Mossberg Reorganizes Sales and Marketing Department O.F.

Mossberg & Sons, Inc., recently announced a pair of personnel changes within its sales and marketing department. Bill Brown has shifted from his role as director of sales into the role of senior director of product management. In this newly developed role, Brown will be responsible for developing and bringing new and differentiated products to the market that both addresses market needs and represents viable business opportunities. Brown will be working closely with supply chain, engineering, and operations teams to help shepherd products from the new product development stages through the entirety of the product’s lifecycle. He enters this role with a vast amount of firearms product experience, having spent 12 years working for Smith & Wesson in various capacities, such as civilian training manager, firearms instructor, manager of retail services, national accounts manager, and senior national accounts manager, before joining Mossberg in 2011. Here, he excelled within the sales and marketing department before being promoted to sales director in 2015.

Brian Krouse has transitioned from his role as national accounts manager to the role of director of sales. In this new role, Krouse will be charged with supporting and supervising Mossberg’s team of regional sales managers to ensure that annual sales targets are achieved. Krouse enters this role with a substantial amount of sales and sales management experience, having spent eight years with Andersen Windows, first as a national accounts sales representative and later as a national accounts sales manager, where he supervised a team of sales representatives. After working at Andersen, Krouse went on to spend seven years working as a district sales manager for Smith & Wesson before joining Mossberg as a national accounts manager in 2015.

“These positive changes within our organization will be instrumental in aligning Mossberg for positive growth in the years to come,” said John MacLellan, Mossberg’s vice president of sales and marketing. “Both Bill and Brian’s deep understanding of the Mossberg product line and the commercial firearms user will continue to allow Mossberg to serve its customers with quality product and unparalleled service.”

(mossberg.COM)

Otis Technology Sales Rep and Agency Awards

Every year Otis Technology presents awards to the sales representatives and agencies that have shown initiative, sales growth, outstanding effort, and customer service over the course of the past year. Otis Technology has recognized J.R. Keller of Jeff Robles & Associates as the 2022 Sales Representative of the Year.

“Keller took over one of our largest retailers when a long-time rep retired and has really stepped up to fill some big shoes,” said Kenda Campbell, director of commercial sales at Otis Technology. “His dedication to his territory and persistent pursuit to getting our brands placed is remarkable. In a challenging year we really appreciate his dedication to keeping our brand name strong.”

In addition, Otis Technology and Shooter’s Choice also recognized its top sales agencies for 2022. Jeff Robles & Associates is Sporting Goods Sales Agency of the Year, Odle Sales is Law Enforcement Sales Agency of the Year, and Forward Edge Marketing Group is Government Sales Agency of the Year.

“As Otis’ longest-tenured agency, Jeff and his team continue to show the enthusiasm and knowledge of the Otis product line. As a result, they are able to drive business in the ultra-competitive firearms accessories category. In an extremely tough market and year, they continue to outperform expectations,” Campbell said.

“With the Odle LE sales team’s out-of-the-box thinking, they were able to understand and maneuver the uncertainties brought upon by the pandemic and subsequent international turmoil,” said Greg Essenlohr, government sales manager for Otis Technology. “Not only did they grow existing accounts, but they cultivated new sales channels within their respective territories as well.”

“Forward Edge has unrelenting dedication and enthusiasm for our brands, which positions Otis to better serve the U.S. Armed Forces Exchange Services. This year alone, we were able to grow our product placement exponentially and position our brand as the mainstay in the category,” he said. (otistec.COM)