MALADY OF MEDIA: DR. SHRINIWAS KASHALIKAR Just as there is “Blessing is Disguise”, there is also “Curse in Disguise”! If you are a media person then usually you have to go through it! In fact most of the people in businesses bringing quick money and fame; such as advertisement, movies, TV serials, and now a days even sports and politics, have to go through this malady of “Curse in Disguise”! In your business you generally get more money, more fame, more glamour, more popularity, and more power and so on! But! All these personal and transient gains generally bloat your ego beyond a limit. You do not grow strong but actually get weaker and hollow from within! You tend to become self centered and self righteous! Most importantly you tend to speak anything because you are heard and your pseudoleadership tends to elude and misguide people. Even when your false glory fades you tend to bask in that past glory and that makes you pitiable! There is one way to prevent this! Try and practice NAMASMARAN. That would help you to be realistic about yourself and the society and live with self esteem and happiness rather than bloated stinking ego alternating with foul frustration! It would help you to work in globally beneficial and satisfactory manner throughout!