SHOWTIME® FEATURE
THE ART OF
Textile designers and merchandisers are creating unique narratives to introduce and market their newest looks. By Trisha McBride Ferguson Walking the halls of SHOWTIME® market is always inspiring—regardless of whether you consider yourself creative or not. The visual presentations, explosions of color and abundance of enticing textures create an experience unlike any other. And that’s just from the hallways. Inside the showrooms, today’s top textile manufacturers and distributors are weaving narratives designed to introduce their
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latest collections, position them within the trend spectrum, and give customers the language and imagery to share with their team. Many times, that conversation trickles down to retail sales associate training and eventually reaches interior designers and consumers. “When fabric is displayed in a way that tells a story, it makes it memorable for not only consumers, but our sales representatives too,” says Erika Edgerly, design assistant at Yarn & Loom. “There becomes a narrative between textures, colors, and names that read in a catchy way that imprints on your memory.”
