Celerant’s point of sale, dealers can display and sell store inventory on Gunstores.com with local same-day pickup—enabling dealers to expand their market reach and increase online sales, whether they have an eCommerce website or not.

“Gunstores.com is excited to partner with Celerant Technology,” said Brad Canter, director of marketing at Gunstores.com. “With many of our dealers already using Celerant, this integration will streamline and automate the process of showing their local in-stock inventory.”

Through Celerant’s point of sale, dealers can push product data directly to Gunstores.com, including product UPC, price, stock levels, and location code, thus eliminating manual data upload to the marketplace. Gunstores.com automatically displays the dealers’ products on their website, along with consumer-ready product descriptions and images pulled directly from distributors. Consumers can search for products based on zip code, making it easy to purchase items currently in stock at a location near them, and then pick up their order the same day at the local store. Gunstores.com processes transactions using the individual dealer’s merchant account. Coming soon, orders placed on Gunstores.com will be pushed back to Celerant’s back office software, allowing dealers to manage sales from all channels in a single place.

With Celerant’s integration to Gunstores.com, firearm dealers can boost online sales and reach new, local customers that may not have been aware of their store and/or website. Dealers can also sell even more products in-store once the customer arrives at the store to pick up/complete their order, giving the dealer the opportunity to turn them into new, lifelong customers. The integration helps to increase a dealer’s online presence, whether they have their own eCommerce site or not, and boost search engine rankings for dealers that already have a website.

“With consumers shopping online more than ever, it’s vital for dealers to have an online presence,” said Zeke Hamdani, Celerant’s director of web services. “Our integration with Gunstores.com provides our dealers with a great opportunity to sell more products online and expand their market reach so local customers can f ind their business online, even if they don’t have their own website.” (celerant.com/gunstores)