MARKETING STRESS MANAGEMENT DR. SHRINIWAS KASHALIKAR Stress is universal! With increasing awareness or rather anxiety about of stress (due to inadequate and inappropriate understanding of the concept); the demand for the exotic ways of stress management, stress relaxation and stress relief; has grown exponentially. This has made the marketing of stress management; very easy and profitable! The business of stress management is flourishing! All the Stress Management workshops, lectures, counseling and other exotic stress buster products such as drugs and facilities/amenities such as spas and other measures are sold quickly and extensively because of their “easy to purchase and practice” nature and their tangible personal benefits! But these personal benefits are deceptively short lasting and most of the times counterproductive. Because this highly hyped marketing of stress management fails miserably in solving the root causes of stress and managing the stress effectively. The buyers, consumers or customers in turn; apart from rest of the population; become miserable! The Total Stress Management, Superliving or Holistic Health; on the other hand; involves “simultaneous blossoming of individual and global conscience” and hence, “the marketing of this genuine blossoming” is quite difficult or rather impossible! Total Stress Management (Superliving or Holistic health) demands rather “non tempting” and “uphill” progress from pettiness to profundity! Further, the core of this progress viz. NAMASMARAN is freely available to anybody and everybody at no cost whatsoever and hence it is unsaleable and unbuyable! Total Stress Management (Superliving or Holistic Health) is beyond the concept and practice of marketing!
Well! The Truth need not be and can not be marketed; it manifests universally through NAMASMARAN itself and the resulting SUPERTRANSACTIONS! The corollary also is true that whatever is vehemently hyped, marketed and sold is not Truth and no Total Stress Management!