Interpretation in Post Modernism

Day Building and Binoculars

Los Angeles

1991

•Architects: Frank Gehry

•Location: Los Angeles , California

•Typology: Commercial building ( Advertising)

•Materials: Steel and Reinforced Concrete, glass

• Total Floor Area: 75,000m2

•Project Year: 1991

Bold Primary colors

Grey Brown

Each part has different Form & Function

Boat Binocular Trunk

Humor

You might have heard the phrase “if walls could talk.” If Postmodern walls could talk, they would be hilarious. While you might have never thought about architecture being expressive of humor, Postmodern style uses “camp” humor –meaning something that’s so bad, it’s actually good. For example, a building that appears like it’s about to collapse, but it was strategically designed to look that way.

Complexity

Playful and extravagant forms, often using decoration that is not functional (anti-“form follows function”)

The building is situated next to the main street and it can be notable from three different styles used on the main facade. The front view of the building shows massive sculpture of binoculars that functions both as pedestrians as well as car entrance.

Interpretation of The copper tree like building.

Interpretation of The binocular building.

The building is made primarily of two materials: steel frame and concrete.

The Binoculars, 43 feet tall, act as the entrance portal to the interior and the exaggerated, decorative focal point of the building as a whole.

The exterior of the Binoculars building got its look from the painted cement plaster and the interior is done from the gypsum plaster.

The sculpture-like building is to unite the white, boat-like building, and the copper treelike building. The Binoculars, forty-three-feet tall, act as the entrance portal to the interior and the exaggerated, decorative focal point of the building as a whole.

Interpretation of The boat like building.