REAL ESTATE NEWS - TOM CALL

Are Millennials Becoming

Their Parents? WRITTEN BY TOM CALL

“Guiding You Home” Survey: Are Millennials Becoming Their Parents?

The new Coldwell Banker national advertising campaign inspired us to launch the firstever “Coldwell Banker Guiding You Home Survey.” This independent omnibus survey conducted by Harris Poll in February set out to identify what guides people home in 2020. Granted, this survey was taken pre-Covid, but here were the top takeaways:

Are Millennials Becoming Their Parents?

Yes, when it comes to homeownership. Equally across the generations, almost all boomers (91% ages 56-74), Gen Xers (91% ages 40-55) and millennials (92% ages 24-39) say that owning their own home is important. When it comes to picking a neighborhood, the generations mostly agree:

• Location, Location, Location: Eight in ten (80%) Americans agree that they value the location of their home over the size, with the majority of all generations in agreement: boomers (79%), Gen Xers (79%), millennials (81%) • Safety First: Boomers (98%), Gen Xers (98%) and millennials (93%) overwhelmingly agree on the importance of living in a safe neighborhood • Keep Your Friends Close, and Your Family Closer: Nearly three out of four boomers (72%), Gen Xers (73%) and millennials (73%) say it’s important to them to live close to their families • I Love the Nightlife, Sometimes: A slight majority (54%) of millennials say living close to bars, restaurants, and nightlife is important; those numbers drop slightly for Gen Xers (46%) and boomers (34%) • Americans want a Trusted Advisor (a real estate agent) to Guide Them Home: Millennials, Gen Xers and boomers who have worked with a real estate agent to buy or sell a home agree, the number one reason they decided to work with a real estate agent was to have a trusted advisor to help navigate the buying /selling process (58% of boomers, 45% of Gen X, 47% of millennials) • “Home Where My Music’s Playing, Home Where My Love Lies Waiting:” These lyrics are straight from “Homeward Bound,” and when it comes to what music evokes feelings of being at home, rock and country are the top picks, with 37% of Americans saying each of these genres makes them think of home. When it comes to rock, similar proportions of millennials (36%), Gen X (43%), and boomers (39%) say this type of music elicits feelings of home

We Are The Trusted Leader In Real Estate

While the real estate industry continues to change, people still want a real estate expert to help them navigate the process. A home is still the most emotionally significant purchase anyone can make, and the desire to own is still strong so home continues to be an important decision requiring expert guidance and understanding.

Coldwell Banker’s integrity, ingenuity and ethics have made the brand a trusted expert in real estate, and the company continues to lead the industry into the future. The combination of our 114-year heritage with forward-thinking innovation positions Coldwell Banker as an unmistakable industry leader.

We are the trusted leader in real estate who understands what home is really about. This new ad shows the fresh, new look of Coldwell Banker and our belief in the power of home that we have held true for our 114-year history. Here in Valdosta, we continue to lead the way for buyers and sellers of real estate. Please give us a call!

Tom Call, Broker, Coldwell Banker Premier Real Estate