ITA Member Story - De Leo

Luxury Boucle & Chunky Chenille Textures Headline De Leo Textile’s Plush New Designs

SHOWROOM: MSTT 2nd Floor High Point

CONTACT: 973.439.6801 www.deleotextiles.com

Already known for its plush fabrics woven in Turkey, leading upscale textile provider De Leo Textiles is taking it up a notch. “We are all about luxury boucle this season,” says Katie Atwater Williams, creative director.

In the company’s De Leo Collection, it is introducing several new boucle textures, including an “extra chunky chenille yarn” used in a variety of constructions and 6 new color trend stories in inviting organic tones including:

• “Jasmine,” a yellow inspired by the 2021 Pantone Color of the Year, Illuminating.

• “Sun-baked,” a burnt coral.

• “Olive Oil,” a muted dirty green.

• “Eucalyptus,” a soft grey-blue color.

• “Stoneware,” featuring a complex neutral palette.

In De Leo’s Penelope Collection, the emphasis is on luxury boucle, following up on the popularity of its “Revival” boucle texture introduced last season with expanded color and pattern offerings.

A “bit of magic” is on tap for the company’s Carousel Collection, featuring a whimsical and daring pattern called “Imperial,” a fantastical decorative dragon design.

“UPCYCLED FOR HOPE” PROGRAM TAKES OFF

De Leo’s introduction of a line of upcycled fabric remnants fashioned into one-of-a-kind handbags and travel accessories to benefit charity last year happened to coincide with the onset of the COVID-19 Pandemic. “Despite the pandemic hitting right when we launched the program, Upcycled for Hope has taken off to become something bigger than we imagined and is now available in 26 retail stores nationwide,” said Williams. “We have been able to save hundreds of yards of fabric from the landfill and raise thousands for the Cystic Fibrosis Foundation and the Epilepsy Foundation.”

This season, look for:

• An emphasis on plush new luxury boucle textures and extra chunky chenille yarns. Six new color trend stories in inviting organic and trend-forward tones.

• Upcycled bags will be available for purchase in a variety of new patterns, colors and styles in De Leo’s Upcycled for Hope line of handbags aimed at reducing landfill waste and benefiting charities. For more information or to sign up to become a retail partner, visit upcycledforhope.com or the De Leo Showroom.