PUNK*TURED Urban-Luxury Project Heriot- Watt University BA Womenswear Shoug Ali Dhoui - 9801
Theme Our brand collection’s name is Punktured. Our theme is oversized garments. We specifically chose to design for curvy females, because of the lack of plus size luxury garments in stores. We want curvy women to feel special and confident as any other women on planet. Being inspired by buildings and windows shapes also concentrating on sport details while introducing urban details as well. Using different type of fabrics to produce an unusual collection. Introducing geometric shapes in a different way and adding eyelets so that the urban luxury collection will link to the diversity collection. We’re using quilting to represent square, rectangle shapes. Most of our garments silhouette represents shapes as well.
Urban Luxury – Colour board
Urban Luxury -‐ Mood board
Urban Luxury -‐ Detail board
Urban Luxury -‐ Silhouette board
Urban Luxury -‐ Texture Board
Urban Luxury -‐ Fabric board
Urban Luxury -‐ Trend board
S k e t c h b o o k