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Deep-Cleaning Fabric: Culp’s LiveSmart Ultra™ Addresses Desire for Enhanced Cleanability During Pandemic by Preventing Growth of Mold, Mildew, and Odors. Known as an innovator in the performance fabrics category, Culp is expanding its LiveSmart® line at Showtime to introduce LiveSmart Ultra™, a collection of performance fabrics that incorporates anti-microbial technology to protect the fabric*. “With the current pandemic, keeping your home clean is top of mind for everyone,” said Tammy Buckner, senior vice president of marketing and design. “LiveSmart Ultra™ joins our LiveSmart® family to offer the stain repellency and cleanability of our current line, with the added protection of antimicrobial properties. Each fabric not only repels moisture and stains, but continually works to eliminate mold, mildew and odor-causing bacteria that come in contact with your furniture, giving your furniture a deeper clean,” Buckner said. Since launching the LiveSmart® brand several years ago, Culp has continued to focus on innovation, offering a broader array of stylish choices in the performance area with features ranging from sustainability to UV protection, all at value prices. LiveSmart Ultra™ is just one more brand under Culp’s ever expanding LiveSmart® umbrella of performance fabrics. It joins the company’s already successful LiveSmart Evolve® line of sustainability fabrics and LiveSmart Outdoor® line. The LiveSmart Evolve® line partners with Unifi Repreve™ to continue Culp’s effort of reducing its carbon footprint. Each linear yard of fabric contains approximately 9 recycled plastic water bottles. When the average sectional uses 50 yards of fabric, that means an average of 450 water bottles have been upcycled instead of ending up in our landfills or oceans. The LiveSmart Outdoor® line is a smart option to extend Culp’s performance line for any high use indoor or outdoor area. It is bleach cleanable, UV resistant, and has anti-microbial properties* to protect the fabric, making it the perfect choice not only for outdoor furniture but also for dining or entertainment areas. *Anti-microbial properties protect against mold, mildew, and odor-causing bacteria but do not protect against viruses or other germs.
SHOWROOM: MSTT 405 305 West High Street High Point CONTACT: 336-889-5161 www.livesmartbyculp.com
This season, look for: Culp’s “Unplugged” - a collection of fabrics inspired by handcrafted textile traditions rediscovered and reinvented. This collection merges rugged textures and global pattern to showcase a modern bohemian style. The new LiveSmart Ultra™ performance brand offers the added protection of an anti-microbial technology that continually works to eliminate mold, mildew, and odor-causing bacteria.
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