A MODERN LOOK FOR A CLASSIC COMMUNITY

BIGGER, BOLDER, BRANDING

Compiled by JOHN RIDDLE

PROFILES

MAIN STREET BLACKSHEAR

Better Hometown Blackshear recently completed a rebranding e ort that refl ects on what has and continues to make Blackshear great! The “BH” icon takes the “B” of Blackshear and melds it with the “H” of Hometown illustrating how Better Hometown Blackshear & the city are working together to be BIGGER. BOLDER. BETTER. It also makes an instantly recognizable icon for the brand. One that can be used across several mediums with ease. The color palette for the brand was taken from the beloved Bears & the historical landmarks of Pierce County.

“The steadfast loyalty of our residents, the pride in our community and its rich history, is what inspired the re-brand. Simply infl uenced by the place we call home. The community we choose to live, work, play, and raise a family,” explained Bethany Strickland, Main Street Manager. OL

Color inspiration was also taken from the brick red/orange tones of the old Pierce County Jail, Atlantic Coastline Depot, and Brantley Brick warehouse. The new Main Street logo is a nod to the geometric bear mural located downtown. The geometric shapes that comprise the body of the bear are made from the streets of downtown Blackshear.