SHOWTIME® FEATURE
CONSUMER PSYCH 101 Connecting with today’s home furnishings shoppers—on their terms. By Nicole Davis
Consumers have never been more empowered than they are today. From smartphones to social media, technology informs shoppers throughout the process, connects them to the opinions of their network as well as other recent buyers, and ensures the entire experience takes place on their own terms. No pressure for the makers and sellers of home goods, right? Understanding how to appeal to today’s web-based shoppers—from tech-native millennials to baby boomers—is no easy task. Listening to them is the first step.
SPEAK PRODUCT TO ME Since the sale starts and ends with product, understanding the looks consumers are pining after in home furnishings is foundational. In general, today’s on-trend design directions exude modern personality in eclectic ways, blending streamlined silhouettes with natural materials and functional attributes.
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