The iconic Bertie Beetle: A history

Gotta love Bertie Beetle!

Bertie Beetle was first formulated from the factory of Hoadley’s Chocolate in Melbourne in the early 1960’s. Bertie Beetle was devised as a means of utilising the unused shards of honeycomb from the production of Violet Crumble. You could say that Violet Crumble was Bertie’s Father!

Bertie Beetle first appeared as part of the Hoadley’s Chocolate Showbag in 1963 alongside Violet Crumble and Polly Waffle.

This was back in the day when there were 30 odd showbags available, not the 400 you canchoose from today. It took a few years before the little guy broke through but in 1972 he did it– a new look Bertie Beetle finally had his own Showbag. From here, there was no turning back.

Decades have passed and the legend of Bertie Beetle has continued to grow. Today there are 6 different Bertie Beetle Showbags available at the Royal Shows and now, in 2019 Bertie Beetle has gone digital, yep - you can now buy Bertie Beetle online. Bertie fans rejoice!